The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Andréa Jones is fiercely committed to helping businesses and podcasters build profitable communities online through simple social media solutions. She’s been featured in places like Hubspot, Aweber, and WordPress. She’s also been named as one of Social Report’s top marketers to follow in 2019. As the host of the Savvy Social Podcast and creator of SavvySocialSchool.com, Andréa is dedicated to simplifying social media through easy-to-follow courses, professional guidance, and community support.  Outside of teaching and training, she spends most of her time serving her full-service clients and practicing what she preaches: by implementing organic social media strategies for businesses and brands that want to grow their audience online.   This Week on the Get Paid Podcast   Moving to Canada and starting a business... On the same day! Meeting her husband on YouTube Why Andréa decided to put her life online Andréa’s evolution from freelancer to developing a successful social media business model How Andréa has packaged her $1k - $3k services How Andréa uses social media in her own business What is The Savvy Social School? Creating a course vs creating a membership business model The challenges of building a team Awesome advice on how to recruit new team members and hold them accountable Balancing calls, creativity, and podcasts in Andréa’s restless agenda Creating a successful and profitable podcast while attracting new clients. Mentioned in this episode: Andréa’s YouTube channel Fiverr for hiring freelancers Upwork for hiring freelancers Podcast Movement community for podcasters Andréa’s free online social media course on The Savvy Social School Andréa’s podcast: The Savvy Podcast   Connect with Andréa Jones: Instagram Website The Most Important Training for Course Creators    If you're like me, you've heard the talk: “Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot”. But, that's not true at all. I’ve made $50,000 in revenue with Mariah Coz’s evergreen funnel strategies.    Now, you can walk through her entire system in her free class: ‘How To Sell More Courses With An Evergreen Sales Funnel’.  It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now.    Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

Inés Ruiz is an award-winning entrepreneur, motivational speaker, and founder of several successful businesses, including Conversa Spanish Institute. After earning two master’s degrees in E-learning and Education, she’s currently pursuing a third in Neuromarketing. As a former Cambridge University lecturer, she’s combined her expertise in academia and entrepreneurship to build successful online businesses. She’s been featured on Business Insider, CNBC, and Money Inc. This Week on the Get Paid Podcast   Becoming an entrepreneur as a military spouse Why Spanish teaching certificates sucked… And what Inés decided to do about it! Selling her first-ever course while waiting to be re-stationed How Inés taps into her Spanish-speaking market Building organic traffic to 2.7 million hits per year Building a second business that feeds the other Diary of an entrepreneur and supporting women entrepreneurs Why she wants a healthier relationship with profit Converting customers with Facebook ads Mentioned in this episode:   Diary of an Entrepreneur Connect with Inés: Instagram Facebook     Step up Your Facebook Ads Game   Today’s episode is brought to you by our Free Facebook Ads Masterclass: the 5 ad formula that sells online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don’t blame them. It isn’t easy! That’s why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.    Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

Lisa Fabrega is a leadership coach, helping ambitious women expand their capacity to handle more growth, wealth and success. For over a decade she’s helped not only entrepreneurs and corporate executives, but Academy Award nominees and even Nobel Prize organization candidates break through their boundaries that have been holding them back from reaching their next level. Her signature approach has enabled clients to reach their highest levels of success and impact.   Lisa has also addressed thousands of people on stage as a keynote speaker and has been a popular guest on top podcasts, including The Unmistakable Creative, Her Rules Radio and Tell Me A Story with Debra Silverman. She’s even been featured on CNN, Yahoo! News and The Huffington Post. She splits her time between Florida and California with her two rescue dogs, Luna and Sadie.   On this week’s Get Paid Podcast, Lisa is here to share some of her insights into what it takes to expand your capacity for success and chat about some of the lessons she’s learned while setting up a successful business. This Week on the Get Paid Podcast Lisa introduces us to what she calls capacity expansion and the role it plays in long-term success  Why mindset work gets you nowhere without capacity  Following your hunches when starting a business: Lisa’s fascinating background story Lessons learned while building her business  Are you born with limited capacity? Launching a $97 product was “so stupid”  How Lisa created her business model  The keys to unlocking capacity  Why revenue doesn’t matter all that  Accumulating wealth beyond her business   Resources Mentioned: Empress Day (Lisa's one-on-one services)  The Empress Code (Lisa's mastermind)   Connect with Lisa: Website Facebook Instagram   The Most Important Training for Course Creators    If you're like me, you've heard the talk: “Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot”. But, that's not true at all. I’ve made $50,000 in revenue with Mariah Coz’s evergreen funnel strategies.  Now, you can walk through her entire system in her free class: ‘How To Sell More Courses With An Evergreen Sales Funnel’.  It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now.  Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

