Above Board
Fathom Analytics
A podcast exploring running an indie + bootstrapped software (SaaS) company. Follow Jack and Paul (the co-founders) in their journey of building and growing Fathom Analytics.
Published every two weeks, listen in on lively debates about profit, customers, software, and how they’re working to keep their business in line with their values.
This is a podcast from Fathom Analytics (usefathom.com).
Published every two weeks, listen in on lively debates about profit, customers, software, and how they’re working to keep their business in line with their values.
This is a podcast from Fathom Analytics (usefathom.com).
Episodes
Mentioned books
Feb 25, 2020 • 35min
Jack is leaving
It's the end for Jack, as he has a heart to heart discussion about wrapping things up for good.
Feb 11, 2020 • 29min
Being a solo founder sucks
As you know, Jack and Paul are the cofounders of Fathom Analytics, a 50/50 split. What do they think about working as cofounders? Is it better to be a solo founder? What are benefits of only making half as much (and giving the rest to someone else)? Let's dive in on this nail-biting episode.
Jan 28, 2020 • 41min
Every single marketing effort Fathom has used thus far
From content marketing, to paid ads, to social media, Jack and Paul dive into every single type of marketing they’ve done to promote Fathom. They talk about the effectiveness of each, as well as the difference between “marketing as brand awareness” vs “marketing as driving conversions”. Paul also drops a #thoughtleader bombshell, “Marketing is talking when you have something to say, not just when you have something to sell”.
Jan 14, 2020 • 24min
How many hours of work is enough?
Jack and Paul ring in the new year with a hearty debate about how many hours you need to work per week. Is it as simple as “no more than 40”, or is this debate more nuanced?
Dec 3, 2019 • 31min
How to win friends and influence features
https://usefathom.com
Nov 18, 2019 • 23min
The open-source dilemma
https://usefathom.com
Nov 13, 2019 • 3min
Announcing Above Board, an episode about all future episodes, also known as a trailer
Welcome to the Above Board Podcast. In this podcast Jack Ellis and Paul Jarvis will discuss all things Fathom Analytics (the product they co-own), ethics and business, and whatever else comes up as they build and sell their software product.
Learn more at usefathom.com
