

How To Think With Dan Henry
Dan Henry
If you want to be successful, you must learn to think like those that are successful.
Self-made multi-millionaire Dan Henry sits down with successful entrepreneurs, authors, thought leaders, and influencers for a candid chat on how they overcame the odds, solved critical problems, and ultimately, how they think.
This show helps you up your mind and money game, so you can make mind and money gains.
Self-made multi-millionaire Dan Henry sits down with successful entrepreneurs, authors, thought leaders, and influencers for a candid chat on how they overcame the odds, solved critical problems, and ultimately, how they think.
This show helps you up your mind and money game, so you can make mind and money gains.
Episodes
Mentioned books

Feb 10, 2021 • 9min
How to Join the 3AM Club and Boost Your Productivity
>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<----Have you ever gotten up before the sunrises and noticed how incredibly calm and quiet it is?The world is still asleep, no dogs barking or phones ringing. It’s just you in the stillness. I know it’s tempting to go back to bed. But, if you get up and get to work on your business, you are a member of the 3 AM Club. Members of the 3 AM Club find themselves capitalizing on this small chunk of distraction-free time. They are plowing through things that have been on the back burner for far too long. Some are even creating and building new products and services!When your mind is rested, clear, and focused, you can be so much more efficient and productive, so grab some coffee and let’s get to work! In this episode, I am going to cover:How getting up early allows you to be notably more productive in the early hours of the dayHow to safeguard your productivity throughout the dayHow a high level of productivity can provide you peace of mind in your personal life If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW — Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s Wall Street Journal bestselling book for FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT — In today's episode, we're going to be talking about what it's like to get up at 3:00 am and work on your business.Hey, what's up, everybody? It is about six 30 in the morning. And I fell asleep last night at about eight-thirty, sorry, seven-thirty. I fell asleep at about seven-thirty last night. I had my son. His mother dropped him off around six, and I don't know what it was. I was just extra tired. I think it was because I had just done a millionaire cruise with one of my clients Phil Bohol. He booked a Millionaire Cruise one-on-one for any of you that doesn't know what that is. It's I do one-on-one consulting days on my yacht. It's like a 12 hour day. We just sit down and really dive in. For him specifically, we spent the day basically writing his webinar. I basically wrote his whole worked with him to write his whole webinar, which is his main marketing content to get clients for his company.And so that's like 12 hours of, you know, of talking and consulting and thinking, I guess I was just really tired because the next day, which was yesterday, I went to bed at seven-thirty, which is pretty early for me. So I woke up at 3 am, and I was like, man, I am like, ready to go, should I go back to bed? You know? And I was like, Nah, screw it. Let me get up. So I got up, had a cup of coffee. My son's right now; he's still sleeping. He probably won't get up to like for another hour or two, but I went upstairs and sat down, and I just realized how calm it was, like nobody's messaging me. And I don't deal with that anyway. I don't let people message me when I'm working on something, you know, because I'm a huge productivity nerd and I don't do that, but there's just something about the fact that nobody can message you nobody's awake, and there's something that unlocks in your mind.Plus, when you get up in the morning, your brain is clear, you haven't, you haven't filled it with a bunch of muck or gunky yet. It's completely clear, and it's rested. So that's why I like to get stuff done early because I don't give my brain time to get gunked up with stress and things from the day that I'm thinking about, you know, I just like to get to work on something that that I want to work on. So I decided that I was going to get up, I went up here, and I sat down, and I started working on all kinds of stuff that I've been, that I've not had time to get done recently. One of them was reviewing an investment contract and choosing, you know, what type of investment style I want for this particular strategy we're doing, which is a self-directed insurance company.And then I went and went through the document where I'm basically writing the copy for our new website. We're completely rebranding and doing a new website for getclients.com. And I had to go and write the copy for pretty much all the main pages. And so I did that as well as worked on one of my new webinars for my new Legendary Productivity program, which is a program that teaches you how to have insane productivity. So I worked on that a bit. I did a few other things, and it's like 7:00 am. You know, it's about to be 7:00 am. And I got pretty much everything I needed to get done for the day done. So now I get to work on other stuff like recording this podcast episode, writing out plans for new YouTube videos, or plans for just other stuff in the company.And I just, I'm sitting here thinking like, man, like, this is really great. Now I don't know if I'd want to do this all the time because I just don't want to live a lifestyle where I get up at 3:00 am every day and I have to be to bed at seven-thirty because you know, I understand there's something to be said for being productive and getting things done, right? Obviously, because I'm a huge productivity nerd, and I'm even developing a whole productivity course, but one thing is not to miss life, not to restrict yourself so much that you can't enjoy life. In fact, to me, the entire point of being productive is so that not just so that you can get things done, but so that you have time to enjoy life and smell the roses, right?That's, you know, it's easy to be productive when all you do is work, but to be productive and still be able to enjoy your personal time, that's true productivity. And so that's what I really wanted to focus on in our new program that we're releasing and in my life. And so I believe that these, you know, 3:00 am days are good when you have a day where you're really tired, and you're like, man, I could go to bed early, and you go to bed early, you get up basically in the middle of the night, and you just go. And then that night you're going to sleep very well. And you're probably going to go to bed a bit earlier than normal, but when you do go to bed, you're going to really be well-rested. You're going to get up at whatever normal time you get up seven.I normally get up at seven, and you should be able to get right back into that groove. But I wouldn't do it all the time because, for me, I still want to go out to dinner. I still want to, every once in a while, go have a drink with some friends or go out on my boat and have a little party on the back dinner. I'm not going to go to bed at seven-thirty every night. I'm just not going to do it. So doing it here and there, maybe once a week, once every two weeks, will just boost your productivity, catch you up on things that perhaps, you know, you've been slacking on a bit, or you just have been too overwhelmed to do. And it's just; it's sort of like a vacation from your daily grind, you know? Because throughout the rest of the day, and I've done this before, and throughout the rest of the day, you just find time for more things. Like just staring out the window and looking at the trees or in my case, I look at the Bay here, the ocean, and just taking a moment to appreciate it because you just never do any other time, you know, because you're just grinding, grinding, grinding.So if you want to join the 3:00 am club, I would recommend that you pick one day every week or every two weeks and not even pick a day, just allow yourself to be open to if you feel tired and it's early, go to bed, don't try to stay up. Don't try to say, well, I really wanted to watch this show, or I really want, or even I really want to get this thing done because I guarantee you, if you go to bed early, get up at like three, and you do that thing is going to get done in a quarter of the time. Trust me. I just blew through a ton of stuff today.So that is a little tip I'm giving you guys if you want to join the 3:00 am club. I just think you should visit the 3 am club. I don't think you should establish a permanent residence there, but that is up to you. That's just my personal take on it, and I hope you enjoyed this episode. Don't forget to subscribe and make sure you share, and I'll see you in the next one.

Feb 8, 2021 • 42min
How to Write a Book that Attracts Clients in Just One Week with Dana Derricks
>>> CLICK HERE to Book Your FREE 30-Minute Consultation Call with Dana!! <<<----Have you ever considered writing a book?I knew I wanted to write a book, and I knew that book could help me grow my business. Looking back now, I realize I underestimated just how helpful that book would be, though. Writing a book used to be a significant project that would take years to complete, and it was an exhaustive process dealing with the publisher forcing you to do things a certain way, even if it was clear those things wouldn't benefit you or your book.At the end of that exhaustive, generic process, you were left holding your book with no real direction on what to do next.Let me let you in on a secret…It doesn't matter where you're at, whether you're relatively new at what you're doing or if you've been in the game forever. If you're in business, you should have a book.Your book can be your best salesperson. It can bring you more potential clients and help improve your closing rates exponentially! Let me introduce you to Dana Derricks, author of One Week Author. Together we will show you how you can avoid the generic approach to writing a book, streamline the process and share how you can put that book to work for you as you grow your business. In this episode, I am going to cover:How your book can be the best salesperson for your businessWhat are the key points to remember when building a marketing system around your bookAnd… How you can work directly with Dana and his team to have your book funnel built! >>>CLICK HERE to Book Your FREE 30-Minute Consultation Call with Dana!! <<< >>>Click Here to Get Your Copy of Danas Book, One Week Author! If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW — Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s Wall Street Journal bestselling book for FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT — Dan Henry (00:00):Hey, everybody, in today's episode, we're going to be speaking with Dana Derricks on how to write a book in just one week.Dan Henry (00:13):All right, everybody. I have a very special guest today. Mr. Dana Derricks, a good friend of mine, and he's made multiple millions in entrepreneurship and online marketing. And he's a 13-time author. The guy knows how to not only write books but make money from books. And I'm excited to bring him on because, you know, one of the ways at getclients.com that we get clients is through my book, Digital Millionaire Secrets. So I know the value of a book, a well-written book, and especially a book that can grow your company and get you more clients. So I'm excited to bring Dana on and talk about, you know, exactly how to write a book quickly and a bunch of other stuff about, you know, marketing and making money with books. Dana, how are you doing?Dana (01:20):Dan! I'm doing awesome, man. Before I say anything else, can I just give you a quick shout out on how awesome the intro is? Oh, like the coolest thing ever,Dan Henry (01:28):Thanks, man. I was like, well, I gotta make an intro that that gets people on their toes and just isn't like some elevator music, you know? So that's awesome. But yeah, man, so you have a new book out called One Week Author, and you're absolutely crushing it. So I'd like to, you know, and probably a lot of people that follow me, know who you are, but just in case there's anybody that doesn't if you could just give a quick background on you know, what you've done and why people should listen to you from my audience that would be great.Dana (02:05):Yeah, definitely. So long story short, I've been in the internet space for the last 12 years full-time, and I have kind of built up a little bit of a marketing empire. I guess on number one on copywriting. I'm one of the best copywriters that are out there. I've written copy for Dan for just about any of the big, huge names in internet marketing you can think of. I've written 13 books, as Dan has said, and I've discovered a lot when it comes to books that I'm excited to share with you guys. And I've made for myself several million dollars over the past few years, plus many millions for clients and students. So I've been doing this a long time, and I've seen a lot. I've seen pretty much everything, probably much like Dan has. And Dan and I kind of are in a similar spot where we're, we are younger than some of the OGs in the space, but we do know what the hell we're talking about.Dan Henry (03:04):We're like middle-aged, ha.Dana (03:05):Yeah, we are, we're like a midlife crisis, on the verge of, or something like that in this space. But yeah, no, so that's me. And I'm excited to hang out with Dan and you guys.Dan Henry (03:17):Awesome. Awesome. And, you know, I, it took me about 30 days to write my book. And so I'm super interested to see how, you know, your approach to doing it in a week. But before we get into that, let's talk a little bit about what kind of money can be made from books. Because if you look at our space, you see guys like Russell Brunson and, you know, just I mean, Tony Robbins, you know, a lot of guys who lead with a book. And so do I, you know? And basically, you buy the book, you get a lot of great value out of the book, the book teaches you something, and then if you want more help, you buy a product or sign up for a service or do further business.Dan Henry (04:04):And a lot, a lot of books are like that. You know, I mean, I'm pretty sure a Rich Dad, Poor Dad has some sort of offer, you know, after you read that book, I think they have some sort of coaching offer. So a book can really bring a lot of money in for your company. Our book, I think we've done six or 7 million directly from people buying the book and then signing up for our coaching program. So let's talk a little bit about what you've seen and what's possible in terms of a book growing a company.Dana (04:41):So you're living proof. A book is one of the best selling tools, in my opinion, that there is. In my opinion, a book is the best salesperson on earth. It's a better salesperson than me. There's a number of reasons for that. And like mainly is it can be everywhere. It can be a million places at once. It can be delivered instantly through audio or digital. And so that is why I am so sort of heavily invested in books. And that goes back to something. I got a nugget out of one of Dan Kennedy's books. And back when I was doing, you know, kind of just my copywriting gig, and that was he said that he would not entertain sending out a proposal or even discussing a potential project, a copywriting project with a client unless they had read at least a copy, one of his books.Dan Henry (05:41):Right. Well, we tell people that too. We say you either have to read the book or at least watch our webinar otherwise.Dana (05:47):Yeah. You guys see why right? So as soon as I read that, I'm like, Oh, geez, that like that's money in the bank. So I'd already written a book. So then I basically made that a rule. I would not get on a call with any potential client had they not read my book. And so that really like doubled my closing rate right there because all the heavy lifting was done. So you guys are kind of living in that now with Dan, but as far as the potential to make money on the back end of books, Dan's proving just how lucrative that is. But if you just look at it from a generalist kind of like scope, what are all of these big names in our space have in common? Like all of them, they have a book, and most of them have many books, right? So I don't think that it's fair to say that the only reason they're successful is because of their books. But I do think that they wouldn't be where they are, had it not been for their books.Dan Henry (06:42):Oh yeah. I mean, you mentioned double the close rate. We actually did a study on we took everybody that bought our program, and we looked at, okay, did they