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Products of Music

Latest episodes

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Apr 5, 2025 • 49min

How Rob Chapman turned his guitar passion into a business

Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.In this episode host Adam Wakeling speaks with Rob Chapman, Founder of Chapman Guitars.Rob is an English musician, YouTube content creator, and the founder and co-owner of Chapman Guitars. He is is known for his popular instructional YouTube channel with over 725,000 subscribers and as demonstrator of guitar equipment for Andertons Music Co. He is a lead singer and a guitarist, previously playing for the blues/Americana band Clockwork Wolf & Co, and rock band Dorje.Watch this episode on YouTube: https://www.youtube.com/watch?v=OnC9tEEDjNQ To learn more about Chapman Guitars, visit: https://www.chapmanguitars.com/Rob's YouTube Channel: https://www.youtube.com/@RobChappersChapters:00:00 Preview01:07 Intro02:40 The birth of Chapman Guitars05:05 The power of customer collaboration 09:49 How to make a great guitar?10:41 Rob's skillset that helped boost the brand13:04 Rob's values and company values15:12 Steering the ship in difficult times19:57 The uniqueness of the guitar product market23:28 Finding 'vibe' in developing products25:12 The rise of relicing guitars26:54 Finally talking about the café28:36 Separating business and creative sides 33:10 The issue with YouTube product demos36:17 Agile approach to manufacturing location 42:53 Decision to release a boutique guitar amplifier6:10 Rob's final thoughts48:00 Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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Mar 22, 2025 • 47min

How Daniel Steinhardt solved a problem guitarists didn't even know they had

Welcome to Products of Music, a podcast sharing inside stories and expert insights on product innovation in music technology.In this episode:Host Adam Wakeling speaks with Daniel Steinhardt, Founder of GigRig, about his 20-year journey founding the company and building it to be one of the market leaders in the guitar pedal accessory market.GigRig: https://shop.thegigrig.com/That Pedal Show: https://www.youtube.com/thatpedalshowChapters:00:00 Preview01:24 Intro01:50 The idea for GigRig06:00 Tone struggles and in the studio08:00 The challenge of complex effects 11:00 Moving to the UK12:50 Dan shows very first product16:15 Common founder story?20:50 The slow burn of Youtube for promotion22:20 The niche of the niche of the niche 25:40 Dan's music and product passion28:00 The beauty of being agile31:25 Deciding to launch a new product34:25 Dan's advice for new founders40:30 What keeps Dan's drive 42:50 The 'magic' of musical connections45:00 Outro and final thoughts🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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Jan 26, 2025 • 45min

How Tommy Stalknecht launched Single, the direct-to-fan platform for Shopify

Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.In this episode host Adam Wakeling speaks with Tommy Stalknecht, co-founder and CEO of Single, the direct-to-fan platform for Shopify.Since its inception in 2018, Single has transformed the way artists engage with their audiences by empowering them to sell music, merch, video and memberships directly to fans. Under Tommy's leadership, Single has facilitated the sale of over 5 million digital albums, reported 16 million albums to Billboard, and hosted livestream events for millions of viewers worldwide.To learn more about Single, visit: https://www.single.xyzChapters:00:00 Preview00:45 Intro01:07 Tommy's LinkedIn post02:14 Single's origin story10:52 The MVP of Single13:00 Validating the MVP14:53 Analytics feature development16:38 Live-streaming integration20:00 Single's org structure21:08 Being a hands-on founder22:26 NFT feature introduction26:42 Are NFTs dead?28:42 Patreon competitor31:40 Tommy's product vision33:30 Single's approach to product development35:46 How Tommy prioritises37:58 Tommy's lessons for new founders42:30 Getting close to customers43:40 Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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Oct 30, 2024 • 52min

