Surf and Sales

Humility, Vulnerability, and Curiosity If you have to tell people how great you are then you aren't that good. The power of going first as a leader. It's ok to not know every answer, it's not ok to do nothing about it. Teaching the TED framework - Tell Explain Describe Selling only causes resistance, just ask questions

Joined by Chloe Stewart (CRO of Pilot.com), Niraj Kapur (Managing Director of Everybody Works in Sales), Belal Batrawy (Startup Advisor at DeathToFluff) and moderated by Tim Clarke (Senior Director of Marketing at Salesforce) we talk about: To SKO or not to SKO? Are they always necessary? How can we redesign the structure of SKOs What's the key component of an SKO? *Hint* engagement. How to bring engagement virtually or in-person and we dive deeper into popular opinions and some not-so-popular opinions on hosting events like this.

Everything looks pretty good up until the middle of the quarter, but then it all evaporates. Deals slip and fail to close. What are the root causes and how do you solve it? Tony J. Hughes joins us in a Surf and Sales Bonfire session to give you all the answers. The biggest differentiation is based on the experience of your buyer The Middle is where deals go to die It's not about closing, its is about opening 3 Reasons A Deal Pushes and Dies What Leaders Should Manage Specifically What Leaders Should Coach Their Teams on Better

Jonathon has spent his life and career living in various parts of the world and building businesses that help grow through practical product-led growth. He shares amazing insights and some actionable steps folks can use in growing their ability to do better demos. A demo is a product story Demos are an intimate moment What is wrong with demos today People will forget the features but remember the narrative. Compressing the demo Do you have a demo matrix What is the ideal demo length The biggest thing you have to get over is indifference. How to use Product Led Growth for your demo

Daniel understands how marketing ops and sales have more in common than most people think. He shares his knowledge with us on a variety of topics How soon should you hire marketing ops in your organization? Where do I find a marketing ops person? Key components of defining marketing ops. Where should the CRO come from, Sales or Marketing? Does and don'ts giving VP Sales and Marketing Ops The big don't, "the blame game" What a good relationship between Marketing Ops and Sales should be Understanding the purpose of different social media Ppl who aren't standing out are not branding themselves very well

Use sponsor dollars to drive membership costs down not up Sponsors who flourish think long term not near-term conversions Why he thinks there's a "little bit of Hollywood in SaaS" Why he thinks nobody wants to go back to the office full-time Learning through osmosis is lazy sales leadership

Volume is about time reduction 5 Step Sales Process: Fear - Trust - Curiosity - Commitment - Action Why a dial shouldn't be considered a "step" What professional gambling taught him about selling How to combat the relentlessness and loneliness of remote work

Justin is a sales savant who can explain the complex in simple ways. He shared some amazing insights that all Sales Leaders need to know about building their revenue organization for 2022 When hiring, how do you find grit? What do "good communication skills" really mean? How to win the Recruiting War for 2022 6 levels of genius As a rep, what should I look for in a sales leader? The buyers who buy are the hardest to get to. Talking to someone over digital is not always making progress.

After a few successful exits, Andy has no desire to slow down. He shares some amazing insights on growing your company from early stage to exit, including: Is it a disadvantage to being a non-technical founder? Best advice to scaling at Series A, B, and onward Don't be afraid to overpay for a new hire in the early stages Guiding the technical founder that's ok to spend money Is pay to play for introductions the new normal Charging for time vs Charging for attention

Steve shares his personal journey through addiction to business leader. He shares amazing insights on all levels including: Being a non-sucky company is harder than you think The discipline for getting great and not being distracted The key is consistency Growth is not the problem, control is the problem Measuring for curiosity and discipline VPs of Sales need to do more than steer the ship