Why would you change course from a personal brand that’s making $250,000 in annual revenue to build a software-as-a-service business in an incredibly competitive market? Nathan Barry shares the details of how he started selling apps, then ebooks and courses, and then how he broke even with his email marketing software.   “ Just because something is making money for you doesn’t mean you should keep it around, because it’s also sucking time and attention. ” - Nathan Barry This Week on the Get Paid Podcast   What took Nathan from his blossoming career as an independent designer back to working as a full-time employee.  His #1 tip for getting the attention of any influencer in any industry, and what my own experience has been with that tactic. Why Nathan sold off a piece of his company that was still bringing in money, and the one question he asked himself to help make that decision. Why negotiation is key to an outcome where the people on both sides of the table walk away happy. (This one completely surprised me, but it makes sense now that I think about it.) Nathan’s exact strategy for launching his first ebook that brought in $12,500 in just 24 hours when his list was less than 800-strong. One of the benefits of writing books that he says is as good or possibly better than the revenue. His frustrations with the publishing world that led him to write the book Authority Why Nathan left the launch model behind An email marketing strategy that would make weekly broadcast emails a thing of the past. Mentioned in this episode: NathanBarry.com ConvertKit (affiliate link) Authority Designing Web Apps The App Design Handbook Blog post: Growing ConvertKit to $5,020 in Monthly Recurring Revenue Blog post: Stop Sending Email Broadcasts Blog post: $36,297 in 24 hours: Behind the Scenes of the App Design Handbook Launch (details on a later launch of Nathan’s first book) Blog post: An eBook pricing model that resulted in $100,000 in sales Connect with Nathan Barry: Facebook Twitter (@nathanbarry) Step up Your Facebook Ads Game   Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don’t blame them. It isn’t easy! That’s why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.    Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

On this week’s episode of the Get Paid Podcast, we’re picking up where we left off in June to chat about everything that’s changed in my business. From bringing on a new team member, to experimenting with a new medium, the last few months of 2019 laid the foundation for some pretty major shifts in my business.  So, without further ado, allow me to present: The 2019 Year in Review, also known as trying to grow a business and get pregnant at the same time. Tune in for the exciting, the not-so-exciting, the successes and failures, and as always, the numbers.    “I really believe that showing up and being ridiculously useful, giving someone a resource I believe could potentially help them, even though it means me not closing a sale, that’s how you generate goodwill” — Claire Pelletreau   This Week on the Get Paid Podcast Using a flash sale to create a digital cushion Bringing on a new team member  The $24k rebrand and website Live events and what they meant for my business The inevitability of success Trying to grow a business and get pregnant at the same time Showing up and being ridiculously useful as a strategy JV Webinars and video SEO Making 10 months of revenue in 5 months The 2019 breakdown Resources Mentioned:     GPP72: 5 Months Since Relaunching the Podcast Dr. Pearce, the functional medicine practicioner: spearce@twwclinics.com  Sarah Ancalmo Ashman Lacy Boggs Mariah Coz’s live event: get on their list for details at clairepells.com/ee Denise Duffield Thomas, Emotional Freedom Technique YNAB Budgeting Software GPP: Mark Butler On Being Unfireable Tarzan Kay The Copywriter Club   The Most Important Training for Course Creators    If you're like me, you've heard the talk: “Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot”. But, that's not true at all. I’ve made $50,000 in revenue with Mariah Coz’s evergreen funnel strategies.  Now, you can walk through her entire system in her free class: ‘How To Sell More Courses With An Evergreen Sales Funnel’.  It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now.  Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