read the book or did they watch the webinar or did they do both? And so we separated hundreds of sales out by people who just read the book and people who just watched the webinar. And we found that the people that read the book closed 300% higher. They were 300% more likely to buy if they read the book versus the webinar. So they were like three times easier to close. And it, you know, the authority that gives you. I mean, if you think about it, Dana, if you want to go like really deep on this and you talk about like, God, right? Like the omnipotent, most powerful being in the universe, when he decided that he wanted to persuade the human race, what did he choose?Dan Henry (07:39):What tool did he choose to do that? He, he wrote a book. So, you know, and, and it just goes to show you that, like you said, the best sales letter ever is a book and people who take the time to open a book and read it. They are a different class of buyers, usually, than somebody who doesn't take the time. So yeah, I think a lot of money can be made with a lot of authority, not just money, but authority, reach, impact when you have a book versus just like a YouTube channel or an ebook or a PDF report or something like that. A real book is, it makes you a real player. Can we talk about it? I want to get to this whole one-week thing. I'm fascinated by writing a book in a week. Is there anything else that you want to cover before we jump to that?Dana (08:27):No. I think just as long as everybody is of the mentality, which it seems like you do need a book, it doesn't matter where you're at, whether you're, you know, relatively new at whatever you're doing, or you've been in the game forever, and you don't know how a book can possibly benefit you. I bet Dan would agree. You should probably have a book if you're in business.Dan Henry (08:47):Right. And I mean, even if you were like a lawyer, right? I mean, it doesn't have to be just for people who sell courses, and coaching could be anything. You know, e-commerce software. I mean, everybody, you know, everybody, I would recommend at some point, everybody has a book. Now, we can talk about this, and I'd like to talk about this after we talk about how to write it in a week, but there is a certain way to sell your book. And it's not just throwing it on Amazon or giving it away for free. The way that I, Dana, Russell Brunson, even Tony Robbins do it is, you know, you, you have the book either for sale or the book is free, and then you just pay shipping. And when they buy the book, there's a thing called an upsell or a bump or a one-time offer.Dan Henry (09:38):And you build it into this. This funnel is what we call a book funnel. And what that does is it allows you to make some extra money besides just the cost of the book. It allows you to get clients, both people who are willing to pay for something small right now so that you can do a lot of things like break even on ad costs. I mean, we, for the most part, break, even on our Facebook and YouTube advertising, when we sell the book because there's a couple of other products they can buy after the fact. And then, you know, they get those products, they get the book, and they end up becoming a high ticket client. So you know, I think that that's important to talk about as well. And we can talk about that after writing the book in a week, but let's go ahead and dive into that man. Like, how do you write a book in a week?Dana (10:28):So I've got to, for context, I have to say as Dan said, it took him 30 days. Dan is a unicorn, like 30 days is lightning fast, okay? Just for context and just be like putting that out there. So most people take years to write their books. So I actually stumbled across my method of getting my book done in a week, sort of an accident. So I wrote my first like four books, the old fashioned way sitting down in front of a word document and just typing and it took me about six months. And I'm a professional writer, by the way. So and that's not slow. That's not like overly fast, but that's not slow compared to everybody else.Dan Henry (11:14):Someone in my family, they get paid, they're professional writer and author. And when they get a publishing deal, they give them like two years to write the book, and they pay all their expenses. I mean, that's, that's a normal traditional publisher, but like two years to write a book. I mean, that's like normal.Dana (11:30):Yeah. I mean, I don't know about you, but I don't like waiting around two years for anything like that.Dan Henry (11:37):In two years, I'll figure out a better book to write like,Dana (11:40):Yeah. Oh yeah, I'll be so over that topic, I'll be like, Oh man, like, I can't even remember two years ago. It seems so long. So anyway, so I, like Dan, I don't like flying. And so when I would take cross country trips, I would hire a driver, and then I would just kinda get some work done and whatever. So I was on a cross-country trip, and I was trying to think of how I could justify, you know, all that time. It was like a 36 hour, one-way trip. And I came to realize, okay, I'm going to write a book during that trip. Like, that's how I'm going to justify this. So I had the book outline, done hopped in the truck. I get about an hour into the trip. I'm writing my book, and I start getting car sick. So then I have to close my laptop. And then you know, a couple of hours past that I start losing cell cause getting to the sort of the rural areas. And so now I'm just sitting in this truck with my driver. I know you guys, well, people might be thinking of a private driver that is like a chauffeur, no. Like private driver for Dana is like call up the local school and ask if any bus drivers are free this week and like hire them, right?Dan Henry (12:59):That's like when you give guys a six-pack to put a new roof on your house.Dana (13:05):Oh, a hundred percent. Yup. So you know, three hours into this trip, I'm not able to work. So now I'm like, Oh great. This is going to be awesome. I've talked about the Packers for two hours with the driver. There's nothing left to say. And then I realized, okay, like, what can I do right now? Like, what am I capable of doing? And I realized, well, I'm talking, I can talk. And although I didn't have cell service, I had my phone on me, and I had my outline. And I'm like, why don't I just try to talk the book? Like, why don't I just try that? It's all I can do. So long story short, throw on my headphones, talk to my book based on my outline. And six hours later, I looked up, and I said, Tim, to the driver, I'm like, dude, you will not believe this. I just got my whole book written, essentially all the content written in six hours. Like I just did something amazing. He looks at me, he's like, well, that's cool and keeps driving. And I'm like, all right.Dan Henry (14:00):He probably thought you were nuts.Dana (14:02):Yeah, for sure. But that's how I really came to realize like there's a faster way to writing books, and it didn't sacrifice quality cause we still, you know, go through some edits and proofreading and all that. But and it's based on it's it took me whatever, however, many, six books or something like that to figure that way out. But it's really based on science. Like you can, the average professional person that types for a living are gonna type anywhere between 50 and 70 words per minute. Whereas an average human being that talks, they're going to talk about three times at about 150 words a minute. So it's just three times more efficient to talk as opposed to type, and that's how I kind of discovered that piece of it.Dan Henry (14:47):Yeah. I totally agree. Actually, believe it or not. That's how I wrote my book. I wrote it in the car, going back and forth. I would just speak the, well first I outlined it and then once it was outlined, I spoke, and then I just had somebody else clean it up, and then I checked it, and then it went to the actual editor. So my part was relatively minuscule compared to what went into the book, but it was written by me. It wasn't like it was a ghostwriter or anything. It was written by me. So yeah, that's awesome. So six hours and you wrote the meat of the book. I imagine that you know, you still had to edit it and clean it up and all that, but tell us more about that. Tell us more about the whole process.Dana (15:36):Yeah. So also like what Dan and I were able to do in getting our books done so quickly is also think about it this way, too. We didn't take away from any other like there was really no opportunity costs for us to write our books that way, because we were already stuck in a car, right? Like, so I want you to think about that as well. Like this thought of, you have to clear your schedule for a week or something and spend all day every day, getting your book written. That's not the case. Like, you know, like find where and how you can get a two for one. If it's going for a drive, if it's, you know, walking on the treadmill, going for a walk, if it's whatever it is, like there are opportunities where you can cost nothing in terms of time to get this done.Dana (16:23):So that's, that's one piece. And then the other to answer your question, there's a lot more that does go into it. But there is a, you know, a round of editing, it's so much easier to edit when it's on paper, then, you know, try to make it perfect when it's coming out of your head. So if you think about it this way too, if you guys have ever typed a paper or typed anything really, as you're typing, unless your eyes are closed, you're editing along at the same time.Dan Henry (16:51):That's a great point.Dana (16:53):Right? I can't sit there and let something look bad as I'm going through.Dan Henry (16:59):And it sacrifices the actual genuine quality or at least the upper-level quality of the material, like we get so caught up in, in what it reads like that we forget the actual story. And I think when you speak the book first, you are more wrapped up in the story, and then you can always clean that up. But if you don't have that initial heart and meat there, it's not going to come across as good because you're doing the superficial part before you do the big picture part.Dana (17:29):Exactly. A hundred percent. And that alone you guys, is why it takes other people years to write their books. And it takes Dan and me, you know, weeks. So there's more that goes into it. There's if you're not using a publisher, which I haven't used a publisher for any of my 13 books, there are amazing resources that you can go to go and get the rest of it done. So you can go and hire proofreaders. You can go, and you know, get the graphics made for it. You can go and get books formatted, like get the templates. So it looks like a book. You can go and get them fulfilled. So they're printed and shipped out to your customers or to you or whatever. Like there are all those resources available for you that you don't like the days of getting an expensive publisher to help you or even having to have a ghostwriter. Those really aren't; it's not a thing anymore because following the system I laid out in my One Week Author book, it's really all you need in terms of getting all those pieces put together so that your book is done and you're really happy with it.Dan Henry (18:36):So let's talk about that for a second. Your One Week Author book, if somebody were to buy this book and I'll give you guys a special link where you can get that book here in a second. But what is the main thing if they read your book at the end of that book that they're going to know and know how to do and be able to execute on?Dana (18:58):The main thing is they're going to, anybody, all of you that are going to read it, you're going to walk away, not only empowered on how to write books. And most people say, Oh my gosh, like I have a problem, Dana, like not only am I going to be able to write the book I've wanted to write, but now I have, you know, two or three that I'm I'm going to knock out this year. So not only are you going to be able to do that and get your books done, and they should be, you know, doing what they're supposed to do, and that is boost your business, use them as a sales tool, marketing tool. But also, it's actually a new way to think about creating content, right? So it's very common in a lot of fields. Like if you look at any court, any courtroom, there's a person doing what they're sitting there typing and transcribing what's going on, right? If you look at a lot of different medical fields, the doctors are getting things transcribed all the time. So it's a new, more efficient, like, again, it's three times the speed. It's a more efficient and effective way to get content produced, not just books, but any content.Dan Henry (20:06):Awesome. Awesome. Yeah. So let's go ahead and tell everybody where they're going to get that book. If you go to oneweekauthor.com/dan, you can get that book. And that'll also let Dana know that I referred you to get his book from this podcast. That's oneweekauthor.com/dan. And that's where you can get the book. I would definitely pick it up. But let's go a little bit beyond that, Dana, let's go a little bit beyond the writing of the book, and let's talk about marketing the book. So let's say the book's done, and we have a funnel, right? And that funnel is designed to not only sell the book but also make some extra money from the sale of the book. Offset, add cost, create a client from that book buyer. What would you say are the biggest points to remember when building out that system and as well, and I'd like to talk about this next, you know, is it really worth it for the person who wants to sell that book to bother with you know, doing that themselves? Or is it a bit faster if they have somebody else do it and they can focus on what they do best, and that's, you know, writing the book and, you know, making the impact and making the sales, not necessarily getting tripped up in all the, creating the funnels and this, and then that so can you, can you talk about like the main things to remember when building out this marketing system, using a book?Dana (21:43):So, the first and main point, you guys are going to get this in One Week Author. So I throw a lot of rocks at the publishing industry in traditional publishing because they are pumping out a lot more books now than they ever have. So the supply of books has just skyrocketed, and the demand and consumption of books haven't followed suit. So, in other words, the marketplace is getting flooded with books. So with that being said, a lot of the things that they say to do are just not true. They're just trying to sell you their publishing service. So one of the things that they make you think is like, once your book is done, you've got it in your hands. That's the finish line. You got your book done. You're an author high five, see you later. And that's not the finish line.Dana (22:29):That's actually the starting line. So now, congratulations, you're an author. You have now entered the beginning of the race. So with that being said, you need to market your book. You need to sell your book. You need to get people to read your book and consume your book. Otherwise, it's just another thing to put on the shelf. That means nothing, right? So there, as we said earlier, it doesn't matter where you are in your business. You can be a small, local business. You can be a big-time, whatever thought leader influencer. It doesn't matter. You need a book. I'll give you a couple of examples of each. So I've got a client that's is a physician in a small town in Alaska. And he sells a unique procedure that has to do with STEM cells. And he does a really fine job.Dana (23:19):He's a tremendous thought leader in the space. One thing that he has some difficulty with is being able to translate his high level of knowledge in sort of the technobabble or you know just his expert-level knowledge and translate that into a way that's dumbed down for his potential client, or excuse me, his potential patient so that they understand what the heck's going on. Cause they don't need the whole gory details of the ins and outs of how you know, medically it does this and that they just want their knee to feel better, right? Or their shoulder to not be in pain. So what we did for him, we got his book written, he followed my system. He actually flew out to my office, and I walked him through it. And his book now is the main selling tool that he uses for his prospective patients.Dana (24:15):So, in other words, he just hands the book out, and they come back, and they do the consult. And before they'd have a hundred questions, it was kind of difficult for him to try and translate his very, very high level of knowledge in that medically into selling them on the procedure. Now, the book does all of that. He can do that multiple