A Stern Talk

A Stern Talk
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Dec 17, 2025 • 1h 23min

Why Smart Doctors Fail as Business Owners | A Stern Talk

Most professionals don’t fail because they lack skill — they fail because they were never taught how to lead, scale, or step out of the grind.In this episode, Dr. Peter Wishnie — a podiatrist with 34+ years of experience and a decade coaching healthcare providers — breaks down the uncomfortable truth behind why so many high-earning professionals feel trapped, burned out, and powerless inside businesses they built.🎯 What You’ll Learn From This Episode🔹 How professionals get trapped inside their own success🔹 Why leadership ≠ expertise🔹 The difference between lifestyle businesses and enterprise value🔹 How systems and KPIs replace burnout🔹 Why “more patients” is the wrong answer🔹 What private equity actually looks for in acquisitions🔹 How to build a business that works without you🔹 Why mindset beats tactics every time⏱️ Chapters0:00 – Why so many doctors hate their jobs3:10 – Childhood, medicine, and the origin of identity7:00 – Buying a practice with zero business knowledge9:20 – Maxing out credit cards to hire a coach14:40 – Why being a great student matters more than the coach19:00 – The real leadership gap in medicine23:10 – Why taking care of patients isn’t enough30:10 – Revenue per visit vs. volume thinking37:10 – The “Rainmaker Day” that changes everything56:40 – What actually makes a practice sellable (PE insights)Guest: Dr. Peter Wishnie - https://www.instagram.com/coach_peterwishnie/💸 Need business financing? https://cardiff.co/business/apply/?ut...🔔 Subscribe for insightful content on AI transformation, business strategy, and industry disruption. Don't forget to hit the bell icon for notifications on future episodes.📣 Connect with us:William Stern: https://www.instagram.com/justwilliamsterndoctor burnout, clinician leadership, medical practice growth, healthcare entrepreneurship, private equity healthcare, selling a medical practice, revenue per visit, practice management, business coaching for doctors, leadership in healthcare, systems and KPIs, working on the business
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Dec 17, 2025 • 56min

Logan Lost $200,000… Then Built a 7-Billion-View Media Company | A Stern Talk

Logan sits down with William Stern to break down:– How he went from failed dropshipping stores & $200k lost to partnering with top creators– The real story behind building Media Scaling (not the social media highlight version)– What “noise vs signal” means in entrepreneurship– Why motion creates opportunity — and stagnation kills it– How to know if you should DIY content or hire a team– When to pivot, when to persist, and when to fire a client– Why “boring businesses” like plumbers & roofers are unicorns in today’s content world– How sub-accounts create arbitrage on CPMs– Why founders should delegate outcomes, not tasks– The future of high-ticket businesses, social distribution, and AI-enabled growthIf you're an entrepreneur, consultant, founder, or creator…This is one of the most actionable, tactical episodes we’ve ever filmed.📘 WHAT YOU’LL LEARN💥 Why failure is just a decision, not the end💳 How Logan used credit stacking to fund early skills📉 The truth behind 5 years of failed attempts (before success)📈 What sub-accounts are and why they’re CPM gold mines🔍 How to separate noise from signal when scaling🧪 Why consistency outperforms “genius ideas”⚙️ When to hire agencies vs building in-house🧱 Why boring businesses (plumbing, HVAC, roofing) are social media unicorns🎥 How ANY business can create content without being “an actor”🔄 When to pivot, fire clients, or change your entire direction🚀 The future of high-ticket businesses, personal brands & AIGuest: Logan Forsyth -  https://www.instagram.com/loganforsyth/💸 Need business financing? https://cardiff.co/business/apply/?ut...🔔 Subscribe for insightful content on AI transformation, business strategy, and industry disruption. Don't forget to hit the bell icon for notifications on future episodes.📣 Connect with us:William Stern: https://www.instagram.com/justwilliamsternLogan Foresight, Media Scaling, William Stern, Stern Talk, digital marketing strategy, sub accounts, high ticket businesses, CPM arbitrage, content marketing, social media growth, entrepreneurship failures
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May 24, 2025 • 1h 19min

