The Future of What

Single: Walt Lilly is a playlist curator for Apollo Playlists. He walks us through the curation process and what factors he considers when creating a playlist. Subscribe to The Future of What: hyperurl.co/krsfow Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Single: Cherie Hu is a music-tech journalist who has written for publications like Billboard and Forbes. We talk to her about her recent article in Forbes on the push to get playlist curators paid: https://www.forbes.com/sites/cheriehu/2017/05/08/inside-the-ongoing-quest-to-get-music-curators-paid/ Subscribe to The Future of What: hyperurl.co/krsfow Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Single: Crosshair Music is a new company that helps independent artists pitch their music to playlist curators. We spoke with founder Garrison Snell. www.crosshairmusic.com Subscribe to The Future of What: hyperurl.co/krsfow Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Episode #109: Playlists have been a huge driver in the growth of streaming music, and platforms like Spotify are pushing their curated playlists more than ever. Securing a coveted placement on one of the top playlists could mean millions of streams and new fans for an artist. These playlists drive discovery, chart performance, and sales, and the tastemakers creating them aren’t just kids compiling their favorite songs. From brands to professional curators, many are taking advantage of this new marketing opportunity. But could curation become a viable revenue stream? And how do artists get their music to these mysterious influencers? On this episode we hear from Garrison Snell, who built his company, Crosshair, around getting curators compensated. We’re also joined by journalist Cherie Hu, who has written about music curation models for Forbes. Walt Lilly, the curator behind the Apollo Playlist brand gives us an idea of what goes into a successful playlist. If you want to hear more about playlisting, check out our recent interview with Liz Pelly. Get 15% off at rockabilia.com with code PCFUTUREOFWHAT Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Episode #109: Writer Liz Pelly has spent the last year discussing how streaming services like Spotify and the rise of playlisting affect our the health of our music industry. She joins us on the show to break down her recent piece in The Baffler Magazine, "The Problem with Muzak." We'll also hear from Peter Harris, founder of Resonate, a cooperatively owned streaming service based on a stream-to-own model built with blockchain technology. Get 15% off at rockabilia.com with code PCFUTUREOFWHAT Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Episode #108: One of the most exciting labels in the Pacific Northwest is also one of its youngest. EYRST Records was founded in 2014 by artist Neill Von Tally and Martell Webster. Since then, the label has filled its roster with promising artists, including acts like The Last Artful, Dodgr and Myke Bogan who have garnered national attention. We talk with Neill Von Tally and local artist Blossom about being part of an indie label and Portland's growing hip-hop scene. Subscribe to The Future of What on iTunes: http://apple.co/1P4Apk0 Follow us: Twitter: http://bit.ly/2gOYMYM Facebook: https://www.facebook.com/thefutureofwhat/ Instagram: http://bit.ly/1L6T8fl

Episode #107: We talked to so many remarkable people this year, so we're looking back on some of our favorite interviews of 2017. Including: Jack Stratton (Vulfpeck), Greg Kot and Jim DeRogatis (Sound Opinions), Greg Saunier (Deerhoof).

Episode #106: 2010 was arguably one of the hardest years for the music industry, but that didn’t stop manager and publicist Jessi Frick from starting an independent record label with her father, Ken Hector. Since then, Father/Daughter has released acclaimed albums by Pure Bathing Culture, Diet Cig, Vagabon, Nnamdi Ogbonnaya, and more. The label has also gained a reputation for being fiercely artist-friendly. Jessi joins us to talk shop and we hear from Shamir Bailey, who just released ‘Revelations’ through the label.

Episode #105: On this episode we hear from musician Blake Morgan about starting the largest grassroots movement in music history. The #IRespectMusic campaign has been supported by creators from David Lowery to David Byrne. Morgan tells us how #IRespectMusic was inspired, why he believes musicians should be paid for their hard work, and how middle class artists have more power than they think. Learn more about #IRespectMusic at irespectmusic.org

Episode #104: 2017 marks the 40th anniversary of iconic band The B-52s. It's also the year founding member Cindy Wilson embarked on her solo career, releasing her debut, 'Change,' on December 1st through Kill Rock Stars. On this episode, Portia talks with Cindy about her new album, adapting to today's music industry, and her advice for new musicians.