The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Kara Loewentheil, J.D. is a Master Certified Life Coach, founder of The School of New Feminist Thought, and host of the internationally top-ranked podcast UnF*ck Your Brain: Feminist Self-Help for Everyone (50 million downloads and counting!).  Her first book, Take Back Your Brain: How A Sexist Society Gets in Your Head – and How to Get It Out (Penguin Life May 2024) has been called a “galvanizing debut” by Publisher’s Weekly, chosen as a “must-read” by the Next Big Ideas Book Club for May 2024, and praised by NYT-bestselling authors including Mel Robbins, Elise Loehnen, Dr. Marisa Franco, and Tori Dunlap.    This Week on the Get Paid Podcast: Kara’s career journey from Ivy League lawyer to life coach The development of Kara's body of work and coaching niche focusing on high-achieving women The influence of socialization and how society teaches people to think about themselves Kara's book "Take Back Your Brain" and the arguments it makes Challenges women face with money mindsets and seeing themselves as authorities Kara's business growth journey and trying different business models The work required to launch and promote a book Mentioned in this podcast: Kara’s book, now available:  https://takebackyourbrainbook.com Kara’s podcast: UnF*ck Your Brain: Feminist Self-Help for Everyone The School of New Feminist Thought: https://schoolofnewfeministthought.com Kara’s Instagram: https://www.instagram.com/karaloewentheil   Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid!

In this episode, we sit down with Get Paid Marketing member, Tracy Hoth, who has mastered the art of turning clutter into organized spaces—not just in closets, but in the lives of busy life coaches.  Tracy takes us on a serious journey from meeting her first client in a bookstore to launching a podcast and online programs. Now she helps coaches become organized CEOs by teaching them how to stop acting like their own personal assistants. Listen to learn how Tracy’s new webinar and ad campaign is answering the timeless question: “Can I really convert cold leads”   This Week on the Get Paid Podcast: Tracy's transformation from organizing physical spaces to mentoring life coaches online How she uses streamlined systems to help coaches reduce their workload and double their income The role of Get Paid Marketing in scaling her business through strategic Facebook ads and clearer messaging Insights from her 14+ years of experience in the professional organizing industry Her journey from starting with basic tools to mastering digital product launches Why it’s important to take the time to go through the copy editing process on your launch emails – no matter how uncomfortable it is Mentioned in this podcast: Tracy’s webinar: clairepells.com/tracy  Tracy’s blog on her son’s story: https://simplysquaredaway.com/sons-traumatic-accident-part-1/  Tracy’s website: https://simplysquaredaway.com   Tracy’s Instagram: https://www.instagram.com/tracyhoth  Organized Coach podcast: https://simplysquaredaway.com/podcast  (TIME SENSITIVE) Apply to Get Paid Marketing: https://clairepells.com/getpaid  Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid  

Cindy Wagman helps experienced non-profit fundraisers create a business model to achieve six-figures and enjoy a lot more autonomy.  Before joining Get Paid Marketing, Cindy was doing pretty well with her nonprofit consulting programs, but her marketing game was a bit hit-or-miss. She knew her stuff but needed a tighter strategy and clearer messaging to really make her launches pop and consistently reach more people. Her lead generation and sales copy got a major upgrade and her results speak for themselves. This Week on the Get Paid Podcast: Cindy’s journey working nonprofits to running a successful nonprofit consulting business What went into turning a $2,007 ad spend into $27,000 in sales Aiming for 10 enrollments but ending up with 18 An inside look at Cindy’s key offerings, "Fractional Fundraising" and "Impact and Profit” How she pays her salary + bonuses (including the big pay raise she was able to give herself this year) Cindy’s personal evolution and how strategic business decisions post-GPM are paving the way for sustained growth and less stress The emotional and practical upsides of joining GPM, giving us the lowdown on what’s worked, what’s changed, and where she’s headed next Mentioned in this podcast: Cindy Wagman’s website: https://cindywagman.com/ Get Paid Marketing: https://clairepells.com/getpaid  Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid

I just wrapped up a brand new live training: Make $50k on Autopilot with an Evergreen Funnel. So of course we had to put the replay on the podcast!  Here's what we got into: ✅ The foundations of a $50k funnel that works on autopilot - and why it's not something I recommend DIYing ✅ The best things to focus on for consistent leads and revenue...and the marketing tasks to put on the back burner that too many businesses are prioritizing ✅ The parts of an evergreen funnel that actually unlock that consistent flow of new eyeballs on your offers PLUS - I announced that early enrollment to Get Paid Marketing is officially open until May 10th. Apply and enroll by this Friday and you'll lock in a BONUS 1:1 session with me to get the most personalized deep dive into your GPM ad strategy. Early enrollment closes in just 48 hours - apply now: ​clairepells.com/getpaid

Looking to scale up your business through a group offering, online membership, or course?   Have a lead magnet or webinar that isn’t converting?    Getting less than stellar results on ads…or putting off pushing publish until you feel totally confident you’ll get that ROI?    Wondering if evergreen funnels even work anymore?    These are all reasons to listen to today’s episode to see if your business could use some of the Get Paid Marketing frameworks.   Important to know about Get Paid Marketing:  Ideal for coaches and experts looking to scale a program, course, or 1:1 offer  There are very limited spots available because we devote a lot of attention to each person’s business. Even when we aren’t talking in real time, we are often thinking about and talking about possibilities for your business with each other.  Expect to dive deep into ads. You'll learn loads and get really comfortable with testing what really works for you, even if you've run ads before We'll pinpoint what converts best at the lowest cost, for both evergreen setups and live launches We get super personal with your copy and every asset for your $50k funnel, including a thorough analysis of your webinar Get access to all training materials as soon as you enroll—the earlier, the better We only accept you if we're sure our frameworks will get you results. If we're on the fence, we'll chat more to ensure it's the right fit Next steps: Get on the waitlist and apply on May 8th: https://clairepells.com/waitlist  Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid  

