

The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss
Claire Pelletreau
Claire Pelletreau was just starting to grow her side business as a Facebook ad and marketing consultant when her full-time job disappeared. Desperate to land enough clients just to pay the bills, she was disappointed at how difficult it was to find real tactical advice that would help actually her get paid month to month. The Get Paid Podcast is Claire's attempt to pull back the curtain on the reality of running an online business. All these people pulling in "six figures" - how are they ACTUALLY doing it? What kind of money do they take home after expenses? What are those expenses, anyway? Are they truly "solopreneurs" or are they supported by a team? What does that team do for them? How are they marketing their offerings and growing their lists? How long did it take to get to where they are? You'll discover how different entrepreneurs get paid and what it costs them to bring in that money.
Episodes
Mentioned books

Feb 1, 2024 β’ 1h 19min
You Won't Believe How Much Kirsten Roldan Paid Herself Last Year
Kirsten Roldan, a former healthcare professional, pivoted to the online business world in 2019, rapidly transforming side hustles into a booming $350K first-year revenue. By 2023, her business was bringing in $1M. Learn how Kirsten refined her business strategy and long list of offers to hit those coveted milestones. All while crafting a business model that also protects her peace. This Week on the Get Paid Podcast: Kirsten's transition from working in healthcare to starting her own business in 2019 How Kirsten went from a long list of side hustles to reaching close to $350k in revenue her first year in business Hitting those high revenue numbers with a small email list Going from $350k to over a million in a year in revenue - important lessons in keeping things simpler Kirsten's stance on hiring employees vs. contractors and what she would did differently Why an efficient system is everything for a peaceful business that continues to scale in revenue every year Kirsten's secret to selling via email and spending only as much time on social as you want Mentioned in this podcast: Kirsten Roldan's website: https://kirstenroldan.com/ Kirsten's Instagram: https://www.instagram.com/kirstenroldan/ Get the free class: The Two Simple Ads That Sell Out your Group Programs: https://clairepells.com/class Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Don't forget to get your free access to my class, The Two Simple Ads That Sell Out Your Group Programs: https://clairepells.com/class Now, it's time to go get yourself paid

Jan 19, 2024 β’ 22min
Everything You Need to Launch a Low Key Evergreen Ad
Today, I'm aiming to demystify evergreen ads and tell you what you need to know to set up a simple ad that consistently brings in new leads to your business. If you've got an online product, program or service to offer and want a fresh way to get in front of new leads, then you're getting some step-by-step ad tips today. This Week on the Get Paid Podcast: What an ongoing, simple ad is and why it's good for your business How to set up an ad that doesn't need your constant babysitting, starting with the right lead magnet Creating a landing page that converts visitors into leads Starting your ad budget at just $10 a day and how to adjust it from there Tips for creating engaging ads, whether you use images or videos Leveraging your email service provider to make your ad campaign smoother What you really need to know about your cost per lead to help grow your business Plus, I'm giving you a peek into my Absolute FB Ads course for those who want to dive deeper Mentioned in this podcast: Get the free class: The Two Simple Ads That Sell Out your Group Programs: https://clairepells.com/class ConvertKit: clairepells.com/convertkit Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Don't forget to get your free access to my class, The Two Simple Ads That Sell Out Your Group Programs: https://clairepells.com/class Now, it's time to go get yourself paid

Jan 12, 2024 β’ 48min
2023 Year in Review
I'm kicking off the podcast in 2024 with a candid review of my last year in business. Expect a mix of successes and setbacks, as I share insights from both. I'll tell you what went even better than I expected, including my revenue and profit. And, I'll give you an honest look at where I really struggled and what it took to get out of my own way. It's a real mix of lessons learned, so let's jump right in! This Week on the Get Paid Podcast: Why I was surprised about my business numbers even after calculating 2023 expenses What happened when I shifted to viewing myself as a wealthy woman The transformational experience of traveling in style An immense appreciation for my amazing clients in Get Paid Marketing The journey to repositioning my programs and making my big bold claim Why it was important to formalize the Get Paid Marketing curriculum What didn't go well last year and the common denominator Learning to recognize when I'm creating untrue stories about a result Rethinking how I look at my expenses and judge my revenue (and myself) Why we really can't skimp on the support and mindset work, no matter how "experienced' we are in business Mentioned in this podcast: Get the free class: The Two Simple Ads That Sell Out your Group Programs: https://clairepells.com/class Reach out to my friend and admin genius, Emylee Williams: https://www.creativescatalyst.com/services Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Don't forget to get your free access to my class, The Two Simple Ads That Sell Out Your Group Programs: https://clairepells.com/class Now, it's time to go get yourself paid

