Michael F. Schein is a hype specialist and the author of The Hype Handbook: 12 Indispensable Secrets from the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers. He is also the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their industries.  We caught up with Michael recently to talk about his book about how hype can be a very good thing. In and of itself, hype can be a powerful tool of promotion and its bad reputation may be well deserved, but it’s not carved in stone. Hype has a place in a world abundant with choice and Michael has some ideas on how to use hype to cut through a crowded field.  Michael offers some tips on how to manage your way – ethically – through the world of hype to help you and your ideas breakthrough.  We also talked about Tim Ferriss’s claim on the world kickboxing championship, and we discussed which world would be a better world to live in: a world that was imagined in George Orwell’s Nineteen Eighty-Four, or Aldous Huxley’s A Brave New World. Buckle up, Buttercups!    © 2021 Behavioral Grooves   Links Michael Schein: https://michaelfschein.com/  You can download Michael’s recommendations on hype ideas at www.hypereads.com/list  Access to Anyone podcast: https://www.accesstoanyonepodcast.com/  George Orwell’s Nineteen Eighty-Four: https://en.wikipedia.org/wiki/Nineteen_Eighty-Four  Aldous Huxley’s A Brave New World: https://en.wikipedia.org/wiki/Brave_New_World  Tim Ferriss: https://en.wikipedia.org/wiki/Tim_Ferriss  Anarchist Cookbook: https://en.wikipedia.org/wiki/The_Anarchist_Cookbook  Shep Gordon: https://en.wikipedia.org/wiki/Shep_Gordon  “Wall Street” movie: https://en.wikipedia.org/wiki/Wall_Street_(1987_film)  Wembley Stadium: https://en.wikipedia.org/wiki/Wembley_Stadium  Frans de Waal Capuchin Monkey Experiments: https://www.youtube.com/watch?v=meiU6TxysCg   Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves    Musical Links Black Flag “Nervous Breakdown”: https://www.youtube.com/watch?v=302oEzSPCqE  Violent Femmes “Blister in the Sun”: https://www.youtube.com/watch?v=JE-dqW4uBEE  David Bowie “Modern Love”: https://www.youtube.com/watch?v=jLMUZahN7NU  Alice Kooper “No More Mister Nice Guy”: https://www.youtube.com/watch?v=KN6ngThqMEs  Ministry “Jesus Built My Hotrod”: https://www.youtube.com/watch?v=IpPOX6-sP7g  Dead Milkmen “Punk Rock Girl”: https://www.youtube.com/watch?v=yF7fgEMrk0k  Sonic Youth “Superstar”: https://www.youtube.com/watch?v=Y21VecIIdBI  California Raisins “Heard it Through the Grapevine”: https://www.youtube.com/watch?v=UShiwymsX0w  WWF “Land of A Thousand Dances”: https://www.youtube.com/watch?v=oHZCcu9ltcs  Whitney Houston “I Will Always Love You”: https://www.youtube.com/watch?v=mK4hweZRU0k  Boomtown Rats “I Don’t Like Mondays”: https://www.youtube.com/watch?v=FcZW0GFLSdw  The Specials “Monkey Man”: https://www.youtube.com/watch?v=49FbSq_JNeQ  Sex Pistols “God Save The Queen”: https://www.youtube.com/watch?v=02D2T3wGCYg  The Clash “Rock the Casbah”: https://www.youtube.com/watch?v=bJ9r8LMU9bQ  Husker Du “Camden Palace”: https://www.youtube.com/watch?v=gsGw8DyWkik  The Replacements “I Will Dare”: https://www.youtube.com/watch?v=o4ynSTN8bkc  Depeche Mode “Personal Jesus”: https://www.youtube.com/watch?v=u1xrNaTO1bI  The Dead Kennedy’s “In God We Trust”: https://www.youtube.com/watch?v=_bqIS0n64Ig  Joy Division “She’s Lost Control”: https://www.youtube.com/watch?v=FD2SfQJOK08 

AJ Jacobs is an author, journalist, lecturer, and human guinea pig. He has written four New York Times bestsellers, including The Year of Living Biblically, that combine memoir, science, and humor with a dash of self-help. AJ has said that he sees his life as a series of experiments in which he immerses himself in a project or lifestyle, for better or worse, then writes about what he learned. His most recent book, Thanks A Thousand: A Gratitude Journey, starts with wanting to thank the people who brought him his cup of coffee. It starts with the barista and ends up in South America on a mountainside coffee plantation. The book is based on some simple ideas that gratitude can be the catalyst for a journey around the world, and how experimentation keeps our brains flexible in ways that enhance our lives. We loved our conversation with AJ because he made a passionate case for learning to pay more attention to things. To immerse ourselves in the moment where we can appreciate that moment for what it is. He encourages us to see the details, and in those details, to see the connections. He challenges us to be grateful for the life we are given. If we can slow down, savor these moments for what they are, we can curate a better life for ourselves. You’ll find lots about AJ that is fun and informative – but above it all, you’ll find him inspiring.  