How To Think With Dan Henry

>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<---- In this episode, Dan Henry is going to break down how he was able to hit his first $100,000 in thirty days selling a product he had not even created yet. After a failed attempt at pre-building a full course and then trying to sell it, Dan realized that wasn’t the best way to leverage his time or energy… or make any money! After pivoting to a new method for vetting and selling courses, everything fell into place and then he was able to get the forward traction he was working so hard for. In this episode, Dan is going to cover:How to use a beta launch of your product to gauge whether or not your product will sell, before you start spending money on ads or softwareHow to leverage social media to create free groups and build followers very quicklyHow to sell and profit from your product, before you even create it! So if you want the birds-eye view of exactly how YOU can take the same steps Dan did to get your online course and coaching program up and booming, then listen to this episode and take notes! If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — MORE RESOURCES FROM DAN —Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s WSJ bestselling book FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT —Hey everybody. In today's episode, I'm going to be talking about how to profit from a digital product before you create it with no budget and no ads.Do you sell online courses? I want to sell digital products, but I don't want to spend any money on ads. It takes money to make money. Well, sort of, that is a very popular old saying that it takes money to make money, but in this particular case, not so much, you can actually make money selling information online without any upfront money. Now, once you make some money, you definitely want to use that money to get the tools you do need to make it easier, make it faster, but you absolutely can start with $0 million. And I know this because that's what I did. So let me go ahead and walk you through this. So when I first started, here's what I did. I decided that I was going to do a beta launch. And before I created the course, I was going to sell a, like, like a presale, right?Sorta like Kickstarter. In fact, that's what inspired me was Kickstarter. Basically the website Kickstarter. He, they would, you know, you, you would pledge money and you pay for this future product. And if they got enough pledges and they had enough interest, then they would you know, they would make the product. And if they didn't, they wouldn't. And that's what I did. I decided that I would do this sort of like beta process, where I would do a, a, what I call a whiteboard webinar. And if you want more information on how to do whiteboard webinars, you can grab a copy of my book, digital millionaire secrets. I'll leave a link in the show notes. But I did a whiteboard webinar and I basically just taught some cool stuff, got some people on it and made a pitch. And if nobody bought it, then I was fine because I didn't do any work.I literally just made up what I was going to share. Not I didn't make it up, but I'm saying I decided off the top of my head, what I was going to share that day. And if people dug it and they liked it and they bought it, well, then I knew I had something, but if they didn't buy it, then I knew that I didn't have anything. And so I go back to the drawing board without wasting a lot of time. Imagine if you spent weeks and weeks and weeks and weeks building an online course, and then nobody wanted to buy it. And I did that once years ago, I tried to create a course on it's called well, what was it called? It was called a launch, something. I don't even remember what it was called. Actually it's in my book.I had to look it up so that I could put it in my book. Oh, it was called get launched. That's what it was. And it was about how to launch a blog and nobody bought it. I had to, I did this whole thing. I, I spent weeks it out and nobody bought it. And then I had to message people after the launch. And I got, I think I got like 12 people with, to buy it like a 90% discount. Oh, man. It was so embarrassing. So embarrassing. So when I did it this time, I'm like, well, screw that. I'm going to, I'm going to sell it. And if people buy it, I'll simply teach it to them live. So I sold it before I created it. But instead of saying, Hey, I'm going to buy this and then I'll create it. I said, Hey, buy this.And you'll get to see it taught live for the first time. So that instead of just watching recorded videos, you can, you can be taught it live and you can ask questions. And so by doing that, I framed it as a benefit to them. Because if you hear, Oh, well, pay for this course and then I'll go film it next week. You're like, eh, but if I say, Hey, pay for this course, you'll get a discount, you know, and you'll get to be taught it live. You'll get to learn it live and ask questions. And everybody that buys it after that, won't, they'll just be able to access recorded videos. Then you're like, Whoa, that's amazing. But the same thing. It's just how you frame it. Right. So that's what I did. And when people bought, then I went ahead and did exactly what I said, but what I want to cover today is how I did that process, right?How I made money with a beta and how I'm teaching my clients to do it. We have a ton of clients in my in our digital millionaire coaching program that, you know, they'll, they'll pay for the program. They'll come in, they'll do a beta and they'll make their money back on the program. And then some prior to ever creating their program. In fact, one of our clients Tin Man Lee, that's actually his real name, Tin Man Lee. He launched he was in the program for a couple of months and then he launched a beta on a course on how to do outdoor action photography, where he, you know, he teaches people how to take pictures of like flying birds and stuff like that. And he did six, I believe it was $65,000 total when it was all said and done in about a three day period.And not a three day period. Cause obviously he was working on his stuff prior to that, I'm saying the launch, if I remember correctly, he did two webinars, three days apart. And I know he's made more since then, but I remember we interviewed him on the blog about it. Cause I just thought it was amazing that he, he sold, he sold all that in, you know, taking pictures of birds. It's just fantastic because people want to learn that, you know, so you can definitely make a lot of money doing a beta now, where does the no budget, no ads come in all that. Where does that come in? All right. So when you build an audience to get on that initial whiteboard, whenever you have to have some sort of audience, right, you got to get them from some, they were going to drum up interest somehow to get them on that whiteboard webinar.And then once they're on, you only need a whiteboard and your phone. So that's not really costing you any money. And then you can send them to an order page. And you can PayPal, you can use Stripe and you could, you know, get a landing page software if you want it and spend money on that. But you could just use Stripe or PayPal or whatever, and that's all free to use and people can buy that pre-sale course right through there. And at no point in that process, did it cost money? I mean, as long as you have a phone, something to write on there's no money now where the, where the time comes in is building that audience to get on that webinar. And here's how I did it. So what I did was I just went in, I found groups like Facebook groups, forums, just places online, where people that were talking about my subject matter we're and we're hanging out and we're discussing it.And I just started being helpful. And so I'd go into Facebook groups and somebody would ask a question about the, you know, what I was talking about. And I would not only be helpful by answering their question but every single time I answered the question, I would ask another question. I keep the loop open and then people would