Dec 8, 2023 β’ 1h 10min
Sue Mcleod: $200K a Year From Ceramic Glazing Courses
After joining Get Paid Marketing, Sue McLeod transformed her ceramic glazing business from a side-hobby to a $200k p/yr business. Sue McLeod is a ceramic studio technician who teaches online classes on creating your own pottery glazes. Since joining GPM, she has celebrated a sense of financial stability, a work-life balance that includes her mental health, major powerful mindset shifts about herself as a business owner, and the benefits of a strong community of entrepreneurs. Enrollment for Get Paid Marketing is officially open until December 13th. Secure your spot and implement your fully optimized $50k evergreen funnel starting in January. Apply and enroll now at clairepells.com/gpm This Week on the Get Paid Podcast: Why Sue created a very specific niche teaching about pottery glazes How Sue reached her first $200k in business teaching people about glazes The mental fortitude she developed when it comes to handling rejection or disgruntled customer service emails What financial stability now looks like for Sue when it comes to saving money and allocating funds for taxes and other expenses Prioritizing her own mental health and taking breaks from work Delegating tasks so she can focus on what she needs to keep her business running while having time off Unlearning the mindset of constantly needing to overcompensate and do more The value that she experience from the support of the GPM community and group calls Mentioned in this podcast: Get Paid Marketing Application: https://clairepells.com/getpaid Sue's website: https://suemcleodceramics.com/ Connect with Sue on Instagram: https://www.instagram.com/suemcleodceramics/ Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Dec 5, 2023 β’ 1h 17min
Get Paid Marketing Info Session Replay π£ Bonus Ends Dec 7th
The Get Paid Marketing Info Session recording is live and enrollment for our January 2024 cohort is officially open! Listen in to hear about: β
Building a $50k funnel that works on autopilot - including a peek at the newly updated GPM curriculum β
The role expert guidance in your marketing, ads, and conversion copy play on how quickly you see revenue growth β
Why community and shared values can you mean you take more strategic action sooner. β
The benefits of early enrollment, including your custom marketing blueprint Time Sensitive Announcement: When you enroll in Get Paid Marketing by December 7th at 5PM Eastern, you'll receive: π― A personalized marketing blueprint created by our team of experts. π An early chance to get started and book your messaging call Early enrollment closes soon, so get your application in ASAP! https://clairepells.com/getpaid

