The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

Today I talk to Emmy Wu, a storyteller and strategist who helps her clients use video to translate those “hard to explain” ideas into a message and brand that people instantly connect with. Guided by a balance of intuition and strong systems, Emmy has helped thousands of creative entrepreneurs build successful businesses by telling their stories. She comes from two decades of Hollywood film industry experience. She has worked with clients like MGM, Paramount Pictures, Subaru, and ‘Real Housewives’ to bring their vision to life on the big screen. She has found her place and deeper meaning in helping small online business owners who are making the world a better place. Today she goes into all the awesome and the less than awesome aspects of launching programs and running your own digital business. She eventually let go of doing things “the right way” and created her own approach to marketing herself.    This Week on the Get Paid Podcast: How Emmy gets paid to help creative entrepreneurs to tell their stories with video Why Emmy left the film industry to start her own business What made her first $94k launch one of her easiest launches ever Why it’s so hard to replicate what works on past launches What is means to find your own marketing strategy rather than following others The Golden Rule about changing your prices and what happens when you break it How Emmy leverages LinkedIn to find high-paying clients Why Emmy doesn’t focus on social media or preach about creating constant content The choice to go from group coaching to 1:1 services Connect with Emmy Wu: Website Instagram Facebook Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

Today marks the third episode of chatting with members who have made big things happen in Get Paid Marketing. My two guests today have something truly unique in common: They get people to enroll in their $3k programs through evergreen funnels without offering any discounts. Developing an evergreen program or scaling one right now? This is the episode for you. One of the major revelations in today's episode was the fact that neither Kathryn nor Dorothy have had horror stories with Facebook Ads. In fact, they’re crushing it and loving it. So we’ll get into that too.  Meet Kathryn Morrison. She helps people who are equal parts strategy and intuition build wildly abundant and alive brands and businesses.  As the founder of Brand Alchemy Accelerator, she brought her business to half a million dollars in revenue through all organic marketing. Her clients go from hiding in plain sight online to bigger than they ever imagined possible, with businesses full of happy, highly aligned clients. Meet Dorothy Johnson. She helps her clients get over their exes in 3 months or less. And, according to her amazing results, many of her clients are able to achieve total emotional freedom in a matter of weeks. Not only do they move on, they build a life BETTER than the one they had before. Dorothy’s business boomed after she launched her very popular Get Over Your Ex Podcast where she teaches all of the things she wished had been available when she went through her own devastating breakup.  This Week on the Get Paid Podcast: The difference between optimizing for warm and cold traffic Evergreen funnels that actually convert cold traffic  The ideal attitude to have that will increase your likelihood of success with ads What it’s like to get our messaging coach, Sarah Lucille’s, eyes on your copy and completely transform your sales page Different possibilities for evergreen; from free webinars to a paid $17 challenge  $21k ROI in funnels with a just $4k ad spent What it takes to excel in Get Paid Marketing  Connect with Kathryn Morrison: Website Podcast Kingdom Creation Instagram Connect with Dorothy Johnson: Website Podcast Instagram Facebook >> Applications are opened for Get Paid Marketing. Head over to https://clairepells.com/waitlist to apply. Deadline is October 27th. Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.  Now, it’s time to go get yourself paid.

Do you have a podcast or looking to start one, then this episode is for you! I have two guests who are killing it with podcast ads and seeing a massive turnaround. Ayelet Marinovich, M.A., CCC-SLP, is a pediatric speech-language pathologist, parent educator, singer, and imperfect mother based in the San Francisco Bay Area. She is the founder and host of Learn With Less, where she provides educators and families with the confidence to support & connect with tiny humans – without having to buy a single toy! She is the creator of the Learn With Less® Infant & Toddler Curriculum, the basis for which is outlined in her bestselling books, Understanding Your Baby and Understanding Your Toddler. Laura Eigel, Ph.D., is the founder of The Catch Group, a leadership coaching firm accelerating women into the C-suite, the host of the You Belong in the C-Suite podcast, and the author of the best-selling book, Values First: How Knowing Your Core Beliefs Can Get You the Life and Career You Want. Known for her direct feedback and her passion for living a life guided by her values, she has been an HR executive at Fortune 50 companies, joined the C-suite as a Chief Learning Officer, and now coaches high-achieving women to build fulfilling lives inside and outside of the boardroom.  This Week on the Get Paid Podcast: How you really automate your marketing and spending less time in your business Going forward with launching your main program during uncertainty (Pandemic anyone?)  Ayelet and Laura’s businesses before Get Paid Marketing Podcast ads, Facebook ads, and knowing what slight tweaks to make to targeting Very low maintenance podcast ads that attracted really ideal listeners How the GPM Marketing plans helped transform the direction of their businesses Just $3 a day for 3 days to get over 11,000 clicks on ads  What it means for Facebook to be your “marketing department” Connect with Ayelet Marinovich Website Podcast Linkedln Instagram Connect with Laura Eigel Website Podcast Linkedln Instagram >> Don’t forget to get on the Get Paid Marketing Waitlist. Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media.  Now, it’s time to go get yourself paid.