If AJ can do these things on such a grand scale, we ought to be able to experiment with our lives – even if it is just not making your bed in the morning. © 2021 Behavioral Grooves   Links AJ Jacobs: https://ajjacobs.com/ “Thanks A Thousand”: https://thanksathousandbook.com/ AJ’s TED Talk: https://www.ted.com/talks/a_j_jacobs_my_journey_to_thank_all_the_people_responsible_for_my_morning_coffee George Clooney: https://en.wikipedia.org/wiki/George_Clooney The Encyclopedia Britannica: https://www.britannica.com/ Windshield Wiper: https://en.wikipedia.org/wiki/Windscreen_wiper The New York Times Crossword Puzzle: https://en.wikipedia.org/wiki/The_New_York_Times_crossword_puzzle Alex Trebek: https://en.wikipedia.org/wiki/Alex_Trebek George Loewenstein: https://www.cmu.edu/dietrich/sds/people/faculty/george-loewenstein.html Ambient Noise: https://en.wikipedia.org/wiki/Background_noise Coffitivity (ambient noise generator): https://coffitivity.com/ Melanie Brucks: https://www8.gsb.columbia.edu/cbs-directory/detail/mb4598 Michael Phelps: https://en.wikipedia.org/wiki/Michael_Phelps French Horn: https://en.wikipedia.org/wiki/French_horn Electronic Dance Music: https://en.wikipedia.org/wiki/Electronic_dance_music MDMA: https://en.wikipedia.org/wiki/MDMA Jonathan Mann, Episode 207: https://behavioralgrooves.com/episode/jonathan-mann-is-it-possible-to-design-an-experience/ Mark Landau: https://www.mindful.org/how-mindfulness-shifts-our-perception-of-time/ Neil Gaiman: https://en.wikipedia.org/wiki/Neil_Gaiman Masterclass: https://www.masterclass.com/ Gratitude / Gratia / Grace: https://www.merriam-webster.com/dictionary/gratitude Robert Emmons: https://www.health.harvard.edu/mind-and-mood/in-praise-of-gratitude Francesca Gino, Episode 60: https://behavioralgrooves.com/episode/francesca-gino-curiosity-and-rebellion-makes-your-career/ Tony Robbins: https://en.wikipedia.org/wiki/Tony_Robbins   Behavioral Grooves Patreon: https://www.patreon.com/behavioralgrooves   Musical Links ZZ Top “La Grange”: https://www.youtube.com/watch?v=Vppbdf-qtGU Lil’ Wayne “2 Diamonds”: https://www.youtube.com/watch?v=wrLSro5XNzY Sex Pistols “God Save the Queen”: https://www.youtube.com/watch?v=02D2T3wGCYg

Linda Thunstrom, PhD is a Swedish economist working as an assistant professor of economics at the University of Wyoming. (That’s in Laramie, Wyoming, not Wyoming, Sweden.) Her research interests include behavioral, experimental, public, and health economics. Her interests merged after Hurricane Florence when she became curious about the effect that offering thoughts and prayers might have on potential donors to natural disasters. She set up a study to see if potential donors might feel like they don’t need to make a monetary donation to the victims if they’ve already offered up some thoughts and prayers. Her results may surprise you. And she didn’t stop there. She also looked at this question from the recipient’s end. As an economist, she framed the study in monetary terms and wondered if disaster victims might take less money in a donation if they knew someone was praying for them – especially if it were a Christian stranger or a priest. Again: fascinating results! We also talked about willful ignorance and the role it plays in our decision-making. Willful ignorance involves neglecting information about how your actions will affect others or yourself. It’s different from and less harmful than outright self-deception. Self-deception is commonly associated with lying to make yourself feel better. The big worry with self-deception is that you start believing your own lies. Willful ignorance is like heading into the basement to get a Coke Zero and noticing a box of Oreo cookies and deciding that now is probably a pretty good time to have one, or two, of those chocolate calorie bombs. We are neglecting the facts that we already know about Oreo cookies: they’re not really good for. But we nab a couple anyway. We’d like to thank you to Andrea Mannberg, a guest from Episode 199, for introducing us to Linda. Both of these economists are applying their training to fantastically interesting topics and we’re grateful for both of their work. © 2021 Behavioral Grooves   Links Linda Thunstrom: https://lindathunstrom.com/ Linda Thunstrom, PhD: https://www.uwyo.edu/economics/faculty-staff/linda-thunstrom/ Shiri Noy, PhD: https://denison.edu/people/shiri-noy “Exploiting moral wiggle room: experiments demonstrating an illusory preference for fairness” Dana, et. all (2007): https://link.springer.com/article/10.1007/s00199-006-0153-z George Loewenstein, PhD: https://www.cmu.edu/dietrich/sds/people/faculty/george-loewenstein.html Todd Cherry, PhD: http://www.uwyo.edu/economics/faculty-staff/todd-cherry/index.html George Loewenstein, PhD: https://www.cmu.edu/dietrich/sds/people/faculty/george-loewenstein.html Dan Gilbert, PhD: https://en.wikipedia.org/wiki/Daniel_Gilbert_(psychologist) Contemporary Folk Music: https://en.wikipedia.org/wiki/Contemporary_folk_music Americana Music: https://en.wikipedia.org/wiki/Americana_(music) Hurricane Florence: https://en.wikipedia.org/wiki/Hurricane_Florence “Temporal View of the Costs and Benefits of Self-Deception” Gino, Norton, Ariely: https://www.hbs.edu/faculty/Pages/item.aspx?num=39857 Eric Oliver, Episode 172: https://behavioralgrooves.com/episode/how-to-talk-to-your-friends-about-their-conspiracy-theories-with-eric-oliver/ Andrea Mannberg, Episode 199: https://behavioralgrooves.com/episode/how-decision-making-is-critical-for-back-country-skiers-and-sex/ Behavioral Grooves Patreon Site: https://www.patreon.com/behavioralgrooves   Musical Links Jay Shogren “Let’s Fall Behind”: http://www.jshogren.com/https/jshogrenshanghaidbandcampcom/track/lets-fall-behind David Bowie “Under Pressure” with Annie Lennox and Queen: https://www.youtube.com/watch?v=fCP2-Bfhy04  

