Hightouch co-Founder and co-CEO Tejas Manohar returns as special guest to talk with Mark Rittman about the reverse ETL market today, the evolution of the composable customer data platform and new featured in Hightouch to enrich customer profiles and drive personalization across marketing campaigns.Reverse ETL is Dead (Ethan Aaron LinkedIn Post)Customer 360 Data Warehousing and Sync to HubspotYou don't need the Modern Data Stack to get sh*t doneHightouch Customer StudioHightouch Personalization APIHightouch Match BoosterWhat's in Store for Data Teams in 2023?

Mark is joined by Shinji Kim, Founder and CEO of Select Star to talk about their mission to re-invent data catalogs, data discovery and data lineage for the modern data stackData Discovery vs. Data Observability: Understanding the Differences for Better DataOpsSelect Star and dbt Labs Partner for Better Data Discovery on dbtSelect Star : Free Trial

Mark Rittman is joined by Jason Pohl, Senior Director of Data Management at Databricks along with special co-host and Head of Customer Experience at Coalesce, Stewart Bryson to talk about data lakehouses, Databricks and helping to raise tigers in a Thai Tiger Temple.Databricks - A HistoryWhat is a Delta Lake?The Databricks Lakehouse PlatformDatabricks SQLJason Pohl LinkedIn ProfileLions and Tigers and a Bear named Maam MaamStewart Bryson Github profileCoalesce.io

Mark Rittman is joined by Twilio Segment Head of Product Kevin Niparko to talk about trends in the customer data platform market, Reverse ETL and Profiles Sync, the impact of LLMs (Large Language Models) on digital customer experience and Segment Unify, a consumer scale real-time identity resolution solution that provides complete, real-time, portable customer profiles.Segment Unify is here: complete, real-time, portable customer profilesActivate warehouse data in all of your destination toolsCustomer profiles made portableDrill to Detail Ep.94 'Rudderstack and the Warehouse-First Customer Data Platform' with Special Guest Eric DoddsDrill to Detail Ep. 86 'Reverse ETL, Hightouch and CDW as CDP' with Special Guest Tejas Manohar

Mark Rittman is joined by David Jayatillake, CEO and co-founder of Delphi Labs, to talk about the role of semantic models and the marketplace today, large language models and the phenomena that is ChatGPT, and how Delphi Labs are planning on bringing AI to Slack and the modern data stack.https://www.delphihq.com/#abouthttps://www.linkedin.com/in/david-jayatillake/details/experience/For B2B Generative AI Apps, Is Less More?LinkedIn post on rationale behind Delphi Labs product developmentDelphi - Jaffle Shop DemoSemantic Superiority - Part 1 and Part 2Semantic Search product featureLLM Implications on Analytics (and Analysts!)“Is This You?” Entity Matching in the Modern Data Stack with Large Language models and github repoChatGPT, Large Language Models and the Future of dbt and Analytics ConsultingRA Assistant

Joining Mark Rittman for this 101st Episode Special for the Drill to Detail Podcast is Tristan Handy, CEO and Founder of dbt Labs talking about what went right at RJ Metrics, how the Analyst Collective led to today’s community around the open-source dbt project and his personal journey from being in the lab building Fishtown Analytics to CEO of today’s hottest data analytics startup … and why he secretly wishes he was Mark (according to Mark).Ep.100 Special ‘Past, Present and Future of the Modern Data Stack’ with Special Guests Keenan Rice, Stewart Bryson and Jake Stein (Drill to Detail Podcast)My $2.6 Billion Ecosystem Fail: an RJMetrics Post Mortem (Bob Moore)How Best-in-Class eCommerce Businesses Achieve 230% Growth (2x eCommerce)Introducing the RA Warehouse dbt Framework : How Rittman Analytics Does Data Centralization using dbt, Google BigQuery, Stitch and Looker (Rittman Analytics Blog)Goodbye RJMetrics, Hello Fishtown Analytics (Tristan Handy)Ep.33 'Building Out Analytics Functions in Startups' With Special Guest Tristan Handy (Drill to Detail Podcast)Analytics is a Trade (Tristan Handy)Analyst Collective website (via the Internet Archive)Building a Mature Analytics Workflow: The Analyst Collective Viewpoint (SlideShare)Fishtown Analytics : Frequently-Asked Questions (via the Internet Archive)Ep 41: dbt Labs + Transform join forces on metrics w/ Nick Handel + Drew Banin (Analytics Engineering Podcast via Spotify)

In this special 100th episode, Mark Rittman is joined by Keenan Rice, Stewart Bryson, and Jake Stein. They discuss the evolution of enterprise analytics tools, the history and growth of the modern data stack, Snowflake's rise in the database market, Looker's acquisition by Google, building Firebolt, and the role of semantic and metrics layers in the data industry.

The Drill to Detail Podcast returns for a new series, with Mark Rittman joined by Special Guest Chris Tabb, Co-Founder & CCO at LEIT DATA, to discuss dimensional models and data meshes, when to bring in a consultant and to answer the question on everyone’s lips right now … “is the modern data stack dead”?#meandatastreets on LinkedInImplementing Usage-Based Billing with Hightouch and the Cloud Data Warehouse“Is the Modern Data Stack Dead?”

Mark Rittman is joined by Izzy Miller to talk about Hex, a collaborative data platform that brings everyone together to explore, analyze, and share … and why the future of notebooks isn’t just about notebooks.Hex website Public app gallery of example Hex projects .Dataframe SQL announcement Hex for Analytics EngineersTweet thread about why the python / sql debate is boring"The Sharing Gap"

We’re joined on this episode of Drill to Detail by fellow Brightonian Daniel Perry-Reed from Measurelab, talking with Mark about the new Google Analytics 4 release and its role within the future Marketing Technology stack.From the wild west of data collection to conversion modellingThe sun is setting on Universal AnalyticsMeasureFest April 2022: The role of GA in the future MarTech stackEvent-Based Analytics (and BigQuery Export) comes to Google Analytics 4; How Does It Work… and What’s the Catch?The Measurepod