Dec 4, 2023 β’ 25min
7 Ways Your Evergreen Funnel Will Sell Out Your Offer
In today's episode, I'll go over seven strategies to leverage your evergreen funnel assets to sell out your offer. In other words, the effort you put into your evergreen funnel goes well beyond one ad campaign or launch. The resources you create are akin to digital gold that can continue to get you paid well down the line. If you are listening to this on Monday, December 4th, make sure you have a reminder set for tomorrow, December 5th because we'll be opening up enrollment for Get Paid Marketing. In order to enroll, you must apply! If you're listening to this on December 5th, head directly over to clairepells.com/getpaid to complete your application for the January cohort. This Week on the Get Paid Podcast: 7 distinct strategies for leveraging an evergreen funnel to put your revenue on autopilot Think of any asset you create as a crucial, revenue-generating tool How to use your evergreen funnel for organic traffic conversions too How to work call-to-actions into your email sequences to increase webinar views Why to send email broadcasts, even when your email sequence is up and running The close supportive relationship between your evergreen funnel and live launches Using post-launch visibility to boost evergreen funnel sales The power of a good flash sale Directly engaging with your most interested leads Applications opening to Get Paid Marketing on December 5th! Mentioned in this podcast: Get Paid Marketing: https://clairepells.com/getpaid Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Nov 30, 2023 β’ 1h 14min
Mel Savage: 12 Coaching Clients from an Evergreen Funnel
Mel Savage is a Cognitive Behavioral Coach, Leadership Mentor and Seasoned Corporate Veteran. Today she shares her experience transitioning from a corporate career to full on entrepreneurship, helping pre-executives who want to become stronger leaders. Mel came into Get Paid Marketing unsure if it ads would work for her because of focusing mainly on 1:1. She details how she ended booking 3 new paying clients through webinar ads and how she saw over 400 leads per month at a record low cost. Heads up: Enrollment for Get Paid Marketing is coming up on December 5th. If you're not already on the waitlist, I highly recommend you go check it out clairepells.com/waitlist. This Week on the Get Paid Podcast: Mel's really unique take on leadership and what it means to get scrappy in business Surviving what feel like epic mistakes without letting them tank your momentum forward How she ended up with 67,000 Tiktok followers by focusing on solutions her corporate clients wanted most How Mel gained a record 400% ROI in Get Paid Marketing Huge ad wins at $1.67 a lead and around 400 new leads per month How Mel tested webinars in Get Paid Marketing to convert 3 new high-paying executive clients Why Mel felt safe and supported in Get Paid Marketing Mentioned in this podcast: Get Paid Marketing Waitlist: https://clairepells.com/waitlist Mel Savage website: https://melsavage.com/ 1:1 Executive Coaching: https://melsavage.com/one-on-one-executive-coaching/ Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Nov 28, 2023 β’ 33min
4 Reasons Your Ads Aren't Converting (Even If They Used To)
Today is all about why your offers aren't selling and your ads aren't converting. I'm going into the 4 reasons we've seen even really great offers flop, including what you can focus on optimizing right now to make a huge difference. These are small changes that made a huge difference in my own marketing funnel after someone generously offered me some much needed feedback on one of my webinars. Heads up: Enrollment for Get Paid Marketing is coming up on December 5th. If you're not already on the waitlist, I highly recommend you go check it out clairepells.com/waitlist. This Week on the Get Paid Podcast: Why some ad funnels aren't converting What you can do before you turn off the ads completely What's most likely missing in your lead magnets That time someone gave me candid feedback on my own webinar The crucial factor of a high converting sales page that most people overlook Is your messaging bold enough for an evergreen funnel? Mentioned in this podcast: Get Paid Marketing Waitlist: https://clairepells.com/waitlist Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Nov 24, 2023 β’ 1h 18min
Hitting $627k: Krista Miller's Advanced Summit Strategies
Krista Miller is a virtual summit strategist committed to helping online business owners skyrocket their signature offer sales by hosting highly-profitable summits that blow industry standards out of the water. Today, she's here to tell us what actually works when it comes to online summits. Krista is also a recent member of Get Paid Marketing and gets into the details on revenue numbers, conversion rates, and what has happened for her since making some key messaging shifts + running Facebook ads with us. Heads up: Enrollment for Get Paid Marketing is coming up on December 5th. If you're not already on the waitlist, I highly recommend you go check it out clairepells.com/waitlist. This Week on the Get Paid Podcast: Going from Wordpress Developer to launching a completely different, profitable business model with Summit in a Box Why some summits are a flop when others work extremely well Why people were basically begging Krista to teach her approach to summits Working affiliates into your marketing plan How Krista and her team got evergreen to work better for her than regular live launches The key messaging shifts they made while in Get Paid Marketing that attracted the types of clients Krista wanted to work with most What ads have been doing for their business since Get Paid Marketing A dive into Krista's revenue numbers, team costs, and overall profit Mentioned in this podcast: Summit in a Box: https://www.summitinabox.co/ Get Your Curated Playlist Of Summit-Hosting Secrets: https://www.summitinabox.co/playlist Get Paid Marketing Waitlist: https://clairepells.com/waitlist Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Nov 21, 2023 β’ 44min
How to Know If You're Ready for an Evergreen Funnel (and Other Funnel FAQ)
In today's episode, we're going to look at the basics of a $50k funnel that can be used to generate six-figure income in your business. People throw around the word funnel a lot without a super clear idea of what that looks like for unique offers. I'm going to take you through the basics of the most essential funnels we focus on when it comes to selling an online course or high-ticket program. That includes how you'll attract new leads and convert them into new customers on evergreen. Heads up: Enrollment for Get Paid Marketing is coming up on December 5th. If you're not already on the waitlist, I highly recommend you go check it out clairepells.com/waitlist. This Week on the Get Paid Podcast: What real urgency looks like in an evergreen funnel When you want to start think about running ads The reasons you shouldn't despair if lead conversions don't happen right away How your evergreen funnel can offer you quick visibility Why I don't recommend list building ads right before a launch The best way to use ads if you have a course or high-ticket program (hint: it's not to directly generate sales) What kind of ROI you can expect from an evergreen funnel Organic vs. paid - what should you focus on right now? Addressing outdated messaging before you go totally evergreen Mentioned in this podcast: Get Paid Marketing Waitlist: https://clairepells.com/waitlist Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid!


