Behavioral Grooves Podcast

Ali Fenwick, PhD is a Professor of Organizational Behavior at Hult International Business School in London and Dubai. He specializes in applying behavioural traits and behavioral interventions for business improvement, government policy design, communication effectiveness and, among other things, psychographic profiling. According to Ali, “Bulk buying is caused by various psychological and environmental cues which throw rational-thinking out of the window. When in survival mode, we let mainly our emotions drive decisions and are more susceptible to social influences. So, we will rush out and buy more because we believe others are doing the same.” We discussed herd behavior, how the crisis can be framed as “ours” rather than “yours” and, more importantly, the devasting effects isolation can have on the human condition. Ali outlines some terrific tips and we hope you’ll find him as engaging as we did. (c) 2020 Behavioral Grooves Links Connect with Kurt and Tim: Kurt Nelson, PhD: @WhatMotivates  e-mail: kurt@lanterngroup.com Tim Houlihan: @THoulihan  e-mail: tim@behavioralchemy.com Lantern Group: http://lanterngroup.com/ BehaviorAlchemy: https://www.behavioralchemy.com/ Behavioral Grooves: https://behavioralgrooves.com/ Weekly Grooves: https://weeklygrooves.podbean.com/ Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#   General Coronavirus Info: Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4 What is herd immunity? https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/   Coronavirus & Behavioral Science: Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/ Why no one is reading your coronavirus email: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html Handwashing can stop a virus, so why don’t we do it?: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/ The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/   How we can cope or be better during this crisis: Tip Sheet from HUMU: https://humu.com/remote-nudges/ Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera   General Behavioral Science and other info related or talked about in the series: Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory Jürgen Klopp: https://ftw.usatoday.com/2020/03/jurgen-klopp-goes-off-on-reporter-after-being-asked-about-coronavirus-again UBI (Universal Basic Income): https://en.wikipedia.org/wiki/Basic_income 7-Minute Workout: https://www.youtube.com/watch?v=ECxYJcnvyMw 4 Drive Model: https://www.leadersbeacon.com/how-great-leaders-use-the-4-drive-model-to-impact-employee-motivation/ Universal Basic Income: https://behavioralscientist.org/checkscheckschecks-why-we-need-a-universal-basic-income-now-coronavirus/ Why we are not going back to normal: https://www.technologyreview.com/s/615370/coronavirus-pandemic-social-distancing-18-months/ Annie Duke’s “How To Decide”: https://www.amazon.com/How-Decide-Simple-Making-Choices/dp/0593084608

James Brewer is the Director of Marketing Platforms and Global Customer Operations for Eli Lilly and Company.  Over the years, Kurt and Tim have worked with James on applying behavioral science insights to his work, and many of his colleagues’ work, at Eli Lilly. James is an avid behavioral science practitioner and also a friend. We started our discussion with James about how his views have shifted from being someone who thought the media was overhyping the pandemic, to being someone who is taking the threat from the coronavirus very seriously. This naturally integrated James’s personal story of being a life-long learner and how he approaches new information. We also discussed some of the potentially unintended consequences of the pandemic – which might include better cleanliness habits for many people – and James’ optimistic take on the future that lies on the other side of the pandemic. Links Connect with Kurt and Tim: Kurt Nelson, PhD: @WhatMotivates  e-mail: kurt@lanterngroup.com Tim Houlihan: @THoulihan  e-mail: tim@behavioralchemy.com Lantern Group: http://lanterngroup.com/ BehaviorAlchemy: https://www.behavioralchemy.com/ Behavioral Grooves: https://behavioralgrooves.com/ Weekly Grooves: https://weeklygrooves.podbean.com/ Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#   General Coronavirus Info: Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4 What is herd immunity? https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/   