I’m so excited to bring back a very popular guest from last year, Jenna Cameron, for another foodservice episode! We released episode #74 with Jenna during December of last year as part of the First Hire Series, and our conversation focused on first hires for foodservice sales. Our community seems hungry for foodservice knowledge and so we asked Jenna to come back on the show to walk us through the biggest players in foodservice from distributors, to operators, to buying groups and more. Jenna is currently the sales lead at SIMULATE and has 10+ years of experience in plant-based foodservice sales for growing brands.Listen in as Jenna shares about:Key term definitions to frame the conversation including operators versus buying groups versus redistributorsMajor distributors to know in foodservice, including details on Dot, Sysco, US Foods, and more, plus other regional distributors and how to work with eachSome of Jenna’s favorite operators from campus stores to Disney to Red Robin and others and specific nuancesAn overview of key buying groups like Compass and Aramark and how to get started with a buying groupC-store & convenience store channel ideasResources for finding a regional broker for foodservice or an advisorAnd right at the end we cover Groceraunt, which is incidentally my new favorite wordAnd more!Please note that Jenna drops a ton of detailed information in this episode and if you are worried about catching the company names she’s dropping, fret not! I included all the distributors, buying groups, and operators she mentions in the show notes with links.Enter the July 2023 podcast review giveaway by completing this form: https://tinyurl.com/28zyjr3eThis episode was sponsored by Shopify. Go to shopify.com/startupcpgThis episode was sponsored by Kickfurther. Go to https://www.kickfurther.com/startupcpgThis episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgEpisode Links:SIMULATE websiteJenna’s LinkedInLink to our other podcast episode with Jenna: #74 First Hire Series: Foodservice Sales with Jenna CameronFoodservice 101 webinar recordingCompanies mentioned: Distributors mentioned: Dot Foods, Sysco, US Foods, BiRite, PFG / Vistar, Gordon Food, Chefs’ Warehouse, Vegan Distribution, Shamrock, Webstaurant, FoodServiceDirect, SunbeltRedistributors mentioned: Alpine, Dot FoodsOperators mentioned: Follett Bookstores/Campus Stores, Peet’s Coffee, Bareburger, Philz Coffee, Lemonade, Red Robin, Disney, Next Level Burger, Plant Power Fast FoodC-Store Operators mentioned: Loop Convenience, 7-11, Plaid PantryBuying Groups mentioned: Compass (Chartwells, Foodbuy), Aramark, SodexoCollege & Universities Trade Show: NACUFSRegional brokers: Herspring-Gibbs, Acclaim, Fidler MarketingAdvisors: Elohi Strategic Advisors (general foodservice strategy), Green Nature Marketing (strategic nationwide coverage), Advanced Natural Group (micromarket/c-store/corporate cafeterias)Groceraunt Trade Show: IDDBAJuly 2023 Podcast Review Contest:Enter the giveaway by completing this form (it only takes 1-2 minutes!)By completing the form, you’ll be entered to win one of six prize packages, each filled with goodies from past guests: Tsubi Soup, GoNanas, Forij, Amazi, Chia Smash, Eureka Tortilla, and Nowhere Bakery.Giveaway open to US residents only, age 18+. Giveaway ends on July 31st, 2023 at 11:59 pm PST. The winner will be notified via email.Thank you for listening to the show and helping new listeners find us!Shopify Links:Start a free trial and enjoy 2 months of Shopify for $1/monthKickfurther Links:Kickfurther websiteSee how much inventory funding you qualify hereGraphite Financial LinksGraphite Financial websiteDownload a free financial model template, chart of accounts template, and more hereListen to our episode with Graphite founder, Paul Bianco, episode #96 here.Show Links:Join the Startup CPG Slack community (13K+ members and growing!)Follow @startupcpgVisit host Jessi Freitag's