Brad Lea: THIS Blocks Most Entrepreneurs From Winning

👉 Real Business Growth Summit - Las Vegas - June 7th & 8th 👉 GET YOUR TICKETS NOW - https://realbusinessgrowthsummit.com/Leadership is the cornerstone of business growth. In this transformative conversation with BRAD LEA, hosts and founders of Cardiff, William Stern and Dean Lyulkin explore why leadership is the key to scaling your business, unleashing your potential, and creating sustainable success. Packed with strategies to help entrepreneurs, innovators, and dreamers like you, this video dives into the mindset shifts, systems, and tools necessary to amplify your impact and elevate your brand. Dream boldly, innovate or get left behind, and master the art of leading with confidence. Learn how to overcome the bottlenecks of growth, build a winning team, and embrace systems that set you free to focus on what truly matters. Whether you're navigating challenges, redefining your relationship with money, or striving to inspire your team, this is a must-listen for entrepreneurs ready to elevate their leadership game.Your next level of success starts here. Share your thoughts in the comments and join the conversation—because together, we can make it happen. Let’s grow, lead, and thrive!🔔 Subscribe Now & hit the bell icon📣 Connect with us:Brad Lea: https://www.instagram.com/therealbradleaWilliam Stern: https://instagram.com/justwilliamsternDean Lyulkin: https://instagram.com/deanlyulkin👉 Real Business Growth Summit - Las Vegas - June 7th & 8th 👉 GET YOUR TICKETS NOW - https://realbusinessgrowthsummit.com/#digitalmarketing #bradlea #entrepreneurship #entrepreneurpodcast #podcast #businesspodcast
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May 23, 2024 • 1h 14min

How to Develop Leadership Skills for Life (with James Newton)

Join our joint business coaching experience with James (30 Day Free Trial): https://jointhefraternity.com/ In this episode of A Stern Talk, we sit down with James Newton, Cardiff's long-time business coach and a visionary in the field of transformational education. James shares his fascinating origin story, from his early days working in the recreation industry to his evolution into a highly sought-after organizational development consultant. He delves into the principles of consciousness and mindfulness, drawing parallels between the lessons learned from whitewater kayaking and the art of effective leadership. James shares invaluable insights into the importance of emotional intelligence, active listening, and fostering a culture of accountability within organizations. This episode is a masterclass in effective leadership styles in management, offering profound wisdom, and practical strategies for navigating the complex challenges of the modern business landscape. Join the conversation and share your thoughts on our social media channels (@ASternTalk).
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May 9, 2024 • 1h 21min

Becoming a Commercial Real Estate Mogul: Growth and Challenges

In this episode of A Stern Talk, we sit down with Ben Reinberg, a visionary entrepreneur who has built a commercial real estate empire spanning over 11 million square feet. Ben shares his remarkable origin story, from his enterprising childhood selling cigarettes to bar patrons, to his bold move to syndicate his first industrial property deal at just 23 years old. Ben offers profound insights into his strategic approach to building wealth through commercial real estate, including the challenges he's encountered, how he cultivated a thriving network, and how he cultivated his personal brand to achieve next level growth. This episode offers an intimate portrait of a leader who has defied convention and redefined success in the realm of commercial real estate. Join the conversation and share your thoughts on our social media channels (@ASternTalk). Ben’s Webinar (May 21st): https://ben-reinberg.com/the-power-of-perception Ben's Instagram: https://www.instagram.com/therealbenreinberg/ 📣 Connect with us: William Stern: ⁠⁠⁠https://instagram.com/justwilliamstern⁠⁠⁠ Josh Massieh: ⁠⁠https://instagram.com/dontbuyrealestate ⁠⁠ Dean Lyulkin: ⁠⁠⁠https://instagram.com/deanlyulkin⁠⁠ Lev Itsygin: https://instagram.com/lev.gpt
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May 2, 2024 • 1h 24min

