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The Storytelling Lab

Latest episodes

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Sep 3, 2020 • 21min

The Undeniable Storytelling Formula that Works

On this episode of The Storytelling Lab, Rain enters the realm of story structure and implements the "Story Spine" method from our most recent episode. Rain hones into the "spines" of a couple of our most beloved films and how to achieve their same compelling effect in your own work! This episode is perfect for anyone looking to understand why certain brand storytelling methods are more effective than others and how to use the storytelling formula to better engage and connect with your audience. Hosted on Acast. See acast.com/privacy for more information.
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30 snips
Aug 27, 2020 • 57min

The Eight Steps of the Story Spine with Kenn Adams

Kenn Adams, an improv comedy instructor from California and the mastermind behind the Story Spine framework, shares fascinating insights into storytelling. He recounts the origins of the Story Spine and its pivotal role in crafting emotional narratives, touching on the balance of structure and spontaneity in improv. Kenn explores how improvisation enhances personal connections and creativity, especially during challenging times, and emphasizes the transformative power of storytelling in bridging human experiences.
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Aug 20, 2020 • 21min

How to Create Compelling Characters in Your Stories

On this episode of The Storytelling Lab, Rain dives into the art and science of character and story development and explains the critical role they play in telling YOUR brand story. Rain discusses a variety of topics such as the 3 act structure, character archetypes, and draws on some of the most classic, "hero-driven" movies to explain how you can make the same impact on your audience. This episode is perfect for storytellers and marketers alike who are looking to deepen their connection with their audience. Hosted on Acast. See acast.com/privacy for more information.
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Aug 13, 2020 • 42min

Social Media Storytelling for Nonprofits with Julia Campbell

We're back this week on The Storytelling Lab with another incredible guest who decided very early on that her mission in life was to help others. Julia Campbell is a social media marketing expert, speaker, author, and online teacher whose passion is helping nonprofits tell the best version of their brand story. Tune in to hear Julia discuss why connecting through stories is a vital part of successful marketing. Visit Julia's website https://jcsocialmarketing.com/And follow her on Instagram juliacampbell77 Hosted on Acast. See acast.com/privacy for more information.
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Aug 6, 2020 • 17min

The Five Brand Stories You Need to Tell

We’re changing things up this season! This episode of The Storytelling Lab features none other than your host, Rain Bennett. Rain has a rich background in storytelling and speaks directly to his audience, diving into the five brand stories that he uses to help his clients. This episode is perfect for anyone looking to flesh out their brand marketing strategy. As always, follow Rain on Instagram @rainbennettAnd check out his storytelling services https://linktr.ee/rainbennett Hosted on Acast. See acast.com/privacy for more information.
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Jul 30, 2020 • 1h 13min

The Lost Colony with Scott Dawson

We’re back with Season 5 of the Storytelling Lab and kicking it off with Scott Dawson, a local historian, author, amateur archaeologist, and expert on the mysterious Lost Colony. Scott is a native of Hatteras Island whose family roots on the island trace back to the 1600s and his mission is to tell the true story of 'America's oldest mystery.' In this episode, Scott takes us back in time to discuss the famous “CROATOAN” carving, his archeological findings, and the importance of inclusivity and keeping our ancestral stories alive. Check out Scott’s newest book at: https://www.amazon.com/Lost-Colony-Hatteras-Island/dp/1467144339 OR https://www.arcadiapublishing.com/Products/9781467144339 Hosted on Acast. See acast.com/privacy for more information.
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Jul 16, 2020 • 56min

The Top Storytelling Tips from Season 4

The Season 4 recap is here! Rain discusses our favorite and most actionable storytelling tips and tricks from our Season 4 guests. We focus on storytelling fundamentals, basics of content marketing, interacting with your audience, and making a plan! Listen now to catch up on anything you may have missed or guests you just couldn’t get enough of. Guests include Paul J Zak, Brant Pinvidic, John Livesay, Grant Baldwin, Jay Acunzo, Rob Simmelkjaer, Shirlette Ammons, Melanie Deizel, Denise Withers, and Kathy Klotz-Guest. Follow Rain on Twitter @rainbennettFollow The Storytelling Lab on Twitter @storylabpodcast Hosted on Acast. See acast.com/privacy for more information.
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Jun 25, 2020 • 42min

Capturing Truth with Burk Uzzle and Jethro Waters

We’re rounding out our 4th season with a very special interview from one of America’s most highly regarded photographers, Burk Uzzle, and filmmaker, Jethro Waters. We discuss truthfully portraying a subject, leading with your heart, and learning from people with whom you disagree. This interview was recorded after the screening of F/11 and Be There, Jethro Water’s documentary on photographer Burk Uzzle, at the 2019 Full Frame Film Festival. Learn more about Burk Uzzle at his website: www.burkuzzle.com Learn more about Jethro Waters at his website: www.jethrowaters.com Hosted on Acast. See acast.com/privacy for more information.
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Jun 18, 2020 • 26min

Better is Possible: Growing a Healthy Community with Joshua Gunn

This week’s Health & Happiness story is from Joshua Gunn, aka J. Gunn, a Durham native, North Carolina rapper, and community leader. Joshua tells his story of growing up in Durham and what led him to run for city council. With experience in and love for both the “old” and “new” Durham, Joshua strives to create economic and racial equity within our growing community. Follow Joshua Gunn on Twitter @JGunnisbetterOr on Facebook as Joshua Gunn Hosted on Acast. See acast.com/privacy for more information.
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Jun 11, 2020 • 46min

The Successful Speaker Guide with Grant Baldwin

This week’s guest is Grant Baldwin, entrepreneur, speaker, and author of The Successful Speaker: Five Steps for Booking Gigs, Getting Paid, and Building Your Platform. This episode is all about demystifying the world of speaking! We discuss the Speaker Success Roadmap, using storytelling in your speaking gigs, and finding the courage to share personal stories. Follow Grant on Twitter @grantbaldwinAnd learn more about his work at freespeakerworkshop.com Hosted on Acast. See acast.com/privacy for more information.

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