times. Like the book can be multiple places that he can't, they come into for the consult, and they don't have those questions. They were already answered in the book. They just say, Hey, how much is it? How do I, you know, where do I write the check? And so at a local level, that is, I mean, that should be the way people sell things. And then there, I have tons of examples, but I mean, we've got like even I've got an attorney that does trademark has a trademark service.Dana (25:08):He followed my system, got his book done, and now he's built a funnel. We've helped him build a funnel to acquire new clients and new prospective leads. So those are a few applications. And again, as Dan said, I can translate this to like the book itself is not where you make money. Okay. That's another misconception that the publishers lead us to believe. The book doesn't need to make money. All the book needs to do is indoctrinate your potential leads so that they buy your thing a lot easier. As Dan said, the likelihood of his leads converting went up by 300% if they consumed his book. For me, it doubled, right? It's happening all over the place. So that's really what the book should be doing. And the funnel is actually one of the most critical pieces because how are you going to get your book out? Like throwing a book on Amazon, doesn't do the trick anymore. Right? As I said, there's an abundance of supply, and it's saturated. So you have to get the funnel, you have to know what should go, where within the funnel, so that people that land into your funnel convert into buyers, and then you simply follow up with them and get them to buy whatever your next thing is. And so that is kind of a few examples of it, but that's really what this whole process should look like.Dan Henry (26:29):Awesome. Awesome. So that is, you know, that is a great way to explain it. And I think, you know, your example of the doctor, I mean, it really shows that no matter who you are, no matter what business you are in, you absolutely can benefit from a book. So let me ask you this, Dana, a lot of people come to me and they say, Dan, is there anybody you know that can just build out this marketing system, build out this book funnel for me, and if so, who do you recommend? And I generally don't recommend anybody because I don't know anybody that I personally know that would do a good job and actually do it right, except you. And I'm wondering, do you offer a service where you would build out their book funnel for them?Dana (27:30):Great question. If you asked me that about two months ago, I would say no. So just for context, guys, I'm not in the book space. I just happen to have 13 books that I've written and therefore built 13 book funnels for myself and make millions of dollars off of those. I'm in the marketing space, okay? So the reason I wrote One Week Author is that everyone asked me, how did you write 12 books? How did you write 12 books? So finally I'm like, fine. This is how, and then I also get asked all the time, just like Dan does, how do you market your books? How does the book, like, what do you do with that book funnel? And so, because enough people have asked, I have opened, I did write the One Week Author books so that you guys can see how I write books so quickly and how Dan writes a book so quickly.Dana (28:18):And now, people have asked for my team and me to build their book funnels for them. And for the first time, I am opening that. Before, we would only do that as a kind of courtesy to some of our best, highest paying clients. But now, I do want to help more authors, more people that want to leverage books. I'm very passionate about this subject. So we do have a done for you offer where we will build your book funnel for you from scratch. And this is not one of those Donnie, the funnel builder from up the road or in that Facebook group that, you know, is going to use some crappy template that he found. This is like from scratch, modeled off of our own book funnels that have already been tested and perfected. Plus scouring, many of our clients and colleagues to know what actually works. So we'll build that for you. My designers will actually build that from scratch for you, and it'll be yours. And then our team of copywriters will also come in and create and craft the copy from scratch based again, off of what works, what we've already tested and perfected so that you have literally a marketing machine built. And so all you have to do is send some traffic to it and watch as people buy your book and then come banging at your door for all your other products or services.Dan Henry (29:36):Now, Dana, based on what you just said, if you were to ask me, you know, Hey Dan, what do you think Dana frickin Derricks would charge me to build my funnel, the copy, all of that? If I was just casually sitting around, I'd probably be like, and I don't know 50 grand, you know? I mean to do all that where it's done, ready to go, I'd probably think at least 50 grand. Tell me that you're at least upwards of that or what, come on. Let's just let the cat out of the bag. What do you charge for that?Dana (30:06):Well, if it was for Dan, I probably would charge 50 grand, but for everybody else, you know, I feel like you're going to yell at me if I go too low, but I think for your audience, and by the way, once we are at capacity, I don't have a ton of, I'm not going to do, you know, 500 of these or something. But once we hit capacity, I'll just shut it off. The link won't work or something like that. But for your audience, I hope this is okay. I want everybody to be able to just say yes to it. And again, you may not make millions of dollars off of it. That's okay. But if you can sell twice as many of whatever you're selling right now, that's a huge win.Dan Henry (30:56):Which is easy. Easy.Dana (30:57):Yeah. Oh, something would have to go really wrong if it didn't sell.Dan Henry (31:00):And so whatever price you're about to say, I probably will yell at you for it, but just know everybody that whatever that price is, it will likely go up once he gets a flood of customers. So don't hold us to this, but what is it right now, Dana?Dana (31:15):You know, I think I want to be nice to everybody and let them all be able to afford it. So I was thinking like ten grand.Dan Henry (31:23):Ten grand? Ten grand, and you will...Dana (31:28):Is that bad?Dan Henry (31:28):I mean, it's not bad for them, but I don't understand why you would only charge ten grand. I mean, you've made millions and millions, and you've written 13 books, and you're one of the best copywriters in the game. And you're going to build their book funnel out. You're going to write the copy. You're going to have it ready to go to send traffic to for ten grand. I think that's grossly undercharging. I mean, I would charge probably a hundred grand personally, but I won't do it. So look, anybody listening to this podcast right now. I'll tell you what I'll do. This is going to be for a limited amount of people because I think very quickly, Dana, you're going to see how many people take this off, and you're not going to want to charge ten grand anymore. But here's what I'll do. If anybody would like to book a call, can they, at least for now until you get too busy, can they speak directly to you or maybe to one of your guys if you're busy but likely to speak to you about this?Dana (32:25):Yes. And 99% of the time, I always charge it some sort of deposit, just so that I don't get on the phone with someone that is not serious. But Dan and I have, I'm not going to say threatened, but we probably have made it known to you guys that if you do not have $10,000 and you're not going to have like your card in your wallet with you, and your partner, isn't like available to say yes to it. Do not schedule a time, please. Dan will not be happy if he hears that something like that happened.Dan Henry (32:58):Yes, please, please don't waste Dana's time. This is, I already think he's undercharging. So but this is for serious people who really want to grow. I mean and don't want to deal with it. And look, let's face facts here. You're going to spend more than ten grand trying to piece all this crap together anyway. So I think this is an amazing offer. Let's do this. I'm going to make a special link. Okay? It's going to be, getclients.com/talktoDana and that's here's what this special link is going to give you. It's going to give you an opportunity to book a call with Dana, to talk to him about having his team and him build your book funnel for you. And on top of it, if you book this call and I'm going to throw out a special offer, Dana. And this is from me to you, and you're going to have to let me know whoever buys so I can send this to them.Dan Henry (33:48):But I have, in my mastermind, and I don't sell anything on creating books, right. Or book funnels or anything. But in my mastermind that people pay right now, $55,000 per year to be in, I did do a two-day event called Brand Authority Profits, where I showed my whole strategy to how I did my book. And what I will do is this, and that was just like a casual event. It wasn't like a course or anything. It's just a casual event where I just shared behind the scenes of over two days of how I wrote, and it's very similar to a lot of stuff we talked about here today. But I had a very specific advertising and launch strategy that went behind it. And you just said, Dana, that once the book funnels built out, what do you need to do?Dan Henry (34:36):You need to send traffic to it. So here's what I'll do the section out of that two-day event. I'm not going to give you the whole thing because that wouldn't be fair to the people that pay 55 grand. But it's an hour and a half of training. It's a 90-minute section of that event. It's high quality recorded. It's not just like a, you know, camera set in the room, but it goes over my entire advertising and launch strategy for the book that I did for Digital Millionaire Secrets. It covers how to build hype, how to launch, split testing, or, you know, ongoing social media advertising on Instagram, Facebook, YouTube, podcast. Some high-level strategies where I talk about Facebook ads, Youtube ads, email marketing, podcasts, interviews, summits, some Dream 100 stuff. I don't, you know, I don't go show the Facebook dashboard or anything. I just talk about upper-level strategies for that, but here's what I'll do. For anybody that goes to getclients.com/talktodana books a call with you and decides to take you up on your done for you book funnel offer for $10,000. I will send you that launch and advertising session that I did at this event. I'll give it to you absolutely free. You don't have to pay $55,000. I will just send it to you for free if you become a client of Dana and have Dana build your book. How's that for an offer, Dana?Dana (35:57):That right there, my friends, is worth the 10K alone. So I would highly recommend saying yes to this before Dan changes his mind and forbids me from charging, right?Dan Henry (36:08):Yeah. As soon as you up the price, though, or as soon as you're done with the people that came from this episode, we'll cut that off. So if you're listening to this episode, I would book that call immediately because I'm only going to do this for as many people, I don't know the exact number Dana, but you can only build so many book funnels. So when you decide to cut it off, I'll cut this offer off. But there's nobody I would recommend to build you a book funnel other than myself or Dana. And I won't do it. And Dana will because Dana has a different business model than me. And so, you know, Dana is, and he's going to build it just as good as I could, and I wouldn't recommend anybody else besides us to. So you're getting a really great deal here, but even if that's not what you want to do, even if you're not ready for that, go to oneweekauthor.com/dan and at least get the One Week Author book, and that'll get you started. And Dana, I imagine if they were to take you up on this $10,000 offer to build it for you, do you give them any additional training or any tips on how to write the book beyond the One Week Author book?Dana (37:14):Yes, definitely. So first of all, I would highly recommend to anyone that's listening, and you're kind of thinking, okay, I'm not sure if this is right or not. So first of all, stop thinking and go. Go to that link and get the call scheduled, okay? Before they're gone, there's only so much time in a day that I can schedule calls. I already have very little availability. And then there's only so many we can sell at that price. So if you, that is you, if you already have a book written, but you don't have a good funnel or a good process to get buyers in, okay? That's you. That's you if you don't have a book written yet, but you know what book you want to write, and you can get it done in the next month, that's you, or even two months, okay? Go grab, lock your funnel in. And that's also you if you don't have a book written, but you don't even know what the book might be, but you know, you need a book, and you'll figure out the rest, that's you. Go lock in your spot, okay. And then as far as, I don't even remember your question now, Dan,Dan Henry (38:08):I don't remember the question either, but that, what you just covered, was fantastic. Oh, I said, well, you give them some, any additional tips or training on writing the book if they were to need it past just the One Week Author book.Dana (38:19):100%. Yes. So I actually have a system, my book writing system. That's kind of what the One Week Author kind of talks about. Obviously, you can't get everything inside of a book. So, and some of that stuff's constantly changing anyway. So I've got a resource that if you take me up on the 10K done for you book funnel, I will also give you my entire like resource for getting your book written in just days instead of months or years. So you're going to get that as well.Dan Henry (38:49):Awesome. Awesome. And I'll just leave everybody with this concept. You know, there's, if you really think about expenses 'cause oh, $10,000, it's a big expense. If you really think about it, right? And I know this because I've been in the business a long time. When you take the time and the going back and forth and trying to get this person to do that, learn this person. I got to hire this person to do that. It ends up costing you a lot more than that anyway, especially in time. But think about this. What is the highest cost that you have in your business? It's simple. It's not knowing how to make a million dollars. It's opportunity costs. If you have a book and a book funnel, that's cranking, and it's bringing you, not just clients, but clients that are basically fans before they ever buy from you, and they're just in it to win it.Dan Henry (39:41):And they're 300% more likely to buy when they read that book. If you have that in place, I can tell you beyond a shadow of a doubt that not having that will cost you far more than $10,000 in opportunity costs Because think about it. You know, if you were to save $10,000 or a hundred thousand, it doesn't matter what the number is, but you lost the opportunity to learn how to make a million. How much does it actually cost you? It cost you almost a million bucks. I mean, I would gladly pay if I wasn't in the position I'm in wherever I've already done it. I would gladly pay a hundred thousand dollars to have it all done for me because I know I can make at least a million dollars in the first year from that minimum. So by not paying that a hundred thousand dollars, I'm costing myself 900 grand.Dan Henry (40:32):I'm not saving myself a hundred grand. And so Dana's willing right now to do it for 10. So, we're going to talk about that, Dana. But I thought you were gonna at least say 25, to be honest with you, but ten kind of threw me off my chair for a second, but that's okay. I would go book that call because, trust me, it'll cost you a lot more to not book that call, especially if you have a product or a service ready to sell. Trust me; the book thing can blow it up. I'll tell you this. When I had that million-dollar day and I, you know, I did a zoom, and I spoke for two days, and I pitched on the second day and made a million bucks in a day. Virtually every single person at that zoom meeting read my book. And they mentioned that when they bought so, food for thought. Anyway, Dana, thank you so much for coming on. Once again, guys, book your call with Dana at getclients.com/talktodana and as well, you can get the One Week Author book at oneweekauthor.com/dan. Dana. Thank you so much for coming on today.Dana (41:43):My pleasure, man. Thanks, everybody.Dan Henry (41:44):Alright, everybody, don't forget to subscribe to the Dan Henry show, and I will see you in the next episode.

