The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

On today's episode of the Get Paid Podcast, Claire answers a listener's questions about what she needs to have in place before before running ads.  Also mentioned:  Live class on September 19th: Get 1,000 Leads Without Reels, Stories, or Social Media clairepells.com/1000 Absolute FB Ads is opening for enrollment on September 19th! Sign up for the live class to make sure you're notified when the doors open.  The One Day FB Ads Blueprint mini-course will be recorded live on October 2 1-4PM Eastern. Make sure to block it off on your calendar!

Today, I’m diving right into the recent evolution of Facebook and Instagram ads, with some practical solutions for today. The game changed drastically with the iOS 14 update, tweaking privacy settings and causing a seismic shift in all things ads. Costs surged for sign-ups and purchases, prompting some to question the efficacy of these channels.  Rather than throwing in the towel, I conducted experiments to uncover a surprisingly straightforward approach. No agency required. Now, I’m revealing the only two ad campaigns I run, and what I have my clients test for optimal results. Note: Don't miss the live class on September 19th, where you'll learn the ins and outs of growing your audience by 1000 new leads without relying on reels, stories, or social media. Visit clairepells.com/1000 to secure your spot and take your advertising efforts to the next level. This Week on the Get Paid Podcast: * What it took to the changing advertising landscape * The evolution of ads management and why that’s good news for small businesses  * Agencies vs. DIY and what makes the most sense now * Simplifying tracking and targeting so anyone can do it * What you should be testing in your ads, and no longer testing * Enrollment in Absolute FB Ads - why to get in before October Mentioned in this podcast: Live Class: Get 1,000 Leads Without Reels, Stories, or Social Media   Connect with Claire: Website  Instagram  Facebook  Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook,  YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid  

Today’s episode is a replay of my recent Ad Curious workshop. I hosted an informal meeting on Zoom for everyone and anyone interested in figuring out Facebook and Instagram ads. I invited a bunch of ad curious entrepreneurs to tell me why they do or do NOT want to run ads and then I gave my honest opinions on what could work for them. In a nutshell, we talk honestly, one business owner to another, about the reality of paid traffic in 2023.    This Week on the Get Paid Podcast: How long to wait before you judge whether or not an ad campaign is working out The possibilities of list building ads when transitioning from 1:1 client work to online consulting  What can go into breaking even and then profiting on your ads when starting out Do your ads build or lose trust with your audience?  Why to grow visibility BEFORE you need it When the leads are cheap but the sales on a higher ticket program aren’t coming in  How we find out why people aren’t buying that results in a better connection with our audience  When you’re amazing at what you do but no one knows about you - learn this list building ad Are FB/IG ads worth it if you only sell lower priced products?  Addressing your own beliefs before making any assumptions about what will or will not work Mentioned in this podcast:   Absolute FB Ads   Connect with Claire: Website  Instagram  Facebook  Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid

Nathalie Lussier is a renowned entrepreneur and the Founder of AccessAlly. This innovative WordPress plugin is designed to assist entrepreneurs, course creators, and businesses in establishing and overseeing online membership sites, courses, and digital products. During this episode, we explore her decision to market software as a service (SaaS) rather than the more traditional options like online courses and infoproducts. Nathalie shares her insights gained from mastering the creation of engaging marketing campaigns during various launches. She also discusses her approach to crafting compelling sales emails and her intriguing "email experiment" for nurturing leads. Even in moments of wavering confidence, she excels at organizing memorable events. Additionally, we delve into her unique journey as a woman navigating the tech realm.   This Week on the Get Paid Podcast: Why Nathalie chose to sell software as a service for her main revenue stream Nathalie's background in health and wellness and initial ventures into launching products. Her transition back into software and reaching $100k in her first year Hosting live events to connect with her audience and create a stronger rapport - and finding her confidence in the process  Launching "PopupAlly" in 2013 as a way to test the waters with selling software and providing customer support - laying the foundation for "AccessAlly” The journey to reaching $20-30k per months in 3 years Nathalie's "email experiment" and how she nurtured her list so well with sales emails that they’re still talked about years after she sent them What it can feel like to be a woman in tech Building a business that doesn't rely on being the face of it Transitioning their team to a four day work week  Mentioned in this podcast: AccessAlly Mama Gena - School of Womany Arts Meet Edgar Connect with Nathalie: AccessAlly Website: https://accessally.com/ Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.  Now, it’s time to go get yourself paid.

Topics discussed include the impact of shifting family dynamics on business and relationships, the challenges of co-parenting and balancing workload, creating a profitable business model for therapists, factors affecting productivity within a family dynamic, and the challenges of parenting and potential difficulties of having a third child.