Coronavirus & Behavioral Science: Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/ Why no one is reading your coronavirus email: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html Handwashing can stop a virus, so why don’t we do it?: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/ The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/   How we can cope or be better during this crisis: Tip Sheet from HUMU: https://humu.com/remote-nudges/ Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera   General Behavioral Science and other info related or talked about in the series: Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory Jürgen Klopp: https://ftw.usatoday.com/2020/03/jurgen-klopp-goes-off-on-reporter-after-being-asked-about-coronavirus-again UBI (Universal Basic Income): https://en.wikipedia.org/wiki/Basic_income 7-Minute Workout: https://www.youtube.com/watch?v=ECxYJcnvyMw 4 Drive Model: https://www.leadersbeacon.com/how-great-leaders-use-the-4-drive-model-to-impact-employee-motivation/ Universal Basic Income: https://behavioralscientist.org/checkscheckschecks-why-we-need-a-universal-basic-income-now-coronavirus/ Why we are not going back to normal: https://www.technologyreview.com/s/615370/coronavirus-pandemic-social-distancing-18-months/

Christian Hunt is the founder of Human Risk, a Behavioral Science consulting and training firm specializing in risk, compliance, conduct & culture. Previously, Christian was the head of Behavioral Science at UBS and Chief Operating Officer of the Prudential Regulation Authority.  He is an expert on risk and how people perceive risk.  We wanted to talk to Christian about how we perceive risk and whether or not our human biases are overblowing (or undervaluing) the current pandemic. We also chatted about a concept introduced to us by Deborah Small, a professor at Wharton, called distorted risk perception. And Christian reminded us of one of the most important things to do, now more than ever: the best way to stop spreading the fake news virus is by leveraging our System 2 thinking. Be critical. Be skeptical of the sources of the material you’re reading and hearing. In sum: don’t outsource your critical thinking. © 2020 Behavioral Grooves Links Connect with Kurt and Tim: Kurt Nelson, PhD: @WhatMotivates  e-mail: kurt@lanterngroup.com Tim Houlihan: @THoulihan  e-mail: tim@behavioralchemy.com Lantern Group: http://lanterngroup.com/ BehaviorAlchemy: https://www.behavioralchemy.com/ Behavioral Grooves: https://behavioralgrooves.com/ Weekly Grooves: https://weeklygrooves.podbean.com/ Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#   General Coronavirus Info: Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4 What is herd immunity? https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/   Coronavirus & Behavioral Science: Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/ Why no one is reading your coronavirus email: https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html Handwashing can stop a virus, so why don’t we do it?:  https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/ The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/   How we can cope or be better during this crisis: Tip Sheet from HUMU: https://humu.com/remote-nudges/ Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera   General Behavioral Science and other info related or talked about in the series: Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory Jürgen Klopp: https://ftw.usatoday.com/2020/03/jurgen-klopp-goes-off-on-reporter-after-being-asked-about-coronavirus-again UBI (Universal Basic Income): https://en.wikipedia.org/wiki/Basic_income 7-Minute Workout: https://www.youtube.com/watch?v=ECxYJcnvyMw 4 Drive Model: https://www.leadersbeacon.com/how-great-leaders-use-the-4-drive-model-to-impact-employee-motivation/ Universal Basic Income: https://behavioralscientist.org/checkscheckschecks-why-we-need-a-universal-basic-income-now-coronavirus/ Why we are not going back to normal: https://www.technologyreview.com/s/615370/coronavirus-pandemic-social-distancing-18-months/

