Sync placements have become a highly lucrative revenue stream for artists and rightsholders alike in recent years, as the production teams behind tv shows & movies constantly search for the perfect tracks to set the scene in their latest project. With that expanded attention to this part of the business comes a lot of extra paperwork, something that until recently sync licensing teams did not have help with. This month, we spoke with Trevanna Tracks’ CEO, Jennifer Freed and COO, Selina Meere to learn more about the company’s origins, its all-in-one solution for logging & organizing complex sync project data, and the importance of centralizing this data to increasing sync teams’ productivity!
