Join Daniel Scharff in this episode of the Startup CPG podcast as he delves into the intricacies of exhibiting at distributor shows within the food and beverage industry with Samuel Jacobson, Senior Director of Key Accounts and Alternate Channels at HOP WTR. They explore the distinct dynamics of UNFI and KeHE shows, contrasting them with larger shows like Expo West.

From buyer prep and negotiation tactics to booth management and cost-saving strategies, Daniel and Samuel offer valuable insights for optimizing trade show participation. Whether you're a vendor seeking to drive business growth or a buyer looking for new products, this episode provides essential tips.

Tune in now!

Listen in to hear about:

Purpose of Distributor Shows
Strategies for Success at Distributor Shows
Cost-Saving Tips
Buyer Behavior
Booth Management and Presentation
Interactions at Trade Shows
Understanding Buyer Dynamics
Trade Spend Guidelines
Deal Negotiation and Logistics During Trade Shows
Preparation and Booth Setup
Networking and Opportunities
Deal Structures and Show Strategies
Marketing Option and Negotiation Tactics
Follow-up and Inventory Planning

Episode Links:

HOP WTR’s Website

HOP WTR’s Instagram

Samuel Jacobson’s LinkedIn

Don't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.

Show Links:

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Episode music by Super Fantastics

#145 Distributor Trade Shows with Samuel Jacobson, HOP WTR