Barry Ritholtz is the CIO of Ritholtz Wealth Management and the host of the Bloomberg podcast Masters in Business, where he talks almost as much about markets, investing and business as he does about the behavioral science behind WHY we do what we do. Our first conversation appears in the ever-popular Episode 47. This week, we discussed the financial implications of the financial crisis resulting from the pandemic. It’s not, as Barry notes quite clearly, a one hundred year flood. The market is reacting the way it normally does. While the shifts are dramatic, they were unforeseen and will – over time – return to more stable growth. We also talked about the impact the crisis will have on supply chains, the availability of durable and consumer goods, the way bailouts should be structured, and how important it is to not lie to ourselves in times like these. All of this discussion of finance, as you may imagine, is through a behavioral lens.  © 2020 Behavioral Grooves Links Connect with Kurt and Tim: Kurt Nelson, PhD: @WhatMotivates  e-mail: kurt@lanterngroup.com Tim Houlihan: @THoulihan  e-mail: tim@behavioralchemy.com Lantern Group: http://lanterngroup.com/ BehaviorAlchemy: https://www.behavioralchemy.com/ Behavioral Grooves: https://behavioralgrooves.com/ Weekly Grooves: https://weeklygrooves.podbean.com/ Common Biases & Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit#   General Coronavirus Info: Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4 What is herd immunity? https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/   Coronavirus & Behavioral Science: Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/ Why no one is reading your coronavirus email:  https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html Handwashing can stop a virus, so why don’t we do it?:  https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/ The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/   How we can cope or be better during this crisis: Tip Sheet from HUMU: https://humu.com/remote-nudges/ Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera   General Behavioral Science and other info related or talked about in the series: Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory Jürgen Klopp: https://ftw.usatoday.com/2020/03/jurgen-klopp-goes-off-on-reporter-after-being-asked-about-coronavirus-again UBI (Universal Basic Income): https://en.wikipedia.org/wiki/Basic_income 7-Minute Workout: https://www.youtube.com/watch?v=ECxYJcnvyMw 4 Drive Model: https://www.leadersbeacon.com/how-great-leaders-use-the-4-drive-model-to-impact-employee-motivation/ Universal Basic Income: https://behavioralscientist.org/checkscheckschecks-why-we-need-a-universal-basic-income-now-coronavirus/ Why we are not going back to normal: https://www.technologyreview.com/s/615370/coronavirus-pandemic-social-distancing-18-months/  

Liz Fosslien was our guest on Episode 56 and we asked her back to kick off our series on the behavioral aspects of how life is changing with quarantines, sheltering in place and working from home. Liz is the Head of Content at HUMU, a firm that combines people science and machine learning to create breakthroughs on a wide variety of people-centric measurements. Liz is also the co-author and illustrator of No Hard Feelings: The Secret Power of Embracing Emotions at Work.  We discussed how this crisis has impacted our emotional wellbeing and how to get along while working from home (WFH).  Liz shared many insights and reinforced how working from home limits the informal bump-ins we traditionally get at work, and how to manage them in a digital world. Links Connect with Kurt and Tim: Kurt Nelson, PhD: @WhatMotivates  e-mail: kurt@lanterngroup.com Tim Houlihan: @THoulihan  e-mail: tim@behaioralchemy.com  Lantern Group: http://lanterngroup.com/ BehaviorAlchemy: https://www.behavioralchemy.com/ Behavioral Grooves: https://behavioralgrooves.com/ Weekly Grooves: https://weeklygrooves.podbean.com/   General Coronavirus Info: Daily Newsletter Summarizing data from Johns Hopkins Center for Health Security: http://www.centerforhealthsecurity.org/newsroom/newsletters/e-newsletter-sign-up.html CDC: https://www.cdc.gov/coronavirus/2019-ncov/index.html Great videos on the science behind this by Dr. Peter Attia – this is the first in a series: https://www.youtube.com/watch?v=CNVhLyAlfA4 What is herd immunity? https://www.technologyreview.com/s/615375/what-is-herd-immunity-and-can-it-stop-the-coronavirus/   Coronavirus & Behavioral Science: Selected Links: The Behavioral Sice of Coronavirus: https://behavioralscientist.org/selected-links-the-behavioral-science-of-the-coronavirus-covid-19/ Why no one is reading your coronavirus email:  https://edition.cnn.com/2020/03/13/opinions/coronavirus-emails-effective-messaging-rogers/index.html Handwashing can stop a virus, so why don’t we do it?:  https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/ The behavioral science of handwashing: https://think.ing.com/articles/the-behavioural-science-of-hand-washing/   How we can cope or be better during this crisis: Tip Sheet from HUMU: https://humu.com/remote-nudges/ Resources for learning at home: https://fordhaminstitute.org/national/commentary/resources-learning-home-during-covid-19-school-closures?utm_source=join1440&utm_medium=email&utm_placement=etcetera   General Behavioral Science and other info related or talked about in the series: Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Jonathan Haidt – 5 Moral Foundations: https://en.wikipedia.org/wiki/Moral_foundations_theory Jürgen Klopp: https://ftw.usatoday.com/2020/03/jurgen-klopp-goes-off-on-reporter-after-being-asked-about-coronavirus-again UBI (Universal Basic Income): https://en.wikipedia.org/wiki/Basic_income 7-Minute Workout: https://www.youtube.com/watch?v=ECxYJcnvyMw 4 Drive Model: https://www.leadersbeacon.com/how-great-leaders-use-the-4-drive-model-to-impact-employee-motivation/ Universal Basic Income: https://behavioralscientist.org/checkscheckschecks-why-we-need-a-universal-basic-income-now-coronavirus/ Why we are not going back to normal: https://www.technologyreview.com/s/615370/coronavirus-pandemic-social-distancing-18-months/  

This is an episode originally produced for Weekly Grooves. We hope you enjoy! Coronavirus and the disease it’s created – Covid-19 – is alive and well and getting stronger every day. How bad is it? It’s difficult to say with any certainty in part because it’s constantly changing and it’s very complex. However, when presented with ambiguous information, our minds draw conclusions based on our biases and the decision-making heuristics our ancient brains rely on. In this episode, Kurt and Tim discuss an article by friend and leading behavioral scientist, Michael Hallsworth, PhD. Michael leads the North American Behavioural Insights Team and knows a thing or two about behavior change.  In this article, Michael talks about what behavioral science hacks can be applied to reduce the spread of the virus and, hence, Covid-19.   Links “Handwashing can stop a virus – so why don’t we do it?” by Michael Hallsworth, PhD: https://behavioralscientist.org/handwashing-can-stop-a-virus-so-why-dont-we-do-it-coronavirus-covid-19/ Effective Hand Washing: https://tinyurl.com/to4gpsw Doctors Hand Hygiene plummets unless they know they are being watched: https://abcnews.go.com/Health/doctors-hand-hygiene-plummets-watched-study-finds/story?id=39737505 The long history of the hand-washing gender gap: https://slate.com/technology/2020/02/women-hand-washing-more-than-men-why-coronavirus.html “Experimental Pretesting of Hand-washing interventions in a natural setting,” by Gaby Judah, PhD, et al.: https://ajph.aphapublications.org/doi/pdfplus/10.2105/AJPH.2009.164160 “Risk and Morality: Three Framing Devices,” by John Adams, PhD: https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.169.4608&rep=rep1&type=pdf  When-Then Statements: https://www.understood.org/en/school-learning/for-educators/teaching-strategies/behavior-strategy-when-then Temptation Bundling: https://jamesclear.com/temptation-bundling

Chiara Varazzani, PhD is the Principal Advisor at the Behavioral Insights Unit in the Victorian Government's Department of Premier and Cabinet in Australia. Chiara is Italian born, French-educated, and employed in Australia, adding her to the list of Italian-born behavioral scientists we’ve had on our show (Cristina Bicchieri, Francesco Gina, and Silvia Saccardo, in case you’re counting). She blew us away with her passion for behavioral science as well as her comments about the way our brain calculates the ratio between effort and reward with dopamine and noradrenaline. It was a reminder that there is hard science behind why we do what we do.  