respond and say, Oh, that's cool. So are you from, I might even just ask where they're from or how they're liking the weather or whatever, but I obviously try to keep it on topic, but I would say no matter what, I would ask an open-ended question, why? Because it would continue the thread and it would make that thread or that sub-thread popular. And then sometimes I would just post my own thread where I was giving advice and over time. And when I say over time, I'm talking, you know, hours or days, not weeks or months, Very quickly did this happen.People would get value out of that. And they'd be like, Oh, who is this guy? That's, that's pretty helpful. And when you see somebody online that says something that's helpful, what's the first thing that did that. You do, you, you check out their profile, you creep their profile, you click on their name and you check out who they are. And so what I did was on my Facebook profile, I put a link to my Facebook group, and eventually, I had a cheat sheet where I had this like a PDF cheat sheet. And I got them on an email list. And either way, it doesn't matter the idea is the same as you, you post valuable info, people check you out. And when they go to your profile, they see that you're promoting this offer, and the offer could be to join your Facebook group or get on your email list by downloading a cheat sheet or PDF guide or whatever.And the idea is that, you know, the more you help, the more people check you out, the more people start following you. And that's exactly what I did. And I was able to build a little Facebook group and just followers on my Facebook and friends. And, you know, the friend requests you and all that up of about 200 people in less than a week, you know, cause I was just always on there posting and being helpful. And it went really, really quickly. Now think about it. Most of you listening to this right now, if you, if you were to download the screen time app on your phone and you were to actually check how much time you spend on social media, you know, talking about sports or just random stuff, arguing over politics, whatever it is, it's a lot of time. So when you say, I don't have time for this, I call BS.I do because you have time, you could take the time that you spent arguing about politics, arguing about, you know, whatever talking about sports or whatever it is. And you could instead use that time to do the same thing but to do something productive with it and share your knowledge and help people. And people will start following you very, very quickly. And then you get them on an email list or you get them in your, in your Facebook group and then you just keep helping them. And then you go, Hey guys, I'm going to do this training on this day. Boom, that's where you do the whiteboard webinar. You do the whiteboard webinar, you share some awesome stuff. You pitch boom, that's where you make the sale and now you've made some money and now you can take that money and you can use it for things like, you know, landing page software, maybe even Facebook ads.And that's how I actually grew to a hundred thousand dollars in that first month is I did a beta and I made several thousand dollars. That didn't mean it was anything crazy, but it was several thousand dollars. I took that money and I put it into ads and some additional tools. And over the next 30 days was able to generate a 50, sorry, a hundred sales about 50 each per webinar that I did for the full price. So to recap, I sold a pre-sale of the course for a very, very discounted price, made a little bit of money, took that money, put it into ads to hype up the eventual launch of the refined, full-price program. And while I was hyping it up, I worked with those initial students. I recorded the videos. I helped them out, making sure the program was good in this home.This happened very quickly over a couple of weeks. And then I did live webinars with actual slides. You know, I was able to show testimonials from the people that got in on the beta because they got in, they were excited. They got some quick results. They were talking about how great the program was. And so I was able to now charge full price, did two webinars, 100 sales, nine 97, boom, a hundred grand. And it was all started with me just going on and helping people and getting them to follow me and then making an offer done deal. And then from there I made a little bit of money, was able to buy some tools, email software, landing pages, software, Facebook ads, and turn that into a hundred thousand dollars a month right out of the gate. And that's with no initial investment.I just reinvested what I made off of that beta. And then I took that a hundred grand and turned it into a $13 million, but we’ve now done well over eight figures, $13 million to date in sales for my own products. And it's just incredible because how many businesses do you know where you can make $13 million on a $0 million investment, nothing more than your time. The time you're already spending, messing around on social media, doing nothing, nothing of importance arguing about whoever the president is or arguing about why, you know, you don't like this show or this sports team, or, you know, arguing over whether or not Tom Brady is a cheater, like just stuff that doesn't matter, man. It just doesn't matter. And instead of using your time to do something that does matter and build something great. So look that is in a nutshell, the 30,000-foot view of how I did that first a hundred thousand dollars a month and how I was able to, to do it and, and, and sell and profit from it before I created the actual product and why that's a, it's a great product because I was able to get that initial beta round in and make sure the product was great.And then when it launched for full price, everybody loved it because I knew they loved it. Cause that initial group gave me so much feedback during that process. Now, if you want a day by day literal day by day breakdown of each and every thing I did every day, like right down to when I had coffee, like literally what I did every single day for that 30 days I have in my book, digital millionaire secrets, the 30 days to 100 K blueprint. And that is in the book. You can read it. It's an actual plan in the book and you can't, I'm not saying you're going to make any amount of money. All right. I'm just telling you what I made when I did it. Now I've had people do this process. They've made a few grand, they've made a couple of hundred bucks depending.Maybe they didn't do that good of a job, or they didn't, they didn't really see it through. I had made people that made zero because, you know, they, they did like half the work or they skip days or whatever. So I can't tell you what you're, what you're gonna do. But I have had, I had one very, very nice woman named Eileen who, whose client who did this and did 97,000 her doing this beta. And I believe if I, if I remember correctly, that's probably the best result I have from somebody who took this process, did it and made money before creating the product. And if there is somebody that, that used it, read this book or use this process and made more well email me, because I don't know about you. And I would love to like interview you or share your story of my podcast.But anyway, that it is. So if you want to grab a copy of my book and see that, that blueprint for yourself, then you can go ahead and grab a free copy, just pay for shipping. I'll leave a link for that in the show notes. But in the next episode, we're going to talk about the next phase. All right. So, you know, up until this point, I talked about, you know, the overall, how I built an eight-figure business, selling my knowledge, or as I like to call it thin air how or why anybody can make money from digital products. And today I talked about my journey in that first month and how I did what I did in this next episode coming, I'm going to talk about how I scaled it and specifically how I scaled it with high ticket premium offers. So you absolutely do not want to miss that. I will see you in the next episode.