This Week on the Get Paid Podcast: Going through years of school only to realize she didn’t want to be a counselor after all Deconstructing her own thinking about life coaching  How her educational pursuits in counseling and stint in the military resulted in her pursing weight loss coaching Becoming a paid life coach for the first time How she created a profitable model from 1:1 coaching Detangling her worth from money How she puzzled everything she was learning into her an effective weight loss framework that finally clicked The power of small changes To offer group coaching or not - we evaluate the pros and cons Overcoming visibility jitters when it comes to expanding your online presence and business Mentioned in this podcast: Life Coach SchoolNicole Stork-Hestad - Money CoachJody Morris Connect with Paige: Instagram Podcast Website Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.  Now, it’s time to go get yourself paid.

In this episode, meet Ashley Capps, the visionary behind AC.Styles, a groundbreaking styling service that empowers everyone to look and feel their best. Forget the traditional stylists – AC.Styles offers a high-touch, virtual experience with a team of experts handling all the details.   Discover how Ashley transformed her in-person service into a global virtual offering. Learn the truth about styling, breaking the myth that it's only for the rich and famous. Uncover all her strategies to attract new clients through SEO, workshops, and cold emailing. And hear how she applied Get Paid Marketing ad strategies to attract new, ongoing business.   This Week on the Get Paid Podcast: How Ashley figured out a styling business model that wouldn’t completely bottleneck her revenue potential Busting myths about who styling is and isn’t for and how it all works How Ashley tested virtual styling and found success even during the height of the Pandemic Shifting from flat fees to a relationship-first approach that encourages repeat business and really loyal clients Taking on marketing strategies such as SEO, blog posts, cold emailing, and hosting workshops to meet clients where they are, reducing the cost per acquisition significantly Building a team of stylists and Ashley’s really big vision for the future of styling businesses All the stats on ads, and how what you show potential clients vs. say to them in your copy goes a long ways with certain businesses How Get Paid Marketing came in and played a role in Ashley’s ad confidence   Mentioned in this podcast:   Get Paid Marketing Connect with Ashley Capps: Website Instagram Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to  Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.  Now, it’s time to go get yourself paid.

From single mom at the age of 18 to owning three companies that allow her to work from anywhere, anytime, Amber McCue has a talent for overcoming obstacles and helping others do the same. Amber runs her businesses from Africa, where she currently lives with her family. She can be found at ambermccue.com   This Week on the Get Paid Podcast: The incredible level of profit Amber has grown her boudoir photography business The keys and struggles of scaling that type of in-person business on a national scale LivingSocial and how it impacted Amber’s marketing What on earth is “change management?”  Launching a second business in a new industry Revenue and profit margins for both businesses Can you scale an offer that includes a lot of 1:1 access to you?  Details of the “hotline” feature of Amber’s coaching program, The Modern CEO (you might want to steal this for your group program)   Mentioned in this episode: Free Class: The 2 Simple Ads that Fill Up Your Group Programs: clairepells.com/class Three Boudoir  The Modern CEO program Stay GoalDone The Planathon Connect with Amber McCue: Podcast Instagram Facebook Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.  Now, it’s time to go get yourself paid.

"We made 20K from our new webinar funnel in the first month of running ads. And now we see a clear path to a million dollars." One of our Get Paid Marketing clients just gave us an update on the webinar funnel that we helped to rebuild. I knew they had made sales but I had no idea that this completely automated webinar was responsible for $20K in revenue from a small ad spend! On last week's Open Coaching Call, I lost track of the number of times I suggested someone create an evergreen webinar funnel. "So free webinars still work??" someone asked. They sure do. In fact, someone who signed up for MY webinar from an ad converted to a paying customer WHILE watching the Coaching Call live! If you've been trying to figure out how to scale your marketing and sales by using ads, you do NOT want to miss this episode where we published the entire replay of this no-pitch group coaching call. There was also talk about: Realistic expectations about selling high ticket offers The fact that your business will not be the same in 3 years, and how that should impact your decision-making Being upfront about your prices Selling with or without sales calls Hidden thought errors that are secretly sabotaging you   Mentioned In This Episode: Book a call with me to chat about Get Paid Marketing: https://clairepells.com/call My self-study ads course, Absolute FB Ads: https://clairepells.com/afa

If you’re spending any energy on growing your email list, make sure people are actually opening and reading your emails! After all, most of the money you'll make in your coaching or product business will come from the emails that you send your audience. In this episode, I walk you through some of the easiest tweaks you can make to your emails in order to get better open and click through rates.  Mentioned in this episode:  Free Class: The 2 Simple Ads that Fill Up Your Group Programs: clairepells.com/class Convertkit Blog: What Apple’s privacy changes mean for your deliverability  Eman Ismail’s podcast, Mistakes that Made Me (the episode I mention is #13 with Laura Belgray Tarzan Kay and her program Email Stars Laura Belgray and her program Inbox Hero