GAABS is an organization that was recently founded to act as an accrediting body for applied behavioral scientists. GAABS is The Global Association of Applied Behavioral Scientists and is open for membership for those who demonstrate their ability to ethically apply behavioral science to their work. In this episode, we spoke with co-founding members Nuala Walsh and Steve Martin. Nuala is a contributor to Harvard Business Review and is the founder of MindEquity – a behavioral science consultancy based in Dublin. And Steve Martin is the co-author, with Robert Cialdini and Noah Goldstein, of Yes! 50 secrets from the Science of Persuasion, which has sold more than a million copies and been translated into 27 languages. Nuala is a repeat guest that was featured in episode 203 about whistleblowers and fake memories, and Steve was featured in episode 110 with his co-author, Joe Marks. Together, they wrote “Messengers: Who We Listen To, Who We Don’t, and Why.” In our conversation, we discussed what GAABS is and what they’re hoping to do to help both practitioners of behavioral science as well as the professionals and institutions that hire those services. On a more philosophical note, we steered into what is lacking in applied behavioral science these days and agreed that there are many fields that could benefit from a behavioral science lens. And across the board, we agreed that education for all parties is critical for the field to be successful. On an educational note, Steve wryly noted that students could use more psychology and less geography in the classroom, and teed up the novel concept of prac-ademics. And, later, Nuala introduced the idea of leveraging trends, like big data, and noted, “if we marry behavioral science with data science, we actually have an in.” We hope you enjoy our conversation with Nuala and Steve and that you’ll check out the Behavioral Grooves Patreon site at www.patreon.com/behavioralgrooves. Now go out this week and find YOUR groove. © 2021 Behavioral Grooves Links Nuala Walsh: https://www.linkedin.com/in/nualagwalsh/?originalSubdomain=uk Steve Martin: https://www.linkedin.com/in/steve-martin-13832b5/ GAABS: https://gaabs.org/ Oxbow Lake: https://www.nationalgeographic.org/encyclopedia/oxbow-lake/ Annie Duke Alliance for Decision Education: https://alliancefordecisioneducation.org/learn/about-the-alliance/team/board/annie-duke Mya Shankar: https://en.wikipedia.org/wiki/Maya_Shankar Robert Cialdini: https://www.influenceatwork.com/robert-cialdini-phd/biography/ Jennifer Lerner: https://www.hks.harvard.edu/faculty/jennifer-lerner Nuala Walsh – Episode 203: https://behavioralgrooves.com/episode/on-fake-memories-and-whistleblowers-with-nuala-walsh/ Steve Martin – Episode 110: https://behavioralgrooves.com/episode/steve-martin-and-joe-marks-the-messenger-is-the-message/ Steve Martin and Joe Marks “Messengers: Who We Listen To, Who We Don’t, and Why”: https://www.goodreads.com/en/book/show/43522604-messengers Harlow Gale, PhD: https://www.researchgate.net/publication/203619125_Harlow_Gale_and_the_Origins_of_the_Psychology_of_Advertising     Musical Links Sinead O’Connor “Nothing Compares 2 U” https://www.youtube.com/watch?v=0-EF60neguk : Electric Light Orchestra “Don’t Bring Me Down”: https://www.youtube.com/watch?v=ATuX7V4XOlk The Cranberries “Linger”: https://www.youtube.com/watch?v=H_5B14-VytM Van Morrison “Into the Mystic”: https://www.youtube.com/watch?v=m0gvodQgu-Y Fleetwood Mac “The Chain”: https://www.youtube.com/watch?v=kBYHwH1Vb-c Rod Stewart “Maggie May”: https://www.youtube.com/watch?v=m2CQ0FvAZuw Carly Simon “Nobody Does it Better”: https://www.youtube.com/watch?v=SaV-6qerkqI Joan Baez “Diamonds & Rust”: https://www.youtube.com/watch?v=GGMHSbcd_qI Mike + The Mechanics “The Living Years”: https://www.youtube.com/watch?v=5hr64MxYpgk The Who “Eminence Front”: https://www.youtube.com/watch?v=rx6Zgz0TZuA  

