The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Are you thinking of launching your own course? Or, maybe you're already an ace at course creation but you're struggling to find the right people to buy. If you're running a service-based business, you may have many people telling you "just create a course and run ads to it." While that all sounds great, it's not that simple. In this episode, I'm going to be talking you through the greatest hurdle that you need to overcome again and again, which is growing your audience. I want you to have realistic expectations as to how long it's going to take and what you need to do. To grow your audience, you can build organic traffic, which takes time and effort from the outset. Or, you can pay for traffic with ads, which requires a certain amount of technical understanding. The majority of business owners opt for a mix of both organic and paid traffic. Both methods can yield a lot of success, but you do need to have a good idea of what you're doing. Mentioned in this episode: My free Facebook Ad Budgeting Calculator Money Lab Mariah Coz's The Accelerator program Connect with me: Website Instagram Step up Your Facebook Ads Game This episode of the Get Paid Podcast is sponsored by Claire's free training, the 5 Ad Formula for Selling Online Courses on Autopilot. Right now, people are spending way more time on Facebook and Instagram, which has significantly lowered ad costs for anyone currently running ads. Make sure you take advantage of this opportunity to grow your audience for cheap - go watch the 5 Ads Formula masterclass, and get at least ONE ad running ASAP. If you need extra help, Claire and her team of coaches have your back inside their signature ads course, Absolute FB Ads. Get all the details when you sign up to watch the masterclass at clairepells.com/5ads Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Is it possible to run a successful business while balancing motherhood? Hell yeah! Although it's never going to be easy. If you're currently reviewing the question of daycare, thinking of having kids, or you're planning your maternity leave then this episode will hopefully help a lot as we're trying to plan and prepare for our second child. When expecting my first baby, my business was still a baby. We were living in Argentina and I'd recently launched this very podcast. When my daughter was born, things were hectic and life was tough. After relocating to Philly we eventually decided daycare would provide the best solution, allowing me to contribute to the family's finances while getting back to my business. This wasn't an easy decision and I had a ton of guilt to contend with (which I've gotten over for the most part). While we've had our ups and downs, there's been one thing that eventually allowed me to balance motherhood and business. And that's my husband (or the relationship we've cultivated over time). But, there's a little more to it than that... In this episode, I'm going to be sharing some details of the hardships of parenthood and the widely discussed topic of balancing work and family. I'm also going to be breaking down the moves I made in the business and the decisions that we made as a couple in order to optimize our lives as entrepreneurs while maximizing our effectiveness in parenthood. Mentioned in this episode: Arianna Taboada talks maternity leave prep and repurposing on The Get Paid Podcast Connect with me: Website Instagram The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

If you're someone who's putting yourself out there, creating a personal brand, and connecting with potential customers, you're going to find this episode particularly interesting. I'll be going through the 7 key skills that I think are essential if you want to set your business up for success. Here's a quick summary: Be remarkable: You have to be compelling, interesting, and stand out from the crowd. Be able to sell: I used to get scared when it came to asking for a sale. Things were awkward and it took time to get comfortable with it. Write things that move people to take action: It doesn't matter whether it's social media posts, video scripts, or emails, the words you write have to motivate the reader to take the action you want them to take. Be comfortable out in public: When a big opportunity comes along, you want to already be comfortable talking to others about your profession. Tune out the noise and keep trying new things: It doesn't matter if the noise is from those around you or your own "inner voice." You need to learn to stay focused on what matters. Be willing and interested in doing mindset work: It took me nearly four years of being in business, but when I finally met with a mindset coach I realized what I'd been missing out on. Have a willingness to be coached: Even though I figured a lot of things out on my own, opening myself to the idea of being