>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<---- In this episode, Dan Henry will help you clarify whether you should consider yourself an “Expert” or “Non-Expert” in your field of knowledge and how you can leverage your skills to create your own digital business! People like to learn from other people… and “other people” don’t always have to be at the very top or be the very best! The knowledge someone has or can teach others is relative to the person who needs to know that information and at what level they need your help. You only need to know a little more than your audience to be considered an expert in their eyes! In this episode, Dan is going to cover:What defines an “Expert” vs. a “Non-Expert”Why knowledge is “relative” depending on who’s teaching and who’s learningHow NOT being an expert might actually be doing you favorWhat to do if you aren’t an expert in anything, but still want to start your own digital product business No matter how little you feel educated on a topic, even if it only changes five lives, it’s worth something! Because if you can help five people, you can help 50. And if you can help 50, you can help hundreds. Even if you know nothing at all, there is still a method of making money and profiting from others’ knowledge! If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — MORE RESOURCES FROM DAN —Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s WSJ bestselling book FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT —Hi, everybody in today's episode, we're going to talk about why anyone can make money and profit from digital products, expert or not.All right, everybody. You're probably wondering at this point cause you know, you've heard me talk about digital products, online courses, coaching, and you might be thinking, well, can I do that? Can I profit from that? Will, will people even pay me? Am I allowed to do it? You know, all these things now, unless you're like a lawyer or a doctor or something like that. And it is legally required for you to have a degree in order to operate on somebody's brain with those rare exceptions. The answer is yes, anybody can profit from digital products. Now, if you're lazy and you're entitled and you don't want to do the work and you give up at the first sign of adversity, well then you're not going to make money. Anything. So not everybody can do it because some people frankly are lazy. But for those of us that aren't lazy for those of us that are willing to put in the work.Yes, you can profit. Now, here are two separate categories that I like to put things in. I like to put them in expert and non-expert now experts can make money from digital products. So can non-experts. So let's first talk about experts and then we'll talk about non-experts. Now first, I'd like to talk about what defines an expert. Now you have to understand that, you know, perception, it's all about perception. It's all about, it's relative. Like if, if you were the last person on earth, right? And you knew nothing about growing crops like you had to grow your own food and you knew nothing about it. And you're literally the last human being on earth. And then you find another human being and you find you're not alone. There are two people left on earth and let's say that person was not a professional farmer, but you know, one time he grew some, some potatoes and some basil and some tomatoes in his backyard garden, one season for fun and it worked out and he ate them in.Great. Definitely what you would not consider an expert, right? You would think like some sort of professional farmer or professional gardener would be an expert, but at that moment to you, the person who knows absolutely nothing about growing food to you, that is the number one expert in the world on growing food, because it is the number one expert, right? Cause there are only two people left on the planet. Now, why am I telling you this? Well, here's the thing people like to learn from other people and other people don't always have to be at the very top. The very best. If you remember, in one of my previous episodes, I talked about being in college and how I made a hundred bucks where this guy asked me to teach him how to use his home recording gear. Now here's the thing I was going to school for audio engineering.I had just taken maybe a few weeks earlier, intro to recording. So my knowledge, I was a student, my knowledge on the matter, it was very minimal compared to somebody who's like Bob rock or somebody who's like a professional, you know, music producer. But to that man, I knew far more than he did and what he wanted to know. I knew, and the guy did not want to go to college for that. I don't even think he wanted to buy a book on it. He just wanted to work with somebody that knew a little bit more than him, so he could get to the next level. And for him, it was just knowing what microphone to choose. And how do you do the basics of how to use his home recording gear? And I knew that I knew how to use home recording gear because I had been doing it for a while.You know, I learned off YouTube and stuff like that, but then I decided I got so interested in it. I decided to go to college for it. And I was only in college one semester when I met this guy and you know, again, I met him in a guitar center. I gave him some free advice on microphones. He was impressed. So he paid me to come to his house. Now, what I don't believe I mentioned was that I started paying my way through college by offering sessions online, over screen-share where I would teach people. And I charged 50 bucks an hour. I remember I advertise it on Craigslist. I said, Hey, do you have trouble with your home recording software? And by the way, the software that they were having trouble with was called pro tools. And it's a very popular software for producing music.And I see, you know, do you have problems with your, with your ProTools software? And I had this website called the pro tools helpline and they could book a time and I would help them with their software. And here's the thing. There is a certification for pro tools called pro tools operator and it costs thousands of dollars. And it, you know, you go through all this stuff and you get this certification and it allows you to work in certain studios in New York and Miami and Chicago and, and whatnot because you're a certified pro tools operator and they hire a certified pro ProTools operators to operate pro tools in the studio. But I didn't have that certification. I had just read books, watched some YouTube videos, played with it myself and I learned enough to produce my own music at home.Was that music going to be on the radio next week? No, but I knew way more than somebody who, you know, sat down for the very first time with their guitar and decided I want to record music. And I ended up making like thousands of dollars per week doing that and paid my way through college. Because again, was I an expert in, in if you looked at it like in the music industry? No, I was, I was entry-level at best, but to that guy, to the people that were just, you know, 40 something-year-old dudes at home who wanted to record a song, I was, I was like Einstein. And that's the thing is, you only need to know a little bit more than your audience to be considered an expert in their eyes. And at the same time, think about this, if you want to grow a restaurant, right?Like, let's say you want to start a restaurant and you want to grow that restaurant and you want to have a successful restaurant business. Now let's say you had the option to choose from two people to teach you. One guy was a neighbor who lived down the street, who owns six restaurants in town and was very successful at it. Or maybe he owned two restaurants, whatever. And he was successful at it versus the CEO of subway or the CEO of Papa John's or whatever. Right. Who would you rather learn from now? A lot of people, probably the majority of people would say they wanted to learn from the neighbor that had a few successful restaurants. Why is that? Why is that phenomenon? You know, why did, why wouldn't you want to learn from the CEO of a, of the number one restaurant, you know, the CEO of Panera or something it's because when somebody