Feb 3, 2021 • 13min
Why Audio is Taking Over the Education World
>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<----How do you consume educational content?Traditionally throughout history, knowledge was passed down from one generation to the next through storytelling. Over time we progressed to manuscripts and then books. Using audio and video is still relatively new when you think about the history of humankind. Until recently, I considered video to be the best way to share knowledge, and it is how I have shared nearly all the content I create. Then it hit me…Today, as a society, we are almost always on the move. Think about that for a minute.When was the last time you were able to properly consume a video while working out, driving, or cooking dinner?Sure, you can listen to a video while you drive, but you can’t be looking at the screen every time you hear, “Now look at this.” How well are you able to see the video on your phone while it’s bouncing along to the rhythm of your feet pounding the treadmill?That is why I know audio is taking over the way we educate ourselves and, I want to share how you can use this to help grow your business. In this episode, I am going to cover:Why using audio-only will eliminate distractions for the consumerHow audio-only content will streamline the process of content creation and delivery Why creating audio-based content is excellent for hyper-creative people and even those that are camera shy If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW — Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s Wall Street Journal bestselling book for FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT — In today's episode, I am going to show you why audio is taking over the online education world and what you could do to leverage it.Hey everybody, Dan Henry here, and it's a beautiful Thursday morning as I'm recording this. And I'm excited because I want to talk about why audio is taking over the educational world. Recently, there has been a new social media app that has come out called Clubhouse, and I think it's caused an awakening, and it's inspired me. And here's, I'm going to tell you my whole master plan, okay? So the world of audio is it's always fascinated me. I actually went to school for audio engineering. And to me, audio is, in its most pure form, the fastest, most frictionless way to teach somebody anything. And if you're good at explaining things, you don't need a whiteboard or fancy graphics or to be on camera. You know, that stuff that can help keep people's attention. But if you're really good at explaining things, and you're good, as my father would say, a good orator, then you will be able to keep people's attention and still just use audio.And we see that in Clubhouse, it's this app where it's all audio, there are these rooms. People are talking, teaching, dropping knowledge, and people are staying in these rooms for hours, absolute hours. I mean, I've seen rooms go for days, and people are just, just stuck listening, and they can't turn away. And that inspired me because one of the companies that I'm starting soon here is called howtothink.com, and, you know, I sat down, and I thought about it. And let me just tell you sort of my plan. And then I'll show you how I switched gears. Once I realized how much audio is taking over the education industry and why it will allow for faster growth.So my plan with howtothink.com was you get daily mentoring. And I was planning on doing it audio-only for the beginning, but you get daily mentoring from me on how to succeed at anything in life by changing the way you think. So daily mindset mentoring, you know, two, three minutes, audio clip delivered to the how to think app on your phone every single day, so that you can start your day. Because if you start your day poor, you're gonna have a poor day. If you start your day good, you're going to have a good day. And so that morning mentoring session, as short as it may be, will really help you develop a good mindset and a good frame for that day, but as well over time, chip away at that enemy within. That enemy inside yourself that is keeping you from greatness and giving you these limiting beliefs. We're going to chip away at that every day with a little bit of mentoring from how to think.And so that was the plan. Then, you know, I thought to myself, well, perhaps I can add extra courses, extra content into the app that, you know, maybe they'll be upgrades and things like that. Solo masterclasses, maybe there's a solo masterclass on investing or a solo masterclass on developing confidence, et cetera, et cetera. And I thought you thought about it in my head. I was like, man. This is going to take so long to create all these videos. We're going to have to create all these masterclasses, and we'll put them in there. And you know, I want to fly some guest experts out to do masterclasses with a guest expert. And I'm thinking, all right, I'm gonna have to fly them out. And then we're gonna have to set up all this lighting, and you know, there's going to be so much to do. And then I thought about it. I was like, Whoa, Whoa, Whoa, wait a minute. Wait, wait, wait one, darn tootin' second. What if everything was audio? Think about that. And I talked with my team about it, and everybody's ears perked up.And I said, think about this for a second. People are on the go right there. Their phones are glued to their face. They're constantly on the go. They got AirPods in, you know, even when you have time to sit down and watch a video, you're not fully paying attention. For instance, for me, every morning, I take a morning knowledge walk, and I listened to an audiobook, and I've learned a lot of what I know from listening to audiobooks, audio-only. Some of the best information ever perpetrated in the world, maybe perpetrated, wasn't the right word. But most of the best information we have in the world, almost all of it came from books. I mean, how do we pass down knowledge for hundreds of years? Through books, and only recently do we have things like YouTube videos, but for the most part, knowledge has been transferred in our society, in our civilization, and in our species through books.And that's the thing is, if you can teach somebody something with your words and you don't need illustrations, you don't need video. And you're good at that. You give that person a lot more access to the information because it's a lot easier to learn when it's audio-only. It's a lot easier to, you know, I'll be sitting there, maybe I'll cook myself something, or I'll be on a walk, or I'll be at the gym. I can't watch video lessons at the gym. That's a distraction nightmare. But I can, and I do whenever I'm at the gym, whenever I walk in the morning, I always listen to things. That's how I learned things so quickly. And it's all audio-only. And so I thought to myself, well, you know what, whether it's me, whether it's guests if all the additional courses and upgrades and all the content at how to think was 100% audio only how quickly we could grow that content?How much more content could we put out? How much more help could we give, and how much more opportunity could we give to people to easily access that information more frequently. And, you know, maybe I would have had this idea a year ago and said to myself, wow, you know, people like video, blah, blah, blah YouTube, blah, blah, blah, but with Clubhouse coming out, and I mean, you know, how much audible and things like podcasts are growing, I really don't think that that would be a negative. If anything, it would be a positive because it gives you, again, more access and more frequency to learn than video. And so I made a decision that all the additional courses, any upsells we do, anything is going to be 100% audio-only. And that will allow me or my team and I to produce far more content.If you say, Dan create a course on investing. What's your approach to investing? Or Dan create a course on how to build massive confidence. What would, you know, what would you say? Well, I would probably say it's going to take me a couple of weeks. I'm going to have to map it out, and then I'm gonna have to schedule it for my video guy to go into the office. And we're going to have to set everything up. I'm gonna have to get my haircut, you know, we're going to have to film it, and then it's going to have to get edited and then, you know, uploaded. And it takes a while to upload because of the video of a blah, blah, blah, blah, blah.Or I could sit down and I can outline the course out. I can grab my microphone that I have right here, that microphone, and I can teach. I hit stop, and I upload it. And it's done. I think about that. Would you rather get more help from me or from anyone and have it audio-only as long as it's very well explained, of course. Or would you rather wait and get far less content, far less help, but have it be this fancy-schmancy video?I mean, funny story, I recently was looking at a condo in downtown St. Pete, because I believe after all this craziness is happening in this country and just tax situations and all that I've considered, you know, potentially looking at like Puerto Rico or moving out of the country. And I don't know if I will or not. I like it here, but, but I don't know if I want to buy another home.And I'm, I'm actually selling my existing home because it's worth so much more than I paid for it right now. I need to cash out, but I think I'm gonna rent. And, you know, there's this place that it's a $12,000 a month. It's super overpriced, but it looks amazing. I posted about it on social media. It looks absolutely stunning. And I thought, Oh, I'll rent this place because it looks so good. We can film all the, how to think videos from here. We can film all this stuff, and it'll just look absolutely amazing. And people will be like, wow, what a great looking place. And, you know, I thought about it. And I was like, man. I was like, am I really going to spend $12,000 a month on this bougie looking condo just so I can record videos when I could really just do the whole thing audio, and it would be fine? And, you know, I was just like, wow, what are you doing? I still might rent it anyway. I really liked the place, but I'll definitely negotiate.But the point is that I believe audio is the future because it's just far more accessible than video. It's easier to access. It's easier to access more frequently, and that's what I'm going to be doing at how to think so I can serve you more, better, faster, and in more frequency. Now, some parting thoughts here, how can you use audio to grow your brand, grow your business and use it more? Well, I would suggest looking into your creative bucket and asking yourself, is my bucket overflowing, or is it empty? Because if your bucket is overflowing and you have a lot of creative ideas, and you can't get them out, and you end up forgetting them, or what have you, because you're wanting to make videos.You're wanting to make YouTube videos. You're wanting to, you know, produce this content, but you have so many ideas, and there's just not enough time to get them out, consider going audio-only. And that could be in the form of, you know, a podcast. That could be in the form of going and building a following on Clubhouse. That could be in the form of, you know, maybe you develop, instead of you develop your next online course that you're going to sell. Instead of developing it as a video course, you develop it as an audio course. And start looking to be able to serve more and more frequently. And don't, don't restrict yourself just because you believe that it needs to be video. And that, you know, all that friction is necessary in order to produce content, because I don't think it is.You know, I recently asked on my social media, do you guys prefer video or audio? And everybody said video. And then I said, by the way, imagine you could learn how to do this, this and that while you're on the go, while you're at the gym, while you're driving. Would you prefer video or audio, and everyone said audio. And that just goes back to, you know, a thing that Steve Jobs said when he was building Apple, his engineers said, well, you know, people want this. People want to be able to change out their CD ROMs. And they want to be able to change their hard drives. And Steve Jobs looks at his engineer, and he said, people, will want what you tell them to want.If you create an experience and you say, this is, what's so great about this experience, and this is how you get it. And this is what it looks like. People will want it. So you gotta be careful when you ask your audience, you know, what do you want? Because most of the time, they don't know what they want, but if you show them something that they could want. They see the value in it, they see the benefit in it, and they see how it could benefit them the way it's set up, and you're good at making that argument. People will want it, period. So I hope this has been helpful. And I'll see you in the next episode. Don't forget to subscribe.

Feb 1, 2021 • 11min
How to React When Things Are Out of Your Control
>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<----How do you respond to situations that are out of your control?When you have no way to modify the situation, and the outcome is completely out of your hands, it can be frustrating and even scary.The truth is you have two choices. You can break down, let the frustration of the situation break you down, and make you focus on how much you can not change.Or…You can focus on what you can do to make the best of your situation.Understand, it is up to you to see that you are never without a choice. You can choose to let the negative hold you back, or you can choose to make the most of what you have and keep pushing forward even if it seems like the odds are against you! In this episode, I am going to cover:How to think about your choices when things seem to be out of controlHow looking at your options can show you another path to take How changing your focus can help you to gain control again If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW — Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s Wall Street Journal bestselling book for FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT — In today's episode, we'll talk about how to react when things are out of your control.All right. So sometimes, in life and business, things get out of our control. We can't do anything to change them. We just have to wait, or we just have absolutely no way to modify the situation. And so, how do you react? Do you sit there and just freak out? Do you sit there and woe is me, or do you do something a little bit different? Well, I'll give you an example from my life recently. We are launching a new company called Plan Tomorrow. I designed my own productivity planner because all the planners that I've seen on the market are just, they're just full of fluff.It would take a week to learn how to use them, and that's not very productive. So I was like, I need to make a simple planner for, you know, entrepreneurs, CEOs get done type of people, get it done type of people, people that just want to be productive. And so I developed it and, you know, we made a waiting list. We put some content out, showing the planner. People are freaking out over it, they love it, and we have a huge waiting list for this. But there's a problem. My planners, which are on a cargo ship from China, are stuck off the coast of California in Customs. And because of all, I don't even know the because completely, but, you know, I guess there were some issues with the freight forwarding and this and that. And because they're so backed up right now because of COVID and all this security stuff, it's just. We have absolutely no idea when customs is going to release them.And so we have 2,500 planners sitting in customs. We have another 7,500 planners sitting in China right now, waiting to be shipped. And we don't want to ship them yet until we figure this shipment out. And we were ready to launch at the first of the year. You know, we're like sitting here, and I'm not going to launch the company and start selling this thing, and you buy this planner because it's a custom planner. It's a bougie, you know, really, really nice planner. It's not going to be cheap. It's probably the heaviest planner you've ever felt and the thickest. It's really, really nice. And I wanted to make it like a luxury, quality item. And so with that quality, you know, I'm not going to let you buy this planner, and then you gotta wait a month and a half to get it.I'm not going to sell it until those planners are sitting on the warehouse floor right down the street in Clearwater, Florida, at the distribution center that we engaged with. That's when I'll start selling them because I want people to get their stuff right away when they buy it. And so right now we've gone through, we've talked to everybody. There's nothing we can do. All we can do is wait for the customs office to get to it. And Lord knows when that'll be, so what am I doing right now? How am I reacting? How am I solving the problem? Well, here's the thing. There's nothing I can do. Yeah, I'm still creating YouTube videos and content, and even this podcast episode right now, I'm telling you about the planner. You can go to, you know, I'll leave a link in the show notes where you can go to get on the waiting list.But it's getclients.com/planner. That's a little waiting list for it. The eventual website will be plantomorrow.com. I think that's just like, it's got like a preview page for Shopify right now. But, you know, the marketing's ready, everything's good to go. So what have I done?So what I've done is because I cannot launch this yet, because I'm waiting for those planners, I've taken my focus, and I have engaged some people to build out some additional things. Cause, you know, in the beginning, I thought, well, I don't need certain things for this company, right? I can start selling now, and I can add things later. Like there's all kinds of stuff you can do. You can do extended email sequences. You can do chatbots. You can do, you know, Harmon Brothers style video. I mean, there's all kinds of stuff you can do.And so I've begun engaging people and other companies to help with those things to get that done since we have time. The other thing is I've started to work on my next venture, which is howtothink.com. You know, I was going to put that off a bit before I really dug into it. But since I can't really do anything right now for the planners, and since my current company, getclients.com, is doing really well. And, you know, I mean, we're doing stuff with that too. I've got, I mean, the operations of that company are tight now. And you know, we're doing a complete website redesign and email sequence redesign. So it's, you know, all that's going well operationally. My focus was supposed to be on Plan tomorrow, but look; planners are where they are.So I'm working on what I can work on in the time being. I'm working on howtothink.com. We're flying a developer out next week to sit down and wireframe the entire app out. And just in case you haven't heard yet, howtothink.com is a, you know, I normally to help mentor people, we charge a five-figure investment at getclients.com, and that's because we have quality products. So I wanted to be able to put something out, not just for entrepreneurs and business people. But for people that just want to succeed at things in life, because over the course of my life, you know, and I don't talk about this that much, but, you know, I've been able to do some pretty cool stuff, you know, in a short amount of time.Including I won some martial arts tournaments. I was able to, you know, work, do some pretty cool work in the music industry. I got to work on some records for some popular music artists. And you know, I built out my entire studio, and I've just done a lot of little things besides become a multimillion-dollar entrepreneur, investor, speaker, and bestselling author. I mean, that's all cool stuff too, but I've done a lot of little things that, you know, people still want to learn to do, like playing guitar, and building something, and just losing weight. I lost like 30 pounds recently. So in all of that, there's an engine that runs all of that, and that's your mind. You know, the way you think about things and how you position your mindset is what makes all those things actually happen. It's you know, yeah, you can learn tactics and techniques and you can all that. But if the engine isn't solid when you pour gas in it, it's not going to run, and the engine is your mind.And so, and by the way, if you're saying, "Oh, well, here Dan goes about mindset. I don't need mindset help". Well, then you, my friend, are the person that needs the most mindset help of all. You know, I always try to elevate my mindset, and I always see flaws in my mindset, and accepting that you have flaws in your mindset constantly is actually a sign of a strong mindset, believe it or not.But anyway, I digress, the point is howtothink.com will be an app you can sign up with a membership where you'll get daily mentoring from me on how to succeed at anything in life, by changing the way you think, and I'll teach you how to develop a winning mindset. And we're starting this out for just $7 a month. You'll get a daily message right to your app or your phone on our How To Think app that we're developing. And it's going to allow you to have that just a few minutes every morning to get some mentoring for the day. And I honestly believe that if you just take two minutes every day to listen to those messages, it's going to help radically transform your life and help you develop a winning mindset. So, because you know, and I'm not going to teach you what to think. I'm gonna teach you how to think, and there's a huge difference. A lot of people try to tell you what to believe, what to think. No, this is how to think, how to evaluate your beliefs, how to get to the next level. And so no matter what you do, okay?And so that's a passion project of mine. I don't need to make a bazillion dollars off that I want to help the most people possible. And you know, we're going to start out at $7 a month, which I think is good. And I may, you know, maybe I'll raise 10 or 20. I don't know whatever I need to keep the company running and develop a quality product. But the point is that I want to help more people. And at this point in my career, I think I can, and I know I can. And that's the purpose behind How To Think. So that's something we're developing over the next 60 days. Hopefully, we're going to launch in 60 to 80 days is my goal. At least I'm going to launch to the first 500 members. And if you want to become one of those first 500 founding members and lock in that $7 a month rate, then, you know, go to howtothink.com and sign up for the waiting list.But that's what I'm doing. So I'm taking my focus and putting it where I can to do what I can to move my goals further ahead because right now, all I can do is wait on those planners. And I apologize to anybody who's waiting for them. Unfortunately, I'm at the mercy of our government, and that's never a good thing when you're waiting on the government. So hopefully, they get their stuff together, and we get our planters soon. And of course, we'll let you know as soon as that happens. I love you guys. And I hope this was helpful. I will see you in the next episode.And that's me pressing the wrong button on my RodeCastro Pro see in the next one.

