

The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books

Jan 23, 2024 • 27min
Seven Figure Practice Series: Running Your Practice Like a Business with Rick Watson | POP 948
Are you having trouble running your practice like a successful business? Have you heard of the idea of “trust compression”? Why should you build up other leaders within your practice […]
The post Seven Figure Practice Series: Running Your Practice Like a Business with Rick Watson | POP 948 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Jan 18, 2024 • 39min
New Year, New Habits: How to Add Transcendental Meditation and Breathwork to Therapy with Keli Carpenter | POP 947
Have you tried breathwork and meditation? Can you offer these as tools to your clients? How can you tell whether or not a modality will be well-suited to a client’s […]
The post New Year, New Habits: How to Add Transcendental Meditation and Breathwork to Therapy with Keli Carpenter | POP 947 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Jan 17, 2024 • 39min
New Year, New Habits: The Great Marketing Lie: 6 Truths for C-Suites with Mike Snyder | POP Bonus
What makes marketing “hard” when it doesn’t have to be? How can you easily reposition yourself apart from your competitors? Why should you demystify your company to attract your clients? […]
The post New Year, New Habits: The Great Marketing Lie: 6 Truths for C-Suites with Mike Snyder | POP Bonus appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Jan 11, 2024 • 32min
New Year, New Habits: Money Leaks and What to Do About It with Lauren Colson | POP 945
Do you make data-driven decisions in your business? Are you worried that there might be some financial leaks in your business? What can you do today to make a change […]
The post New Year, New Habits: Money Leaks and What to Do About It with Lauren Colson | POP 945 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Jan 10, 2024 • 32min
New Year, New Habits: Saving Yourself Time and Hiring the Best People with Kolby Goodman | POP Bonus
Are you hiring right now? Are you struggling to find talented candidates that are well-fit and suited to your practice? How can you set yourself apart to attract the talent […]
The post New Year, New Habits: Saving Yourself Time and Hiring the Best People with Kolby Goodman | POP Bonus appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Jan 9, 2024 • 39min
New Year, New Habits: Kristina Orlova on OCD, launching a podcast, and courses | POP 944
Where do you work within your element? What truly lights you up? Are you playing the long game in your passions and your business? In this podcast episode, Joe Sanok […]
The post New Year, New Habits: Kristina Orlova on OCD, launching a podcast, and courses | POP 944 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Jan 4, 2024 • 39min
New Year, New Habits: Rebecca Capps on Launching Courses on Body Image | POP 943
How is the strength and resilience of your practice related to the resilience and adaptability of your mindset? Are you allowing yourself to unapologetically be different from others and step […]
The post New Year, New Habits: Rebecca Capps on Launching Courses on Body Image | POP 943 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Jan 2, 2024 • 35min
New Year, New Habits: Omar Ruiz on Growing Multiple Streams of Income | POP 942
How can you stand out in the already crowded market of consulting? Do you work as a consultant as well as a therapist? What should you do to be successful […]
The post New Year, New Habits: Omar Ruiz on Growing Multiple Streams of Income | POP 942 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Dec 28, 2023 • 39min
New Year, New Habits: Strategies for Scaling Up with Herb Cogliano | POP 941
Do you have a clear idea of who your core customers are? What are the words that you have successfully “owned” to market your unique skill set and brand promises? […]
The post New Year, New Habits: Strategies for Scaling Up with Herb Cogliano | POP 941 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.

Dec 27, 2023 • 40min
Seven Figure Practice Series: Creating Clarity in your Business to find the best-fit clinicians with Valerie Harris | POP 940
Have you experienced a growth plateau in your group practice? Why should you have clarity in your mission, vision, and values to find your most well-aligned employees? Have you struggled […]
The post Seven Figure Practice Series: Creating Clarity in your Business to find the best-fit clinicians with Valerie Harris | POP 940 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.