There's a lot to celebrate today! This is my first time interviewing an alumnus and current member of my program, Get Paid Marketing. They let us know 1) how they get paid, 2) what they did to increase revenue in Get Paid marketing 3) where they’re headed next.  Robyn Macneil is an Identity Coach and Mentor of Coaches to high achieving women, gifted individuals, and intellectuals who’ve achieved success in their lives and now want to move into entrepreneurship. Robyn comes in with 13 years of coaching experience, simplifies the process, and helps her clients develop their coaching and business skills. The biggest transformation comes through the identity work they do with Robyn! They get clear on who they are and how their businesses can help them express that version of themselves most authentically in the world.  Then we hear from Christa Gurka, a trained physical therapist who founded and built up a South Florida 7-figure (now 8-figure!) Pilates business,  Pilates in the Grove.  Because so many other studio owners wanted to learn how Christa helps run a multi-million dollar brick and mortar business while only coming into the studio when she wants to, in 2019 she expanded her practice to include online business mentoring for other women building boutique fitness businesses. She is on a mission to transform the boutique fitness & wellness industry one female business owner at a time.  This Week on the Get Paid Podcast: How Robyn identified her most ideal client and the results it had on enrollment in her program  How Robyn gets both her and her clients to take at least 2.5 months off every year, no matter what! Why Robyn decides to stop running a program or ads How Christa grew an 8 figure business with pilates (like it’s no big deal) What Christa intended working on and what she ended up working on in Get Paid Marketing The reality of spending 6 figures on ads with zero conversions The impact of revamping messaging with a mindblowing business turnaround How Robyn made back her investment in Get Paid Marketing in 6 weeks! Live vs. evergreen webinars What was surprising about GPM for  both Robyn and Christa Connect with Robyn MacNeil Instagram Website Facebook Connect with Christa Gurka Website Podcast Pilates in the grove Instagram Facebook Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Get on GPM waitlist. Now, it’s time to go get yourself paid.  

How does a fiction author make a living? When it comes to finding an agent, working with editors, and getting paid, Stephanie Feldman, author of Saturnalia and The Angel of Losses, is an open book about the good, the bad, and the honestly confusing side of publishing. She shows us just how much “rejection is not personal” matters when it comes to getting your work out into the world. And that perseverance to navigate an often harsh industry has resulted in two published novels, being the co-editor of the multi-genre anthology Who Will Speak for America? and her stories and essays appearing in Asimov’s Science Fiction, Catapult Magazine, Electric Literature, The Magazine of Fantasy & Science Fiction, The Rumpus, and Vol. 1 Brooklyn.    This Week on the Get Paid Podcast: What it takes before a writer gets royalties The journey of 11 years between her 2 books Inside the world of book editing and publishing What her new book Saturnalia is all about Self-publishing vs. traditional publishing deal Is there any correlation between the quality of a book with how much it sells? How Stephanie gets her advance paid Primary parenting, writing, boundaries, and managing it all How the Amazon algorithm works Intense Twitter trolls Also Mentioned in this Episode: Saturnalia on Amazon Saturnalia on Goodreads The Angel of Losses Vox news on publishers in court Stephanie’s short stories Connect with Stephanie Feldman Website Twitter Instagram Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

Most people who launch a webinar come up with their topic and get straight to building out the funnel.  Savvy business owners will think about whether the topic will attract the right kind of leads for their offers. And the brilliant business owner tests their webinar topic against cold traffic before building a single slide or optin page. In this episode, I walk you through the ultra-simple campaign that you can run to test your webinar topic before you decide it’s the one you want to launch with or build an evergreen funnel with. (You don’t want to be like me and create a webinar around a topic that isn’t flashy enough to stop the scroll!) When you find the topic that gets you the most sign ups for the least amount of money, you’re on your way to increasing your ROI in a huge way.  This brief tutorial will help you make more money with your next webinar. My advice? Take this seriously. Mentioned in this episode:  Title A: $9,000 Facebook Ad Lessons: Everything You’d Learn In 3 Months of Working With a Top Ad Agency  Title B: 5 Facebook Secrets the Top Ad Managers Only Share With Retainer Clients  GPM waitlist   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Get your free marketing self-audit tool. Now, it’s time to go get yourself paid.  

Nell McShane Wulfhart is a journalist from Philadelphia, currently based in Uruguay. As a former New York Times columnist and frequent contributor, Nell has carved out a career as a travel writer, author, and Decision Coach. She authored The Great Stewardess Rebellion: How Women Launched a Workplace Revolution at 30,000 Feet and the Audible Original, OFF MENU: THE SECRET SCIENCE OF FOOD AND DINING. She takes us on the journey of how she got paid to travel and write. On top of all that, she built a side coaching business helping people make big decisions on just about anything. She says “your therapist won’t tell you what to do, but I will.”    This Week on the Get Paid Podcast: The one invaluable lesson about getting paid Nell learned as a freelancer How Nell sold 2 book projects in a year and why risking a few months of unpaid work paid off The 2 things that need to be in place to get your creative projects commissioned Is there any real correlation between writing for the New York Times, travel writing, and book writing? What goes into getting an audiobook version of your writing How Nell finds an idea and then peaks the interest of publishers The one thing Nell has done for 450 days straight, even when she has no desire to do it Connect with Nell Wulfhart Website Twitter Also Mentioned in this Episode: The Four Tendencies Quiz The Great Stewardess Rebellion by Nell McShane Wulfhart Off Menu by Nell McShane Wulfhart   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.

