The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Small businesses and solopreneurs know that social media and content marketing can significantly impact the growth and development of their company, allowing them to reach more potential clients and get paid. However, most entrepreneurs and small businesses don’t have the time to dedicate to creating and publishing new tweets and FB posts several times a day – or have the money to hire someone else to complete these tasks. Today, I talk with Laura Roeder, the owner of the social media management & scheduling tool, Edgar, and ask her some tough and personal questions about her business, how it works, how much she gets paid, and what Edgar offers to business owners that other SaaS programs don’t.

Book publishing has become a market that is sometimes overlooked. Many people believe the misconception that book publishing is simply not very profitable – not to mention a lot of work! This lead me to wonder exactly how much work is involved in writing and publishing a book and how much can an author make? I sat down with Chris Guillebeau and asked him some hard questions about his business. He shared with me how he gets paid through multiple streams of income, attributing 50% of his income to writing and publishing books. He explains what he does during the pre-launch period of publishing his books as well as how book tours can help authors improve audience awareness and increase sales. I also get a sneak-peek explanation about his newly released book: Born For This.

Season 2 went by super fast, didn’t it? I know it has for me and my awesome co-host, Val Geisler. In today’s episode, Val and I created a little game – I call it “The Claire & Val Newly-Wed Game.” We talk a little about some of the other apps, tools and websites that we use on a daily basis and try to guess why we love them – some aren’t necessarily “business related.” These are fun apps that we use to help us with personal development, focus and concentration, motivation, or just to add a little color and style to our daily routine! I’m sure you will love them as much as we do, so let’s dive right in, shall we?

Have you ever heard the phrase “You have to slow down to speed up?” This phrase perfectly summarizes what it’s like to hire a contractor, team, or agency for your business for the first time. Today, Val and I talk about some of the fears that small business owners and solopreneurs around the world often have before hiring someone else for the first time. I know, it’s scary handing over a piece of your business to someone else! However, with the right tools and preparation, you can make the hiring process painless.

Welcome back to The Get Paid Podcast! In this episode, my good friend Val Geisler and I talk about using Google Analytics to help you grow your business. I know, Google Analytics can take a little time to learn how to set up and what metrics are most helpful. So, today, Val and I talk about which metrics we use in our own business, explain what each of these metrics are and what they show you, as well as provide a brief walkthrough on how to set up or evaluate a couple of these metrics.

Have you ever heard the phrase, “Getting Out of the Building?” This phrase means a lot of different things, but in the business world, what exactly does it mean? In today’s episode, Val and I will explain what “Getting Out of the Building” means for your business, and break it down into bite-sized chunks with actionable advice that you can use to boost your business.

Have you ever taken the time to think about how your business has evolved over the years? What changes you have made within your business and why you decided to make those changes? Today, Val and I talk about Business Evolution, what it is, and if there’s a right and wrong reason to evolve or rebrand your business.

We’re back with my good friend and co-host, Val Geisler and today we’re talking about launching your product. Many new and experienced entrepreneurs find launching a new product to be overwhelming, stressful, and confusing. Today, Val and I will break through your worries and fears about launching a new product, answer some of your questions, and explain some of the things that we have used to launch our own products.

I’m back with my good friend Val Geisler and today we’re talking about marketing. What is marketing? Is it the same as advertising? Does marketing consist of one thing, or is it more of a blanket term to describe multiple ways to market your products and services? Are there any free or inexpensive marketing techniques that a new entrepreneur could use and gain loads of success? Let’s find out!

Today, Val and I talk about creating products. Creating products has recently become a hot topic throughout the entrepreneur industry, with many new and established business owners launching new products on an almost daily basis. However, if you are very new to the entrepreneurial industry, you may have a ton of questions floating around this seemingly simple concept, so we decided to discuss this topic in-depth in this week’s episode.