Dessa is a singer, rapper, writer, speaker, science and philosophy connoisseur, podcast host, and ice cream flavor inventor. (Her flavor is Dessa’s Existential Crunch which consists of crème fraîche, brown sugar ice cream, Jameson Irish Whiskey, Disaronno Amaretto Liqueur, and a cashew and praline pecan brittle crunch). Dessa has made a career of bucking genres and defying expectations — her résumé as a musician includes being part of the Doomtree collective, a solo artist with performances at Lollapalooza and Glastonbury, co-composer of pieces for 100-voice choir, performances with the Minnesota Orchestra, and top-200 entries on the Billboard charts. She also contributed to the #1 album The Hamilton Mixtape. As a writer, she published a memoir-in-essays called My Own Devices which was released in 2018 in addition to two literary collections along with many articles in journals such as The New York Times and National Geographic Traveler. And now she is the host of a new podcast that explores “why we do the things we do” called Deeply Human. The podcast is a fun exploration of a number of topics and brings in experts to help explain why we behave the way we do. We wanted to talk to Dessa before we knew about her podcast. Here is part of the e-mail that we sent to her publicist to ask for an interview: “While it may seem a bit off-brand for us to ask for an interview with Dessa, we think that it would be fascinating, and we’d love to talk to her about the intersection of music and emotion.   While we typically interview behavioral science researchers and practitioners, we often interview what we call “accidental behavioral scientists.”  These are people who are applying the aspects of behavioral science to their work without really knowing that they are doing it. Dessa captures a lot of our human experience in her lyrics and discussing that would be a wonderful way of exploring this concept. We would also love to talk to her about her experience with the scientific fMRI research that she talks about in her essay, “Call of your ghost.” Our conversation with Dessa examined a wide range of topics – moving from her podcast, to music’s ability to create synchronicity between people, to how we can’t compare subjective experiences, to how emotional connection comes from dropping veils and getting out of our “practiced mirror face.”  This is an episode that you definitely don’t want to miss. © 2021 Behavioral Grooves   Links Dessa: www.dessawander.com or www.doomtree.com Deeply Human: wherever you get your podcasts from Lute: https://en.wikipedia.org/wiki/Lute The Diary of Ann Frank: https://en.wikipedia.org/wiki/The_Diary_of_a_Young_Girl Alan Alda: https://en.wikipedia.org/wiki/Alan_Alda Helen Fisher: https://en.wikipedia.org/wiki/Helen_Fisher_(anthropologist) Barry Schwartz: https://en.wikipedia.org/wiki/Barry_Schwartz_(psychologist) Oxytocin: https://en.wikipedia.org/wiki/Oxytocin_receptor EEG: https://en.wikipedia.org/wiki/Electroencephalography QEEG: https://en.wikipedia.org/wiki/Quantitative_electroencephalography Autism: https://en.wikipedia.org/wiki/Autism Epilepsy: https://en.wikipedia.org/wiki/Epilepsy Penijean Gracefire: https://penijean.com/home Cheryl Olman: http://www.neuroscience.umn.edu/people/cheryl-olman-phd fMRI: https://en.wikipedia.org/wiki/Functional_magnetic_resonance_imaging Neurofeedback: https://en.wikipedia.org/wiki/Neurofeedback Harry Haslow – Wire Monkey experiments: https://en.wikipedia.org/wiki/Harry_Harlow Research on Emotion and Narrative - https://www.researchgate.net/publication/325962169_Emotion_and_Narrative_Perspectives_in_Autobiographical_Storytelling Drummer Boy (Military): https://en.wikipedia.org/wiki/Drummer_(military) “Rock ’n’ Roll but not Sex or Drugs: Music is negatively correlated to depressive symptoms during the COVID-19 pandemic via reward-related mechanisms”: https://tinyurl.com/yw4v5avs Pew Research (2016) The Joy and Urgency of Learning: https://www.pewresearch.org/internet/2016/03/22/the-joy-and-urgency-of-learning/ Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit?usp=sharing    Musical Links Dessa “Fighting Fish”: https://www.youtube.com/watch?v=I9bwKI-fb7k Dessa “The Chaconne” (Kurt’s favorite version of the song with Aby Wolf and Jeremy Messersmith): https://www.youtube.com/watch?v=F8dt8mY2WiQ London Bulgarian Choir: https://www.youtube.com/watch?v=2GEDbKe038o Lady Midnight “Bloodsong”: https://www.youtube.com/watch?v=oRb6Uqsvq5w Chopin’s Mazurkas: https://www.youtube.com/watch?v=H5D46aHhRDM Erik Satie “Gymnopédie No. 1”: https://www.youtube.com/watch?v=TL0xzp4zzBE “Hamilton” soundtrack: https://www.youtube.com/watch?v=aPSWZUExZ8M “Hamilton Mix Tape”: https://www.amazon.com/Hamilton-Mixtape-Explicit-Various-artists/dp/B01M3XVPL4 Dessa Live - https://www.youtube.com/watch?v=Q5n1lsfZI3A Mayada “Haydn Sonata in D”: https://www.youtube.com/watch?v=NpTfxMmBsLY Chopin “Mazurka Op. 68 n. 2”: https://www.youtube.com/watch?v=VL4_uD0Vp5U Yann Tiersen “La valse d'Amélie”: https://www.youtube.com/watch?v=uj9BihmugmI Tim Houlihan “I Get Lonesome, Too”: http://www.timhoulihan.com/music  