is that high up, it's hard to relate to them and it can be intimidating.So people look all the time for people that are closer to where they are. Right? Because think about it. Think about, you know, somebody like Jeff Bezos who started Amazon in an office and now years and years, decades later, he's got this huge company, you know, some would think that maybe he might forget some of the things he went through in the beginning. I mean, maybe he doesn't, I can't speak for Mr. Bezos, but the point is the perception is there that when you get to a certain level, you may now be out of reach, or maybe you just don't remember what it was like to be where your prospect is and whether that's true or not. It doesn't matter. People are comfortable with people, they can relate to more. And that's the thing is you just have to know a little bit more than the next guy and that not only is that enough, but that's attractive.That is attractive because people feel like you're down to earth and they relate to you and they want to buy from you. How many times have you seen somebody say, “Hey, man, you're really good at this thing. You know, I'll pay you to teach me.” And then the guy's like, you know, Oh, well, well, you know, I don't, you know, I'm not really an expert. I don't know. It's okay. It's okay. You know, I remember I had a friend once in college who she was really, really, really, really good at skateboarding. And, you know, she wasn't a professional. She didn't, she just would skateboard to college every day. And so I remember one time I was sitting at one of the, you know, the cafes at the campus and somebody offered to pay her 20 bucks to give him skateboarding lessons. And I remember what she said.She's like, I'm no Tony Hawk. I just skateboard to college every day. And he's like, I don't care. Every time I get on a skateboard, I bust my rear end. Like, do you think you could make it where I didn't fall every time she says, well, yeah. And he goes, well, then I'll pay you. You know, I remember that conversation like it was yesterday. Cause it really stuck out to me. So that's the thing you have to understand is, is if you know anything that somebody else would like to know, no matter how small, right. It could be something like using Microsoft, Excel, something tiny, they consider you an expert and you can profit from that knowledge and think about this. Our formal education system is behind. So if you have knowledge that can help change the world, even in a small way, you can do your part to change the world.Because even if you change five lives, right, if you change five lives, you’ve still done your part. But when you can change five lives, you can change 50. And when you change 50, you can shave 500. And when you change 500, you can change 5,000. Currently, we have over 15,000 customers at my company. And you know, when I think about it, it all started with me helping like one guy and then another guy, and then a girl, and then a couple who wanted to do this so that, you know, and then it just spires, skyrocket, skyrocket into what it is today. And so, you know, everybody's always talking about, I want to change the world. Well, what better way to change the world than to pass on knowledge, even if it's tiny, even if you can help hundreds of people stop busting their tailbone on a skateboard, something as simple as that, it is still doing your part to change the world.All right. So now let's talk about non-experts. So non-experts are somebody who either has knowledge that no one cares about. Like, like let's say you, you know you know, you know how to, I don't know do something, so something really silly, like light your farts on fire or something. And I don't know if you could sell that though, to be quite honest with you. I've seen some pretty crazy offers do really well. So then that may actually do well, but if you have knowledge that just nobody is interested and they just don't want to learn, or maybe you're just not an expert. Anything, maybe you just, nobody ever taught you anything or you just went through life. And did you think, and I would challenge that. I would say you probably do know something that other people, you know wants it, but let's just say that you didn't, you can still profit from the digital education business because you can sell other people's knowledge, take a look at colleges take, do you think colleges know a lot about what their professors teach?No, but they know a lot about organizing and you know, you know, organizing the school and getting admissions to that school. I mean, I'm sure a lot of the administration may have a background in a lot of what the professors teach, but ultimately their background is selling knowledge, right? Look at Masterclass.com. How many times have you seen an ad from a masterclass where you see like a screenwriter or an actor or somebody and they're holding a class? Well, the people, whoever they are behind masterclass.com, I would highly doubt that they're an expert in every single thing that they're that their professors teach. You know, they're not screenwriters and actors and, and, and all that. They get these celebrities to teach something and they share revenue take a look, but you don't have to always share revenue. Cause take a look at Andrew Warner from Mixergy. What he does is he interviews top business people and then he sells access to the interviews.And so again, there is a way to profit from us. Others' knowledge. For instance, you let's say that you were into you know, we'll just use something completely random, like dog training, right? Let's say you had a dog and you were in stock training, right. But you know, you weren't a dog trainer. In fact, you were struggling with your own dog. And so that inspired you to interview 10 of the top dog trainers or the top authors on dog training books or whatever. And you interview them and you get their advice on different aspects of dog training. And you tell the story of how you struggled with your dog and you struggled with training him. So you went out and you interviewed or whatever, where you paid for 10, one-hour consultations. And from those consultations or those interviews, you learned all this valuable stuff that helped you with your dog.And then you sell access to that bundle of interviews. I mean, that is a digital product where you are selling others’ knowledge and people do that every day. And there’s not only anything wrong with that, but that's great because a lot of these people out here who are experts have zero intention of sharing their knowledge or, or, you know, promoting it, they just know stuff. And so you go out and you interview them and you get that knowledge and then you share it and you saw access to it because you took the time to curate that, put it nice and neat, package it up in an easily digestible format and sell it. Same thing, colleges too. I mean, think about knocking on random professor's doors and saying, Hey professor, can you teach me a physics? Right? That would be so hard to do. And so disorganized to actually learn anything.What the college does is it provides the facilities for you to learn and it organizes the classes. And for all that work, you pay the college a fee and you know, the professors get a cut and all that same thing. But with, you know, the online world, you can just interview people and sell access to those interviews and you would market it the same way as you would your own knowledge. You just make it very clear that you're selling access to other people's knowledge. That's it. And again, if you want to know more about this and you want to get a deeper dive into this, you can grab a copy of my book, digital millionaire secrets, it's free. You just got to pay for shipping, got to pay the postman. And I'll send you a copy for free. I'll leave a link to how you can get that in the show notes. So that said in the next episode, we are going to talk about how to profit from a digital product before you create it. And even if you have no budget and no ads, I'm going to be going over how I did a hundred thousand, my very first month doing this. I'll be walking you through that in the next episode. So make sure that you tune in for that. See you guys soon.

