How Universal Audio Designs the Gear Trusted by the Pros

Welcome to Products of Music, a podcast sharing Inside stories and expert insights on product innovation in music technology.

In this episode:

Host Adam Wakeling speaks with Rodrigo J. Ibieta, Director of Product Management, Hardware Products, at Universal Audio.

What to expect:
🟠 Product strategy insights for developing music hardware
🟠 Inside stories from Fender and Universal Audio
🟠 Tips on progressing in Product Management

Chapters:

00:00 Preview
01:00 Intro and background
06:47 Fender Acoustasonic stories
12:00 How Fender segments its customers
15:22 Product Strategy at Universal Audio
19:59 Importance of speaking with customers
20:50 Creating a product ecosystem
24:10 Ensuring product alignment
28:39 Talking Customer Lifetime Value
31:30 Defining a few terms
34:02 Process for New Business Cases
37:32 Competitor landscapes
39:30 Product feasibility process
43:03 Lessons from product disappointments
46:20 Advice to Product Managers
49:46 A few quick-fire questions
53:57 Outro

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🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/products-of-music/id1683097403
🎧 Listen on Spotify: https://open.spotify.com/show/07d7lJpIRYIZ0rr31xUa5X

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