Can you design an experience for someone else? Jonathan Mann, the Vice President of User Experience at Renaissance Learning says, “Umm, not really.” Prior to joining Renaissance, Jonathan led user experience teams at Target Corporation and PayPal. And as a practitioner, he’s always valued good research to help him, and his teams, deliver better work. Our discussion centered around the question, “is it possible to design an experience?” Jonathan’s research discovered that “an experience” is more than just what we think of as the element that happens in the moment we consider it an experience. Jonathan reminded us that the totality of “an experience” combines three key elements: the anticipation of the experience, the experience itself, and the memory of the experience. A vacation is a great example of this: we plan and anticipate lots of experiences before we arrive at our destination. Then we are flooded with experiences in the moment, and afterward, we have photos to remind us and memories to interpret our experience after the fact. We know that the remembered self is one of the most important reasons we do anything: how we’ll remember it. So why shouldn’t we consider it identifying the experience in its broadest sense? We talked about Jonathan’s meeting with Bob Cialdini and how Jonathan’s work with Bob’s crew brought incredible results to the initiatives they were working on at PayPal. We are always happy to see how nicely behavioral science and business results dovetail. And maybe most importantly, this episode features a live fingerstyle guitar micro-concert by Jonathan. We asked him about playing and he instantly turned around, grabbed his guitar, and started playing for us. His fingerstyle abilities are very fine, and that part of the recording was nothing short of delightful – in every aspect of the word. Enjoy it! We hope you enjoy our episode with Jonathan Mann and discover new ways that you can integrate his clever thinking on designing an experience into your own work. © 2021 Behavioral Grooves   Links Jonathan Mann LinkedIn: https://www.linkedin.com/in/jdmann/ Jonathan Mann Album: http://jonathanmanndesign.com/music (with links to Spotify, Pandora, iTunes, etc) Jonathan Mann YouTube: https://www.youtube.com/channel/UCVtiHkr4xdBzVZ6Oc3ybsUw Jonathan Mann Woodworking: https://www.behance.net/fynedesign Dan Gilbert, “Stumbling on Happiness”: https://www.goodreads.com/book/show/56627.Stumbling_on_Happiness Robert Cialdini - Towel study: https://www.psychologicalscience.org/observer/dont-throw-in-the-towel-use-social-influence-research Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit?usp=sharing The Dakota: https://www.dakotacooks.com/ Fingerstyle Guitar: https://en.wikipedia.org/wiki/Fingerstyle_guitar     Musical Links Green Day “Boulevard of Broken Dreams”: https://www.youtube.com/watch?v=Soa3gO7tL-c Stone Temple Pilots “Interstate Love Song”: https://www.youtube.com/watch?v=10MQY33cYCg Leo Kottke “Last Steam Train”: https://www.youtube.com/watch?v=-E_s4vQJx-k Tommy Emmanuel “Classical Gas”: https://www.youtube.com/watch?v=S33tWZqXhnk The Jimi Hendrix Experience “Voodoo Child”: https://www.youtube.com/watch?v=qFfnlYbFEiE  

Bertram Malle, PhD teaches social cognitive science and social psychology at Brown University, he’s the author of dozens of articles and has focused his recent work on how humans feel about robots, and researches how the etiquette and facial abilities of robots impact how we perceive them. His research indicates that the more human-looking a robot is – especially in its “face” – the more humans are likely to attribute emotions or moral codes to them. Bertram’s work reminds us that the context we experience robots in influences the relationships we build. Maybe more importantly, Bertram reminded us that robots must be designed to exist in very specific contexts. The appearance and communication abilities of a robot that checks us into a doctor’s office needs to be very different from the robots we use to assist us with making an airline reservation. While that may be intuitive on one level, it highlights the remarkable complexity required in the design and manufacturing of these robots. Each one needs to be built for a specific purpose – there is no one-size-fits-all with robots. Bertram reminded us that it’s difficult to imagine that robots will ever reach the complexity and flexibility of their human counterparts. We also parsed out the differences between hope and optimism. This topic was particularly important to because we’re too often conflating the two. Hope, Bertram explained, is something we have when we lack confidence or influence in the outcome. And optimism exists where we might have some degree of influence over the outcome. We hope you enjoy our conversation with Bertram Malle.   © 2021 Behavioral Grooves   Links Bertram Malle, PhD email:  bfmalle@brown.edu Social Cognitive Science Research Lab (Brown University): http://research.clps.brown.edu/SocCogSci/index.html Bertram Malle, “Theory of Mind”: https://nobaproject.com/modules/theory-of-mind Bertram Malle & Patty Bruininks “Distinguishing Hope from Optimism and Related Affective States”: https://www.researchgate.net/publication/226421327_Distinguishing_Hope_from_Optimism_and_Related_Affective_States Bertram Malle Selected Publications: http://research.clps.brown.edu/SocCogSci/Publications/publications.html ABOT: http://www.abotdatabase.info/ MIT Lab on Automated Vehicles: https://www.media.mit.edu/research/?filter=everything&tag=autonomous-vehicles “Her” film: https://en.wikipedia.org/wiki/Her_(film) “Ex Machina” film: https://en.wikipedia.org/wiki/Ex_Machina_(film) TAY: https://en.wikipedia.org/wiki/Tay_(bot) Isaac Asimov: https://en.wikipedia.org/wiki/Isaac_Asimov Jóhann Jóhannsson: https://en.wikipedia.org/wiki/J%C3%B3hann_J%C3%B3hannsson Hildur Guðnadóttir: https://en.wikipedia.org/wiki/Hildur_Gu%C3%B0nad%C3%B3ttir Fritz Heider, PhD & Marianne Simmel, PhD, “An experimental study of apparent behavior”: https://psycnet.apa.org/record/1945-01435-001   Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit?usp=sharing Minnesota Timberwolves: https://en.wikipedia.org/wiki/Minnesota_Timberwolves   Musical Links Radiohead “Hail to the Thief”: https://www.youtube.com/watch?v=8MdwaUtW_D4 Esbjörn Svensson Trio “Seven Days of Falling”: https://www.youtube.com/watch?v=D7KXq6RJ0PA Bill Dixon “Motorcycle ‘66”: https://youtu.be/ZcO8zfp-FLg Tyshawn Sorey “Unfiltered”: https://tyshawn-sorey.bandcamp.com/album/unfiltered Sigur Ros “Brennisteinn”: https://www.youtube.com/watch?v=Oc6zXSdYXm8 Hildur Gu∂nadottir “Unveiled”: https://www.youtube.com/watch?v=zzaxVFc9oIs Anders Hillborg “Violin Concerto No. 1”: https://www.youtube.com/watch?v=jrJ7rhQDjsE Daniel Lanois with the Venetian Snares: https://www.youtube.com/watch?v=q9u93SDxNsk Daniel Lanois with Parachute Club: https://www.discogs.com/The-Parachute-Club-Rise-Up/release/1209691 The Bad Plus “Never Stop II”: https://thebadplus.bandcamp.com/album/never-stop-ii Iceland Symphony Orchestra, “Recurrence”: https://nationalsawdust.org/thelog/2017/02/16/playlist-9/ David Chesky, “Jazz in the new harmonic”: https://chesky.com/products/jazz-in-the-new-harmonic-david-chesky-download Kings of Leon, “Sex on Fire”: https://www.youtube.com/watch?v=RF0HhrwIwp0 “Annihilation” soundtrack: https://www.youtube.com/watch?v=M9eidResq9g “Tenet” soundtrack: https://www.youtube.com/watch?v=aVMkvCTT_yg

Logan Ury studied psychology at Harvard, was a TED Fellow, then became a behavioral scientist at Google, where she ran Google’s behavioral science team – which we now know as The Irrational Lab. She became a dating coach and is currently the Director of Relationship Science at the dating app Hinge, where she leads a research team dedicated to helping people find love. Her work has appeared in The New York Times and The Atlantic, among a variety of media outlets, including HBO and the BBC. And you should note that she’s a featured speaker at SXSW 2021. Aside from those cool things, we wanted to talk to her because she is the author of How To Not Die Alone. In our conversation with Logan, we talked about the challenges people face in getting prepared for dating, making the most of their dating experiences, and maintaining great relationships once they’ve landed in one. She shared her insights into how to overcome some of the common hurdles and to make the most out of each phase of the dating life. We had an interesting discussion about why moving from ‘romanticizer’ or ‘maximizer’ to ‘satisficer’ can make a big difference in your relationships (and in life). We talked about the Monet Effect and how we need to work hard to overcome some of our biggest biases – like the fundamental attribution error and negativity bias. She was also kind enough to share a little bit about her communal living conditions and her recommendation that we all need more significant others – OSO’s – in these turbulent times. NOTE #1: The “F” word features prominently in our conversation since it’s in the title of one of her book’s chapters. NOTE #2: Christina Gravert joined for our Grooving Session as our first-ever Grooving Partner, and you’ll hear her in the introduction, as well. We’re pleased that our good friend was named by Forbes magazine as one of the top behavioral scientists you ought to know. Christina teaches Economics at the University of Copenhagen, is a co-founder of Impactually, a behavioral consultancy, she has been a guest on Behavioral Grooves (episode 16 on creating a Nudge-A-Thon), and was a speaker at Nudge.It North 2021. © 2021 Behavioral Grooves   Links Logan Ury: https://www.loganury.com/ “How to Not Die Alone”: https://www.loganury.com/book Ira Glass: https://en.wikipedia.org/wiki/Ira_Glass Dan Ariely: https://danariely.com/ Esther Perel: https://www.estherperel.com/ John Gottman, The Gottman Institute: https://www.gottman.com/ Eli Finkel: https://elifinkel.com/ Daniel Gilbert: https://en.wikipedia.org/wiki/Daniel_Gilbert_(psychologist) Jane Ebert: https://www.brandeis.edu/facultyguide/person.html?emplid=0fd6834b65b0eddec69f2ab77539fd341d63b270 Alain De Botton “School of Life”: https://www.theschooloflife.com/about-us/faculty/alain-de-botton/ Reiki: https://en.wikipedia.org/wiki/Reiki “Algorithms to Live By”: https://algorithmstoliveby.com/ John Nash “A Beautiful Mind”: https://en.wikipedia.org/wiki/John_Forbes_Nash_Jr. Nicole