The Storytelling Lab

This week we welcome Brian Powell, Communications Director for the NC Conservation Network. Brian works every day to bring light to stories of environmental injustice affecting the people of North Carolina. We discuss how the NC Conservation Network uses communication to contribute to policy change, why the environmental movement is moving towards human-centric messaging, and how to tell big picture stories through micro-stories. Follow Brian on Instagram @FocusBrianFollow NC Conservation Network on Instagram @ncconservationnetworkFollow NC Conservation Network on Twitter @NCConservation Hosted on Acast. See acast.com/privacy for more information.

This week’s guest is Britni Clark, social media and marketing manager for the Virginia Realtors Association. We discuss how realtors (and ALL other businesses) can benefit from digital storytelling, how to convince your company to devote more time to social, and how to make social media content management more manageable. This episode it perfect for anyone that wants to learn more about social media storytelling!Follow Britni on Instagram @_itsbclarkFollow Virginia Realtors Association on Instagram @virginiarealtorsCheck out their website https://www.virginiarealtors.org/ Hosted on Acast. See acast.com/privacy for more information.

Sabine Harnau, founder of From Scratch Communications, discusses the 5 act story structure, importance of vulnerability in business communications, and overcoming self-doubt. Topics include silent disco parallels to storytelling, crafting impactful company stories with 'What If,' and embracing authentic storytelling for business growth.

We’re heading back into the nonprofit world with today’s guest, Jaz O’Hara, founder of The Worldwide Tribe, a nonprofit dedicated to sharing stories and raising awareness of the global refugee crisis. We discuss how to share the stories of the people you help, combat negative narratives in the news media, and use video to move your audience to action. This is a great episode for anyone looking to learn how to raise awareness through storytelling!Follow Jaz on Instagram @jaz.oharaFollow The Worldwide Tribe on Instagram @theworldwidetribe Hosted on Acast. See acast.com/privacy for more information.

This week’s guest is Jimmy George (aka The Script Butcher), a horror film producer and scriptwriting consultant. Jimmy has been writing and creating micro budget horror films for over 15 years and joins us to share his actionable tips and tricks! We discuss creating low budget films, common pain points for new scriptwriters, and the top 5 things every script needs to be successful.Jimmy is currently in post production on his seventh feature horror film: What Happens Next Will Scare You. It will be released next year!Check out his website: https://scriptbutcher.com/services/And follow him on Twitter @JimmyRGeorge Hosted on Acast. See acast.com/privacy for more information.

This week we dive into a new and exciting form of storytelling: video games! Our guest is Susan O’Connor, a writer, speaker, and teacher, who has worked on scriptwriting for video games including Far Cry 2, and Tomb Raider. We discuss how storytelling is used in video games, why people love games so much, and how both stories and games are used to make sense of the world.Follow Susan on Twitter @bluepumaAnd check out her website http://www.susanoconnorwriter.com/ Hosted on Acast. See acast.com/privacy for more information.

This week we welcome Nick Sung, a storyboard artist who has worked with companies such as Pixar, Airbnb, and Nike to incorporate storytelling into their brands! Nick discusses the art of visual storytelling, using pictures to complement words, and using stories to create a social impact. We circle back to empathy with this episode -- no matter what medium you use in your storytelling, it all comes back to communicating human experience!Check out Nick’s website http://www.nicksung.com/ Hosted on Acast. See acast.com/privacy for more information.

For the first episode of season 3, we dive into nonprofit communication with Maria Bryan, a communications strategist specializing in writing and content marketing. Maria wants to make the world a better place by sharing inspiring stories! She shares the best way to take advantage of social media management tools, keep track of analytics, communicate with clients and much, much more! If you’re in need of quick social media marketing hacks, this is the episode for you.Follow Maria on Twitter @Maria__BryanAnd check out her website https://www.mariabryan.com/ Hosted on Acast. See acast.com/privacy for more information.

As we look back on an exciting second season full of expert storytellers, the same themes keep coming up.(Hint: THESE are your key takeaways!)So we compiled them all into one jam-packed bonus episode full of highlights!Rain talks us through some of our favorite tidbits and lessons from our Season 2 guests. We focus in on the importance of storytelling, doubling down on your unique qualities, and (as always) being authentic! Listen in to catch up on storytelling tips you may have missed or guests you just couldn’t get enough of.Follow Rain on Twitter @rainbennettStay up to date on all Storytelling Lab activity at www.rainbennett.com/ Hosted on Acast. See acast.com/privacy for more information.

Join us for our final episode of Season 2 with guest Melissa Cassera, scriptwriter, business owner, and PR & marketing consultant. Melissa takes on the challenging question: How do I combine my artistic passions with my business goals to create something truly unique? She has done it in her own life, being both a business professional and a scriptwriter and she is on the show to share her tips and tricks with us. Rain and Melissa discuss infusing your passion into everything you do and taking creative leaps.Follow Melissa on Instagram @melissa.casseraCheck out her website: https://melissacassera.com/ Hosted on Acast. See acast.com/privacy for more information.