What to Expect from The Dan Henry Show

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In this episode, Dan Henry is going to go over everything you can expect to get out of The Dan Henry Show. Dan is going to share exactly how this podcast started, where he came from and where he’s at now, and the real truth of what it takes to build multi-million dollar companies.

Dan Henry started as a broke musician and a college dropout and is now an 8 figure business owner. He’s gone from delivering pizzas to delivering incredibly powerful training and masterminds to business owners in all different markets and niches.

In this episode, Dan is going to cover:

• Who this podcast is for and why this podcast is not going to be like your momma’s typical business/marketing podcast
• How he stumbled from running ads for other business (for a small return) into creating his own courses and coaching and making millions in return
• What you can expect in upcoming episodes… and you do not want to miss them!

The Dan Henry Show is going to give you the real and raw truth about business. Dan is not going to sugarcoat or fluff you about what it takes to be a truly successful entrepreneur. This applies to ANY business, not just a digital product creator; the foundations and principles are the same!

If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;)

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— TRANSCRIPT —

Welcome to the Dan Henry show. In the very first episode today, I'm going to tell you exactly what to expect from this show and why you should tune in.

Hey everybody. So you're probably wondering what are you going to get out of this, this show? What are you going to learn? Well, the question is this. How did a broke musician who worked at pizza places for seven years of his life? Who's from a small Florida town that you've probably never heard of build an 8 figure business from his laptop in just a few years. Well, that person is me and I'm still a broke musician at heart, but I have built an 8 figure business. And let me tell you, I have learned a lot of lessons along the way, both in a business mindset, productivity, and marketing. And that is the purpose of this show to share those lessons. If you have not heard of me yet, let me formally introduce myself. My name is Dan Henry and I am the founder of getclients.com and the author of Digital Millionaire Secrets.

So, how did I build an 8 figure business? Selling my knowledge online. Now you're probably wondering, all right, what kind of 8 figure online business do you have? Well, I sell info products. I sell online courses, coaching programs, masterminds, and I teach other people how to do that as well. Now, if you're thinking, wait a minute, wait a minute, you sell a course on a course? Listen, I made $8 million in this business selling a product or a course that had nothing to do with selling courses. And I'll tell you that story here coming up, but just so you know, I want you to understand that this is not going to be like every other show or podcast or YouTube channel or whatever that you listen to on making money online. Honestly, I think most of the people out there play this guru card and tease these cheesy-hypey, "anyone can do it". You know, you know,...it's so "easy" and that's just not true, guys.

Not anybody can do this. Not anybody can make money. Not anybody can build a successful business. Only the most determined and the most serious people can. If you're lazy and you don't put in the effort, you are never going to build anything. Great. And I am not going to sit here and blow, smoke up your rear end and tell you that there's just some simple system to it because there's no simple system to it. There are things that work better than others. And there are things that are easier than others, but at the end of the day, your hard work persistence and determination is what's going to build you a million dollar, let alone eight-figure business. And so that's what you're gonna get out of this, or you're gonna get raw, real and no BS and absolutely no fluff that said, let me go ahead and bring you up to speed in case you have not heard of me, or you've only heard a few things about me to make a long story short, cause I don't want to make this a big, big story thing, but you know, I had tried every business that I possibly could.

And I, you know, I, at one point I was a Carnie. I had, I was selling cotton candy at a carnival at carnival circuits. I own two small bars. I mean, I've tried everything. And one day, you know, after I decided to get rid of the bars and try to move on to the next thing you know, I said, well, I'm, I'm, I'm, I'm not going to work for anybody else. I'm just not going to work for a boss. I'm not going to do that. And I want to start my own business. Again, you know, for them a million times, but this time I want it to be passive. I want it to be from the comfort of my home, et cetera. And so I tried doing that and I was looking at online because you know, having an online business to me is awesome because it allows you, the thing that money is supposed to bring you, but often doesn't, even if you have a lot of it, and that is freedom.