Jan 27, 2021 • 12min
How to Become Smarter by Creating a Second Mind
>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<----Is your mind operating with stock programming?Let me explain. The beliefs we are raised with are often carried into our adult lives. These can be beliefs about religion, politics, money, really any aspect of life. Those beliefs come from our parents, friends, family, and experiences as we are growing up. They are meant to guide us and protect us from harm. This is the stock model of our minds. While some of those beliefs serve you, some could be holding you back from reaching your full potential. Let me share what I call the Second Mind. Learn to challenge your beliefs and upgrade your mind! In this episode, I am going to cover:Where the minds’ default programming comes from and how it can hold you back as an adultWhy it’s important to challenge your beliefs and make them your ownThe Second Mind technique; what it is, and how you can use it to upgrade your mind If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW — Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s Wall Street Journal bestselling book for FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT — In today's episode, we're going to talk about how to become smarter by creating a second mind.All right, so what could I possibly mean by creating a second mind? So here's the deal. When you grow up, when you go through life, you have a set of beliefs that are instilled in you from your interactions with your parents, your environment, your friends, your family, things you see on TV, music, movies. You've watched things you've heard people say, and these beliefs become your default programming, the default beliefs in your mind, and what happens with most people, they go through life, and they never ever challenge their default beliefs, sort of like buying a brand new motorcycle and never changing the pipes, never changing the grips, never doing one thing to it. I don't think I know a single motorcycle owner that hasn't done some sort of modification or upgrade to their bike. And it's the same thing with your mind. You know, your mind requires upgrades.It requires you can't just go with the stock programming. And the reason why you shouldn't do that is because it's not yours. It was given to you. It was just put in your brain. It really wasn't yours, especially the first 20 years of your life. And when you go through life, and you don't challenge those beliefs, you don't grow, you don't learn, and you do not become smarter, or at least as smart as you could have become. And when you challenge your beliefs, you create new opportunities, new ways to grow and think better. And so I have a little technique that I created, and this is a practical technique.This isn't woo woo, I call it the second mind, and how it works is this whenever I'm dealing with something, or I have a belief, no matter how strongly I believe that thing, I close my eyes, and I go, okay, I believe this thing I create a second mind. And that second mind challenges the first mind and says, "Are you sure? Why do you believe that? What evidence do you have? What about this? What about that?" And then I take that mind, and I go, and I try to find evidence to argue it. Actually, one thing that I'll tell you that I did back in college was I took a debate class. And I talked to my teacher one day, and I really wanted to, we had like these, you know, competition debates and I really wanted to win the debate. And I asked her, I said, "You know, what's your number one tip for winning this?" And she looks at me, and she says, "Listen, the number one thing that will...", like, there are all kinds of debate techniques, but she said, "The number one thing that will allow you to be a good debater is to learn to let go of bias. To learn to be non-biased because if you're biased, then all those debate tactics don't really work. Like you won't be able to work them. You have to learn to remove bias." And I said, "Well, how do you do that?" And she says, "It's simple, practice arguing with people," or not argue she didn't say argue. She said, "Practice debating people on a particular belief from both sides." I said, "Well, what do you mean?" She says, "Well, for instance, let's say you are a Christian, okay? Or you believe in God, right? Or you're a Republican or your Democrat, whatever it could be anything. Let's say you're a Republican. When you're in the presence of other Republicans, argue from a Democrats' perspective. And when you're in the presence of Democrats, argue from a Republican perspective and try to win."I said, "So let me get this straight. If you're a Republican, or if you believe in God, you're supposed to argue with some random person about, you know, that God doesn't exist or that, you know, whatever those conservative-liberal views are, you're supposed to argue?" She says, "Yes. Now, listen, I'm not telling you to do that if you don't personally want to do that, but you asked me, how do you win the debate? That's what you asked me." I said, "Yeah, that is what I asked you." She says, "Try to argue something that you at your core do not believe in and try to win the argument from the other side. And once you do that, you will learn to, at least in the context of the debate, learn to let go of bias. Learn to use actual debate tactics. Then whatever your actual bias is, you can then use your new-found power, your new-found debate technique, to better argue that what you believe because if you don't understand the other side's perspective, then it's going to be very difficult to argue it." So if you don't understand why somebody would say God doesn't exist, then you're not going to be able to properly argue that he does exist and vice versa. You have to be able to argue the other side. It's sort of like that old saying you shouldn't tell your kids not to smoke pot unless you've at least tried it once that way, you know what it's like. There's a lot of arguments like that, and so I, that was one of the things that reminded me of. And I thought it was very interesting and so I tried it, and I got kind of addicted to it. I would go to these parties and, you know, I would do stupid stuff. Like if I loved Marvel and you know, or I love DC, I'm a DC guy. I would argue that Marvel was better. And then if I was around, you know, Marvel people, I would argue that DC was better. And then I would do things with the politics. And I would do things with just whatever the topic was. I would find somebody, and I would debate the other side. And it really helped me understand how to properly, not just debate, but think. And that's what eventually led me to the second mind concept was that, Oh, and by the way, I did win the debate. I did win the debate after she told me to do that.But this is what led me to the concept of the second mind is, here's, what's going to happen. You have a belief, and you create a second mind that debates your first mind's belief, whether or not the second mind wins, here's what happens. You validate your belief and learn how to better argue it, or you discover that that belief is false, and you adopt a new, better belief.For instance, I used to think that people wouldn't buy a consulting from me for more than a thousand dollars. Well, I had that belief for a long time, and so I never charged more than a thousand. I never even tried to learn. And then I thought in my mind, like, you know, I, in my second mind said, "Well, maybe you can, you know, what makes you think you can't?" My first mind said, "Well, because I just know it." And my second mind, "So what do you mean you just know? You can't just say that you just know it. Have you looked it up? Have you tried, have you consulted anyone? Have you talked to anyone that charged more than you? Have you had conversations?" And my first mind said, "Well, no, I kind of just like, thought that," and my second mind went, "Well, that's just absolutely just ignorant. Like, basically you have that belief, but you just have it. You never, like actually went out and tried to do your due diligence on that belief." And my first mind went, "Oh, I guess so." Right? Cause here's the thing. When you have a belief, and you've never challenged that belief, you've never actually gone out and put effort into making sure that's true. It's kind of a lazy belief. You know what I mean? Because you're just like accepting it. And so I went out, and I spoke to people that charged more than me, and I developed friends in the industry, friends like Myron Golden and Alex Harmosey, and I learned through that, that I could charge more. And now I charge anywhere from 10,000 to 55,000.And I don't, you know, I don't sell anything for a thousand dollars. I haven't in years, and we have more customers, we get better results. And our clients love our programs more. And I charge 10 to 50 to, you know, 55 X the price. And I never would have learned how to do that. If my second mind didn't challenge my first mind, which then allowed me to go out and do that due diligence, do that research, develop those relationships, have those conversations, and learn how to do it. And you know, what, if I did do all that, and it ended up that that belief was true. Well, now it's a solidified real belief, not just a default belief, default programming, and I know how to better argue it. So the second mind will allow you to not only challenge your existing beliefs and learn and become smarter, but it'll also allow you to argue your beliefs that you have.You know, I mean, if you want to debate someone on, and trust me, I think it's 100% okay when someone disagrees with you. You shouldn't say somebody is evil or a bad person because you don't share the same views. I'll just go out and just say that. But if you're a Christian and you want to better argue the existence of God, you know, understanding how Atheists' debates will help you debate that better and spread your message and flip that around. You know, if you are an Atheist and you feel the same thing if you feel that you, 'cause I've read these articles about how they feel that they need to, you know, liberate religious people from what they believe, whatever you believe. I'm not saying you should believe one or the other. I'm just saying whatever you do believe at the end of the day when you create that second mind, and you challenge that belief, politics, religion, business, whatever it is, it doesn't matter. You, you always win. Cause you either learn how to better debate your belief and you solidify that belief, and you validate it, or you learn something new, and you change your belief. And that's why when I have conversations with people, and they disagree with me, I always listen because I'm like, all right, well, I either want to know what I'm missing so I could potentially change my belief, or I want to know what you have to say so I can better argue my belief the next time I come into this situation.And so I always try to be mindful of creating a second mind, closing my eyes and having the second mind talk to the first mind, and challenge my beliefs constantly because that's how you grow. That's how you develop a winning mindset, and you grow by constantly challenging your beliefs, not in a way that, well, you know, doubt, self-doubt. I'm not saying to self-doubt. I'm saying to have an intelligent conversation with yourself about what you believe because if you have a belief, it's not, to me, it's not really yours until you challenge it. It's just your default programming.So if you'd like to learn more about mindset and about how to develop a winning mindset, you can get on the waiting list at howtothink.com, a new company that I've started. And I think you're going to enjoy that very much. We're going to be doing daily mindset mentoring for just $7 a month that the first 500 founding members when they launch. So get on the waiting list. It's howtothink.com. And I think you'll really, really enjoy that. So see you in the next episode.

Jan 25, 2021 • 12min
How to Find The Cheat Codes to Life (They Are Everywhere)
>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<----Do you want to learn the secret behind the wealth that I have built?I'm frequently asked how I have been able to achieve so much at my age. See, I learned I needed to learn from those that had gone before me.In every aspect of life, there are people who have done what you want to do. They have created a road map if you will. All I needed to do was look for the pitfalls in their map and avoid them.It’s a cheat code of sorts.We each have a limited amount of time on this earth. Why waste time making the same mistakes others have made when we can learn from them?Learn to find the cheat codes that others have left behind and make the most of what you can learn from them! In this episode, I am going to cover:The systematic approach to finding the cheat codes in your area of interestHow to find cheat codes that can save you years of trial and errorHow to know whose advice you should follow and whose you shouldn’t If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW — Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s Wall Street Journal bestselling book for FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com— TRANSCRIPT — In today's episode, I'm going to teach you how to find the cheat codes to life, and believe it or not; they are everywhere.All right. If you ever play video games, what's one of the coolest ways or the fastest ways to win at a video game? It's to go on Google and find the cheat codes, right? You find the cheat codes you put in the cheat codes, and now you get all these power-ups, superpowers things to make the game easier to play. And I get it. Sometimes, you know, people don't like to use cheat codes. They like to play the game as it is, but let me just tell you, when it comes to life, we only got about 70 or 80 years on this planet. And if you can get a cheat code to life, you should absolutely take it. And here's what I mean. There are cheat codes everywhere, because look, when you are, and this is why it's difficult for us to quickly evolve as a species is because maturity happens through age, right?Just like a whiskey or a wine can only achieve a certain taste or quality through aging, so as with humans. When you are, you know, a kid, most children are only so mature because they just haven't been around on the planet long enough to experience situations that increase their maturity. When you're in college, and you're a young kid, and you know, that 30 or 40-year-old friend of yours or uncle or whatever, is like, Hey man, you know, let me give you a piece of advice, you never listened, right? We never listened. Ah, yeah, whatever, we think we know it all. And then when we get into our thirties or forties, we're like, wait a minute. That was true. And now I feel like it's my duty to tell a 21-year-old this same thing, because man, I wish I would have taken that advice when I'm 21.And we get stuck in this infinite loop where, you know, we make all these mistakes, even though we have people telling us not to make them, but we're very resistant to that. And so here's something that I started doing a long time ago that really allowed me to skip a lot of mistakes and discover that the codes to life because, you know, where I'm at right now in my community, I'm the youngest person in my community. Most people in my community, you know, where I live, these are all anywhere from two to $5 million houses. They're all like old doctors. They've been, if they've got either old money or old businesses, they've been around for a long time. I'm the youngest one.Whenever I go looking at some of these condos, like, I'm looking at a couple of condos right now. They're in the $2 million range, nobody in my age bracket. I'm 34. Most people can't afford that, at least down here. And so, you know, I'm finding that if I want to live in a building with, you know, more young people in a younger community, it's challenging because there are just no young people living there. And, and I keep getting asked by realtors and things like that. They say you know, how did you achieve this? How did you build this wealth so quickly? And I said, well, it's not really me. I just listened to people that had already done it. And I decided to actually take that advice prior, instead of waiting 20 years and figuring it out for myself.And this is what I mean by that because there has to be a systematic, you can't just take people's advice that are older than you. That's a terrible, terrible way to look at it.So let me give you a structured, systematic way to look at it and how to really find the cheat codes to life. What you want to do is you want to look for people that have done things in the realm of what you want to do and have achieved goals that you have that are much older than you. And you want to look back, and you want to find interviews from those people, talking about what mistakes they made. And then you want to find mistakes that you hear appear in multiple, multiple interviews from different people that have achieved that goal. And let me give you one particular example.I used to think the debt was bad, meaning just pay cash, right? Because when I grew up, I had that belief instilled in me. Oh, just pay cash, don't spend money you don't have. You know, all this terrible, terrible advice that I later found out was terrible. But I didn't understand that debt could be a good thing. It's not always a bad thing. Let me give you a hardcore example.I would listen to interviews where entrepreneurs would say; I wish I took on debt. I wish I took on debt. I wish I took on debt. I didn't understand how to use debt properly. And I'll give you a perfect example. There was an opportunity for me to purchase a home cash. And I thought, well, you know, I could buy this home in cash, and I don't owe anything. But I thought about it. I listened to some of these interviews. And then I went out, and I talked to my financial advisor, and I said, help me understand this. Why would I not buy this cash? And so he says to me, well, think about it in terms of math.If you buy a house in cash, what are you saving? You're saving about 3% because that's what interest rates are right now, right? So you're saving 3%. Now, if you were to not pay cash and you were to take that same amount of money, and instead of paying cash, you got a loan. So now you're paying 3%, but you take that same money you would have bought, or that you would have put into the house, and you put it into an investment fund. Like a managed real estate fund or a debt fund or something that pays, say 15%. Well, now you're not saving 3%. You're making 12. So what that means is if you take that same amount of money and you put it into a fund that pays you 15% a year, you can take three of that 15%. And that pays for the 3% that you would've paid on the money for the house. And so when you buy a house in cash, you're not saving 3%, you're losing 12%. That's what's happening. And I didn't realize that cause I would always listen, Oh, you don't want to have debt. And so that's what I started doing. And you know, when I bought the yacht for Millionaire Cruise, I did have to buy it cash just for the purposes of the deal. But we're doing a recapture loan where I basically, it's like a reverse loan, so there will be a loan on it. And, you know, I found a fund that I can put my money into that literally has such a good return that I take that money. I put it into that fund. And the return I get from the fund pays for the payment on the boat. So we found a government-backed contract for a food service company, a company that literally pays, it's like a six-month loan, and it pays 16%.So let's just do the math here. Let's say I took just 1 million, right? Let's just take it to 1 million. And I put it into that. That's going to give me a $160,000 return in six months. Now the payment on the boat is about ten grand a month. Well, that means in six months, I will have paid for 16 months of the boat payment. So let me run that back for you. $1 million. Okay. Let's do the math times 16%. It's $160,000. And I get that in six months, and that is 16 months' worth of payments on the boat. And now that I have that money back in six months, I can put it into another fund. So I'm basically using, and you know what I pay on the boat is like three, 4%.Now, obviously, I have access to these deals. I'm in investor networks. These aren't deals you can just shop for online. But the point is that understanding money, the movement of money, and understanding debt allowed me to create situations where instead of me buying something cash and just, Oh, I saved 3%, three or 4%. I was able to leverage that money to do other things, to pay those things. Like I use my money to pay off my money, right? You can use money to create more money. And the main way to do that is leveraging debt. Understanding that if you take on a debt that costs you a little bit, but then you give that money to where somebody else is in debt to you for way more, there's a difference. And that difference puts you in the positive.So the point is, I'm not trying to get into investment advice. I'm not giving you investment advice in this episode. But the point is that my mind told me not to do that. But when I found that cheat code, I did it by constantly listening to other entrepreneurs who were 20, 30 years older than me, who said, one mistake I made when I was younger was I didn't understand how to use debt to grow my money and pay for things and leverage it faster. And I wish I would've considered it sooner. And so that, and I heard it over and over again by people I respect. And so I, okay, that's the cheat code, use debt. So now that I know what the cheat code is now, I got to go figure out how to do it. So I went, and I found the experts, and I learned how to do it. And I did it, and it's working out great.The point here is, I would have never even gone down that road, let alone learn how to do it, let alone did it and benefited from it if I didn't accept that as a cheat code. If I didn't change my belief by finding people that were older than me, who just from a biological standpoint have been around 20, 30, 40, even 50 years, my senior who have achieved things that I want to achieve. And when asked in interviews, you can find them on YouTube. You can find them in articles. People will ask them, what's some mistakes you've made, right? Just listen to them because I guarantee you those mistakes they made are mistakes you are either making currently or you will make. And if you just listen and open your mind and you go, I am making that mistake. I need to actively look into not making that mistake and not put it off.That's the main thing that I did and continue to do that allows me to continually grow my wealth at such a high rate at such a young age because I get addicted to changing my mind. That's what I get addicted to. So that is just one way to find the cheat codes in life. Look for people who are 20, 30, 40, 50 years, your senior, who've done what you want to do, who mentioned mistakes they've made, and you hear them over and over again. And then go figure out if you're making those mistakes and how to correct them and make it a priority. And if you do that, the cheat codes of life in all categories, not just business, personal, you know, relationships, everything, those cheat codes will come to you, and they will come to you in droves.So that's my recommendation to you to find the cheat codes of life. I'll talk in my next episode about how to become smarter by creating a second mind. So don't miss that one. See you guys in the next episode.