She also wondered why so much of behavioral science interventions rely on what she very passionately described as old school methods. Interesting question! If you’re a marketer or a health care provider, Chiara has insights that prove beneficial to your work. And if you have any ideas on how to use smell in the world of sales incentives, we’d love to talk with you about that! We also had a great exchange about music. Chiara has very wide musical interests and her playlists are bound to invite you into some wonderful, and possibly unfamiliar, artists. Please enjoy our conversation with Chiara Varazzani.   © 2020 Behavioral Grooves Kurt Nelson, PhD: @WhatMotivates Tim Houlihan: @THoulihan   Links Chiara Varazzani, PhD: https://www.linkedin.com/in/cvarazzani/ Antonio Damasio, PhD: https://en.wikipedia.org/wiki/Antonio_Damasio FMRI: https://en.wikipedia.org/wiki/Functional_magnetic_resonance_imaging Electroencephalogram (EEG): https://www.mayoclinic.org/tests-procedures/eeg/about/pac-20393875 Portable EEG: https://imotions.com/blog/eeg-headset-prices/ Common biases and heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Sleep, Rotten Eggs and Smoking Study: https://www.jneurosci.org/content/34/46/15382 BETA (Behavioral Economics Team of Australia): https://behaviouraleconomics.pmc.gov.au/ BETA Impact Report: https://behaviouraleconomics.pmc.gov.au/sites/default/files/resources/pmc-beta-impact-report-web.pdf Dopamine: https://en.wikipedia.org/wiki/Dopamine Noradrenaline: https://www.sciencedirect.com/topics/medicine-and-dentistry/noradrenalin Neuromarketing World Forum: https://www.neuromarketingworldforum.com/ Michael Hallsworth & Music: https://behavioralgrooves.com/episode/michael-hallsworth-from-mindspace-to-east/ Cristina Bicchieri, PhD: https://behavioralgrooves.com/episode/cristina-bicchieri-social-norms-are-bundles-of-expectations/ Francesca Gino, PhD: https://behavioralgrooves.com/episode/francesca-gino-curiosity-and-rebellion-makes-your-career/ Silvia Saccardo, PhD: https://behavioralgrooves.com/episode/silvia-saccardo-ethics-of-decisions-and-italian-rap/ Jana Gallus, PhD: https://behavioralgrooves.com/episode/jana-gallus-the-role-of-precision-in-incentives/ James Heyman, PhD: https://behavioralgrooves.com/episode/behavioral-grooves-1-james-heyman-phd/   Musical Links Leonard Cohen “Suzanne” with Judy Collins: https://www.youtube.com/watch?v=toEk9DaLrgs Jacques Brel “Marieke”: https://www.youtube.com/watch?v=wfGDpzL9H7Y Fabrizio de André “Creuza de Ma”: https://www.youtube.com/watch?v=78YNQ7zzxvQ Antonio Vivaldi: https://en.wikipedia.org/wiki/Antonio_Vivaldi Bombino: https://open.spotify.com/album/4gcKhaSReWjY8R5q2jMdLz?highlight=spotify:track:6p3PMnO8z1I8fPqx2j1Mkj Trent Reznor: https://en.wikipedia.org/wiki/Trent_Reznor Natural Born Killers Soundtrack: https://en.wikipedia.org/wiki/Natural_Born_Killers_(soundtrack) Judy Collins: https://en.wikipedia.org/wiki/Judy_Collins Stephen Stills “Suite: Judy Blue Eyes”: https://www.youtube.com/watch?v=kVUwrifwKrI Tim Houlihan “Those Who Discovered the World”: https://open.spotify.com/track/1UMdtl78cXrrrRZRQ0zRSv Tim Houlihan “Aljezur Sunrise”: https://open.spotify.com/track/1UMdtl78cXrrrRZRQ0zRSv

John Fuisz is co-founder of Veriphix and a marketer who believes in building great brands. He does so with a sophisticated system that, on the surface, appears simple and direct; however, it’s built on his astute observations of consumer behavior, the clever use of data, and most importantly, it’s related to Annie Duke’s use of bets to measure future behaviors. We wanted to talk to John because his work tracks the seemingly subtle, yet extremely powerful, ways our buying and voting behaviors can be influenced. Veriphix connects brands with users with three primary tools: First, by tracking emotional vectors, to understand how we feel about things on a weekly basis by asking them to make bets about what they expect to feel. Second by monitoring the emotional triggers that get us to do the things we do. Lastly, he watches for the implicit delta, the measure of the emotional impact of an issue. And he does so with very strict ethical standards. John believes that marketers should elevate their messaging to build great brands, not just influence our subconscious decision making. He wants to dilute the impact that nefarious actors have on consumers (and voters) by challenging us to a meaningful first step. He notes, “We want to believe we’re rational humans, but to have an effective defense [against bad actors], we