Master the art of sales with Dielle Charon.  Dielle tells us how she transformed her business model from 1:1 to scalable programs supporting women of color in leaving their racist 9-to-5 jobs to build profitable coaching careers. Dielle’s techniques have led to her clients reaching a 100% close rate on their sales calls.  She offers us an inside look into her business strategies, and how she leveraged Get Paid Marketing’s evergreen funnels and Facebook ads to keep scaling and bringing in even more leads and sales.    This Week on the Get Paid Podcast: The impact of her two programs, "5 Figure Freedom" and "6 Figure Liberation” The power of simplifying sales calls and webinars to convert cold leads Challenging the common coaching practice of continuously raising your prices to scale Her success implementing GPM evergreen funnels and ad strategies to continuously bring in leads and sales How ads are reaching and helping more people you’d never meet otherwise The importance of a high-touch coaching experience and how she builds it into her programs Creating supportive community spaces, particularly for women of color Plans to incorporate a certification component into her sales program Shifting toward fewer launches and live events to a more balanced business model  Mentioned in this podcast: Dielle’s website: https://diellecharon.com/ Dielle’s podcast: https://diellecharon.com/podcast/ Follow Dielle Instagram: https://www.instagram.com/diellecharon/ Join the Get Paid Marketing waitlist: https://clairepells.com/waitlist    Now it’s time to GET PAID

Today I answered the age-old question: “How much should I spend on ads?”  Sure, cost per lead is important.  But, it’s not always the most important metric to focus on when you’re already making sales.  In 25 minutes, I’ll tell you what to really look for when determining what to spend, or not spend, on Facebook ads.  You can avoid these mistakes (or overreactions) even the most experienced marketers make when judging their ad campaigns.  This Week on the Get Paid Podcast: Everything you need to know about ROI and ROAS when assessing your ads Things to look for before turning OFF an ad campaign Things to look for before increasing your ad spend Why you shouldn’t panic if the return on ad spend isn’t as high The most important metric of all that is widely overlooked How initially breaking even on ad spend can still be profitable later Why I’m not bothered about high lead costs How evergreen ads are the entire reason my live launches aren’t as stressful Mentioned in this podcast: https://clairepells.com/waitlist  Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid

Get Paid Marketing member, Amy Lippmann shares how and why she made the switch from diet-focused messaging to intuitive eating, and how she ended up doubling her sales.  We get into some real talk about juggling business with single parenthood and why getting your marketing right can make all the difference.  Amy is an expert on helping Health Coaches reach consistent $5k months and beyond through her online programs and Done For You talks. She models how you can market and connect to potential clients with your integrity and values intact.    This Week on the Get Paid Podcast: Amy’s transition from a diet-centric approach message her programs to an emphasis on intuitive eating How Amy leveraged Claire’s podcast ad strategies to go from 781 podcast downloads per month to 1,200 Increasing her monthly leads through the GPM $50k evergreen funnel strategies  Celebrating a positive ROI on ads and seeing more program sales  Reaching $100k in revenue with two programs and her new webinar and email sequences Feeling more empowered to run her own ads and marketing with the support of GPM The positive impact of refining her intuitive eating messaging and going through the optimization process with GPM’s messaging coach Follow Amy Website: https://marketingforhealthcoaches.com/ The Marketing for Health Coaches Podcast: https://marketingforhealthcoaches.com/podcast/ Amy’s programs: https://marketingforhealthcoaches.com/work-with-us/  Get Paid Marketing Waitlist: Get Paid Marketing: https://clairepells.com/waitlist  Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

A nuanced answer to a very important question: Can Facebook ads “save” your business?    Today I’m going to tell you what I’d recommend if you need cash fast and are thinking about running ads. Mentioned in this podcast: Absolute FB Ads Get Paid Marketing: https://clairepells.com/waitlist  Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid  

In this week's episode of the Get Paid Podcast, I'm taking you behind the scenes of my latest "C- effort" launch that surprisingly raked in just under $50K. I didn’t bother with new content or pump out a ton of podcast episodes. Even amidst some big personal life changes, this laid-back approach still exceeded our expectations. I'll break down why fast-action bonuses are a game-changer, the power of recycling emails, and how managing minimal efforts can still yield maximum results – also stay tuned to the end for a special announcement!    This Week on the Get Paid Podcast: How a C- effort still pulled an A- result, netting just under $50K in our last launch Why you definitely don’t want to skip out on offering your audience fast-action bonuses If in doubt, reuse your past emails…it actually works Why I’m still happy to only nearly hit my launch goal Reflecting on personal challenges and how they play a role in how I do and do not show up for launches And why I don’t always have to give every launch 100% thanks to these low cost marketing strategies we have implemented over time Mentioned in this podcast: https://clairepells.com/waitlist  Now it’s time to GET PAID Learn how to make your next $50K on autopilot with our evergreen funnel 👉👉 register for waitlist to get access to the upcoming free training: https://clairepells.com/waitlist  Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.