Deep Dive into Agile Marketing

In this episode of Deep Dive into Agile Marketing, host John Cass speaks with Todd Baylor, a former software engineer turned business growth strategist and creator of AgileBD™. Todd shares insights on account-based marketing (ABM) and the role of AI in business development, while he and John explore how agile principles can empower sales and marketing teams to make the most of emerging technologies. Todd Baylor is a software engineer by trade. He led software development teams, programs and organizations in government and commercial markets, before focusing full-time on business growth. Todd developed AgileBD™... To empower business growth teams and individuals over processes To relentlessly deliver compelling value propositions throughout the deal cycle To transform growth organizations by applying Agile techniques to business development, capture and proposal management.  Todd helps companies develop concise, visual, and compelling value propositions ─ from marketing through formal proposals. He enables change agents at all levels of business growth organizations to raise win rates, reduce bid costs, and drive transformation. Bid teams have applied AgileBD™ to win $12B in contract awards. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Deep Dive into Agile Marketing, host John Cass interviews Stacey Ackerman—agile marketing leader, and global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey talks about her recent experiences using AI for marketing, and both explore how agile can help marketers to navigate the impacts of AI. Stacey Ackerman is a well-known agile marketing leader. She founded and ran her own consultancy for more than a decade, and has been a global speaker and regular contributor on agile marketing for Forbes and MarTech. Stacey has worked with several clients, including MetLife, Premier Health, Vizient and more improve marketing agility and operations. In her most recent role as Head of Marketing, she incorporated agile and AI to scale her small in-house team. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of Deep Dive into Agile Marketing, host John Cass interviews Scott Brinker—martech pioneer and co-author of The New Automation Mindset. They explore how AI is reshaping agile marketing, enabling faster experimentation, smarter execution, and a renewed focus on marketing fundamentals. Scott Brinker,  dubbed the "godfather of martech" by AdAge, has been analyzing martech and its impact on marketing organizations for more than 17 years as the editor of the chiefmartec blog. Previously, he served as VP platform ecosystem at HubSpot, building their app partner program to over 2,000 technology partners. Before that he was co-founder and CTO of ion interactive, a pioneering no-code platform for creating interactive content. He authored the best-selling book Hacking Marketing and co-authored the recent best-seller The New Automation Mindset. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Deep Dive into Agile Marketing podcast, we hear from our roving marketing reporter, Dr. Garry Blair of Manchester, UK—a research fellow at the Institute of Professional Development—who shares highlights from his paper on delivering agile marketing projects. Dr. Garry Blair is an experienced practitioner and academic. He has worked at Manchester Metropolitan University, Keele University and for INPD (a partner of the University of Chester, delivering Executive Education). His main subjects are Technology Management, Project Management and Business Management. He is also a Reviewer for the Journal of Productive Discourse and a member of the Editorial Board for the New Perspective: Journal of Business and Economics and the IRJPMC as well as Editor-in-Chief for The Global Journal of Academic Discourse in Management GB. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of The Deep Dive into Agile Marketing podcast, I sit down with Jonathan Wasserman, a seasoned expert in pharmaceutical marketing, to explore how AI is reshaping both the marketing landscape and the pharma industry. Together, we dig into the big questions: Is AI simply another tool in the tech stack, or is it pushing us to fundamentally rethink how marketing functions—especially in agile environments? We also examine how AI is accelerating agility, enhancing impact, and changing the way marketers plan, execute, and adapt. It’s a timely conversation for anyone navigating the intersection of innovation and strategy. Jonathan Wasserman,  a former Director of Sales and Marketing & Pharma Marketing Expert, who has a range of experiences across several industries, including pharmaceuticals, diagnostics, animal health, and software. In addition to marketing and sales roles at several pharmaceutical companies, including Pharmascience, Ivax, Alcon, Zoetis, and Pfizer, Jonathan held roles in senior management at Oceanwide and Descartes in the software industry, and served as General Manager of EURO RSCG, a pharmaceutical advertising agency in Montreal. Jonathan holds a Bachelor of Arts & Science in Life Science and a Master of Business Administration from Queen’s University. He believes strongly in continuous learning and graduated  in 2024 with a Master of Science degree at the University of Hull (UK) in Digital Transformation.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Erica Korman, a B2B marketing leader with over a decade of experience in scaling SaaS companies, shares her insights on agile methodologies and their impact on marketing. She discusses how agile practices can enhance team alignment and drive measurable outcomes. The role of AI is explored, highlighting both its benefits and challenges for marketers, especially in customer journey mapping. Erica emphasizes the importance of authentic marketing in an AI-driven environment, urging teams to adapt while maintaining core principles.

The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, and Emre Uçar’s stringer report on the Agile Marketing in Turkey. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Pam Ashby’s stringer report on the Business Agility Conference UK, and the latest news about the Boston Agile Marketing Meetup. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices

The Deep Dive into Agile Marketing Podcast Round up features insights into the LinkedIn Group for Agile Marketing, Jonathan Wasserman’s stringer report on the pharmaceutical industry, and a clip from Dzmitry Hryb. If you’d like to submit a round up report contact the podcast host. Learn more about your ad choices. Visit megaphone.fm/adchoices

Interview with Dzmitry Hryb, who is a strategic marketing leader and advisor, he has been working at Deviniti for the last six and half years. About his management of marketing and campaigns using agile marketing, a great case study on the use of agile for marketing teams. Learn more about your ad choices. Visit megaphone.fm/adchoices