coached helped to scale my business and fast-track my success. While not everyone's situation is the same, I believe these are the seven things you need to maximize your chances of being successful. Do you agree with my list or are there some things you would change? After listening to the episode, please feel free to publish your list on social media and share the link with me. Mentioned in this episode: Shanté Cofield, The Movement Maestro Chillpreneur book by Denise Duffield-Thomas Tarzan kaye's FREE Elegant Email Scripts Collection Denise Duffiled-Thomas on the Get Paid Podcast Jessica Eley on the Get Paid Podcast Mariah Coz's Accelerator program Connect with me: Website Instagram Step up Your Facebook Ads Game This episode of the Get Paid Podcast is sponsored by Claire's free training, the 5 Ad Formula for Selling Online Courses on Autopilot. Right now, people are spending way more time on Facebook and Instagram, which has significantly lowered ad costs for anyone currently running ads. Make sure you take advantage of this opportunity to grow your audience for cheap - go watch the 5 Ads Formula masterclass, and get at least ONE ad running ASAP. If you need extra help, Claire and her team of coaches have your back inside their signature ads course, Absolute FB Ads. Get all the details when you sign up to watch the masterclass at clairepells.com/5ads Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

What impact does your upbringing have on your relationship with money? By the time you listen to this episode, I will have already begun maternity leave. With our second child on the horizon, my husband and I had been pondering an important question: What's the best way to go about raising your kids when it comes to money? Should you step back and let your kids figure things out for themselves? Or, is it better to set them up and help them with things like college and housing? I didn't become financially literate until I reached my thirties. When I was a child, my parents rarely discussed money and, even though we weren't poor, I recall having a slight distaste for people that had an abundance of money. Before listening to this podcast, please understand that I don't have all the right answers when it comes to your kids and money. I merely wanted to add to the discussion by sharing my story and talking through my current thought process. What are your views on the subject? I'm keen to find out. Feel free to publish them on social media and share with me. Connect with me: Website Instagram Step up Your Facebook Ads Game This episode of the Get Paid Podcast is sponsored by Claire's free training, the 5 Ad Formula for Selling Online Courses on Autopilot. Right now, people are spending way more time on Facebook and Instagram, which has significantly lowered ad costs for anyone currently running ads. Make sure you take advantage of this opportunity to grow your audience for cheap - go watch the 5 Ads Formula masterclass, and get at least ONE ad running ASAP. If you need extra help, Claire and her team of coaches have your back inside their signature ads course, Absolute FB Ads. Get all the details when you sign up to watch the masterclass at clairepells.com/5ads Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

What figure comes to mind when you think about growing your business? The number most people talk about is revenue. And, when you're focused on growing revenue, this is what drives the business decisions you make. During my last launch, however, I had an epiphany. There I was, getting ready to sell a valuable course on evergreen with a low price offering of around $300. If I sold 100, that would make me $30,000 – which is nothing to sneeze at, right? But then I thought about my mentors and the people that I respect (such as the many fabulous guests we have on this show). They'd be quick to tell me "don't sell anything for less than $5k." This made me question myself: what am I doing launching a course that's selling for $300? If I want to go from a $300k business to a $500k business, an extra $30k barely moves the needle. But, should revenue growth be the most important driver in my business? I thought long and hard about it. And, when I considered what's really important to me and my family, I had a great epiphany that led to this mindset shift. I'll be sharing all the details with you in this episode. Mentioned in this episode: Fantastic business coach, Jenny Shih Connect with me: Website Instagram Step up Your Facebook Ads Game This episode of the Get Paid Podcast is sponsored by Claire's free training, the 5 Ad Formula for Selling Online Courses on Autopilot. Right now, people are spending way more time on Facebook and Instagram, which has significantly lowered ad costs for anyone currently running ads. Make sure you take advantage of this opportunity to grow your audience for cheap - go watch the 5 Ads Formula