have to admit we’re irrational.” Please take a moment to rate Behavioral Grooves or leave us a review. Our podcast doesn’t have advertisers; rather, we rely on listeners like to you help us get the word out. Your help is greatly appreciated. We hope you enjoy our conversation with John Fuisz. Kurt Nelson, PhD: @WhatMotivates Tim Houlihan: @THoulihan © 2020 Behavioral Grooves   Links John Fuisz: https://www.linkedin.com/in/john-fuisz/ Veriphix: https://veriphix.com/ Annie Duke: https://www.annieduke.com/ “Thinking In Bets”: https://www.amazon.com/Annie-Duke/e/B001K88E4U/ Claire McCaskill “Korea”: https://www.vox.com/2018/8/20/17759574/midterm-russia-china-north-korea-iran-hack-cyber DARPA: https://www.darpa.mil/ Christopher Wylie: https://en.wikipedia.org/wiki/Christopher_Wylie “Mind Fuck”: https://www.amazon.com/Mindf-Cambridge-Analytica-Break-America/dp/1984854631 IRB: https://www.fda.gov/regulatory-information/search-fda-guidance-documents/institutional-review-boards-frequently-asked-questions Ozan Varol “Think Like a Rocket Scientist”: https://www.amazon.com/Think-Like-Rocket-Scientist-Strategies/dp/1541762592 Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Charlotte Blank: https://www.linkedin.com/in/charlotte-blank-52554a2/ Jeff Kreisler: http://jeffkreisler.com/ Neuromarketing World Forum: https://www.neuromarketingworldforum.com/ Darren Brown video: https://www.youtube.com/watch?v=YQXe1CokWqQ John Bargh and Replication: https://replicationindex.com/2019/03/17/raudit-bargh/ Moral Foundations: https://moralfoundations.org/ Kids Priming video: https://www.youtube.com/watch?feature=youtu.be&v=TLf2gOrL1iM&app=desktop   Musical Links Depeche Mode: http://www.depechemode.com/ Sharon Van Etten: https://www.youtube.com/watch?v=j7sTHoeH0eA Gary Clark, Jr.: https://www.youtube.com/watch?v=gYXMDCNjl8M Guy Clark: https://en.wikipedia.org/wiki/Guy_Clark Ziggy Marley: https://en.wikipedia.org/wiki/Ziggy_Marley New Order: https://en.wikipedia.org/wiki/New_Order_(band) The National: https://en.wikipedia.org/wiki/The_National_(band) Sha-Na-Na: https://en.wikipedia.org/wiki/Sha_Na_Na Sinead O’Connor: https://en.wikipedia.org/wiki/Sin%C3%A9ad_O%27Connor Wolfman Jack: https://en.wikipedia.org/wiki/Wolfman_Jack Iron & Wine: https://en.wikipedia.org/wiki/Iron_%26_Wine Calexico: https://en.wikipedia.org/wiki/Calexico_(band) Madison Cunningham: https://www.youtube.com/watch?v=7-VSDUqVmnI

Author and economist Andrew Wagner’s new book, The Economics of Online Gaming, shares how economic decisions get made by players of online games. We discuss how reputations and player behaviors impact success in the game. For instance, a very positive reputation could lead other players to work with you, but it also could lead them to take advantage of you. Andrew discovered, in this game, that while a bad reputation sets people against you, it also provided unforeseen benefits in the game, economically speaking, of course. We agree with Andrew that economics can be intimidating because it is a math-heavy field. To some, economics is simply inaccessible. However, we all love the drama found in video games, so Andrew combined drama with economics in his book. Also, if you’ve not checked out our new podcast channel, Weekly Grooves, please do so. Each weekly episode is short-commute ready (no more than 15 minutes long) and brings behavioral insights to the week’s headlines.  © 2020 Behavioral Grooves Kurt Nelson, PhD: @WhatMotivates Tim Houlihan: @THoulihan   Links Andrew Wagner: https://www.linkedin.com/in/atwagner/ The Economics of Online Gaming:  https://www.businessexpertpress.com/books/the-economics-of-online-gaming-a-players-introduction-to-economic-thinking/ Eternal Lands: https://en.wikipedia.org/wiki/Eternal_Lands PacMan: https://en.wikipedia.org/wiki/Pac-Man Guide to Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit# Ponzi Scheme: https://en.wikipedia.org/wiki/Ponzi_scheme Tom Petters: https://en.wikipedia.org/wiki/Tom_Petters Bernie Madoff: https://en.wikipedia.org/wiki/Bernie_Madoff Multilevel Marketing: https://en.wikipedia.org/wiki/Multi-level_marketing Economies of Scale: https://en.wikipedia.org/wiki/Economies_of_scale Reputation Capital: https://en.wikipedia.org/wiki/Reputation_capital Comcast: https://en.wikipedia.org/wiki/Comcast Risk Tolerance: https://en.wikipedia.org/wiki/Risk_aversion