
Drill to Detail
Mark Rittman is joined each episode by a special guest from the world of business intelligence, analytics and big data.
Latest episodes

Mar 22, 2023 • 43min
Drill to Detail Ep.101 ‘The Story Behind the Story of RJ Metrics, Fishtown Analytics and dbt Labs’ with Special Guest Tristan Handy
Joining Mark Rittman for this 101st Episode Special for the Drill to Detail Podcast is Tristan Handy, CEO and Founder of dbt Labs talking about what went right at RJ Metrics, how the Analyst Collective led to today’s community around the open-source dbt project and his personal journey from being in the lab building Fishtown Analytics to CEO of today’s hottest data analytics startup … and why he secretly wishes he was Mark (according to Mark).Ep.100 Special ‘Past, Present and Future of the Modern Data Stack’ with Special Guests Keenan Rice, Stewart Bryson and Jake Stein (Drill to Detail Podcast)My $2.6 Billion Ecosystem Fail: an RJMetrics Post Mortem (Bob Moore)How Best-in-Class eCommerce Businesses Achieve 230% Growth (2x eCommerce)Introducing the RA Warehouse dbt Framework : How Rittman Analytics Does Data Centralization using dbt, Google BigQuery, Stitch and Looker (Rittman Analytics Blog)Goodbye RJMetrics, Hello Fishtown Analytics (Tristan Handy)Ep.33 'Building Out Analytics Functions in Startups' With Special Guest Tristan Handy (Drill to Detail Podcast)Analytics is a Trade (Tristan Handy)Analyst Collective website (via the Internet Archive)Building a Mature Analytics Workflow: The Analyst Collective Viewpoint (SlideShare)Fishtown Analytics : Frequently-Asked Questions (via the Internet Archive)Ep 41: dbt Labs + Transform join forces on metrics w/ Nick Handel + Drew Banin (Analytics Engineering Podcast via Spotify)

Mar 7, 2023 • 1h 16min
Drill to Detail Ep.100 Special ‘Past, Present and Future of the Modern Data Stack’ with Special Guests Keenan Rice, Stewart Bryson and Jake Stein
In this special 100th episode, Mark Rittman is joined by Keenan Rice, Stewart Bryson, and Jake Stein. They discuss the evolution of enterprise analytics tools, the history and growth of the modern data stack, Snowflake's rise in the database market, Looker's acquisition by Google, building Firebolt, and the role of semantic and metrics layers in the data industry.

Feb 15, 2023 • 49min
Drill to Detail Ep.99 “Is the Modern Data Stack Dead?” with Special Guest Chris Tabb

May 24, 2022 • 55min
Drill to Detail Ep.98 'Why the Future of Notebooks Isn't Just About Notebooks' with Special Guest Izzy Miller
Mark Rittman is joined by Izzy Miller to talk about Hex, a collaborative data platform that brings everyone together to explore, analyze, and share … and why the future of notebooks isn’t just about notebooks.Hex website Public app gallery of example Hex projects .Dataframe SQL announcement Hex for Analytics EngineersTweet thread about why the python / sql debate is boring"The Sharing Gap"

May 12, 2022 • 54min
Drill to Detail Ep.97 'The Role of GA4 in the Future MarTech Stack' with Special Guest Daniel Perry-Reed
We’re joined on this episode of Drill to Detail by fellow Brightonian Daniel Perry-Reed from Measurelab, talking with Mark about the new Google Analytics 4 release and its role within the future Marketing Technology stack.From the wild west of data collection to conversion modellingThe sun is setting on Universal AnalyticsMeasureFest April 2022: The role of GA in the future MarTech stackEvent-Based Analytics (and BigQuery Export) comes to Google Analytics 4; How Does It Work… and What’s the Catch?The Measurepod

Apr 26, 2022 • 37min
Drill to Detail Ep.96 'Omni's Mission to Answer the First 100 Questions' with Special Guest Colin Zima
Mark Rittman is joined in this very special episode by Colin Zima, ex-Head of Analytics at Looker and now co-founder of Omni, a new analytics startup looking to become the fastest way to ask the first 100 questions.Introducing Omni: The fastest way to turn SQL into intelligenceOmni Analytics Homepage

Apr 7, 2022 • 39min
Drill to Detail Ep.95 'Mozart Data and solving the Modern Data Stack Skills Shortage' with Special Guest Peter Fishman
Mark Rittman is joined in this episode by Peter Fishman to talk about Mozart Data, the modern data stack and the need to automate the role of the analytics engineer.MozartData websiteData Bites: A Virtual Lunch and Learn with Powered by Fivetran, Snowflake and Mozart Data Launch HN: Mozart Data (YC S20) – One-stop shop for a modern data pipeline

Mar 22, 2022 • 55min
Drill to Detail Ep.94 'Rudderstack and the Warehouse-First Customer Data Platform' with Special Guest Eric Dodds
Mark Rittman is joined by Eric Dodds to talk about Rudderstack's founding story and open-source roots, Segment compatibility and event-based pricing vs. MTUs and Rudderstack's "Warehouse-First" approach to building customer data platforms.Rudderstack's Data Stack : Deep Dive Introducing RudderStack Cloud: The Warehouse-First CDP for DevelopersRudderstack, Snowplow and Open-Source CDP Alternatives to SegmentHow Twilio is Shaping SegmentEvent-Based Analytics (and BigQuery Export) comes to Google Analytics 4; How Does It Work… and What’s the Catch?Why (and How) Customer Data Warehouses are the New Customer Data PlatformWhy Take a Warehouse-First Approach to Analytics

Mar 9, 2022 • 47min
Drill to Detail Ep.93 'Lightdash, Looker and dbt as the BI Tool Metrics Layer' with Special Guest Katie Hindson
In this first episode of a new series, Mark Rittman is joined by Katie Hindson to talk about Lightdash, a new open-source alternative to Looker that uses dbt as its metrics layer and semantic model.Lightdash.comWhat is the dbt Metrics Layer? Lightdash, Looker and dbt as the BI Tool Metrics Layer

Jun 23, 2021 • 46min
Drill to Detail Ep.92 'dbt, Spectacles and Making Testing Sexy' with Special Guests Dylan Baker and Josh Temple
We're joined on this episode of Drill to Detail by Dylan Baker and Josh Temple to talk about developing multi-layer modern data stack projects, Spectacles’ recently released integration with dbt and what's now possible with their new public APIExtending Spectacles with API-Triggered RunsSynchronizing Looker and dbt™ with SpectaclesDrill to Detail Ep.82 'Looker Development, Automated Testing and Spectacles' with Special Guest Josh Temple Adding Looker Regression Tests to the dbtCloud CI/CD Test Pipeline using SpectaclesDrill to Detail Ep.67 'Thinking Probabilistically and Scaling-Out the Modern BI Stack' with Special Guest Dylan Baker