>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<---- In this episode, Dan Henry is going to cover how knowledge is actually one of the most valuable things in life we have to share and to give, even though it’s not a tangible thing. The first business idea Dan had was to sell a course teaching people on what he was doing at the time, which was advertising for local businesses. And most people commonly think that if you’re going to teach a course online, that the course must be about “how to make money” - but that’s just not true! Dan’s going to go over the four stages of how to sell your knowledge and know whether people will want it or not before you invest a ton of time or money into the process! In this episode, Dan is going to cover:How you can take WHATEVER your knowledge expertise is, even if it’s teaching people how to jump rope (no joke!) and make money from itWhy people crave knowledge, and will actually pay to learn about almost anythingWhat the four stages of selling your knowledge are and how to carry each one of them out If you’re ready to learn how to get started selling your knowledge or advice online, then listen to what Dan has to say in this podcast episode right away! If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — MORE RESOURCES FROM DAN —Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s WSJ bestselling book FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT —In today's episode, I'm going to talk about how I built an eight-figure business selling thin air.Welcome. I can't wait to share this with you today. And I love how that sounds, how I built an eight-figure business selling thin air. So thin air. What I mean by that is not a physical product, right? You learn something, you know, something that someone else wants to know. You have valuable knowledge, it's worth something, but technically it's thin air, right? It's not a physical thing. I mean, sure. You can put it on paper and you could print it and you could put it in memberships, area areas on, on websites. But ultimately it is knowledge. It is not a tangible thing, even though it's so valuable. And I believe it's one of the most valuable, if not the most valuable thing that we can pass on his knowledge because that is how society, that is how a race, a species moves forward is a current-generation passes knowledge on to the next generation and on and on and on.And that's how we grow. I mean, we went from banging each other in the head with rocks to, you know, space exploration landing on the moon and putting a Rover on Mars. And how did that happen? That happened from teaching. That's how that happened. So that's, that's what I intend to share with you today is how I built an eight-figure business selling here. So let, let me, let me walk you through it. And then I'm gonna get into a little bit more detail in some of the following episodes. So my first idea for an online course was to teach people what I was doing at the time. And at the time I was doing you know, advertise, you know, business advertising for, for local businesses. Now, I want you to keep in mind that you may think that the only people making money from selling online courses or coaching is people who teach people how to make money.And that's absolutely not true at all. I know people who have made a million dollars selling how to use Microsoft Excel. I know a, of a, of a group of brothers that make millions teaching people how to jump rope and how to lose weight through jumping rope. I've got people in my programs that sell some of it seems really weird. Like I've got clients that are, that make seven figures selling how to organize your desk. I've got clients that make seven figures teaching how to train your dog. I've even got clients that make money, teaching people very, very basic things. Like, you know, how to take your, you know, how to be a beginner photographer or for instance how to, you know, talk to your family, like how to get along with your family, better personal development all the way down to very simple things like how to do home renovations, like basic home renovations.You know, the thing is, people crave knowledge because, at the end of the day, knowledge is the oil that makes this big machine work. Imagine if somebody handed you a, a, you know, a private jet and said, here's this $50 million private jet, but you don't get a pilot. You have to fly it. Well, what are you going to do with that jet? If you don't learn to fly, or even if you could hire somebody again, they have to learn to fly the plane. And so knowledge, even though you can't touch it is very valuable. I'll give you another example. I hired an accountant recently that I paid multiple, multiple tens of thousands of dollars. Why? Because that particular CPA or accountant knows so much about taxes and accounting, that she was able to save me far, far, far more in taxes than I paid her.And see there's there you go. That is, you know, that it's worth something. It's in fact, it's worth a very specific dollar amount when you get your tax bill at the end of the year. Just like if you are overweight and you really want to go to your daughter's wedding and you want to be looking good, or maybe you have a kid and you're overweight, and the kid is always sad because you can't play with him because you're just really out of shape. So you don't obtain the knowledge necessary to get in shape quickly is valuable to you because it's not the knowledge that has the value, it's what you will do with the knowledge. And so let me just walk you through the stages. I usually call this alpha-beta live and automate. So in alpha, which is the very first beginning of the stage, you want to basically just give people advice for free your friends, whatever.And there's a little trick I'm going to teach you called the curious expert. So if you're wondering, you know, Hey, would anybody even be interested in, in, in me knowing you know, in what I know all you have to do is this, let's say you're good at something. Okay. Just, just think of all the things you're good at, right. It could be the most obscure, random things, or it could be very valuable things like building a business, losing weight whatever, think of that thing and think of something you're passionate about, and you would love to teach and then go on your social media or wherever, or just ask your friends and say, Hey, you know I know how to do this thing. I've been doing it for this many years, or, you know, I'm very passionate about this, and I know a lot about it.And I've thought about putting together a free training, or maybe even writing a book. And if I did, so who would be interested in checking that out? Now if people comment and they say, I would love to check that out. I would love to know that here's what you have to understand. If people are willing to take the time to listen to you for free, a certain percentage of those people will also be willing to pay for that same knowledge in greater detail or pay to get help with that knowledge. So if you post what I just said, and people start responding and expressing interest, you could have the workings of a profitable digital business. Because again, if it, if, if people are interested, some of those people will pay for that information in a more premium fashion and in more detail. And so what I started doing it at the time was I, again, I was, I was advertising.I was doing Facebook ads and I was advertising. And let me just take you back actually before that, you may not know this, but when I was in college, I was really good at it at sound engineering. Cause that's what I was going to college for. Like, you know, recording music at home, home music production. And I was struggling to pay my way through college. So one day I was at guitar center and this guy could not figure out what microphone to buy. And so I helped him for free, right. For free. I just said, Hey, you know here's how to choose what, and I, and I helped him and he was very happy. And then he said, you know what if I paid you, could you come to my house and teach me how to use my, my other gear? And I said, yeah, he says, I'll pay you a hundred dollars an hour.And I was like, okay. So I went to his house and I taught him and he paid me a hundred bucks and I left and I was like, man. And the funny thing, the funny thing about this was that I was so bad when I was in college. Like I had so little money that I used to tell my dad, I was hooking up with girls from the fashion department and that's why I wasn't coming home. But in reality, I was staying in my car. I was sleeping in my car. And then I was using the shower at the, at the campus gym because we, I lived an hour away from the college and it was an idol Chevy blazer. And that thing sucked