Surf and Sales

An amazing conversation to start of Season 3 with Lori Dunn. So good we let her take over to ask us more questions. Overcoming the "We are ok right now" Messaging the old tech to sell new tech The hardest part of building from scratch in sales Pricing in the early stages The right questions to ask your CEO at a start-up Shifting from Founder-led sales Identifying the metrics in the early stage

The demo environment and demo experience are broken. And so is the interview and job hiring process. Adam Jay shares amazing insights on both of these and other topics including: What makes a bad a demo? Why you should only offer a POC Why you shouldn't pay for a POC Recruiting requirements for VP of Sales What are the questions candidates should ask a VP of Sales The value of "Tell me more"

Brooke started in sales and worked her way up to enablement. She's now running enablement for over 100 reps, both inbound and outbound. She shares amazing and tactical thoughts on enablement at scale, enablement in the remote world, and more including: Building a hybrid training model that works in a remote/ hybrid world Inbound and Outbound Comp How many SDRs are needed to justify an inbound team? Proper Manager to SDR Ratio Why it's important to teach your team real business acumen. How long should an SDR be in the role before going to the next role The difference between a Manager, Team Lead and a Jr. Team Lead What does the first Enablement leader focus on at an early stage company?

77% of people recently surveyed say they don't trust AI in sales yet. This conversation works to help remove the disbelief. We covered a host of topics including: Where are we today with AI in Sales? How AI has evolved as technology and why it matters for sales leaders Is AI going to kill the SDR role? The perfect partnership: How humans and AI should work together to analyze and optimize your content

Thomas is an active SVP of Sales. He stays in the trenches and has built amazing sales teams and he believes in the full cycle rep. Check out his advice on this episode What it takes to be a full-cycle sales rep.What prospecting "smarter" really means. Even execs have to stay in the trenches Achieve Your Goals by Helping others achieve theirs Why you are better at your job when you have a side hustle Why it matters to have internal and external training What makes branding and social so important the higher your title

Understand the emotional LinkedIn post vs the value add post Content will always drive pipeline What's a deep work session of 90 minutes and how to use it. Why it's not easier to sell at a unicorn as it is an early-stage company Why every salesperson will become a content creator Why everyone in sales needs to understand copy writing

Zoe started in a traditional SDR role and rather than take the normal path to AE, she shifted into what is now the hottest part of the sales community. She's a community builder. This goes way deeper than "Channel Sales" it engages the human element. We are lucky enough she shares her wisdom with us. Where do you start when building a community. Community differences between retention and acquisition. How to be a good partner as a community with your sponsors. The best way to engage the community. No more pitch-slapping in social selling Understanding how to find your true value

Definitely one of our favorite episodes. Our friends over on The SaaSholes podcast had us on as their guests. And they were kind enough to let us drop to our listeners too. Give it a listen, check them out, and let us know what you think.

Everyone has the ability to be better at presenting. The question comes down to one's ability to listen and implement the feedback. Paul shares an abundance of knowledge and wisdom around improving your communication and presentation skills. What do you think you know about presenting that is all wrong Presentation skills are not soft skills Everyone can learn to be better The little things Preparing your audience for an experience and leaving them a memory. Trimming the fat in your storytelling. Being a better storyteller by dancing better with your virtual sales conversations

Luigi's first sales job at 17 was selling $7,000 high-end suits. And he fell in love with sales while working in a call center. His journey is unique and now he's partnering with Tony J. Hughes helping other organizations grow their revenue. Realtime feedback = Growth Mindset How to coach rapport building How my mom and Mary Kay affected my sales career The tactics of retail clothing sales you can use today.The challenges of sales training and enablement in 2022 What's broken in the current sales models