If you make a million dollars a year, but you're always working, then why are you making a million dollars a year? You'd be much happier making a hundred thousand a year and having your weekends and your nights. So to me, an online business was the way to go if I wanted to be happy, but I was struggling. And at one point, you know, it got so bad at a and a lot of people that have been following me know this story. I tried selling water bottles on the side of the road to pay my electricity because I was stubborn. I didn't want to get a job. And we ran out of money. Me and my wife at the time ran out of money and we couldn't even pay the electric. So I spent my last few dollars on shirts to print water $1 and went on to the side of the road and tried to sell these bottles of water.

And I thought people would buy them, but nobody did. They thought we were crazy. I suppose they thought they could just go to a gas station and not have to deal with strange people on the side of the road. And so I come home and I'm just defeated. And I, you know, I'm sitting there going, I don't know what business I can start. I don't, you know, and, and, and again, my wife at the time she says to me, well, why don't you just help other businesses instead of starting your own business? Cause you, you know, I knew business well. Like I was able to make money at, at random businesses I started, but I could never keep them going. Like I had, I had marketing skills, you know, but I didn't have business skills. I was able to remodel a bar and actually make some good money with it.

But I lived off that money for almost two years before it ran out. I literally owned a bar for a year, remodeled it marketed, ran like Facebook ads to it and, and marketed on social media. And I sold it for six-figure profit. But then, like I said, I lived off of that for almost two years because I was waiting to find my next big thing. And when it ran out, that's when the water ball water bottle thing happened. So here I am. And she says, well, why don't you just like charge money to other businesses to help market them? And that way you don't have to actually engage in the business part, the part you're bad at. And so I was like, wow, that's a good idea. So I did, I started running, I started landing client, local clients, and running Facebook ads for clients and made pretty decent money doing it and did that for a while.

And then, you know, as I was thinking, well, I'm getting on my feet, right? Like I'm getting on my feet. This is good. I'm having five-figure months and I'm just, I'm doing well. I get a letter in the mail from the IRS and it says that I owe a quarter-million dollars in taxes. And as I told you, I was very good at marketing, but I wasn't good at business. And I was even worse at taxes and by worse, I mean, I didn't really file them. I didn't really do anything with them. And again, guys, you got to remember broke musician, okay. Sitting around playing guitar all day in a small Florida town. We're not business people. I would call it a dropout. I had no formal business training. And so here I am, I owe this quarter million dollars and I'm thinking, well, what am I going to do?

You know, I can't, I don't have this kind of money. Even though I just got back on my feet, I don't have this. So I started researching and I find that everybody online who's making the most money. The fastest at the highest profit margin was all doing the same thing. They were all selling information. They're either selling an online course coaching program, a virtual event, something that was information. And you don't think about it is, is that in a couple of years, we're going to hit a $325 billion valuation on online education. And this isn't just online. College is making, this is normal everyday people. And even back then, which was, you know, several years ago, it was still people making silk crazy money doing this. And I remember reading this article, this guy, he made like 200 grand in a month selling a course on email marketing.

And I was just like, man, that's incredible. So, you know, I'm thinking, well, people always ask me about my agency. They always ask me about, you know, how to, how to run Facebook ads for local businesses, and all that. So I decided, well, I'm going to, I'm going to create a course and I'm gonna, I'm going to do it. And so I did and the, we, we, we built it up and I say, we, because I always liked to say we, because I currently have a team now, but actually at this time it was just me because this was the very beginning. But I'm used to saying we, because I've had a team for several years now. But at that time I did two webinars. The first month that I tried doing this and sold over a hundred copies of my program and I was charging a thousand dollars for the program.

So that's, that's a hundred grand. That's almost halfway to my goal of paying off the IRS. And when that happened, I was just like, well, this is incredible. This is, this is nuts. And so I thought, well, you know what, I'll wait a month because when you do a live launch and you do live webinars, it can be quite taxing. It's like putting on a performance. It's not something you can do every week and not burn out. And I knew that even going in. So I thought, all right, I'll take a 30-day break. I'll do it again. And in know, two, three months I can, I can pay off the IRS. Well, at the time I think to myself, all right, well, you know, I don't want to make no money for the next 30 days. So I take a replay of the webinars that we did.