7 Steps to Become an AI PM | Aakash Gupta of Product Growth

Aakash Gupta writes the Product Growth newsletter for over 140,000 subscribers and hosts the Product Growth podcast, where he helps product managers, product leaders and aspiring product managers.In today's episode:Aakash's journey to newsletter successThe 7 steps to follow to become an AI Product ManagerAakash's tips on growing your network and audience—Aakash's contact info:• LinkedIn: https://www.linkedin.com/in/aagupta• Product Growth Newsletter on Substack• Product Growth Podcast on YouTube —Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakelingIn this episode, we cover: (00:00) Preview(00:49) Intro(02:01) The growth of Product Growth (07:32) Step 1: Shape your content diet(12:55) Step 2: Take relevant courses (20:25) Step 3: Gain hands-on experience (23:46) Step 4: Structure your portfolio(26:25) Step 5: Network (36:38) Step 6: Snag interviews(41:14 ) Step 7: Ace the homework and interview (50:52) Final thoughts  Useful links from the episode:AI for Everyone by Andrew NgJeff Su's YouTube channelDwarkesh Patel's PodcastSVPino on YouTube🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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Sep 10, 2024 • 45min

It Depends. The Art of Product Decision Making | Phil Hornby (Product Coach)

Phil Hornby is a passionate product leadership coach. Helping product leaders to think clearly, make strong decisions, and take powerful action that drives high-impact outcomes. In today's episode:The 'how' and 'who' of product decision makingKey principles in product decision making—Phils's contact info:• LinkedIn: https://uk.linkedin.com/in/philhornby• Talking Roadmaps Podcast on YouTube• It Depends book: https://www.forproductpeople.com/content/books/it-depends—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakelingIn this episode, we cover: (00:00) Preview(00:55) Intro(01:55) Why the book? (04:13) Where to start with product decision making?(07:05) How to decide and who decides? (11:51) Product leadership decision foundations (16:44) Getting to, making and implementing(18:33) Resolving dysfunctional teams (24:54) The importance of conflict(28:42) Decision conviction (33:09) Prioritisation frameworks (37:13) A few extra decision principles(41:00) The number seven (42:40) Final thoughts 🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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Aug 15, 2024 • 59min

Seven superpowers of great product managers | Amy Mitchell, Principal PM at Dell Technologies

Amy Mitchell is Principal Product Manager at Dell Technologies and author of Product Management IRL newsletter on substack.In today's episode:The seven superpowers of great product managers (that they don't say on job descriptions)Tactics to grow these superpowers—Amy's contact info:• LinkedIn: https://www.linkedin.com/in/amycmitchell• Substack: https://amycmitchell.substack.com/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/In this episode, we cover: (00:00) Preview(00:49) Intro(02:20) Overview of the seven superpowers(04:00) Empathy(11:20) Communication skills(19:36) Resilience(24:29) Discernment(30:49) Prioritisation by value(40:35) Patience(48:00) Blending skills (50:56) Future of product management(56:40) Final thoughts🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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Jul 25, 2024 • 40min

Improve your communication skills with visual mapping | Christoph Steinlehner, Product Coach

Christoph Steinlehner is a Product Management coach who helps product managers and leaders that are feeling stuck in their work caught and struggling to facilitate between different perspectives in a business.In today's episode:The challenges of effective business-product communicationHow visual mapping can help improve communicationThe MAPPER method walkthough—Christoph's contact info:• LinkedIn: https://www.linkedin.com/in/csteinlehner• Website: https://csteinlehner.com/•  Substack contributor: https://mapperclub.substack.com/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/In this episode, we cover: (00:00) Preview(00:54) Intro(02:01) Main challenges in effective communication(03:40) X-department perspectives in communication(05:20) The bigger picture(08:28) What is visual mapping?(11:48) Differences in types of visual maps(16:18) Walkthough of MAPPER method(25:20) Reflection part of MAPPER(26:03) Similarity to Event Storming (27:53) Challenges in implementing MAPPER(33:21) Resistance to new frameworks(34:50) Leveraging AI with the MAPPER method (39:04) Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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Jul 8, 2024 • 42min