Overcoming Bureaucracy

In Episode 22 of A Stern Talk, we sit down with Ilan Wornovitzky, a seasoned entrepreneur with a diverse portfolio spanning from real estate development in Mexico to owning/ operating restaurant franchises in San Diego. Ilan shares his captivating origin story, detailing his journey from working in his father's heavy machinery business to venturing into novelty candy sales, construction, and eventually, the restaurant industry. He provides a candid look into the challenges of dealing with unions and government bureaucracy, his experience of opening a restaurant just weeks before the 2019 pandemic, and the importance of adaptability in the face of adversity. Throughout the episode, Ilan engages in a lively discussion about the intricacies of running a successful restaurant, from menu design and marketing to managing customer expectations and creating a memorable dining experience. This episode offers valuable insights into the mind of a resilient and innovative entrepreneur who has successfully navigated various industries and challenges. Join the conversation and share your thoughts on our social media channels (@ASternTalk). 📣 Connect with us: William Stern: ⁠⁠⁠https://instagram.com/justwilliamstern⁠⁠⁠ Josh Massieh: ⁠⁠https://instagram.com/dontbuyrealestate ⁠⁠ Dean Lyulkin: ⁠⁠⁠https://instagram.com/deanlyulkin⁠⁠ Lev Itsygin: https://instagram.com/lev.gpt
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Apr 25, 2024 • 35sec

A Stern Talk (Trailer)

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Apr 25, 2024 • 1h

The King of ADUs

In this episode of A Stern Talk, we sit down with Chris Luna, a real estate entrepreneur who has built a successful business developing accessory dwelling units (ADUs) and multifamily properties in San Diego. Chris shares his origin story of how he went from selling candy and cell phones to becoming a major player in real estate development. He shares insights into his strategic approach to acquiring properties near San Diego State University, catering to the student rental market, and his innovative 2-story ADU model that optimizes rental income potential in single-family home backyards. Chris candidly reflects on the challenges he’s encountered, particularly the collapse of an $18 million building deal. Chris also shares valuable insights into the genesis and growth of his Backyard Billionaires community, a platform designed to empower and educate fellow investors. This episode offers an intimate portrait of a visionary entrepreneur who has defied convention and redefined success in the realm of real estate development. Join the conversation and share your thoughts on our social media channels (@ASternTalk). Chris Luna: https://www.instagram.com/chrisj.luna/ https://www.backyardbillionaire.com/  📣 Connect with us: William Stern: ⁠⁠⁠https://instagram.com/justwilliamstern⁠⁠⁠ Josh Massieh: ⁠⁠https://instagram.com/dontbuyrealestate ⁠⁠ Dean Lyulkin: ⁠⁠⁠https://instagram.com/deanlyulkin⁠⁠ Lev Itsygin: https://instagram.com/lev.gpt
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Apr 11, 2024 • 59min

Secrets to Building a Thriving Brand with Albert Preciado

In Episode 20 of "A Stern Talk," we welcome back Albert Preciado, the visionary entrepreneur behind the Driven brand. Preciado shares updates on his latest ventures, including Driven Funding, a partnership with Cardiff. He also highlights strategies for leveraging social media to build a strong brand, the importance of staying authentic in the face of criticism, and insights on the power of strategic partnerships. Join us for another inspiring discussion with Albert as he shares his experiences and practical advice for entrepreneurs at all stages of their journey. Share your thoughts and engage with us on our social media channels (@ASternTalk). 📣 Connect with us: William Stern: ⁠⁠⁠https://instagram.com/justwilliamstern⁠⁠⁠ Josh Massieh: https://instagram.com/dontbuyrealestate Dean Lyulkin: ⁠⁠⁠⁠⁠⁠https://instagram.com/deanlyulkin⁠⁠ Lev Itsygin: ⁠⁠⁠⁠https://instagram.com/lev.gpt
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Apr 4, 2024 • 11min

David Meltzer: Empowering Entrepreneurs

In Episode 19 of "A Stern Talk," we're joined by renowned entrepreneur and motivational speaker, David Meltzer. Meltzer shares his insights into his recent venture, MeltzerFunding.com, which focuses on providing critical financial support to underserved small businesses, particularly those owned by women and people of color. This episode highlights the challenges these businesses face in securing capital, especially in the crucial phase after startup when they need funds to fuel growth. Meltzer also touches on his personal mission to give back to the communities that have supported his own success. The conversation underscores the vital role that access to capital plays in empowering diverse entrepreneurs to build thriving businesses. Join the conversation and share your thoughts on our social media channels (@ASternTalk). https://meltzerfunding.com 📣 Connect with us: William Stern: ⁠⁠⁠https://instagram.com/@justwilliamstern⁠⁠⁠ Dean Lyulkin: ⁠⁠⁠⁠⁠⁠https://instagram.com/@deanlyulkin⁠⁠ Lev Itsygin: ⁠⁠⁠⁠https://instagram.com/@lev.gpt #smallbusiness #businesses #business #entrepreneur

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