masterclass, and get at least ONE ad running ASAP. If you need extra help, Claire and her team of coaches have your back inside their signature ads course, Absolute FB Ads. Get all the details when you sign up to watch the masterclass at clairepells.com/5ads Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Trudi Lebron is a straight-up BAD-ASS. The former teen mother of two and high school "opt-out" is now a business coach and impact strategist specializing in supporting entrepreneurs and multi-million dollar executives in the personal development and transformation industry. Trudi helps her clients co-create inclusive, impactful communities, and prepares them to scale in our shifting social climate. Trudi was one of the first experts in the industry to train on diversity, equity, and inclusion specifically geared for the coaching industry. After 15 years of experience in the non-profit, social justice, and education sectors, she became a full-time entrepreneur in 2016. Now she's shaping the conversation on how the coaching and personal development industry must rethink impact. Trudi holds a BA in Theatre, a Master's in Psychology with a specialization in strategic planning for social change, and has completed her coursework for her Ph.D. in Social Psychology. She is an international coach, speaker, and co-host of the five-star-rated podcast, That's Not How That Works, a show about race, diversity, equity, and inclusion in the coaching industry. She was also recognized as one of Connecticut's 40 under 40 in business in 2016 by the Hartford Business Journal. This Week on the Get Paid Podcast How Trudi gets paid by helping businesses design impact, diversity, equity, and inclusion initiatives into the way they work Working with "high-risk" youth and becoming effective in diversity and inclusion programs Trudi's business vision and why she doesn't want to stay small What is an impact measure? How to identify what your values are and what you need to stand by your decisions How Trudi handles a prospective client who wants to consult their partner before investing Tackling tough topics and growing an audience of over 50,000 on her podcast Six-week sprints and seventh-week sabbaticals Creating the Activate Facebook Group and The Amplified Mastermind Bringing in $300,000 a year and transcending social classes Mentioned in this episode: That's Not How That Works podcast Sean McCabe's Seventh Week Sabbatical blog Trudi's Amplified Impact Mastermind Connect with Trudi Lebron: Website Trudi's Activate Facebook Group Instagram Twitter Step up Your Facebook Ads Game Today's episode is brought to you by our Free Facebook Ads Masterclass. The 5 ad formula that sells online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram. Visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Want to know how to make money fast? Following on from the success of my $99 live workshops and given that I'm in the last stretch before my maternity leave, I decided to do a "quick and dirty" launch. Workshop Magic was born and, even though I whipped it up in a relatively short space of time, it ended up being an incredibly successful launch, netting me almost $20k. In this episode I wanted to share everything from the creative process, launch strategies, sales strategies, the emails I sent, and all the juicy details in between that made it a success. Making money doesn't always have to be a long-winded process. Sometimes you just have to capitalize on an opportunity and act fast. Mentioned in this episode: My 3 Weeks to Earning $10K from a $99 Workshop podcast episode on how I began running live workshops Screenflow video editing software Steph Crowder of Courage & Clarity Shante Cofield, AKA The Movement Maestro If you like what you've heard and wish to express interest then I urge you to join the waitlist for Workshop Magic Connect with me: Website Instagram Step up Your Facebook Ads Game This episode of the Get Paid Podcast is sponsored by Claire's free training, the 5 Ad Formula for Selling Online Courses on Autopilot. Right now, people are spending way more time on Facebook and Instagram, which has significantly lowered ad costs for anyone currently running ads. Make sure you take advantage of this opportunity to grow your audience for cheap - go watch the 5 Ads Formula masterclass, and get at least ONE ad running ASAP. If you need extra help, Claire and her team of coaches have your back inside their signature ads course, Absolute FB Ads. Get all the details when you sign up to watch the masterclass at clairepells.com/5ads Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Ashlyn Carter is a conversion copywriter and marketing strategist specializing in wedding & creative industries. She traded Fortune 500 clients in corporate marketing to bring in more than seven-figures in her business writing for creatives, now helping women write words