Jan 20, 2021 • 13min
How I Am Creating a New Company in 60 Days
>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<----I've been on hundreds and hundreds of coaching calls with entrepreneurs, startup entrepreneurs, small business owners.You would think that on these coaching calls, the majority of the questions would be marketing and business-related.Surprisingly, those are not the questions I get. Most questions I have been asked are mindset related questions. At times I have seen people struggling with one issue or another in their business, and they don't realize that the struggle is because of a mindset issue.This is not unique to entrepreneurs. It is a universal issue that everyone struggles with.That is why I am creating my new company, howtothink.com. In this episode, I am going to cover:Why I am creating howtothink.com, and what it can do for youWhat the enemy within is, and how you can learn to overcome it And... how to get on the waiting list for howtothink.com and be one of the first 500 users! If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW — Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s Wall Street Journal bestselling book for FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT —In today's episode, I'm going to go over how I'm creating my brand new company, howtothink.com, in just 60 days.Hey, everybody, in today's episode, I get to announce a brand new company that I'm starting, why I'm doing it, and how I'm going to try to do it in 60 days. I don't know if I'm going to make that deadline, but even if I don't quite make it, it'll still be pretty darn fast. So why am I creating howtothink.com? What is it, what's it about, and how am I creating it in 60 days? So I've been on hundreds, and hundreds of coaching calls with entrepreneurs, startup entrepreneurs, small business owners, you know, because my current company getclients.com, that's what we do. We help entrepreneurs grow online businesses. And specifically, we help them either sell their advice online or sell their products services for a premium price. So whether you're an agency or a coach or a course creator, you have a mastermind, you know, we help you do what we've done and grow that business online.And so that's who I primarily have spoken to, and the reason I'm setting the stage for that is because one would think that on these coaching calls, the majority of the questions would be marketing and business-related. However, it doesn't matter how much I've charged, right? I mean, you know, I charge regularly $55,000 for consulting, you know, direct consulting with me. And you think even at that high of a price point, you know, even at that level, you'd get like really technical marketing questions or advertising questions or what have you. And I can say beyond a shadow of a doubt that 99.999999999% of the questions I get are not marketing. They're not advertising, and they're not even business-related. They're almost all either mindset questions, or the root of the problem ends up being mindset. And this is just something I've seen over and over and over again, you know when somebody asks a question and I really really dig down into what's going on, what's driving them to ask that question.It comes down to things like patience or not understanding how hard they have to work at something, or, you know, not believing in themselves. I mean, these are always at the core root of almost every single issue in business. And I started to notice this. And so I started to really, you know, the one thing that my clients and just my friends and everybody has always said, they said, you know, Dan, you just have this insane mindset. You know, you've developed this crazy mindset to get all this, to do what you've done in such a short amount of time. And I never really thought about it, cause I've always thought, well, I just work hard. And my team is great. And I have a great team. I have great employees, I've grown, I've got, you know, great customers. And I don't, I try not to take all the credit because it wasn't for my team, my customers, and just, I mean, a certain amount of luck, right?I mean, if it wasn't for the internet, if it wasn't for social media, perhaps I never would have grown what I've grown. So, you know, I try not to take all the credit, but I will say that every time I have achieved something great in business or overcome a major challenge, it always has come back to me, correcting, tweaking my mindset, which allows those technical and practical things to flow, or to be executed easier. It's sorta like your mind's the engine, and if the engine is not running, then, you know, the nice wheels and the paint job and all that, it doesn't really matter because the car doesn't go anywhere. And if you don't have confidence and you don't have perseverance, none of that business marketing tactics stuff's going to work. And so I thought about this, and I was like, all right, this is something that everybody needs help with. And it's universal. Like, it doesn't matter what business you're in, or even if you're not an entrepreneur business person, maybe you want to be an athlete, or maybe you want to be a songwriter. It doesn't matter what it is. It all comes down to the same core mindset traps, the same mindset issues that need to be nurtured. And so I thought, you know, I really want to create a company that gets me to the next level of personal fulfillment. I want to do something bigger than just teach people to make money. Or at least just teach people marketing funnels and all this. You know, I want to serve at a higher level. And so I opened up my computer, and I went to GoDaddy, and I said, all right, this is just fate. You know, I'll check it. And if it's available, then it's meant to be. And so I type in howtothink.com, and the domain is available as a premium domain for like three grand. And I go, holy moly bought. I said three grand I'm in.So I buy howtothink.com, and I started thinking of, you know, what I'm going to do with it. And I get on coaching calls, and I really opened my mind, and I try to try to understand the root problem. I called some friends of mine who are, you know, they work heavily in the mindset space. And I just spent the last several months really diving deep into how I can help people build and shape a better mindset so that they can achieve anything in life by changing the way they think because that's what did it for me. And that's ultimately what has helped my clients. I allowed them to think about things in a different way, which allowed them to take all the things I taught them or things even that they already knew how to do and execute them and actually make them work.And so what I decided to do was create a company wherein contrast to what I currently do, we currently, you know, we charge a premium price to become a client at getclients.com. You know, we're definitely not the cheapest. And, you know, if you're the best, nobody expects you to be the cheapest, if you are the cheapest, nobody expects you to be the best. So, you know, we definitely, it is a serious investment to work with us, but I wanted to be able to help more people in a way that would do my part to change the world, even if it was small and not just, you know, help the few, but also be able to help the many.And so, my plan for howtothink.com is to offer daily mentoring. So basically, you can absolutely succeed in anything you want to succeed at in life if you know how to change the way you think. And I want to provide daily mentoring where you sign up to howtothink.com; we're going to start it at $7 a month. It'll probably go up from there, but we're going to start it at $7 a month, at least for the first 500 members. And I'm going to sit down, and I'm going to record daily. It's going to be audio-only. And I'm going to record daily mentoring sessions for people who want to just really develop a winning mindset so that they can win at any game. And right now, I'm going all out. We're going to have a web app, an Android app, and an iOS app all developed all at the same time. So that when we launch, you can download it on your smartphone. You can download it on your iPhone, Android, web, what have you, and take it with you. Take that mentoring with you and be able to, even if it's just two to three minutes a day, just two to three minutes a day, that's all it takes because the real truth is your limiting beliefs and the things in your mindset they're given to you by your environment.You grow up, and you know, these beliefs you have, they're not really yours, they've instilled in you. And you can either choose to just leave them there, or you can choose to change them, or at least challenge them to develop a more winning mindset. And, you know, I call this the enemy within, right? Like everybody has an enemy within. And that enemy is the thing in your brain gives you, that self-doubt, that imposter syndrome, that procrastination, all the things that prevent you from winning. It's not you; it's your enemy within. That's who's doing it. And if you don't fight this enemy, if you don't conquer this enemy, that enemy within will ruin your life and will prevent you from success. But you can't just get rid of it all at once.I learned a long time ago that you have to chip away at it slowly. Cause if you try to get rid of it all at once, the enemy will resist. It'll brace, it'll flex its muscles, and it'll fight you tooth and nail. But if you just slowly chip at it, and you just shave a little bit off each, and every day, the enemy within doesn't notice it. And it becomes weaker and weaker, and weaker, and weaker until it's barely there at all. And you can achieve your true potential. And that's why howtothink.com will offer daily mindset mentoring from me, and maybe some guests we'll see, to chip away at that enemy within. To chip away until it's gone and you can achieve your true potential. And that's my goal. And yeah, I get at seven bucks a month I probably won't make anywhere near as much money as I do with getclients.com, but that's okay because this isn't necessarily about money for me. I mean, it is, I got to pay staff and all that, but it's not the big picture in this. The big picture in this is to grow this to a huge movement where we have, you know, hopefully, hundreds of thousands of users so that, you know, when I die one day, that will still be there, and I will have passed on what I know about achieving, you know, several lifetimes of success by my thirties. And a lot of it's what I've learned from books. A lot of it's what I've learned from other people and just going through the hard stuff in life and being around people who are massively successful. And so that's the goal.Right now, if you go to howtothink.com, you can get on the waiting list, you sign up, you confirm your email address. And when we launch, we'll let you know. I plan, I hope, and pray that within 60 days, it'll be ready for a beta launch to the first 500 users for seven bucks a month. I'm super excited about it because, you know, I'm just excited that this is not just about, oh, I'm going to teach people to make money. You know, I'm ready to serve at a higher level. And I think it's been aching at my soul for a while. And I think my enemy within has told me, Oh, Dan, you know, you can't go general. You know, you gotta stay niche. And I don't believe that anymore. I believe I've done enough in the industry I'm in to spread my wings and fly higher. And that's what I want to do. And that's what I'm ready to do.So I hope you will come with me on this journey. And the next few podcast episodes that I have that I'll be releasing will be, they'll be a lot more on mindset. And I hope you enjoy them. And I hope when we launch howtothink.com, you will become a part of the community. I can't share everything that we're going to be doing cause some of it's like top secret, and it's really cool and some stuff nobody's ever done before. So you'll see when we launch, but I'm super excited, and I hope you are too. So stay tuned because I'm going to put out some pretty different content here on both my YouTube channel and my podcast. I hope you enjoy it. And I'll see you in the next episode.

