The Storytelling Lab

This episode of The Storytelling Lab is an exciting one! Not only does Rain divulge the top five brand storytelling mistakes that marketing teams make, but he drops a special surprise announcement. This episode is perfect anybody fresh on the brand storytelling scene needing some upfront guidance about what not to do in your marketing strategy. Tune in to hear all the details. Hosted on Acast. See acast.com/privacy for more information.

On this episode of The Storytelling Lab, Rain talks with the Head of Global Internships at Microsoft, Miri Rodriguez. And if you think her title is impressive, wait til you hear the conversation! Miri is an expert at brand design thinking AND empathy and it truly shines through. This episode is perfect for anyone who is struggling with their brand storytelling strategy. Hosted on Acast. See acast.com/privacy for more information.

On this episode of The Storytelling Lab, Rain addresses a very important aspect of effective storytelling: sequencing. Rain highlights why the order of your story's events are crucial to executing your brand storytelling strategy and even tells us a tale of his own! This episode is perfect for anyone wanting to dive deeper into WHY stories are sequenced the way that they are and how proper sequencing can heighten the connection with your prospective audience or customers. Hosted on Acast. See acast.com/privacy for more information.

On this episode of The Storytelling Lab, Rain sits down with Ashley Bernardi, a media relations expert and publicist whom he previously reached out to in regard to his own book, Six Second Stories: Maximize Your Impact in Minimal Time that comes out in early 2021. Ashley has an impressive background in journalism and gives us the inside scoop on how to best position yourself to the media and step-by-step advice on how to attain success. Hosted on Acast. See acast.com/privacy for more information.

On this week's episode of The Storytelling Lab, Rain dives into a concept of his own creation called, "The Storytelling Cocktail." You may have heard Rain speak live about this particular concoction before, but on this episode, he spends time thoroughly explaining how each individual ingredient makes a recipe for success when it comes to your brand storytelling and marketing strategy. Hosted on Acast. See acast.com/privacy for more information.

This episode of The Storytelling Lab is chocked full of gold nuggets from the one and only, Troy Sandidge, or he's better known as on social media, #findtroy. Troy has been in the marketing space for over a decade and on this episode, he goes in-depth on how to navigate the marketing space within our current culture. Whether you're beginning your entrepreneurship or you're a seasoned marketing professional, this episode will have something to offer you. Hosted on Acast. See acast.com/privacy for more information.

On this episode of The Storytelling Lab, Rain enters the realm of story structure and implements the "Story Spine" method from our most recent episode. Rain hones into the "spines" of a couple of our most beloved films and how to achieve their same compelling effect in your own work! This episode is perfect for anyone looking to understand why certain brand storytelling methods are more effective than others and how to use the storytelling formula to better engage and connect with your audience. Hosted on Acast. See acast.com/privacy for more information.

Kenn Adams, an improv comedy instructor from California and the mastermind behind the Story Spine framework, shares fascinating insights into storytelling. He recounts the origins of the Story Spine and its pivotal role in crafting emotional narratives, touching on the balance of structure and spontaneity in improv. Kenn explores how improvisation enhances personal connections and creativity, especially during challenging times, and emphasizes the transformative power of storytelling in bridging human experiences.

On this episode of The Storytelling Lab, Rain dives into the art and science of character and story development and explains the critical role they play in telling YOUR brand story. Rain discusses a variety of topics such as the 3 act structure, character archetypes, and draws on some of the most classic, "hero-driven" movies to explain how you can make the same impact on your audience. This episode is perfect for storytellers and marketers alike who are looking to deepen their connection with their audience. Hosted on Acast. See acast.com/privacy for more information.

We're back this week on The Storytelling Lab with another incredible guest who decided very early on that her mission in life was to help others. Julia Campbell is a social media marketing expert, speaker, author, and online teacher whose passion is helping nonprofits tell the best version of their brand story. Tune in to hear Julia discuss why connecting through stories is a vital part of successful marketing. Visit Julia's website https://jcsocialmarketing.com/And follow her on Instagram juliacampbell77 Hosted on Acast. See acast.com/privacy for more information.