Using AI to uncover product data insights | Mo Hallaba, CEO of Datawisp

Mo Hallaba is CEO of datawisp.io, an AI-based analytics tool to help non-technical teams understand their product and users better. He was previously working in financial services and the e-sports industry. In today's episode:The challenges of data-informed decision makingHow AI can help solve some of these challengesThe limitations of AI—Mo and Datawisp's contact info:• Twitter/X: https://www.x.com/electronicmo• Website: https://www.datawisp.io—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcastIn this episode, we cover: 00:00 Preview01:23 Intro02:25 Mo's background04:04 How e-sports teams use data05:55 Challenges with using product data08:31 AI removing technical barriers09:49 Culture of caring about data11:58 Scooter app example in datawisp13:35 Exploration of data14:30 Correlation vs causation15:47 Limitations of AI in creativity19:42 Getting buy-in for change 22:19 AI data solutions26:01 Gen AI blended with product data29:54 Difference perspectives on UX32:55 The more data the better 36:50 Transparency of data and insight logic37:51 Usefulness of having technical knowledge39:30 Final thoughts41:12 Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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Jun 11, 2024 • 58min

A Brief History of Digital Publishing and Future Tech & Tactics (Jonny Kaldor, CEO of Pugpig)

Jonny Kaldor is CEO and Founder of Pugpig, a web and app developer for publishers. He was previously CTO at News UK.In today's episode:• A brief history of digital publishing• The current state of the digital publishing market• Successful tactics and tech that publishers should employ —Jonny's and PugPig's contact info:• LinkedIn: https://www.linkedin.com/in/jkaldor • Website: https://www.pugpig.com Report mentioned in episode: https://www.pugpig.com/the-media-collective-on-retention-economics/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcastIn this episode:00:00 Preview00:56 Introduction02:00 From print to digital03:17 Types of publishing04:00 How things have changed in publishing08:00 News Media as first movers13:00 Products for consumer magazines16:28 Utility as a tool for consumer magazines17:52 Creating daily and weekly user habits24:00 Digital editions and 'finishability'27:38 Print vs Digital UX28:40 Audience profile of mobile apps32:56 What makes a great digital publishing platform34:00 Publishing apps versus the 'big' apps36:00 Use of audio40:00 Repurposing content41:00 The need for publishers to invest in editorial43:35 Insights on gating tactics52:10 The importance of the Friends Zone54:26 Jonny's takeaways🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X
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Apr 18, 2024 • 53min

A New Path for Product Leaders Tired of the Corporate Grind | Henry Latham (Founder, Break Free)

Henry Latham is Founder of Break Free. He is a 2x bootstrapper and has coached over 280+ people through his Prod MBA.In today's episode:• Henry's product journey• A deep dive into his manifesto for senior product people tired of the corporate grind.• How to launch a micro-business—Henry's contact info:• LinkedIn: https://www.linkedin.com/in/henrylatham/—Where to find the host, Adam Wakeling:• Twitter: https://twitter.com/adamjwakeling• LinkedIn: https://www.linkedin.com/in/adam-wakeling-26494b35/• YouTube: https://www.youtube.com/@TheProductDevelopmentPodcast—In this episode, we cover:(00:00) Preview(00:51) Intro(01:28) Henry's background(03:00) Moving on from Prod MBA(06:56) Theory versus practice(08:07) The current state of product leadership(14:10) Unmet expectations in product roles(16:48) Promotions mean more stress and less fulfilment(20:38) Stress in product roles(25:17) Lack of passion(27:13) Who should start a micro business(30:03) How to improve your product skills(34:00) Fundamentals in launching a product(37:50) Finding the root problems(41:40) The importance of product positioning(43:56) How to start a business(47:35) The will required(50:30) Key takeaways(51:50) Outro🌐 Subscribe for free on Substack🎧 Listen on Apple Podcasts🎧 Listen on Spotify🌐 Follow the host on LinkedIn🌐 Follow the host on X

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