Jan 18, 2021 • 14min
How to Leverage the Hidden Power of Money
>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<----Do you know how to leverage your money?I’m not talking about leveraging in the way you might be thinking.Money can have incredible power over us. That power can cause us to make some costly decisions in both our businesses and our personal lives.Let me ask you a question.If you are at a low point in your business, sales are down, and you are feeling stuck, what would you do?Would you double down on your business, invest everything you can into learning the skills you need to keep moving forward?OrWould you cut back, wait to invest in yourself and your business, and do your best to keep scraping by, hoping things will be better next month?If you chose the second option, there’s a good chance you won’t have your business much longer because the money is leveraging YOU!I’m going to show you how money can leverage you and what you can do to take your power back so you can leverage money instead!In this episode, I am going to cover:The most common limiting beliefs when it comes to moneyHow allowing money to leverage you can cause you to make costly mistakesHow you can take back the power money has over you If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW — Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s Wall Street Journal bestselling book for FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com — TRANSCRIPT — Hey everyone, in today's episode, I'm going to talk about how to leverage the hidden power of money so you can make super accelerated progress and success through life and business.So here's the thing about money. Money has power. It has immense power now you may be thinking that in this episode, I'm going to talk about how to like leverage money or, you know, leverage loans or how to turn money into more money. But that's not what this episode's about. You see, money has this incredible power over us. It controls us instead of us controlling it. And when I realized that money controlled me and it really should be me controlling it, that's when I really started to make a massive shift in my life. I'll give you some examples.My personal trainer and he also works at my company, Brandon. Every morning he comes to my house at seven-thirty, we lift weights, and then we go to the office, and he works at the office. And several months ago, probably like five or six months ago, he got injured, and he messed up his back.And keep in mind, this guy is also a professional undefeated MMA fighter. He's trying to get to the UFC. His whole life, he has dedicated everything to martial arts, everything to MMA; the dude has, I mean, he's gone on he's fought at literally like the top promotions right under the UFC. And he's an incredible fighter, and he puts absolutely so much effort into his MMA career.And he got injured one day. He messed up his back, and he wasn't sure, you know, what was going on, but it stopped him from getting, he can't, he can't take fights. He can't even train. He literally cannot train MMA. He hasn't trained in six months. And so I said to him like six months ago, I'm like, "Dude, you need to go get an MRI." And he's like, "Yeah, but an MRI, so expensive. And you know, I think if I just go to physical therapy, everything will be fine. Like, I know people that have..." You know, Blah Blah Blah. I'm like, "Yeah, but you gotta know for sure what's going on. What if you have a really bad slip disc or something? Like, you know, you really have to know." And he's like, "Oh, I think I'll be fine." I'm like, "Okay."Keep in mind, though, like his whole life revolves around MMA, and this injury is stopping him from doing MMA. So this morning, I come in, and I had another talk with him last week about it. I said, "Dude, you really need to get an MRI. It's been like six months. You're not getting any better. You haven't fought. You have barely trained. Every time you try to go train, it hurts more, and then you can't train again for another couple of weeks." And he's like, "Yeah, yeah, you know, you're right." So he finally, you know, this morning, he says, "Hey man, I got the MRI." I'm like, "Really? Well, what happened?" He says, "Well, I have two slipped discs; both are bad. Ones really bad, and it's literally touching the nerve." And I'm like, "Oh, I told you you should've got that MRI."So now he has the MRI, and he's able to go to an orthopedic surgeon next week and get a recommendation on whether you know surgery or a different type of physical therapy or whatever. And now he can actually, now that he knows what's going on, he can actually start making real progress towards fixing that so that he can get back to his MMA career. Now think about this for a second. This MRI cost him 500 bucks between going to the doctor, getting the prescription, and going and getting the MRI done; it cost him 500 bucks. And he said to me, "Man, it was really tough spending $500 in one day." I said, "Spending $500 in one day? So you just don't like the idea of spending 500 bucks in one day?" And he's like, "Yeah, it was tough." I'm like, "Well, how much have you spent on physical therapy over the past six months?" So he calculates, it's like 1500 bucks. I'm like, "So you spent 1500 bucks over the course of the past six months on treatment that may not have even been the appropriate treatment, but you've just spent $500, you know exactly what's wrong." He's like, "Yeah, I guess that doesn't make any sense at all." I'm like, "No, it doesn't."Money has so much control over your life over our lives. And in Brandon's case, just the idea of spending $500 in one day was just; money had so much power over him that he literally delayed it for almost six months just because he didn't like the idea of spending $500 in one day. That is how much power money has over us. Keep in mind again, this guy has dedicated his entire life to this thing that this injury is stopping him from achieving, but money has so much power that it delayed him from getting that MRI over 500 bucks. That's crazy.And so I said to him, "Brandon, if you had like, remember, remember your last fight?" He hasn't fought in a long time and, and he won his last fight. He's won all his fights, he's undefeated, but he like really smashed the guy the last time. And I said, "Do you remember how good you felt when you got out of that ring, and you had won?" And he's like, "Yeah!" I'm like, "Let me ask you something, what would happen if a wizard came up to you right after that fight, and he said, Brandon, you must give me $500 right now. If you don't, your MMA career is over. If you do, you can continue. What would you say?" And he's like, "I'd give him 500 bucks." I'm like, "Alright, so what's the difference between that and this?" He's like, "You're right. There is no difference."You know, that's the thing, guys. You have a business, right? That you want to grow or you want to start a business, but you'll pay $70,000 to go to college to learn how to make 50 grand a year from somebody who probably makes less than that. And that's okay because commercials and your parents and all these narratives in society tell you to go to college. Yeah, go to college, but you won't pay five or ten or even 20 or 30 grand to an actual millionaire that can teach you how to do exactly what you want to do. Hell, that's literally insane that somebody would care so much about their business, but they won't pay somebody who knows what they're doing to show them what they're doing, or they won't pay for a good accountant. Right? Like I know people that make a ton of money. They could save a ton of money if they had a better accountant, but they don't because they're like, oh, that accountant's so expensive.Well, yeah, but if that accountant saves you $50,000 and that accountant costs 10, you've made 40 like it's math, brother. Like, you know what I mean? So the thing is, is money has such a hold over our lives that it stops us from getting what we want in life because we're so scared and we're so freaked out at just those numbers, right? Like I remember, I've spent multiple times, I've spent 30 to $40,000 on a mastermind, and it was a lot to write to send a wire for 30 grand. But you know, I've gained so much, even masterminds that I was in that I didn't particularly like, I gained a relationship out of that mastermind that turned into a lot more money than I spent on that mastermind.And it's the same thing; I'll give you another example. When I was creating a sales team for our high ticket offers, I was not the best sales trainer in the world, right? And I had a hard time really being able to dive in structurally and look at my sales reps' calls and give them good advice because, you know, there's a difference between selling based on talent and selling based on a system. And I like to sell based on a system because it means anybody can sell rather than only talented people. And so what I did was I reached out to several friends of mine that had sales teams that were hiring regular everyday people that were closing. And I said, listen, I remember I reached out to my friend Molly, and I said, "Hey Molly would you, do you have any time to look at my couple of recordings of my sales team and just kind of like give my sales rep some pointers?" And she goes, "Oh, I'm really busy," this and that. I'm like, "What if I paid you $1,000 an hour?" And she goes, "What?" I said, "I will pay you $1,000 per hour to do this." And she goes, "Well, if you're paying me 1000 bucks an hour, sure." I said, "Okay." So I paid her a thousand bucks an hour, and I paid somebody else a thousand. I ended up spending just on reviewing my sales reps' calls about $10,000. Now you might say ten grand? Ten grand just to review sales calls? I can't do that. I can't afford that. Well, yeah, but when I spent that ten grand and I got those sales calls reviewed, and those sales reps increase their close rate. That next week they closed more sales than they ever have. That investment paid for itself almost immediately. Almost immediately.But yet people, they won't buy a coaching program. They won't buy a course. They won't buy a good; they won't get a good accountant. My office is super expensive for where we're at. But it's also super bougie, and I'm sorry, but when I'm in my office, this office is so freaking nice. It's so comfortable. I am so much more productive. My videos look better. You might say, well, Dan, you don't need to spend that much on an office. Yeah, but to me, it's worth it because it makes me feel better. It makes me get things done faster. It makes videos better. I have more space so we can set up video equipment to where when I record a video, it's wham, bam, done. You know, I don't have to like set stuff up each time because I'm in such a small space.It's worth it to me, and once I realized that I could take the power back from money, I started spending more money. I literally released the power of money from me, and I've spent more money on coaching and investing in my business when my business was doing badly. I remember there've been several times where we hit a low point, our sales were down really, really low and, and you might think, well, I just can't afford to spend money now. And that's how companies go out of business. They get into a bad rut, and then they start cutting back. Well, I doubled down. I spent more money on coaching and problem solving than I ever had. And you know what happened? A few months later, we had a record month. A few months after that, we hit $1 million a month. A million dollars in one month because I spent, I doubled down. I spent more money when I was at my absolute bare lowest than I ever did when I was doing well. And it's because I released, I took back the power of money. I said, money, you cannot scare me. You cannot prevent me from getting what I need. So I'm going to take the power back. I'm going to control you, and I'm going to spend you, and I'm going to learn what I need to learn. I'm going to get help from the best. I'm going to buy what I need to buy so that I can grow, and grow I did.And that's why I want to tell you today. I want to tell you that you need to take the power of money back. And if you need something that will help your business or help your life or your marriage or whatever, just spend the money cause you'll get that money back. You'll get another paycheck. You'll, you're going to get that money back, but you won't get back that marriage. You won't get back that business that failed because you just, you were just cheap, and you weren't cheap because you were cheap because you're a cheap person. You were cheap because the money scared you. The money scared you into being cheap. The money controlled your emotions so much that you did not spend that money on something that you desperately needed just because you didn't like the idea of it. That's true power. And if you can take that power back, man, you will legit have a true superpower. You need to take the power of money back, and you need to let, you need to stop letting money control you, and you need to start controlling the money.I love you guys. I'll see you in the next episode. Talk soon.

Jan 13, 2021 • 16min
How NOT to Pitch Investors
>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<<----Most of the time, it takes months to get a meeting with an investor.After waiting all that time, you would think that people would come prepared, with a straight to the point, clear pitch.Some people do, but most end up realizing they just thought they were prepared. And at that point…It’s too late. They have already wasted 10-15 minutes allotted for the meeting, the investor is not interested, and they find themselves back at square one.I want to help you avoid that painful and discouraging experience. I’m going to share some things you can do to make the most of the time you have with your potential investor, but more importantly, I’m going to share what NOT to do. In this episode, I am going to cover:How to structure your pitch and get straight to the pointStorytelling: When it’s appropriate and when it’s notAnd… What a potential investor is likely to think about while listening to your pitch If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW — Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s Wall Street Journal bestselling book for FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com— TRANSCRIPT — In today's episode, I'm going to cover how not to pitch investors when you're trying to raise money for your startup.All right. So how do you pitch investors? How do you not pitch investors? When you're trying to get money for your startup or growing your business, or getting your business to the next level, how do you pitch? So I just want to let you guys know that this is gonna be a brutal episode. I was in a Clubhouse room the other day, and I was super humbled to be invited to the stage with guys like Grant Cardone and, you know, Kevin Harrington and some other, you know, A, A plus players, and investors. And basically, they were pitching us on, you know, investing in their business, and some of us took deals, and some of us didn't take deals. I got one potential deal. And you know, then I held a room where I let people pitch me directly. And here's the thing. I kept seeing the same thing, and I want to cover the finer points of it so that when you guys go, especially if you have to wait months to get a meeting with an investor, I want you to not make these mistakes because you're going to get 30 seconds.You're going to wait three, four, five, six months. You're going to get in front of an investor. You're gonna start talking. They're gonna play with their phone, roll their eyes. And then, two minutes later, you're out the door, and that's it. And you're going to be devastated. And so I don't want you to be devastated.So here we go. The best thing you can do when you pitch an investor on your startup is here's what I got. Here's what I want. Here's what you get. Okay? So let's break that down. Here's what I got. This is my product. This is who it serves. This is what it helps them do. This is what we have in revenue. This is how many sales we have, right? Like, don't start talking about your personal life. Don't start talking about your background. Don't give a story unless that story directly illustrates the need for the product.That's the only exception. And that's a great exception, but you know, sometimes we hear these stories, and we're thinking, all right, this has to do with the product, right? Like in order for the product to make sense, we have to hear this story. And then the story won't have anything to do with the product. You know, like if you own a t-shirt company that sells nerdy t-shirts, I don't need a backstory. Say, I have a t-shirt company. We sell nerdy t-shirts. We did $250,000 last year, and we need 150 grand so that we can buy a new machine to produce faster and for a price or a lower cost per shirt. If you give me this 150 grand, we'll give you 15% of the company. Boom, done.And then if the investor wants to, is intrigued by that offer, and intrigued by the product, and intrigued by the proposition. Then the investor may ask you about you. And at that point, they will care. You got to understand, nobody cares about you before you pitch, right? Like you're one of 6 billion people on the planet. Nobody cares. Nobody cares about you, your background, your kids, your life story. Nobody cares. Okay. Now, if you present a product or an offer that interests them, then they care a lot. Because now they want to know who's behind that product. Who's running the show. Who's who is the captain of the ship, and will that captain sink the ship or keep the ship afloat. That's when they care. So a lot of people get that backward.And so let's go back. Here's what I got. Here's what I want. Here's what you get. Right? So here's what I got. I got, you know, this company, these are our sales, this is what we sell. This is why people buy it. This is how we were able to sell. I want this much, right? I want this much money. Here's what we're going to use it for. Here's how it'll help grow the business. And here's the equity percentage that we're willing to give up, done. And then, the investor will ask follow up questions. And that's where you get to talk about your personal life, this, that and the other thing if it's relevant. So that's the best possible way to pitch.And, you know, I personally went through that as well as Kevin went through that, Grant went through that. We all went through it multiple times, along with other really smart investors. And, you know, and then I did my own room. We had Maxwell Finn on, we had Blake Noubar on, we had, you know, Tyler Jordan, we had a lot of people on, and we all said the same thing here is how you pitch. And every single time someone came up to the stage, nine times out of 10, they completely ignored the advice.So think about this, like, from an investor's standpoint. If I tell you, and most of the time we don't, investors don't tell you how to pitch, right? That's a bonus. But imagine we tell you how to pitch, and then you completely ignore the advice, and you just do your own thing. Well, guess what? Now we're thinking, okay, well, now if I get into business with this person, and I say, "Hey, you know, do this," like, you know, here's a strategy. Cause a lot of times, people are also looking for strategic partners, not just money. So again, if you want me as a strategic partner for your business, and I give you something to do, and I say, "Hey, here's this thing." And you don't follow the instructions. Well, I don't want to be a strategic partner with you.So again, understanding and comprehending what an investor is telling you, and then just blatantly not doing it that way. I remember this one time. I said, "Don't tell us about your personal life. You know, tell us about your product. And then if your personal life fits into that product, fine." Right? And then the very next speaker gets up, and he's like, "Hi, you know, I'm, so-and-so, I'm from this city. I have this sexual orientation, and I'm this race..." And blah, blah, blah. And I'm like, "What does