
A Stern Talk
Join hosts William Stern (@justwilliamstern) and Josh Massieh (@dontbuyrealestate) on "A Stern Talk," a podcast for business owners in the digital age. Dive into the lighter side of business and into topics like digital marketing, small business lending, and economic trends.
Latest episodes

May 23, 2024 • 1h 14min
How to Develop Leadership Skills for Life (with James Newton)
Join our joint business coaching experience with James (30 Day Free Trial): https://jointhefraternity.com/
In this episode of A Stern Talk, we sit down with James Newton, Cardiff's long-time business coach and a visionary in the field of transformational education. James shares his fascinating origin story, from his early days working in the recreation industry to his evolution into a highly sought-after organizational development consultant. He delves into the principles of consciousness and mindfulness, drawing parallels between the lessons learned from whitewater kayaking and the art of effective leadership. James shares invaluable insights into the importance of emotional intelligence, active listening, and fostering a culture of accountability within organizations. This episode is a masterclass in effective leadership styles in management, offering profound wisdom, and practical strategies for navigating the complex challenges of the modern business landscape. Join the conversation and share your thoughts on our social media channels (@ASternTalk).

May 9, 2024 • 1h 21min
Becoming a Commercial Real Estate Mogul: Growth and Challenges
In this episode of A Stern Talk, we sit down with Ben Reinberg, a visionary entrepreneur who has built a commercial real estate empire spanning over 11 million square feet. Ben shares his remarkable origin story, from his enterprising childhood selling cigarettes to bar patrons, to his bold move to syndicate his first industrial property deal at just 23 years old.
Ben offers profound insights into his strategic approach to building wealth through commercial real estate, including the challenges he's encountered, how he cultivated a thriving network, and how he cultivated his personal brand to achieve next level growth. This episode offers an intimate portrait of a leader who has defied convention and redefined success in the realm of commercial real estate. Join the conversation and share your thoughts on our social media channels (@ASternTalk).
Ben’s Webinar (May 21st): https://ben-reinberg.com/the-power-of-perception
Ben's Instagram: https://www.instagram.com/therealbenreinberg/
📣 Connect with us:
William Stern: https://instagram.com/justwilliamstern
Josh Massieh: https://instagram.com/dontbuyrealestate
Dean Lyulkin: https://instagram.com/deanlyulkin
Lev Itsygin: https://instagram.com/lev.gpt

May 2, 2024 • 1h 24min
Overcoming Bureaucracy
In Episode 22 of A Stern Talk, we sit down with Ilan Wornovitzky, a seasoned entrepreneur with a diverse portfolio spanning from real estate development in Mexico to owning/ operating restaurant franchises in San Diego. Ilan shares his captivating origin story, detailing his journey from working in his father's heavy machinery business to venturing into novelty candy sales, construction, and eventually, the restaurant industry. He provides a candid look into the challenges of dealing with unions and government bureaucracy, his experience of opening a restaurant just weeks before the 2019 pandemic, and the importance of adaptability in the face of adversity. Throughout the episode, Ilan engages in a lively discussion about the intricacies of running a successful restaurant, from menu design and marketing to managing customer expectations and creating a memorable dining experience. This episode offers valuable insights into the mind of a resilient and innovative entrepreneur who has successfully navigated various industries and challenges. Join the conversation and share your thoughts on our social media channels (@ASternTalk).
📣 Connect with us:
William Stern: https://instagram.com/justwilliamstern
Josh Massieh: https://instagram.com/dontbuyrealestate
Dean Lyulkin: https://instagram.com/deanlyulkin
Lev Itsygin: https://instagram.com/lev.gpt

Apr 25, 2024 • 35sec
A Stern Talk (Trailer)

Apr 25, 2024 • 1h
The King of ADUs
In this episode of A Stern Talk, we sit down with Chris Luna, a real estate entrepreneur who has built a successful business developing accessory dwelling units (ADUs) and multifamily properties in San Diego. Chris shares his origin story of how he went from selling candy and cell phones to becoming a major player in real estate development. He shares insights into his strategic approach to acquiring properties near San Diego State University, catering to the student rental market, and his innovative 2-story ADU model that optimizes rental income potential in single-family home backyards. Chris candidly reflects on the challenges he’s encountered, particularly the collapse of an $18 million building deal. Chris also shares valuable insights into the genesis and growth of his Backyard Billionaires community, a platform designed to empower and educate fellow investors. This episode offers an intimate portrait of a visionary entrepreneur who has defied convention and redefined success in the realm of real estate development. Join the conversation and share your thoughts on our social media channels (@ASternTalk).
Chris Luna:
https://www.instagram.com/chrisj.luna/
https://www.backyardbillionaire.com/
📣 Connect with us:
William Stern: https://instagram.com/justwilliamstern
Josh Massieh: https://instagram.com/dontbuyrealestate
Dean Lyulkin: https://instagram.com/deanlyulkin
Lev Itsygin: https://instagram.com/lev.gpt