Prause: https://en.wikipedia.org/wiki/Nicole_Prause 36 Questions That Lead to Love: https://www.nytimes.com/2015/01/09/style/no-37-big-wedding-or-small.html The School of Life books: https://www.theschooloflife.com/shop/us/books/ Shelley Archambeau – Episode 204: https://behavioralgrooves.com/episode/how-shelley-archambeau-flies-like-an-eagle/ Christina Gravert – Episode 16: https://behavioralgrooves.com/episode/nudge-a-thon-with-dr-christina-gravert/ Christina Gravert, “Online Dating Like a Game Theorist”: https://behavioralscientist.org/online-dating-like-a-game-theorist/ Christina Gravert – Impactually: https://impactually.se/ “10 Behavioral Scientists You Should Know”: https://www.forbes.com/sites/alineholzwarth/2020/10/29/10-behavioral-scientists-you-should-know/?sh=36ad80b442e0   Musical Links “Hamilton” soundtrack: https://www.youtube.com/watch?v=aPSWZUExZ8M Chance the Rapper “Coloring Book”: https://www.youtube.com/watch?v=BeChAs-bI3A Bush “Glycerine”: https://www.youtube.com/watch?v=bvXbHN5Gijw 

Shellye Archambeau is the author of “Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms.” It’s part memoir, part inspiration, and career guidebook. While Shellye argues it’s for everyone, we reckon it’s really best suited for the most ambitious among us. In the book, Shellye shares how she went from being the only black girl in her high school to being the CEO of a Silicon Valley tech firm, MetricStream. And it’s an amazing tale of an amazing woman. In our conversation with Shellye, she talked with us about the challenges she faced growing up. But what was more interesting to us was talking with her about the way she makes decisions. She has this ability to see how things fit – or don’t fit – into her personal and business goals. And then she acts on them with amazing conviction. She is one remarkable person. We talked about how she has a strong inclination to set lofty goals – that we call BHAGS (big, hairy, audacious goals) – that never changes over the course of her career. These BHAGS gave her a North Star to navigate by. But the BRICKS (the steppingstones to needed to achieve long-term goals) she used along her journey were flexible and changed as her situation changed. This flexibility is something we wanted to call out, because it wasn’t just being flexible that got her where she is today. Her incredible ability to create plans and execute those plans is what really set her apart from her peers. And we can imagine that all of her peers at IBM were talented, skilled, smart, and driven. Just not as much as Shellye.   INTERESTED IN BEING A PART-TIME INTERN FOR BEHAVIORAL GROOVES? If you’d like to pursue being a part-time intern with Behavioral Grooves, please contact Kurt or Tim directly. Kurt Nelson, PhD: kurt@lanterngroup.com Tim Houlihan: tim@behavioralchemy.com   “Transfiguration” by Jonathan Benson is used for the interstitial music in this episode. © 2021 Behavioral Grooves   Links Shellye Archambeau on Twitter: @ShelArchambeau Shellye’s web site: https://shellyearchambeau.com/ “Unapologetically Ambitious”: https://shellyearchambeau.com/books Carol Dweck – Growth Mindset: https://www.mindsetworks.com/science/ George Bernard Shaw: https://en.wikipedia.org/wiki/George_Bernard_Shaw Stephen Curtis, Episode # 148: https://behavioralgrooves.com/episode/covid-19-crisis-stephen-curtis-on-neuroplasticity-and-creating-the-ideal/ Locke & Latham on Goals: https://en.wikipedia.org/wiki/Goal_setting Nicholas Christakis and James Fowler, “The Spread of Obesity in a Large Social Network over 32 Years”: https://www.nejm.org/doi/full/10.1056/nejmsa066082   Musical Links Steve Miller “Fly Like an Eagle”: https://www.youtube.com/watch?v=6a6lAwbE1J4 Spinners “I’ll Be Around”: https://www.youtube.com/watch?v=hq5VXTO3HDI Marvin Gaye “What’s Going On”: https://www.youtube.com/watch?v=fPkM8F0sjSw The O’ Jays, “Love Train”: https://www.youtube.com/watch?v=ECZr3-a_rDA Teddy Pendergrass, “Turn Off the Lights”: https://www.youtube.com/watch?v=PK4wofMj5-k Alfie Pollitt, "Say It (Over and Over)": https://www.youtube.com/watch?v=vTaDr1lq8mY Earl Klugh, “This Time”: https://www.youtube.com/watch?v=n7fF_eRYM5k Dave Koz, “You Make Me Smile”: https://www.youtube.com/watch?v=3cshiIac91U Brian Culbertson, “Colors of Love”: https://www.youtube.com/watch?v=_MM5hSddIcg Praful, “Don't Fight with Life/Om Namah Shivaya”: https://www.youtube.com/watch?v=8D51CbCMY10 George Benson, “On Broadway”: https://www.youtube.com/watch?v=3ef0kThw5VY Elton John, “Don’t Let The Sun Go Down On Me”: https://www.youtube.com/watch?v=ncuiQAfPhTg Audrey Hepburn, “Moon River”: https://www.youtube.com/watch?v=uirBWk-qd9A