gas. And so it cost so much money to go to and from college. And sometimes I'd have a class at like seven at night, and then I have to be back at seven in the morning.I just slept in my car and, and you know, went to the gym shower. Well, one night I, I told him that. And then that was the night that I went to this guy's house and got paid a hundred bucks. So I took the hundred dollars. I bought gas and went home when I got home. My dad's like what happened to the girl? And I was like, Oh, Oh, she, she, she rescheduled. Or she, she called it off. Or I don't remember what I said, but I had to listen to my dad, give me a 20-minute lecture on female rejection. But it was worth it. It was so worth it. So anyway, you know, the point is, is what did I do there? I gave the guy something for free and he wanted more. So he paid me.And that's when I got my first idea for selling information. Now let's take you back to within the last several years you know, a lot of people were asking me, Hey, Dan, you know, you're making money selling or you're making money running ads for local businesses. Can you teach me how to do that? So I started doing that and I started offering a little coaching session, some were free. So my, some I had people pay for. And when I realized that people really knew how, or really wanted this information, that's when I took selling an online course seriously. And so I went to, I did a beta, I did what I now call a whiteboard webinar where, and I talked about this in my book where I just pretty much did sort of a lazy webinar. I just taught some stuff on a whiteboard for, for free.And then at the end, I said, Hey, go to this order page and you can buy this course. I'm going to make for like, you know, 70% off we haven't filmed it yet. We're going to film it. You can, you can attend it live. Okay. And if you buy now, you not only get that discount, but you can attend it live and, and, and ask questions. And I think it was like seven or seven or so people bought and I made a few thousand, I think I made 3,500 or $4,000, something like that. And I was like, wow, I have money. Like people paid me for this. And so over the next couple of weeks, I, I did the lessons. I filmed them live and allowed people to attend and ask questions. And then I worked with those people over the next couple of weeks to really make the program good, ask them what they didn't understand, like really just dive deep into it.And when I did that at the same time, I was promoting and hyping up for my eventual live launch of the refined program. And by the time I was ready to launch, I had refined the program. I had made sure it was good. I made sure people loved it. They were getting results, worked with them, spent more time with them. And then when I launched it live and I did a live presentation with know fancy slides, and I did the whole you know, I just made it more professional, not just me on a whiteboard, but I had, you know, well thought out marketing messaging, well thought out advertising strategy a well thought out way to present. Whereas the first time I just kinda, you know, did it as a draft basically. But again, because I made a few sales that told me that the idea itself was good.You know, the marketing wasn't the greatest, I wasn't using fancy webinar software. I wasn't, you know, it was just an iPhone and a, and a, and a, and a whiteboard. And my thought was if I can sell it basically with ankle weights on, if I can sell it without needing all this fancy stuff, even if I only make a few sales, that means it must be good. Cause when I really do put effort and, and fancy software and all that stuff into it, it's really going to explode. And it did, we made 48 sales, the very first webinar and I charged nine 97 for this program. So 48 grand did an Encore a later and I did a 52 sales. So it was a hundred thousand dollars in sales. And then from there, I automated it. And man I, I remember when I first started this, people would buy this program and I'd have I'd sell.I mean, sometimes I'd sell you know, just dozens and dozens and dozens of copies in one day automatically they would come in and it was just insane because the how passive it was, but it was, you know, the effort was front-loaded because I really took the time to make the program good. I really took the time to do what I call a beta and, and not just throw all my marketing together and see if it worked spent weeks and weeks and weeks. I did it in stages where I did a little bit of effort made sure that that was working out. And then I moved on to the next thing. So I was leaning me and I didn't waste time or money. And that really, really, really worked out for me. And, you know, pass that, I learned so much about pricing, about customer service, about actually running business things I didn't know before you know, I was just a marketer, but when you, when you grow that fast and you have to hire a team and you have to do all that, you start to, you know, you have to rise to the occasion.You have to learn things that maybe you weren't comfortable with before. I wasn't comfortable hiring employees and managing them and dealing with accounting and all this, I was just a musician, but I learned all that stuff because people were getting massive results from my programs and they were just doing well and they loved it. And I thought, well, I'm good. I can't, I don't, I didn't know I was good at teaching. I didn't know I was good at this. So I better do something with it because I didn't do an analysis with my life. Right. And that's what I did. And then from there, you know, over the years I got so good at selling digital products. I became one of the best in the industry. I got asked to speak at some huge stages. I got asked to speak at Russell Brunson's funnel hacking live in front of 6,000 people.And I just thought, well, I got to share my knowledge on this as well. And so I wrote the book, digital millionaire secrets, and from there started helping people sell their knowledge. But I can tell you that the road to seven or even eight figures is a road that, that happens in stages. It happens with alpha-beta live and automation. You, you know, you have to make sure that people are interested, then you have to make sure that people are willing to buy. Then you have to make sure that your product is great. Then you have to launch and, and that you don't have to launch. That's the one thing you could skip, you could go right to automation. The reason you would do a live launch with a bunch of hype is, is, you know, and when I say hype, I mean, you know, you're teasing it.You're teasing your product offering for a few weeks beforehand, and then you do it live. And then you close the cart and all that. That's good. It makes a lot of money at once. So if you need money, it's a great thing to do. Like you can make a bunch of money at once, but when you get to the point of automating where you don't make a bunch of money at once, but you still make a lot of money, but it's every day, day after day after day after day, not only that, but you're impacting and you're helping people day after day after day after day, that's when it grows. And it scales into something big. And, you know, a lot has happened for me. Pat, you know, in doing that. And so that is what I wanted to get across to you today is that, you know, you, you, you have to create a great product and you have to make sure that people like or not like want what you're offering you can't, you can't teach and sell something nobody wants.And by going alpha-beta live and automate specifically the alpha-beta part, that is where, you know, because you wouldn't want to spend all kinds of money on a business. So you don't even know if it's going to work out. So if you're interested in, you know, if you're interested in learning more about that whole journey and that whole process, then I highly recommend you grab a copy of my book, digital millionaire secrets. Cause I go into it in-depth, in-depth. And I'll leave a link to that in the show notes. But anyway, that is, that is what you want to understand is that you have to make it good and you have to make sure it gets results. And then you can scale because nobody you can't scale in today's day of social media, you cannot scale a business with a crappy product. And word will get around. You have to be good. And so in the next episode, I'm going to talk to you about why anybody can actually do this, even if you're not an expert at anything. And then in the episode, after that, I'm going to walk you through that first 30 days that I was talking about where I did a hundred thousand in the first 30 days. Okay. So that said make sure you grab a copy of my book, make sure to subscribe and I'll see the next episode.