Christine Hansen is the founder of Sleep Like a Boss, a sleep consulting company that helps busy CEO’s, executives, and high achievers transform their sleep so they can take on their busy schedule like a boss. She is a Certified Sleep Science Coach, Nutrition Therapist, Functional Nutrition Practitioner and the author of Sleep Like a Boss - The Guide To Sleep For Busy Bosses, which is a #1 bestselling book on Amazon. Christine is also an award-winning entrepreneur and has been featured in multiple international publications such as Forbes, Business Insider, and Readers Digest as well as on popular podcasts like Entrepreneur on Fire.   On this episode, Christine shares how she pivoted her career from working as a teacher to becoming a certified sleep expert. She shares the challenges she faced when stepping out of her comfort zone while building her business and the services she offered when she initially launched. She also shares the strategies she used to pitch topic ideas to international media publications and how she transformed her business from earning $16k in 2017 to consistently earning five-figure months this year. “Cheap doesn’t always sell more.” - Christine Hansen This Week on the Get Paid Podcast:   How Christine gets paid to help people sleep. Details of the packages that sell for over $7k per person. How she built her authority and credibility without using client testimonials. How Christine went from earning $16k in revenue for the year to $35k in one month. The eye-opening moment she realized her prices had no impact on whether clients said ‘yes’ or ‘no’ to her offers. How Christine rebranded her website to attract high-end clients. Why she doesn’t have a process to pre-qualify new clients. The #1 tactic she’s using to sell $25k sleep retreats. (It’s not a webinar.) The (accidental) price change that dramatically increased the sales conversion rate on one of her products. Christine’s advice for overcoming mindset blocks and pitching topic ideas to media publications. Resources Mentioned:     Tapping Into Wealth by Margaret Lynch Breaking the Habit of Being Yourself by Joe Dispenza   Connect with Christine Hansen:   Sleep Like a Boss Instagram Facebook Twitter YouTube Email: christine@sleeplikeaboss.com The Most Important Training for Course Creators    If you're like me, you've heard the talk: “Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot”. But, that's not true at all. I’ve made $50,000 in revenue with Mariah Coz’s evergreen funnel strategies.    Now, you can walk through her entire system in her free class: ‘How To Sell More Courses With An Evergreen Sales Funnel’.  It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now.    Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

Shanté Cofield is a former Division I athlete with a doctorate degree in Physical Therapy from New York State University. She is the creator of The Movement Maestro, a social media based company devoted to all things human movement related that has amassed an astonishing social following of over 43,000 people. She is the host of an equally successful podcast, Maestro on the Mic, which helps professionals in the movement industry turn their passion into a profitable business. In addition to building her empire, Shanté is a lead instructor for RockTape where she travels the world teaching other movement professionals such as chiropractors, massage therapists, and trainers on how to assess movements and use specific tools to help their clients.   “Social media can be such a great way to give people insight into who you really are.” -Shanté Cofield This Week on the Get Paid Podcast   How Shanté gets paid by working for a company that sells mobility products while building The Movement Maestro. Why she was disappointed in her career as a physical therapist and how it led her to start her social media gig. How she connected with her tribe, and some of the best people in the world, on Instagram. The differences in working situations and rates between RockTape and the Cross Country Education Program. How she strategically manages her finances so she can continue to run her business. How Shanté grew her Instagram following to a whopping 40k. How she categorizes her Instagram posts on the platform by creating custom, branded hashtags. Why Shanté recommends focusing on one social media platform. The importance of identifying who your audience is and how it impacts your mindset around marketing and promoting your brand on social media. Why you should build your social media following on your own terms, the way you want, and stop comparing your success to others. How Shanté uses Instagram to promote her podcast. Mentioned in this episode: The 4-Hour Workweek Book by Tim Ferriss ConvertKit’s Craft & Commerce conference Show Your Work Podcast Connect with Shanté Cofield: The Maestro Movement Website The Movement Maestro on Instagram The Movement Maestro on Facebook Step up Your Facebook Ads Game   Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don’t blame them. It isn’t easy! That’s why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.    Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.   Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

Do you need a CFO to help you manage the money in your business? If you’re having trouble keeping track of your business finances, you need to make sure you know exactly how to use your revenue projections in order to stimulate business growth rather than set yourself up for failure. Mark Butler has come up more than a few times on The Get Paid Podcast, and for good reason! He’s worked with the likes of Rachael Cook, Rachel Rodgers, and Brooke Castillo. He’s that good. We’re taking a trip in the Way Back Machine to the first season of The Get Paid Podcast to hear what Mark has to say about money management and business.   “Use your revenue projections in order to stimulate business growth rather than set yourself up for failure.” —Mark Butler This Week on the Get Paid Podcast   Exactly how Mark helps his clients manage their money, and make smarter spending decisions. Why you should never use projections to make big spending decisions and what you should use them for instead. Why he is virtually “unfireable” and what exactly that means. Why his previous business, a membership site, shriveled up and died (and what you can do to avoid that). Why Mark is not a big fan of high-end mastermind programs. Mentioned in this episode: Budget Nerd You Need a Budget   Connect with Mark: Email him at mark@budgetnerd.me!   The Most Important Training for Course Creators    If you're like me, you've heard the talk: “Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot”. But, that's not true at all. I’ve made $50,000 in revenue with Mariah Coz’s evergreen funnel strategies.  Now, you can walk through her entire system in her free class: ‘How To Sell More Courses With An Evergreen Sales Funnel’.  It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now.    Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