Apr 11, 2024 • 59min
Secrets to Building a Thriving Brand with Albert Preciado
In Episode 20 of "A Stern Talk," we welcome back Albert Preciado, the visionary entrepreneur behind the Driven brand. Preciado shares updates on his latest ventures, including Driven Funding, a partnership with Cardiff. He also highlights strategies for leveraging social media to build a strong brand, the importance of staying authentic in the face of criticism, and insights on the power of strategic partnerships. Join us for another inspiring discussion with Albert as he shares his experiences and practical advice for entrepreneurs at all stages of their journey. Share your thoughts and engage with us on our social media channels (@ASternTalk).
📣 Connect with us:
William Stern: https://instagram.com/justwilliamstern
Josh Massieh: https://instagram.com/dontbuyrealestate
Dean Lyulkin: https://instagram.com/deanlyulkin
Lev Itsygin: https://instagram.com/lev.gpt

Apr 4, 2024 • 11min
David Meltzer: Empowering Entrepreneurs
In Episode 19 of "A Stern Talk," we're joined by renowned entrepreneur and motivational speaker, David Meltzer. Meltzer shares his insights into his recent venture, MeltzerFunding.com, which focuses on providing critical financial support to underserved small businesses, particularly those owned by women and people of color. This episode highlights the challenges these businesses face in securing capital, especially in the crucial phase after startup when they need funds to fuel growth. Meltzer also touches on his personal mission to give back to the communities that have supported his own success. The conversation underscores the vital role that access to capital plays in empowering diverse entrepreneurs to build thriving businesses. Join the conversation and share your thoughts on our social media channels (@ASternTalk).
https://meltzerfunding.com
📣 Connect with us:
William Stern: https://instagram.com/@justwilliamstern
Dean Lyulkin: https://instagram.com/@deanlyulkin
Lev Itsygin: https://instagram.com/@lev.gpt
#smallbusiness #businesses #business #entrepreneur

Mar 28, 2024 • 1h 14min
Dr. Jaquish: Weightlifting is a Waste of Time
Join 'the Tony Stark of the fitness industry,' John Jaquish, PhD, in a captivating discussion on innovation in fitness. Dr. Jaquish shares his journey from combating osteoporosis to developing the X3 fitness system. The conversation highlights the potential of technology to revolutionize personal fitness, emphasizing maximum muscle development in minimal time. Explore the impact of marketing strategies, selling a lifestyle, and gamifying fitness with the X3 force bar. Experience a narrative of personal challenges leading to groundbreaking innovation.

Mar 21, 2024 • 1h 9min
Ricky Carruth and Albert Preciado: Personal Brand Ambassadors
In episode 17 of "A Stern Talk," hosts William Stern and Josh Massieh welcome two giants of the real estate world, Albert Preciado and Ricky Carruth. Albert Preciado, renowned for his Million Dollar Coaching and the national event Driven, alongside Ricky Carruth, a highly esteemed real estate professional and coach, share their wealth of knowledge and experiences. Albert and Ricky delve into their unique paths in the real estate industry, highlighting their philosophies on building relationships, leveraging social media, and the significance of direct and email marketing in today’s digital age. The episode is packed with strategies, personal anecdotes, and actionable advice, making it a must-listen for anyone interested in the dynamics of real estate and entrepreneurship. Join the conversation and share your thoughts on our social media channels (@ASternTalk). Whether you're in the industry or aspiring to be, there's something in this episode for everyone.
Ricky Carruth: https://www.instagram.com/rickycarruth/
Albert Preciado: https://www.instagram.com/thealbertpreciado/
📣 Connect with us:
William Stern: https://www.instagram.com/justwilliamstern
Josh Massieh: https://www.instagram.com/dontbuyrealestate
Dean Lyulkin: https://www.instagram.com/deanlyulkin
Lev Itsygin: https://www.instagram.com/lev.gpt

Mar 14, 2024 • 1h 29min
The Real Estate Prophet
In this episode of "A Stern Talk," we welcome guest Kevin Ehm, a distinguished real estate coach and investor renowned amongst his peers as "the Prophet." Kevin delves into his compelling journey, tracing his path from a challenging adolescence, overshadowed by his family's financial hardships, to his ascension as a celebrated figure within the realm of real estate. He recounts his early beginnings in the banking sector, which paved the way to his successful venture into real estate, accentuated by his notable experiences in network marketing. Kevin's narrative is a powerful homage to the virtues of resilience, adaptability, and an unyielding commitment to excellence. Join the conversation and share your thoughts on our social media channels (@ASternTalk).
📣 Connect with us:
William Stern: @justwilliamstern
Josh Massieh: @dontbuyrealestate
Dean Lyulkin: @deanlyulkin
EP:Lev Itsygin: @lev.gpt
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