>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<---- In this episode, Dan Henry is going to go over everything you can expect to get out of The Dan Henry Show. Dan is going to share exactly how this podcast started, where he came from and where he’s at now, and the real truth of what it takes to build multi-million dollar companies. Dan Henry started as a broke musician and a college dropout and is now an 8 figure business owner. He’s gone from delivering pizzas to delivering incredibly powerful training and masterminds to business owners in all different markets and niches. In this episode, Dan is going to cover:Who this podcast is for and why this podcast is not going to be like your momma’s typical business/marketing podcastHow he stumbled from running ads for other business (for a small return) into creating his own courses and coaching and making millions in returnWhat you can expect in upcoming episodes… and you do not want to miss them! The Dan Henry Show is going to give you the real and raw truth about business. Dan is not going to sugarcoat or fluff you about what it takes to be a truly successful entrepreneur. This applies to ANY business, not just a digital product creator; the foundations and principles are the same! If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — MORE RESOURCES FROM DAN —Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s WSJ bestselling book FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com— TRANSCRIPT —Welcome to the Dan Henry show. In the very first episode today, I'm going to tell you exactly what to expect from this show and why you should tune in.Hey everybody. So you're probably wondering what are you going to get out of this, this show? What are you going to learn? Well, the question is this. How did a broke musician who worked at pizza places for seven years of his life? Who's from a small Florida town that you've probably never heard of build an 8 figure business from his laptop in just a few years. Well, that person is me and I'm still a broke musician at heart, but I have built an 8 figure business. And let me tell you, I have learned a lot of lessons along the way, both in a business mindset, productivity, and marketing. And that is the purpose of this show to share those lessons. If you have not heard of me yet, let me formally introduce myself. My name is Dan Henry and I am the founder of getclients.com and the author of Digital Millionaire Secrets.So, how did I build an 8 figure business? Selling my knowledge online. Now you're probably wondering, all right, what kind of 8 figure online business do you have? Well, I sell info products. I sell online courses, coaching programs, masterminds, and I teach other people how to do that as well. Now, if you're thinking, wait a minute, wait a minute, you sell a course on a course? Listen, I made $8 million in this business selling a product or a course that had nothing to do with selling courses. And I'll tell you that story here coming up, but just so you know, I want you to understand that this is not going to be like every other show or podcast or YouTube channel or whatever that you listen to on making money online. Honestly, I think most of the people out there play this guru card and tease these cheesy-hypey, "anyone can do it". You know, you know,...it's so "easy" and that's just not true, guys.Not anybody can do this. Not anybody can make money. Not anybody can build a successful business. Only the most determined and the most serious people can. If you're lazy and you don't put in the effort, you are never going to build anything. Great. And I am not going to sit here and blow, smoke up your rear end and tell you that there's just some simple system to it because there's no simple system to it. There are things that work better than others. And there are things that are easier than others, but at the end of the day, your hard work persistence and determination is what's going to build you a million dollar, let alone eight-figure business. And so that's what you're gonna get out of this, or you're gonna get raw, real and no BS and absolutely no fluff that said, let me go ahead and bring you up to speed in case you have not heard of me, or you've only heard a few things about me to make a long story short, cause I don't want to make this a big, big story thing, but you know, I had tried every business that I possibly could.And I, you know, I, at one point I was a Carnie. I had, I was selling cotton candy at a carnival at carnival circuits. I own two small bars. I mean, I've tried everything. And one day, you know, after I decided to get rid of the bars and try to move on to the next thing you know, I said, well, I'm, I'm, I'm, I'm not going to work for anybody else. I'm just not going to work for a boss. I'm not going to do that. And I want to start my own business. Again, you know, for them a million times, but this time I want it to be passive. I want it to be from the comfort of my home, et cetera. And so I tried doing that and I was looking at online because you know, having an online business to me is awesome because it allows you, the thing that money is supposed to bring you, but often doesn't, even if you have a lot of it, and that is freedom.If you make a million dollars a year, but you're always working, then why are you making a million dollars a year? You'd be much happier making a hundred thousand a year and having your weekends and your nights. So to me, an online business was the way to go if I wanted to be happy, but I was struggling. And at one point, you know, it got so bad at a and a lot of people that have been following me know this story. I tried selling water bottles on the side of the road to pay my electricity because I was stubborn. I didn't want to get a job. And we ran out of money. Me and my wife at the time ran out of money and we couldn't even pay the electric. So I spent my last few dollars on shirts to print water $1 and went on to the side of the road and tried to sell these bottles of water.And I thought people would buy them, but nobody did. They thought we were crazy. I suppose they thought they could just go to a gas station and not have to deal with strange people on the side of the road. And so I come home and I'm just defeated. And I, you know, I'm sitting there going, I don't know what business I can start. I don't, you know, and, and, and again, my wife at the time she says to me, well, why don't you just help other businesses instead of starting your own business? Cause you, you know, I knew business well. Like I was able to make money at, at random businesses I started, but I could never keep them going. Like I had, I had marketing skills, you know, but I didn't have business skills. I was able to remodel a bar and actually make some good money with it.But I lived off that money for almost two years before it ran out. I literally owned a bar for a year, remodeled it marketed, ran like Facebook ads to it and, and marketed on social media. And I sold it for six-figure profit. But then, like I said, I lived off of that for almost two years because I was waiting to find my next big thing. And when it ran out, that's when the water ball water bottle thing happened. So here I am. And she says, well, why don't you just like charge money to other businesses to help market them? And that way you don't have to actually engage in the business part, the part you're bad at. And so I was like, wow, that's a good idea. So I did, I started running, I started landing client, local clients, and running Facebook ads for clients and made pretty decent money doing it and did that for a while.And then, you know, as I was thinking, well, I'm getting on my feet, right? Like I'm getting on my feet. This is good. I'm having five-figure months and I'm just, I'm doing well. I get a letter in the mail from the IRS and it says that I owe a quarter-million dollars in taxes. And as I told you, I was very good at marketing, but I wasn't good at business. And I was even worse at taxes and by worse, I mean, I didn't really file them. I didn't really do anything with them. And again, guys, you got to remember broke musician, okay. Sitting around playing guitar all day in a small Florida town. We're not business people. I would call it a dropout. I had no formal business training. And so here I am, I owe this quarter million dollars and I'm thinking, well, what am I going to do?You know, I can't, I don't have this kind of money. Even though I just got back on my feet, I don't have this. So I started researching and I find that everybody online who's making the most money. The fastest at the highest profit margin was all doing the same thing. They were all selling information. They're either selling an online course coaching program, a virtual event, something that was information. And you don't think about it is, is that in a couple of years, we're going to hit a $325 billion valuation on online education. And this isn't just online. College is making, this is normal everyday people. And even back then, which was, you know, several years ago, it was still people making silk crazy money doing this. And I remember reading this article, this guy, he made like 200 grand in a month selling a course on email marketing.And I was just like, man, that's incredible. So, you know, I'm thinking, well, people always ask me about my agency. They always ask me about, you know, how to, how to run Facebook ads for local businesses, and all that. So I decided, well, I'm going to, I'm going to create a course and I'm gonna, I'm going to do it. And so I did