Ethics: https://en.wikipedia.org/wiki/Ethics Jeff Kreisler: https://www.harpercollinsspeakersbureau.com/speaker/jeff-kreisler/ Alex Azar: https://en.wikipedia.org/wiki/Alex_Azar Boeing 737Max: https://en.wikipedia.org/wiki/Boeing_737_MAX FAA: https://en.wikipedia.org/wiki/Federal_Aviation_Administration Dan Ariely: https://en.wikipedia.org/wiki/Dan_Ariely Napster: https://en.wikipedia.org/wiki/Napster Welcome Back Kotter: https://en.wikipedia.org/wiki/Welcome_Back,_Kotter Weekly Grooves: https://weeklygrooves.podbean.com/   Musical Links Staind: https://en.wikipedia.org/wiki/Staind The Fray: https://en.wikipedia.org/wiki/The_Fray Cold Play: https://en.wikipedia.org/wiki/Coldplay Fuel: https://en.wikipedia.org/wiki/Fuel_(band) Green Day: https://en.wikipedia.org/wiki/Green_Day The Rembrandts: https://en.wikipedia.org/wiki/The_Rembrandts “I’ll Be There For You” Theme Song: https://en.wikipedia.org/wiki/I%27ll_Be_There_for_You_(The_Rembrandts_song) John Sebastian: https://en.wikipedia.org/wiki/John_Sebastian “Welcome Back” Theme Song: https://en.wikipedia.org/wiki/Welcome_Back_(John_Sebastian_song) The Lovin’ Spoonful: https://en.wikipedia.org/wiki/The_Lovin%27_Spoonful

In this special edition, bestselling author and Forbes contributor, Rodd Wagner, organized a question-and-answer session with Kurt and Tim in front of a live audience to discuss whether behavioral sciences could be applied to corporate environments in ways that allow leaders to manipulate their employees. And, if so, where does that land on the ethical spectrum? Rodd has grown increasingly intrigued and sometimes concerned that behavioral science has reached a point of refinement and adoption that it could create an unprecedented and unfair imbalance in the social contract between companies and the people who work at them. For example, IBM claims it can predict with 95 percent accuracy whether someone is about to resign and some companies are experimenting with selection systems in which candidates interact first with robots. Rodd, Kurt, and Tim are joined by John Harris, currently the Lead UX Design Researcher in the Healthcare Business Group at 3M and was recently a Projects Director at ideas42, a premiere pro-social non-profit organization. John started his career at the United Nations Economic Commission for Africa and continues to maintain a very pro-social mindset. Some of the issues covered in our conversation included:  What if corporate leaders can keep their employee satisfaction scores the same by giving employees water bottles rather than raises? What if the “client” was the rank and file of the firm, rather than the leaders?  If nudges are aggregated, do they necessarily become manipulative? Is there a single ethical code that should be applied to every situation? We hope you join us for this non-traditional approach to our podcast.   Kurt Nelson, PhD: @WhatMotivates Tim Houlihan: @THoulihan   Sponsored by: Lantern Group: http://lanterngroup.com/ BehaviorAlchemy: https://www.behavioralchemy.com/ © 2020 Behavioral Grooves   Links Rodd Wagner: https://www.linkedin.com/in/roddwagner/ John Harris: https://www.linkedin.com/in/johnharrisiv/ Kurt Nelson, PhD: https://www.linkedin.com/in/kurtwnelson/ Tim Houlihan: https://www.linkedin.com/in/tim-houlihan-b-e/ Azul Seven: https://azulseven.com/ Rodd Wagner Episode: https://behavioralgrooves.com/episode/rodd-wagner-this-episode-could-save-your-life/ Steve Sisler Episode: https://behavioralgrooves.com/episode/steven-sisler-seeing-people-as-we-are/ Katie Milkman, PhD Episode: https://behavioralgrooves.com/episode/katy-milkman-behavior-change-for-good/ Cristina Bicchieri, PhD Episode: https://behavioralgrooves.com/episode/cristina-bicchieri-social-norms-are-bundles-of-expectations/ Victoria Shaffer, PhD Episode: https://behavioralgrooves.com/episode/victoria-schaffer-end-of-life-decision-tools/ Patricia Norberg, PhD: https://directory.qu.edu/Profile/27981 Magical Thinking, Eric Oliver, PhD: https://voices.uchicago.edu/religionsinamerica/2018/01/26/21-workshop-measuring-an-intuitionist-worldview-by-professor-eric-oliver/ Behavioural Insights Team: https://www.bi.team/ Doug Burgum: https://en.wikipedia.org/wiki/Doug_Burgum Great Plains Software (now Microsoft Dynamics): https://en.wikipedia.org/wiki/Microsoft_Dynamics_GP Casuistry: https://en.wikipedia.org/wiki/Casuistry