Nuala Walsh is a strategic adviser with MindEquity, working with organizations to create reputation, commercial and cultural change. She is a global leader, an award-winning marketeer, and a behavioral scientist. Nuala has nearly 3 decades of strategic, commercial, and governance experience in asset management, investment banking, and consulting. All her strategic solutions are informed by decision science & behavioral frameworks. Nuala is also the Non-Executive Director of GAABS, the Vice-Chair of UN Women, and she has been the Chief Marketing Officer, Standard Life Aberdeen. In short, she’s a remarkable person whose insights are worth paying attention to as both a practitioner and a researcher. We spoke with Nuala recently about some investigations she completed on two topics. The first was to understand the impact that fake news has on our ‘remembering’ self. What she discovered is that our memories don’t discriminate between true or false information – we tend to remember it all roughly the same way, when we believe it at the start. The second area we discussed was about whistleblowers in modern corporations. Without the proper environment, whistleblowers don’t act or can be maltreated within an organization when they do raise their hands. Nuala’s got some ideas on how to change that. Here’s her list of tips for improving your corporate culture to support whistleblowers: Reframe. The word whistleblowing is a negative word, so reframing it as “speaking up” could be more positive. There's a shift in how companies can rewrite how they message to employees. Economic. Scandalized companies earn 4% less than firms that have not experienced major scandals. So by definition, a company could earn 4% more if it’s clean and could impact employees' wages should they go to another firm. Rewards. Rewarding employees with relevant incentives and she is quick to recommend against financial, such as appropriately recognizing people, sharing salient stories of courage, talking about people in the company, people outside the company as role models…all of these can contribute positively to better company culture. By taking bad behavior out of the shadows or removing the Social Norming effect of removing it from secrecy is a powerful tool. But you can't just point to somebody internally to highlight their courage, leaders need to appropriately highlight teams that have called out errors that prevented disasters. It’s best to not pinpoint an individual because of personal risk and a lot of potential threats. Make it Normal. Employees won’t speak up in a dangerous work environment. The more you make the environment open and communal and part of the cultural norm, the less fear that is induced on people and the greater likelihood they’ll point out bad behavior when it happens. We hope you enjoy our conversation with Nuala as much as we did. If you like it, please don’t hesitate to give Behavioral Grooves a quick rating on your listening app. Links Nuala Walsh: https://www.linkedin.com/in/nualagwalsh/ Anthony Hopkins: https://en.wikipedia.org/wiki/Anthony_Hopkins Robert De Niro: https://en.wikipedia.org/wiki/Robert_De_Niro Dan Gilbert: https://psychology.fas.harvard.edu/people/daniel-gilbert Daniel Kahneman: https://en.wikipedia.org/wiki/Daniel_Kahneman Elizabeth Loftus: https://en.wikipedia.org/wiki/Elizabeth_Loftus Common Biases and Heuristics: https://docs.google.com/document/d/1XHpBr0VFcaT8wIUpr-9zMIb79dFMgOVFRxIZRybiftI/edit?usp=sharing Merle van den Akker: https://www.moneyonthemind.org/about The Innocence Project: https://innocenceproject.org/ Josef Mengele: https://en.wikipedia.org/wiki/Josef_Mengele Ted Bundy: https://en.wikipedia.org/wiki/Ted_Bundy Ann Rule: https://en.wikipedia.org/wiki/Ann_Rule OJ Simpson: https://en.wikipedia.org/wiki/O._J._Simpson Bibb Latané: https://en.wikipedia.org/wiki/Bibb_Latan%C3%A9 John Darley: https://en.wikipedia.org/wiki/John_M._Darley Kitty Genovese and The Bystander Effect: https://en.wikipedia.org/wiki/Murder_of_Kitty_Genovese Robert Cialdini: https://www.influenceatwork.com/ Cass Sunstein: https://hls.harvard.edu/faculty/directory/10871/Sunstein GAABS: https://gaabs.org/ Bloomberg: https://www.bloomberg.com/ Nudge: https://en.wikipedia.org/wiki/Nudge_(book) Predictably Irrational: https://en.wikipedia.org/wiki/Predictably_Irrational On False Creating False Memories: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5407674/#:~:text=The%20Deese%2C%20Roediger%20and%20McDermott,recall%20or%20recognize%20these%20words. “On the prediction of occurrence of particular verbal intrusions in immediate recall” https://pubmed.ncbi.nlm.nih.gov/13664879/   Musical Links Tim Houlihan “Another Orion”: https://timhoulihan.bandcamp.com/track/another-orion Eurythmics “Here Comes the Rain Again”: https://www.youtube.com/watch?v=ko8Ec7ojahU Tina Turner “Proud Mary”: https://www.youtube.com/watch?v=EqIpkMDRjYw Queen: https://www.youtube.com/watch?v=tAZOFABpmIs Michael Jackson “Billy Jean”: https://www.youtube.com/watch?v=g3t9-kf7ZNA Carmen Monarca “Habanera”: https://www.youtube.com/watch?v=icJRTdpS2pU U2 “Sunday, Bloody Sunday”: https://www.youtube.com/watch?v=SCKcULlEydo Van Morrison “Into the Mystic”: https://www.youtube.com/watch?v=cpPSBzGEklE Elvis Presley “Heartbreak Hotel”: https://www.youtube.com/watch?v=OP6qK589_Bo   © 2021 Behavioral Grooves