and the, we, we, we built it up and I say, we, because I always liked to say we, because I currently have a team now, but actually at this time it was just me because this was the very beginning. But I'm used to saying we, because I've had a team for several years now. But at that time I did two webinars. The first month that I tried doing this and sold over a hundred copies of my program and I was charging a thousand dollars for the program.So that's, that's a hundred grand. That's almost halfway to my goal of paying off the IRS. And when that happened, I was just like, well, this is incredible. This is, this is nuts. And so I thought, well, you know what, I'll wait a month because when you do a live launch and you do live webinars, it can be quite taxing. It's like putting on a performance. It's not something you can do every week and not burn out. And I knew that even going in. So I thought, all right, I'll take a 30-day break. I'll do it again. And in know, two, three months I can, I can pay off the IRS. Well, at the time I think to myself, all right, well, you know, I don't want to make no money for the next 30 days. So I take a replay of the webinars that we did.And, and just, if you're not sure what a webinar is, basically, it's a presentation where you give some free information away and you really, you really have to deliver. You really have to give some amazing information away for free. And then at the end, you say, Hey, you know, would you like to learn more information, premium information by my advanced program? And then a bunch of people buying, you know, it's obviously a lot of people don't and some people do, but it only takes one to 2% of people who are on the webinar to buy for you to make good, good money. Anyway, that's a webinar. So anyway, I take a replay of one of the webinars and I run some Facebook ads to it and I just let it, let it run. And it ends up doing 150 sales over the next 30 days.So I made more money doing it automatically than I did, you know, doing it live now a little bit lower profit margin. Cause I was spending money on ads. And the first time I did it, I did it organically. Meaning I promoted myself on social media. I didn't run a lot of ads, but the money was super passive. I mean, and that's, that's what I wanted, you know, that's what I wanted. So at that moment, I had an epiphany and I thought, all right, I am going to master selling an information product automatically. That's going to be my thing. That's going to be what I become the master of. And I did. And from there we hit a million dollars inside of five months and we, you know, a couple of years later I had a million-dollar month and eventually hit eight-figures.And so that's, that's what happened now, you know, I'm going to share a lot of things on this show. Some of them are gonna be more higher level. Some of them are gonna be more in the weeds, but just so you know what I do now, now, you know, I sold for several years, I sold that, that program on how to advertise for local business. And we did about 8 million in revenue with that program. And then eventually I wanted to move on. I wanted to move on to a new thing. And you know, when you make 8 million selling online courses and coaching and then, you know, then people start saying, Hey, how did you, how did you sell so many courses? How did you do that? You think, well, you know, maybe I could help people sell their knowledge. And so I decided to write a book about it called digital millionaire secrets.And we created a coaching program where we help people who want to sell their advice, their knowledge, sell it online, whether that's an online course, a mastermind, a coaching program. And we shut the old program down. We now sell, you know, our, a book that the coaching program and a mastermind, and it's all revolving around selling digital products. And so that's what I do today. That's who I help today. I help people who want to sell their or others knowledge online in the form of an online course, a coaching program, a mastermind, or if you have a software and you want to blow that software up with, in, you know, an info product, we hope that as well. And that's what I do. So over the next four episodes, here's what you're going to expect. In the next episode, I'm going to talk about how I built an eight-figure business selling thin air.Now, what that means is, is thin air. I mean, ones and zeros to me are thin air information as valuable as it is. It's not a physical product, right? So the profit margin is insane. That's why I call it thin air. So I'm going to, I'm going to tell you about a little bit more in-depth of how I did that and how I decided if I could do that and how I decided if people were willing to pay me. And so if you're wondering, like, can I create an online course or coaching program? Are people willing to pay for my advice? This would be a great episode for you to listen to. And then the next episode, we're going to talk about why anyone can make money from digital products expert or not. And so this is going to help you understand what sort of credibility you would need or, or you know, are you, is it, are you good enough?Where do you have to be an expert? Or can you sell someone else's knowledge? What if you don't have any knowledge, but you still want to get in the, in the info game, could you sell someone else's knowledge? We're going to talk about that. And then the episode after that, we're going to talk about how to profit from a digital product before you create it with no budget or no ads. And I'm basically going to go over that first 30 days where I did a hundred thousand dollars in sales for my product. I'm going to go over that in-depth. And then finally, I'm going to cover how to scale with high ticket offers. And this is the real secret to scaling a digital product business. When you can create an offer that is a premium offer, an offer that is not only cost a premium amount but gives premium service.And that's all I got recorded for now. So after that, I'm just going to share all kinds of cool stuff. I'm going to share mindset lessons I've learned. I'm going to share stuff that I'm working on. I'm going to just share anything that I think you would find out valuable that would help you. And by the way, you don't have to be in the digital product business or the info business to get value out of this show. These lessons actually apply to any business. In fact, I right now and building a physical product business that I'm using the same principles and it's going very well. I built a, I helped grow a software company that I then sold for multiple seven figures. And again, same principles. So you're going to learn a lot from this. You don't want to miss it. But the next episode, we're going to go right into how I built an eight-figure business selling thin air. So you don't want to miss that. And by the way make sure that you subscribe because if you don't subscribe, you're not going to get notified when I drop new stuff, and believe me, I am going to deliver for you. And I'm not going to give you any fluff or BS. Ain't my style. So thank you guys so much for listening and I can't wait to see you in the next episode.

>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<---- In this Welcome episode, Dan covers what you're going to get out of this podcast and why you should take the time to never miss an episode!  — MORE RESOURCES FROM DAN —Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s WSJ bestselling book FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com -- TRANSCRIPT --Hey guys, Dan Henry here, and I'm super excited to announce the launch of The Dan Henry Show, my brand new podcast. Where else can you see behind the scenes of a multimillion-dollar online business? So you better stick around. This is The Dan Henry Show.Here's what you're going to get out of this show. As you know, I have grown an eight-figure business. I've won the eight-figure award. I've built a multimillion-dollar company, selling knowledge online. I've helped other companies grow. And as of last Friday, I had my first million-dollar day over Zoom in my dining room. So you might think, well, Dan, what are the biggest lessons you learned from growing your business this rapidly, and also from the people you've met that have also grown multimillion-dollar businesses? Well, let me tell you, there's a lot of lessons I've learned and that's what I'm going to share in this podcast. You're going to see behind the scenes of not just the lessons I've learned building my eight-figure online business, but as well, I'm gonna bring in some of my buddies, some of my friends who have also built multimillion-dollar companies, and they're going to share some of their biggest wins and takeaways and lessons and the things that they, the real shifts that they made, the real high-level stuff that in the shifts they made to make these things happen. Okay? So that's what you're going to learn. You do not want to miss this podcast. The gold that I share on these episodes is immense. And we're going to start by walking through step by step, how I built my eight-figure online education business. And then we're going to go into some high-level mindset, strategy, sales, all this great stuff. You don't want to miss it. I can't wait for you to experience it. I look forward to seeing you there!If you enjoyed this episode, make sure to visit, GetClients.com for more free resources on how to grow your online business. And if you love this show, don't forget to leave me a five-star review. See you in the next episode!