And, and just, if you're not sure what a webinar is, basically, it's a presentation where you give some free information away and you really, you really have to deliver. You really have to give some amazing information away for free. And then at the end, you say, Hey, you know, would you like to learn more information, premium information by my advanced program? And then a bunch of people buying, you know, it's obviously a lot of people don't and some people do, but it only takes one to 2% of people who are on the webinar to buy for you to make good, good money. Anyway, that's a webinar. So anyway, I take a replay of one of the webinars and I run some Facebook ads to it and I just let it, let it run. And it ends up doing 150 sales over the next 30 days.

So I made more money doing it automatically than I did, you know, doing it live now a little bit lower profit margin. Cause I was spending money on ads. And the first time I did it, I did it organically. Meaning I promoted myself on social media. I didn't run a lot of ads, but the money was super passive. I mean, and that's, that's what I wanted, you know, that's what I wanted. So at that moment, I had an epiphany and I thought, all right, I am going to master selling an information product automatically. That's going to be my thing. That's going to be what I become the master of. And I did. And from there we hit a million dollars inside of five months and we, you know, a couple of years later I had a million-dollar month and eventually hit eight-figures.

And so that's, that's what happened now, you know, I'm going to share a lot of things on this show. Some of them are gonna be more higher level. Some of them are gonna be more in the weeds, but just so you know what I do now, now, you know, I sold for several years, I sold that, that program on how to advertise for local business. And we did about 8 million in revenue with that program. And then eventually I wanted to move on. I wanted to move on to a new thing. And you know, when you make 8 million selling online courses and coaching and then, you know, then people start saying, Hey, how did you, how did you sell so many courses? How did you do that? You think, well, you know, maybe I could help people sell their knowledge. And so I decided to write a book about it called digital millionaire secrets.

And we created a coaching program where we help people who want to sell their advice, their knowledge, sell it online, whether that's an online course, a mastermind, a coaching program. And we shut the old program down. We now sell, you know, our, a book that the coaching program and a mastermind, and it's all revolving around selling digital products. And so that's what I do today. That's who I help today. I help people who want to sell their or others knowledge online in the form of an online course, a coaching program, a mastermind, or if you have a software and you want to blow that software up with, in, you know, an info product, we hope that as well. And that's what I do. So over the next four episodes, here's what you're going to expect. In the next episode, I'm going to talk about how I built an eight-figure business selling thin air.

Now, what that means is, is thin air. I mean, ones and zeros to me are thin air information as valuable as it is. It's not a physical product, right? So the profit margin is insane. That's why I call it thin air. So I'm going to, I'm going to tell you about a little bit more in-depth of how I did that and how I decided if I could do that and how I decided if people were willing to pay me. And so if you're wondering, like, can I create an online course or coaching program? Are people willing to pay for my advice? This would be a great episode for you to listen to. And then the next episode, we're going to talk about why anyone can make money from digital products expert or not. And so this is going to help you understand what sort of credibility you would need or, or you know, are you, is it, are you good enough?

Where do you have to be an expert? Or can you sell someone else's knowledge? What if you don't have any knowledge, but you still want to get in the, in the info game, could you sell someone else's knowledge? We're going to talk about that. And then the episode after that, we're going to talk about how to profit from a digital product before you create it with no budget or no ads. And I'm basically going to go over that first 30 days where I did a hundred thousand dollars in sales for my product. I'm going to go over that in-depth. And then finally, I'm going to cover how to scale with high ticket offers. And this is the real secret to scaling a digital product business. When you can create an offer that is a premium offer, an offer that is not only cost a premium amount but gives premium service.

And that's all I got recorded for now. So after that, I'm just going to share all kinds of cool stuff. I'm going to share mindset lessons I've learned. I'm going to share stuff that I'm working on. I'm going to just share anything that I think you would find out valuable that would help you. And by the way, you don't have to be in the digital product business or the info business to get value out of this show. These lessons actually apply to any business. In fact, I right now and building a physical product business that I'm using the same principles and it's going very well. I built a, I helped grow a software company that I then sold for multiple seven figures. And again, same principles. So you're going to learn a lot from this. You don't want to miss it. But the next episode, we're going to go right into how I built an eight-figure business selling thin air. So you don't want to miss that. And by the way make sure that you subscribe because if you don't subscribe, you're not going to get notified when I drop new stuff, and believe me, I am going to deliver for you. And I'm not going to give you any fluff or BS. Ain't my style. So thank you guys so much for listening and I can't wait to see you in the next episode.