There’s so much we can learn from other people’s journeys, so I wanted to end season 5 of the Get Paid Podcast sharing a little bit about my own business-building journey and some of the mindset shifts and realizations I’ve had about being a business owner. Most of them are recent, others have been percolating for a few years, but I believe all of them are going to help me (and hopefully some of you) keep going.  “What would you do if you were the best fucking copywriter or designer or business coach or ad consultant? What would you start doing if it was proven that you were the absolute best?”  — Claire Pelletreau    This Week on the Get Paid Podcast Why focusing on tactics versus mindsets was detrimental for me  Mindset Shift #1: 'Believing what's possible'  Why the name 'Million Dollar Badass' rubbed me the wrong way  Mindset Shift #2: Why investing money for accountability works for me  Mindset Shift #3: Why investing money for time works for me  Why I hire copywriters  Mindset shift #4: Your price will always be wrong for some people Mindset shift #5: Not babysitting other people's investment  Mindset shift #6: Everyone is a fucking mess  Mindset shift #7: "Confidence is really important, really Claire?"  Operating from the place that I'm the fucking best  Mindset shift #8: Investing money for confidence works for me  Resources Mentioned:     ‘What does it take to make a million dollars?’ Episode 257 of The Life Coach School with Brooke Castillo Mariah Coz Claire’s Episode on Mariah’s Podcast Rachel Rodgers Making a Million Dollars by Rachel Rodgers The Accelerator by Mariah Coz Natalie Taylor from The Missing Ink (Copywriter) ‘Everything I Did to Close Out a $220k year’ Episode 57 of the Get Paid Podcast Eman Zabi from The Scribesmith (Copywriter) James Wedmore (6 to 7 figures) Jessica Eley  (Mindset Coach) ‘Courtney Sanders: Rejecting the Guru Track’ Episode 61 of the Get Paid Podcast Joel Klettke (“this guy Joel from The Copywriter Club conference”) Lacy Boggs from the Content Direction Agency (Copywriter) Sarah Ancalmo Ashman from Public Persona   Connect with me:   Website Instagram Step up Your Facebook Ads Game   Today’s episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn’t easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind.    Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here.  Now it’s time to GET PAID   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.   Now, it’s time to go get yourself paid.

Brooke Castillo is the co-founder and CEO of The Life Coach School, an online certification program for life coaches that helps clients and professional life coaches improve their lives, businesses, and careers. She is a Master Certified Life and Weight Coach with over 13 years of experience. She is the author of several self-help books including Self Coaching 101, Why Can’t I Lose Weight, and It Was Always Meant to Happen That Way as well as the host of The Life Coach School Podcast. Brooke joins me to share how she achieved $17-million in revenue with only two product offerings. She explains the importance of understanding the value of your products or services, why your mindset is crucial for improving your bottom line, and why entrepreneurs need to stop thinking in terms of time vs. money. She also shares the nitty-gritty details of her profits and expenses last year, how much she pays herself and her team, and what she did to grow her membership program to consist of thousands of members without offering discounts or scholarships.   “If you think about yourself as the best in the world, then you would never describe yourself as expensive - and certainly never discount it.” - Brooke Castillo   This Week on the Get Paid Podcast: The two primary ways Brooke gets paid. Details of the membership program that brings in $600,000 in revenue every month. How Brooke overcame the ‘time vs. money’ mindset. Why she decided to offer ongoing enrollment for the Self Coaching Scholars program instead of limiting it to 6 or 12 months. How Brooke keeps people from canceling their membership (and increases their customer lifetime value). The difference between a ‘low-cost leader’ and a world-class leader. How Brooke gets people to sign up for her programs without offering discounts or scholarships. Brooke’s average yearly expenses, how much she pays her employees, and how much she pays herself. How Brooke keeps her employees productive and focused on their strengths instead of getting caught up in the day-to-day tedium. The stumbling blocks Brooke ran into as her revenue skyrocketed and how she moved past them (despite a ton of personal resistance). How starting The Life Coach School Podcast impacted the business, it's simple recording process, and how Brooke comes up with content ideas week after week.   Resources Mentioned: Autoresponder Madness SweetProcess   Connect with Brooke Castillo: The Life Coach School The Life Coach School Podcast Twitter Facebook LinkedIn Instagram   The Most Important Training for Course Creators  If you're like me, you've heard the talk: “Evergreen funnels aren't effective. Only certain types of businesses can actually sell on autopilot”. But, that's not true at all. I’ve made $50,000 in revenue with Mariah Coz’s evergreen funnel strategies.  Now, you can walk through her entire system in her free class: ‘How To Sell More Courses With An Evergreen Sales Funnel’.  It's kinda insane how detailed she gets in this training. Visit clairepells.com/ee to get it right now.    Now it’s time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.