The Future of What
Music Business Association
Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!
Episodes
Mentioned books

Mar 12, 2024 • 24min
Episode #225 — Vault & beatBread’s Funding Options For Indie Artists
With more artists creating and releasing more music now than ever, there is a major need for new revenue streams and funding options to help artists take their careers to the next level. This month on The Future of What, we speak with two representatives from companies that do just that: Nick Struzenski of Vault, a bespoke catalog brokerage & artist funding service, and Matthew Tilley of beatBread, which provides funding for artists & labels alike powered by data science. Tune in for conversations about their companies’ offerings, why the need for funding is so prevalent right now, how new technologies like machine learning are making it easier to provide funding, and more!

Feb 28, 2024 • 18min
Episode #224 — RAMPD’s Lachi & Precious Perez on Disability Awareness & Activism
RAMPD (Recording Artists and Music Professionals with Disabilities) was founded in 2021 as a collective of artists, performers and music professionals with disabilities seeking to raise awareness of disability culture in the music business. Since then the organization has worked to advocate and create opportunities for disabled music professionals and ensure they have access to inclusive & accessible spaces, including partnering with the GRAMMYs to make the annual awards event more disability-inclusive. This month, we spoke with RAMPD’s founder, Lachi & President, Precious Perez to learn about RAMPD’s story and what the group is working on in 2024!

Feb 13, 2024 • 21min
Episode #223 — Trevanna Tracks’ Tools For Improving Sync Licensing
Sync placements have become a highly lucrative revenue stream for artists and rightsholders alike in recent years, as the production teams behind tv shows & movies constantly search for the perfect tracks to set the scene in their latest project. With that expanded attention to this part of the business comes a lot of extra paperwork, something that until recently sync licensing teams did not have help with. This month, we spoke with Trevanna Tracks’ CEO, Jennifer Freed and COO, Selina Meere to learn more about the company’s origins, its all-in-one solution for logging & organizing complex sync project data, and the importance of centralizing this data to increasing sync teams’ productivity!

Jan 24, 2024 • 17min
Episode #222 — NIVA’s Journey From Survival To Advocacy
The National Independent Venue Association (NIVA) was founded at the start of the COVID-19 pandemic as a lifeline for small live music houses, pulling together federal grant money to ensure that venues would remain afloat until it was safe for artists to tour again. Since then, the organization has shifted focus to develop a member services suite, tackle major issues like the ticketing debacle, and address the needs of venues on a local level. We spoke with NIVA's Executive Director, Stephen Parker about the organization’s history and recent advocacy work, as well as the variety of issues indie venues still face.

Jan 10, 2024 • 36min
Episode #221 — Exceleration Music + Redeye: An Indie Music Powerhouse
Exceleration Music and Redeye Distribution discuss their acquisition and the benefits it brings to the indie music business. They explore partnerships, serving the indie community, the role of consolidators, the founding of Redeye Worldwide, and their expansion plans in Europe.

Jan 9, 2024 • 4min
Portia’s 2024 New Year’s Message
Tune in to this special message from Music Business Association President, Portia Sabin with some updates regarding our inaugural Trust & Safety In Music Symposium, Music Biz 2024, the Common Ground Webinar Series & our new Music Biz Events app, changes to our website & socials, and more!

Dec 12, 2023 • 15min
Episode #220 — Supporting U.S. Indie Venues: An Interview With Live Music Society’s Cat Henry
Cat Henry, founder of Live Music Society, discusses the organization's mission to support small music venues and the challenges they face. She also highlights the significance of grant programs in helping local venues connect with their audiences and addresses the financial challenges of independent venues and record stores. Learn how LiveMusicSociety.org enables people to donate directly to small venues.

Nov 15, 2023 • 13min
Episode #219 — LyricFind’s Darryl Ballantyne On New Tools To Enhance Lyric Offerings
In just a few short years, song lyrics have gone from a “nice to have” addition that music fans could seek out in liner notes or on the internet to a hot commodity on streaming platforms, graphics-heavy promotional videos, user-generated content and beyond. This month, we talk with LyricFind Founder & CEO, Darryl Ballantyne about the evolution of lyric-centric products, how his company liaises with labels & publishers to help support their needs, the renewed importance of proper song translations as music’s reach breaks cultural barriers, and much more!

Nov 7, 2023 • 13min
Episode #218 — Dolby’s Christine Thomas Talks Dolby Atmos & Immersive Audio
While some say nothing quite captures the experience of listening to music performed in-person, new technologies are bringing unparalleled levels of immersion to the music listening experience. Enter Dolby Atmos, an immersive audio format which debuted for movies more than a decade ago that is now available across music services on 2.5 billion devices. In our latest podcast, Dolby’s Head of Music Industry Relations, Christine Thomas discusses the evolution of the company’s immersive audio efforts and how it gives artists the ability to deliver their music to audiences in an exciting new medium!

Oct 18, 2023 • 17min
Episode #217 — DAACI Talks AI Tools To Enhance The Creative Process
Bad actors have already learned how to exploit generative AI to either pose as popular artists or misappropriate copyrighted material. However companies like DAACI are working with artists, songwriters & composers to develop tools that are additive to the creative process, helping to eliminate tedious parts of their job and overcome writer’s block. In our latest podcast, we talk to DAACI CEO, Rachel Lyske about her company’s mission to support composers with a tech suite backed by three decades of research and deep collaboration with members of the creative community to address their specific needs!