If there’s something you shouldn’t miss out in your business, that’s conversion optimization. But, what the hell is optimization conversion?  It’s the KEY to making money on your current audience before you put more $$ and time into obtaining a flood of new leads.  If your current list of prospects aren’t buying, you probably have an optimization problem, not a lead problem. Let's talk about what you should look for in your existing assets.  Listen in on this short episode to see how you’re leaving money on the table when you’re not improving the hell out of your sales page to get the significant results you and your business deserve.   Mentioned in this episode:  Blog post on writing bullet points: clairepells.com/landing-page-copy Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Get your free marketing self-audit tool. Now, it’s time to go get yourself paid.

Brandi Jordan is the founder of The Cradle Company, a postpartum resource agency where she’s been helping new families grow, adjust, and find balance for almost two decades. Now, over 20 years and thousands of babies later, Brandi is an internationally-recognized and board-certified lactation consultant, pediatric sleep specialist, newborn care specialist, postpartum doula, and social worker. Known as the "Baby Sleep Fairy," she finds individual solutions for each family, regardless of location and socioeconomic status, allowing them to thrive once her time with them is complete.  Over the past few years, Brandi has made headlines with high-profile clients like Mandy Moore, Rosamund Pike, Megan Fox, and Julia Stiles, who praise her approach, combining modern ideas and technology with age-old wisdom and protocols. Brandi's goal is to help all moms regardless of profile, and every client loves her most-used mantra: calm is contagious. Brandi holds a BA in Child Development and a Master's of Social Work from USC. She does business strategy and consulting with helpers, healers, and service-based entrepreneurs through her private coaching, Emerge mastermind, and her live inspirational events. She lives between the United States and Southern France with her husband and three children.    This Week on the Get Paid Podcast: Shifting from studying business to child development and running The Cradle Company Insecurity around being childfree while working in child development Lack mentality in the social work industry How Brandi reached the inner circle of the celebrity work Why did she say yes to a job in France? Growing from a low-income month to a good one. What changed? What she spends her time doing in France The hardest part of her business Strategies she uses to get an influx of people. Does she run ads? Racism in France compared to the U.S.  Brandi’s financial and business goals for her business. Connect with Brandi Jordan: The Cradle Company Podcast Instagram Facebook Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Get your free marketing self-audit tool. Now, it’s time to go get yourself paid.

Kaneisha Grayson is the founder of The Art of Applying®, the world’s largest Black-owned graduate admissions consulting firm and the world’s largest woman-of-color owned graduate admissions consulting firm. The Art of Applying® has directly helped 1000+ nontraditional applicants get into the world’s top business, public policy, and law programs with over $20 million in merit scholarships to pay for it. Kaneisha is a graduate of Harvard Business School and Harvard Kennedy School. She is also the author of Be Your Own Boyfriend, an avid slow traveler, and the host of Scale Your Joy, the only podcast that teaches high achievers with fancy degrees how to craft a business and life they love. She lives in Austin, Texas with her rescue pup Lady Zadie. “I dropped out of school before I went to Harvard.” - Kaneisha Grayson   This Week on the Get Paid Podcast: The thrill of receiving royalty checks. Going from giving dating advice to helping people prep grad school applications. What can you do if you get grant money and can’t finish the project you got money to do? Is bold pricing from the start worth it in the long run?  Using anonymous forums to bring in clients. What does Kaneisha have to do with the beginning of BSchool? The compare and despair feeling of watching the people around you succeed quickly while your success takes longer to show up. The steps Kaneisha took to get her business from $80K per year to the million dollar + mark.  The important skill Kaneisha’s business education totally lacked, even as a Harvard Grad. Where Kaneisha focuses her ad spend these days and where her clients come from. Having a million dollar business year during the worst year of your life. Quick-calculating what Kaneisha needs to do to have a $600K year, including looking at the cost of hiring support people. You also get a look at the structure of Kaneisha’s staff. Is it possible to get part-time/freelance employees invested in the success of a solopreneur’s company?   Mentioned in this podcast: River City Youth Foundation Laura Roeder Chris Guillebeau BSchool Jenny Blake    Connect with Kaneisha Grayson: Kaneisha.com The Art of Applying Be Your Own Boyfriend Scale Your Joy Podcast 5 Money Mistakes Episode, Scale Your Joy Podcast Kaneisha Grayson on Instagram Kaneisha Grayson on TikTok Kaneisha Grayson on YouTube   Thanks for tuning into the Get Paid Podcast! If you enjoyed today’s episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it’s time to go get yourself paid.