
Drill to Detail
Mark Rittman is joined each episode by a special guest from the world of business intelligence, analytics and big data.
Latest episodes

Mar 12, 2025 • 41min
Drill to Detail Ep.121 'How Partnerships Power the Data Analytics Ecosystem' featuring Special Guest Eleanor Thompson
Mark Rittman is joined on this episode by Branchworks CEO Eleanor Thompson to talk about partner programs, partner portals and the role partnerships play in making data analytics initiatives a success.Branchworks homepage : Activating Partnerships for Revenue GrowthCastorDoc case studyEleanor Thompson LinkedIn Profile

Feb 26, 2025 • 40min
Drill to Detail Ep.120 ‘Embeddable, Cube and Lightning-Fast In-App Analytics’ with Special Guest Tom Gardiner
In this episode of the Drill to Detail Podcast Mark Rittman is joined by special guest Tom Gardiner, CEO @ Embeddable.com to talk about Embeddable's mission to create the leading developer toolkit for building fast, interactive customer-facing analytics directly into your product in partnership with Cube.dev and Rittman Analytics.Trevor.ioEmbeddable.comWhy Embeddable?Embeddable and Cube - Easy Embedded Analytics for EveryoneEmbeddable & Rittman AnalyticsFacility Solutions Group case study

Feb 12, 2025 • 41min
Drill to Detail Ep.119 ‘Data Control Planes, SDF Labs and dbt Cloud Visual Editor’ with Special Guest Greg McKeon
Mark Rittman is joined in this episode by Greg McKeon, Staff Product Manager at dbt Labs to talk about their recent acquisition of SDF Labs, the vision for dbt as the control plane for data collaboration at-scale and the upcoming drag-and-drop Visual Editor that’s soon to be part of dbt Cloud.dbt Cloud: The control plane for data collaboration at scaleAbout the Visual EditorCoalesce 2024 and the Launch of dbt’s Visual Editing Experiencedbt Labs Acquires SDF Labs to Introduce Robust SQL Comprehension into dbt and Supercharge Developer EfficiencyDrill to Detail Ep.115 ‘Airbnb, DataOps and SQLMesh’s Data Engineering Innovation’ with Special Guest Toby Mao

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Feb 3, 2025 • 51min
Drill to Detail Ep.118 ‘A Look Into the Future of Looker and Google Cloud Data Analytics’ featuring Special Guest Sean Zinsmeister
Sean Zinsmeister, Director of Outbound Product Management at Google, shares insights on Looker and its integration with Google Cloud. He discusses the role of generative AI in business intelligence and the exciting potential of natural language to SQL translation. Zinsmeister outlines Looker’s evolution towards a more open platform, enhancing data storytelling and advanced analytics. The conversation highlights the roadmap for Looker Studio, its multi-cloud strategy, and the future enhancements of LookML aimed at democratizing data analytics for users.

Dec 20, 2024 • 51min
Drill to Detail Ep.117 ‘How DataCoves Operationalises the Modern Data Stack’ featuring Special Guest Noel Gomez
In this discussion, Mark Rittman chats with Noel Gomez, co-founder of DataCoves, a firm dedicated to simplifying the modern data stack. They dive into the complexities of implementing dbt and the importance of integrating orchestration tools like Airflow. Noel shares insights on open-source technologies and the benefits of managed services for ELT processes. The conversation also touches on sustainable business growth, emphasizing quality over rapid scaling, and explores how AI integration can boost user productivity while retaining a human touch.

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Nov 18, 2024 • 40min
Drill to Detail Ep.116 ‘Spotify, Semantic Layers and Steep’s Metrics-First Approach to BI Tools’ with Special Guest Johan Baltzar
Johan Baltzar, co-founder and CEO of Steep, shares insights from his time as Product Analytics Manager at Spotify. He discusses how analytics fueled Spotify's explosive growth and the challenges of making data accessible to all employees. Johan also delves into Steep's user-friendly business intelligence tools, emphasizing semantic layers for real-time data access. Additionally, he explores the vibrant startup culture in Stockholm, highlighting effective collaboration and innovation in the tech scene.

Nov 1, 2024 • 34min
Drill to Detail Ep.115 ‘Airbnb, DataOps and SQLMesh’s Data Engineering Innovation’ with Special Guest Toby Mao
Toby Mao, co-founder and CTO of Tobiko Data, shares insights from his rich experience at Netflix and Airbnb in this engaging discussion. He dives into the transformative journey of building SQLMesh, highlighting its innovative features for data operations. The conversation contrasts SQLMesh with DBT, showcasing SQLMesh's strengths in state management and error checking. Toby also emphasizes the importance of the semantic layer in data quality and shares the collaborative spirit behind SQLMesh's community, making it a vital tool for modern data engineering.

Oct 23, 2024 • 45min
Drill to Detail Ep.114 ‘Building a Solopreneur Data Analytics Consultancy’ with Special Guest Christian Steinert
Mark is joined in this episode by Christian Steinert to talk about his solo journey building Steinert Analytics, a data analytics consultancy transforming data into actionable revenue and cost-saving insights for Central Ohio's SaaS startups.Steinert Analytics homepageChristian Steinert LinkedIn Profile“Helping a Roofing Company Define Their Sales Process”“Transforming a Top 5 Fast Food Company's Operational Drive-Thru Reporting”

Oct 2, 2024 • 50min
Drill to Detail Ep. 113 ‘Data Teams, Portable and Data Integration’s Long Tail’ featuring Special Guest Ethan Aaron
Mark Rittman is joined in this episode by Ethan Aaron, Founder & CEO of Portable, to talk about what you should do if you’re the first data hire at a company, when and when not to hire a consultant, the founding story of Portable.io and the long tail (and economic model) of the data integration connectors market.Ethan Aaron LinkedIn ProfilePortable.io Homepage“The biggest misconceptions about data integrations..” (LinkedIn)“You join a 100 person company as the head of data. What should you do?” (LinkedIn)“The stuff no one will tell you about running a data team” (LinkedIn)

Sep 12, 2024 • 34min
Drill to Detail Ep.112 ‘From Delphi to Cube’s New Semantic Model AI Features’ with Special Guest David Jayatillake
Mark Rittman is joined by returning guest David Jayatillake, VP of AI at Cube.dev, to talk about Delphi Labs’ journey from a standalone data analytics chatbot to now becoming the basis of Cube’s new AI features within its composable semantic model product.Drill to Detail Ep.102 'LLMs, Semantic Models and Bringing AI to the Modern Data Stack' with Special Guest David JayatillakeDrill to Detail Ep.107 'Cube, Headless BI and the AI Semantic Layer' with Special Guest Artyom KeydunovIntroducing the AI API and Chart Prototyping in Cube CloudA Practical Guide to Getting Started with Cube's AI APICube Rollup London : Bringing Cube Users Together
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