that sell, so they can work from a place of rest—not hustle. This Week on the Get Paid Podcast How Ashlyn achieved the snowball effect by niching down Quitting the glamorous corporate lifestyle How Ashlyn was hospitalized and recovered from an eating disorder Becoming a professional copywriter for creatives How she found an Ashlyn-sized hole in the market to fit into Raising rates, starting an agency, and topping $60k in her first year Making 2020 the "year of the funnel" Confronting copyright thieves and taking legal action Ashlyn dives into the details of last year's $560k sales Getting your finances in order with Profit First and financial planning Mentioned in this episode: Ashlyn's Copywriting for Creatives course Tarzan Kay on the Get Paid Podcast Being There: Why Prioritizing Motherhood in the First Three Years Matters book Ashlyn's The Art of Efficiency course Ashlyn's Primed to Launch course Profit First book by Mike Michalowicz Betterment online investment company Connect with Ashlyn: Website YouTube Channel The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Kendall SummerHawk is the creative founder of the #1 online coach training school where women become Certified Money Breakthrough Business coaches and Certified Sacred Money Archetypes® coaches. Kendall's insights, tips and strategies pave a path for women to own their worth, without apology, and create financial independence with their businesses. Kendall runs a 7 figure business and her teachings have earned her 9 Stevie awards including "Mentor of the Year" and "Women Helping Women." She lives in Arizona, spending lots of time riding dressage with her Andalusian horses, and loving her life with her husband and business partner, Richard. This Week on the Get Paid Podcast Kendall's initial year of "fear and tears" in business Throw away the resume: How Kendall burned her bridges to move forward Why you shouldn't offer free coaching sessions and what to do instead How Kendall made more than 6-figures overnight It's easier to jump from six figures to seven figures than it is to reach six figures Meeting husband #3 and bringing him into the business How Kendall stopped marketing locally and expanded her reach nationally in an age before social media What it means to respect money and overcome money-shame Mentioned in this episode: Kendall's Sacred Money Archetypes® Certified Money Coach training Kendall's Money, Marketing and Soul® Certified Business Coach training Kendall's Facebook Group Connect with Kendall SummerHawk: Website Facebook LinkedIn Step up Your Facebook Ads Game Today's episode is brought to you by our Free Facebook Ads Masterclass. The 5 ad formula that sells online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Janna Denton-Howes is a Marriage Coach who specializes in helping married women want and enjoy sex more with their husbands. Known for her popular course, The Wanting It More Program, Janna empowers groups of women to create boundaries, trust their intuition and prioritize their pleasure in the sexual experience. After getting married as a teen and struggling with low desire, Janna spent many years with counselors, therapists and coaches trying to fix her libido issues with no long-term results. She eventually trained as a Marriage Coach and developed her own methodology for healing this, first for herself and now for hundreds of other women. This Week on the Get Paid Podcast Janna's journey into business after marrying young DON'T "Just do it!" How Janna created a program to satisfy her own needs How men can get their wives to want more The steps Janna took to marketing and selling her first product Promoting and growing the business with Facebook Ads The difference between marriage coaching and couples therapy What is great sex?... And, what is radical intimacy? Avoiding the tantalizing "other thing" in business Janna talks numbers and breaking the six-figure milestone The pitfalls of pornography and the opportunity for a "second-marriage" within your marriage Mentioned in this episode: What's Normal?: Janna's mini-course series 30 Days To Her Wanting You More: Janna's course for men Meghan Flatt on the Get Paid Podcast Wanting It More: Janna's signature program Melanie Miller on the Get Paid Podcast The Sex-Starved Wife: What to do when he's lost desire book by Michele Weiner-Davis Chase Ink Business Purchase credit card Connect with Janna: Take Janna's 45-second quiz Website Facebook YouTube The Most Important Training for Course Creators If you're like me, you've heard the talk: "Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot". But, that's not true at all. I've made $50,000 in revenue with Mariah Coz's evergreen funnel strategies. Now, you can walk through her entire system in her free class: 'How To Sell More Courses With An Evergreen Sales Funnel'. It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.