
Insights Unlocked
What does it take to create experiences customers love, craft campaigns that captivate, and drive measurable results?Insights Unlocked features candid conversations with the builders, creators, and innovators driving some of the world’s most impactful digital transformations. Tailored for marketing, product, UX and CX leaders, each episode delivers actionable insights to help you create customer-first strategies and stay ahead in today’s competitive landscape. Each episode is about 30 minutes long. From optimizing product launches to leveraging AI for smarter workflows, Insights Unlocked is your go-to resource for designing experiences that resonate, drive loyalty, and achieve business results. Guests include influential leaders like Brian Solis, April Dunford, Kate Towsey, Jacob Nielsen, Teresa Torres, and Judd Antin among others, offering their expertise in CX, UX, and innovation. The podcast also highlights strategies and success stories from leading brands such as Verizon, Signet Jewelers, Figma, Microsoft, Tesco Bank, and more.UserTesting leaders and industry experts join as guest hosts, alongside show producer Nathan Isaacs, award-winning journalist and Senior Manager of Content Production at UserTesting.Brought to you by UserTesting, the leader in human insights and proactive customer experience strategies, Insights Unlocked empowers CMOs and marketing teams to craft experiences that drive growth, loyalty, and impact.Listen and subscribe wherever you get your podcasts. Show notes, curated clips and more at usertesting.com/podcast.
Latest episodes

Mar 25, 2024 • 31min
Investing in an AI-enabled future
In this Insights Unlocked episode, UserTesting’s CEO Andy MacMillan talks with Chris Messina, co-founder of the Ride Home AI Fund. They discuss AI’s rapid integration into our lives; ways in which AI will revolutionize work; the key elements of a successful product today; as well as Chris’s investment strategy for AI startups.

24 snips
Mar 18, 2024 • 34min
How UX Research for AI and machine learning (ML) is different from UX Research for design
Dawn Procopio, founder of AI-Ethicist.com, shares her expertise as a veteran UX researcher with a background at Siemens, Meta, and Amazon Web Services. She discusses the unique challenges of UX research in AI and machine learning, contrasting it with traditional design approaches. The conversation highlights the critical intersection of ethics and UX, particularly in healthcare. Dawn emphasizes the importance of understanding user perceptions and aligning AI outputs with human needs to create effective and ethical technology.

Mar 11, 2024 • 31min
Supercharge your research with intentional (and connected) note-taking
In this Insights Unlocked episode, UserTesting’s Lija Hogan talks with Jorge Arango, author of the new book Duly Noted: Extend Your Mind Through Connected Notes. They discuss the power of note-taking to help you be more knowledgeable and creative, both at a personal level and collaboratively with teams.

6 snips
Mar 4, 2024 • 22min
How to build products customers actually love with continuous discovery
In this Insights Unlocked episode, Teresa Torres — author of Continuous Discovery Habits, which has now sold more than 100,000 copies — talks about the importance of customer input earlier in the product development lifecycle to better dial in product market fit and reduce wasted costs.Teresa has coached hundreds of teams at companies of all sizes, from early-stage startups to global enterprises, in a variety of industries. She has taught more than 11,000 product people discovery skills through the Product Talk Academy and her coaching practice.

Feb 26, 2024 • 30min
Is AI coming for your design job?
In this episode of UserTesting’s Insights Unlocked podcast, Andy MacMillan talks with Pablo Stanley about AI’s impact on design.Pablo is the founder or co-founder of several design brands, most recently Bueno and the Musho AI plugin for Figma. Previously he was a lead designer at InVision, as well as a staff designer at Lyft and Udemy. He teaches art and design on his YouTube channel Sketch Together, as well as supports the Latinx community through his projects Latinx Who Design and Dreamer Stories.“I am a techno-optimist,” Pablo said. “I believe in the potential of these tools to enhance our lives in general and, specifically, that of creative individuals, assisting them in taking their creations to a different level.”The pace of the change is happening quickly, he said, and some people may get caught in that disruption, including on the creative side, and get left behind.“It would be naive not to see the challenges this brings,” Pablo said. “The pace of the AI evolution is making traditional systems and industries slow to adapt, sometimes causing an existential crisis. So, there's going to be a transition period where a lot of people will be affected by this shift.

Feb 19, 2024 • 10min
Create an internal Insights Council to inform and influence business decisions
In this bonus episode, we look back to our conversation from Season 6, Episode 53 with Monal Chokshi, Head of Research & Insights at Dropbox. In this clip, Monal shares tips for anyone looking to build a research team from the ground up at a company, as well as tips for next leveling a research team that already exists. She also explains how she created an internal Insights Council to help inform and influence business decisions.Enjoy the episode.

Feb 12, 2024 • 10min
UX Research - Less Order Taking, More Strategic Advising
In this bonus episode, we look back to our conversation in Episode 87 with Ari Zelmanow and UserTesting’s Michelle Huff. Ari is a former police detective turned UX researcher and now leads User Experience Research at Twilio. In this clip, Ari explains why he thinks we need to reinvent UX researchers role within organizations to be less of a service provider and more of a consultant providing strategic advice. Enjoy the episode.

Feb 5, 2024 • 6min
No one needs permission to innovate
Welcome back to Insights Unlocked. Our next season kicks off in a few weeks with some incredible guests such as Judd Antin, Jennifer Romano, Teresa Torres, and Pablo Stanley among others. In this episode, we look back to our conversation in Episode 17 with Christian Idiodi, Partner at Silicon Valley Product Group. We ask him about how teams and individuals should think about innovation within their organizations. Enjoy the episode.

Dec 27, 2023 • 7min
Down time during the holidays? Update your portfolio or LinkedIn profile
Welcome back to Insights Unlocked and a very happy holidays to everyone. For many people, the holiday season is a time for taking a break from work as we visit friends and loved ones and otherwise recharge our batteries. In this short encore episode, we listen to the conversation UserTesting's CEO Andy MacMillan had with Sarah Doody from Career Strategy Lab about making ourselves recession proof. One recommendation they had was investing time at least once a year in updating your LinkedIn profile, resume or CV. Seems like these slow days between the holidays are a perfect opportunity to track your accomplishments over the past year, update your LinkedIn profile, and make a plan for the new year. Enjoy the show.

Dec 18, 2023 • 16min
From idea to prototype: a step-by-step process for innovative digital product design
In this episode, UserTesting’s Lija Hogan talks with Leeyat Tessler, Senior User Experience Researcher at Capital One's Innovation Lab. Leeyat provides an inside look into the Lab's purpose-built space, where groundbreaking digital products are born. From initial research to the Wizard of Oz testing, they explore the intricacies of UX research and digital product design.