that have to do with your product?" He says, "Oh, well, nothing. I just want you to know who I am." I'm like, "Didn't you just listen to what we said?"You know, like if you sell a product where those elements of your life directly fit into the product, right? You know, then it makes sense. But if you're just randomly telling us stuff about yourself and how much of a go-getter you are, and you know, all this stuff, it's like, no one cares. They don't care until they care about the product. Then they care about who is behind the product.So the other thing is, think about one more thing. We, as an investor, we have to have faith in you, right? We have to have faith in you. And if we know that you have not done the research to at least read a book on how to pitch, well, then who's to say like, why would you do the research and put the work in to know how to grow your company, how to grow your sales, how to manage a team. Like if you, if you get on there and you pitch, and you're just so terrible at it, and you're not even following a structure, well, you didn't take five minutes to Google, how to pitch. Like you didn't do that? Well, what makes us think that you're going to do anything decent with the business? All right. These are things that are going through investors' heads.And then the final thing. And just so you guys understand, I'm not like saying that no one cares about who you are as a person or your again sexual preference, race. It's not a social issue. It's an issue of investors get pitched. You know, I heard Kevin say he gets 200 pitches a week. Now, when you get 200 pitches a week, you can't care about everybody because it's impossible. That would be all you would be doing all day. You know, again, the reason we have friends and family because friends and family are special. We care about friends and family because they're close to us and they're special. So we care about them. We care about their life, their personal life, you know, and their causes. We care about that because they're friends and family. That's reserved for them. But when I just met you, you're asking me for money, and you come right out of the gate for three minutes, talking about your personal life. Before you talk about your business, I'm sitting here going, why are you talking? Like, why are you here, right? So that's one thing.The final thing is what your ask is. I remember this one person came on, they had a t-shirt company. I could be getting this mistaken for somebody else. So I'll just say it in general then. I've had people come on and say like, Hey, we had sales of 30,000 last year, which is like nothing, right? Like 30,000 across a whole year. That's basically nothing, or they say, I have an idea. Was it built yet? No. Do you have a waiting list or any hype for it yet? No. Do you have a prototype for it yet? No. So it's just an idea. Yes. What do you want? Well, I want $300,000. What equity do I get? 5%. Like, no. Okay. No, no, no, no. In fact, the other thing is like this 5% to one person asked for a hundred thousand dollars for 2.5%. Like, get outta here, go away. Like that's not even come on, man. Like, be serious. You know, that's a troll at that point. Guys, be serious. Somebody is going to give you their hard earned money, putting it at extreme risk. They need to make the deal worth their while. And let me just give you some perspective before you think I'm just being too harsh.If I have a hundred thousand dollars, right. And I have the choice between buying a blue-chip stock, writing some options calls on it and collecting basically guaranteed money, or just putting it in that stock, knowing like Apple, like knowing that company's going to grow, no matter what. Sure, the return I get might not be amazing. Maybe it's 5%, maybe it's 10%, you know, it's not amazing, but it's pretty solid. You know, I believe in that company, I know that Tim Cook is not going to just run off and be like, I don't want to do Apple anymore.But when I'm in thinking about giving money to somebody who's starting up, that that concern is there. Like you could just decide that you want to be an artist, or you want to, you know, travel the world, and you could just get rid of your business or not focus on it, right? So if I'm going to put my hard-earned money in you, I expect like a 300, 500, 1,000, 5,000 X, multiple. I mean, people that put early money into companies like early, early money into companies like Uber and Facebook and all that. Imagine buying Bitcoin for $5. And just today, it hit 40,000; that's a multiple. But think about this, back then, if you bought $10,000 worth of Bitcoin, at $5, you were taking an extreme risk. Everybody around you was like, that's risky. You know, who knows if it's even real. And then now fast forward to today, it's really real as $40,000 a coin. And you'd be a fricking multi, multi, multi, multi, multi multi-millionaire. So that's the thing is, you know, angel investing is extraordinarily high risk, very high risk. And you've got to remember that when you're asking an investor, you already are asking them to put their money, like nine times out of 10, an angel investment doesn't work out or more so that we're already assuming that we're not going to get our money back.And so when you say something like 5%, it's just, it's insulting. Well, it's not insulting. It's just laughable. It's insulting in a way that it's a waste of time. We just gave you five, 10, 15 minutes of time, which to us, which to an investor. I mean, maybe not, to me, it's worth a lot, but to somebody like, you know, Kevin Harrington or something, I'm sure it's even more, you know? That's worth a lot, and we just gave you that time. And then you just came at us with, I don't have any sales, and I want a hundred grand, and you only get 5% like that's insulting because you're insulting our time. You're disrespecting our time. And I, again, I know this sounds harsh, but I would rather tell it to you now on this podcast so that you don't wait six months to get an interview with an investor. You come at them with that stuff. They laugh at you, kick you out of the room, and then you like develop trauma from that, because that can happen. Imagine that, that would be devastating. So I'd rather you hear this podcast right now say, Oh, well, Dan's a jerk for saying this, but then you don't make that mistake. And so you don't go through that. You know, I, that's what I'm trying to save you from because the investing world and the business world, in general, is very brutal. It's brutal. And it's better to understand that before you get thrown into the lion's den, you know? So I hope that's helpful. And personally, I've been very lucky with my angel investing. In fact, I've, and I'm very selective as well. I do a lot of consulting equity deals where I will not actually put any money in, but I'll take a company that's struggling, but making money, and I will, and this is far and few between, but I will you know, I'll basically take half of the company, and I'll come on and CML.And then, and I did that with a software company. We built up, and we had a great exit. It was fantastic. And then I just recently did it with a coaching company that sells high ticket coaching. They were stagnant. I came in, redid the webinar, did all the ads, talked with the sales team, did everything there. And then right after that, they just blew up, and, you know, I acquired half of that company. And I'm sitting pretty because I put my time in, which my time is worth money. They're happy because their sales increased far beyond what it would have if I didn't step in, and now we're both making money. So I do a lot of consulting for equity deals a ton because right now I'm loving other investments, I'm loving stocks and all that, and I'm getting great returns there.So I prefer to do a lot of consulting versus equity deals. So that's what I do, but I can cover that in another podcast episode, maybe one day. But I hope this episode has helped you learn how not to pitch investors. And I know it was a bit brutal, and I know it was a bit direct, but I'm only telling you what that investor is saying to themselves in their mind. And if they happen to be nice enough to sugar coat that and be nice, they might, but in their head, trust me, that's what they're feeling. I don't want you to experience that. I want you to come in, and I want you to kill it. I want you to crush it. And the first step is knowing what not to do. Now. I recommend you go out, and you buy a book on what to do.I mean, I did cover that as well, but the point is don't make those mistakes. And you know, also don't overvalue your company because, you know, if you're asking for all this money and you're giving up a little bit of a percentage, you're basically valuing your company at millions and millions and millions of dollars, and it doesn't have any revenue yet. It's absurd. So think about that, read some books on it. But try to remember these keys, and it will help you.If you enjoyed this episode, make sure to stick around for the next one because I release them as often as I can. Thank you guys so much. See you in the next one.

Jan 11, 2021 • 13min
How I Made 6 Figures in One Day On Clubhouse
>>> CLICK HERE to Book Your FREE Strategy Call with my Team!! <<< "I'm not a fan of social media personally because of the fact that I love giving value. I love posting on social, but I don't like the friction." Now more than ever, we live in a culture fully immersed in social media.Everyone has a favorite platform or two, but each platform has its drawbacks…I love sharing value, but I find that all the posting criteria and guidelines really take away from my ability to give value in the way I would like to.I recently discovered the newest and most exclusive social media app, Clubhouse.It gives me the freedom to keep it simple, show up and provide value in the best way possible…LIVE, no distractions, just me delivering value!And because I can share value without all the limitations and posting criteria, the other platforms have…I made six figures in a single day without selling or pitching anyone! In this episode, I am going to cover:Clubhouse; The newest and most exclusive social media app and why I love itWhat makes Clubhouse so beneficial to your businessAnd… How I made six figures in just one day without selling or pitching anything! If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;) — SUBSCRIBE & FOLLOW —Subscribe to Dan’s YouTube ChannelFollow Dan on FacebookFollow Dan on InstagramFollow Dan on TwitterWant Dan’s Wall Street Journal bestselling book for FREE?Click here to get Digital Millionaire Secrets, FREE!Interested in having Dan’s team personally work with you to grow your business?Book a FREE Strategy Session here!Want to learn the 5 Keys to Scaling ANY Digital Product, Online Course, Coaching Offer, or Mastermind?Click here to watch the webinar now!Click here to Visit our Corporate Website: GetClients.com— TRANSCRIPT — In today's episode, I'm going to cover how I did six figures in a single day by using the new social media app Clubhouse.So Clubhouse, Clubhouse. Has anybody heard of Clubhouse? It's a brand new social media app. It's invite-only; people are going nuts over it. Let me explain what it is first, and then I'll explain why I like it and believe in it. And then, finally, I'll explain how I was able to generate six figures in a day. And honestly, we're generating money from it all the time. So this is a new social media app that is designed to basically just be live audio, sorta like user-controlled radio. So if I had to call it something, I call it social radio. You know how we have social media? As opposed to media, you know, media is, is controlled by companies and conglomerates, and, you know, production companies and social media is controlled by the users, right? We make the media, well, it's the same thing with Clubhouse instead of a radio show or company, we make the radio.So you download Clubhouse, and you get on a waiting list. And then if somebody on your phone and I'll cover this, maybe in a YouTube video on how to actually get into Clubhouse. But essentially, yeah, I'll cover that in a separate video, but basically, once you're on Clubhouse and it is hard to get in, it's very hard to get in right now. It's invite-only; somebody has to give you an invite. I've seen people selling their invites for, you know, a thousand to $3,000. I can talk about how to hack your way into Clubhouse on my YouTube channel, which would be youtube.com/dan henry. I'll be releasing that video coming up soon. But essentially, once you're in, there are rooms, and you can start a room, you can join a room, you can schedule a room. And these rooms are where people come on, and it's just their face in a circle, and they can talk, and you mute yourself while other people talking, you unmute yourself when you want to talk, and there are three sections to it.If it's your room or you get invited to the stage, you have the ability to talk, and there's a stage, right? So if it's your room, you start the room. Then you're automatically on the stage. If somebody is in the room and you promote them to the stage or invite them to the stage, then they can speak. Or you can speak if you get invited. And then below that, it'll say followed by speakers. It has a list of everybody who is in the room, who's followed by the speakers, and then below that, it has a regular audience. And if you're in either one of those, you can't speak, unless you get invited to the stage, or you raise your hand, and they approve you to come to the stage. And so you just talk, it's not recorded. In fact, it's against Clubhouses TOS to record it.And so it's all live, right? And there are two elements to this app that make it highly addictive and highly, it's going to blow up. I wish I would have been an early investor. I wish I would've known about it. But essentially, you have two elements. Number one is extreme FOMO. And that is a combination of it being hard to get into and the fact that it's live, it's not recorded. You don't want to miss anything. So when people are dropping tons of knowledge, you don't want to be out of the conversation. You know, so you end up staying on the app for hours and hours and hours. Me and Anthony Morrison, and, you know, I mean, really it's just everybody. We're just, I mean, even guys like Grant Cardone, Tai Lopez. I'm yawning right now 'cause I'm so tired from how long I've been on that frigging app.You just spend like, I mean, Billy Gene held a 12-hour room the other day. I couldn't believe it. And you just don't want to miss anything. Plus, when you get invited to the stage, and you're dropping bombs, you end up just gaining a ton of followers because people hear you speak, you drop bombs, you know, you drop value, and when people click on your profile, and they follow you. Now you can't direct message people. You can't click on links in the profile. It's really just audio. And I think that's amazing because it makes it simple. So that's what the app is. And I'll go a little bit more into it on my YouTube channel where I can, like, I have my overhead camera, and I'll show the app, and I'll go through the app. It'll be awesome. That said, here's why I love it.I'm not a fan of social media personally because of the fact that I love giving value. I love posting on social, but I don't like friction. Like for Tik Tok, right? I gotta make these little videos, hit myself in the face with a frying pan, and I've only got five seconds to do it. You know, LinkedIn, I don't even know how to use the frigging dashboard for LinkedIn. You know, Instagram, Oh, I got 15 seconds, and oh, the video's gotta be square. And if I post to IGTV, then you know, you got to add these things, and it condenses it. And it's just really hard to put out content in a, you know, and then YouTube, you gotta do video, right? You gotta do a video. So like, just to put value out, just to put content out, it's hard because I have a lot to say, I can ramble off all kinds of stuff all day long. But if I got to have the friction of filming a video, making this, making that, oh, it's gotta be square, oh, it's gotta be this, then it slows that down. It's a bottleneck 'cause I can't just flow. I just can't go, you know? All these logistics has to happen.So the reason I love Clubhouse is I just pick up the phone, I talk, that's it. It's done, right? I can just give pure value. I don't gotta think about keywords. I don't gotta think about, you know, the algorithm. I don't gotta think about, you know, what videos are trending. I don't gotta think about any of that. I just give value. And so that's why I like it. Again, on my YouTube channel, I'll cover more of how to get followers, how to actually hack the rooms and get the most followers per room, all that.So the next thing is how we made six figures from it. So here's the great part when you get on Clubhouse, right? If you drop value, if you know what you're talking about, people will reach out to you, and they will want to buy your stuff, period. And here's why I've been doing these rooms lately. And my handle, by the way, is @DanHenry if you want to come into them where I basically give free coaching, right? I give, I just bring random people up to the stage, and I give free coaching. And here's what happens. The person I give the coaching to gets blown away, and when they reach out to my team and they want to join either my main coaching program or my mastermind. People that listen in that didn't get invited to the stage. They go, wow, Dan knows what he's talking about. Holy crap. And then they do the same thing.The other day held a room, and I ended up selling two entries into our mastermind, which is $55,000 per year, plus a ton of entries into our Digital Millionaire Coaching program. So, I didn't; there was no call to action. I didn't try to sell, people just reached out, and that's been amazing. I've been able to amass about 11,000 followers in just a couple of weeks. I have message after message, after message, after message of people saying, Dan, I thought you were a douchebag. I thought you were a total jerk. I just didn't like YouTube videos. I don't like your face, whatever, but when I heard you talk on Clubhouse, I'm so impressed. I have so much respect for you. I want to buy your stuff.I get those messages every day. At the same time, I've met people on there that I thought were kind of douchy, or I didn't take seriously. And then, when I heard them talk unfiltered, unscripted, I gained massive respect for them. Like I got to talk to Tai Lopez the other day. And, you know, and I'll cover this maybe in another year podcast episode, but I kind of asked him, I was like, "Hey man, like, you know, how did you deal with the heat from kind of like doing the whole douchebag marketing thing and the Lamborghini and all that?" And, you know, he kinda answered it to me. He said, "You know, well, I knew my market, and I knew if I acted too professional, that would turn them off. So I kind of acted a certain way so that I would increase conversions and be more relatable."And I was like, wow. And I was like, Hey, you know, and that, that takes a lot it's ego thing to act, you know, to kind of dumb yourself down because you know you're smarter, but you got to dumb yourself down so that you can relate to the audience with your product. I thought that was very admirable. So my respect for guys that I didn't previously have necessarily the utmost respect for. And maybe it's just because of their marketing and whatnot guys like Tai and Grant, I now have tons of respect for because I actually got to hear them speak as real people. And I'm like, wow, these guys are smart. And not that I ever thought they weren't just, it just increased that level of respect way higher than it was.And then I got reached out to, by several other marketers who said, you know, Dan, we've never met. And I always thought, I kinda thought you were kinda, whatever, a flash in the pan or, you know, kind of a tool or whatever. And, but then when I heard you speak, I'm just like, wow, this guy knows what he's talking about. So I think what's happening right now. There's a lot of wild transparency on Clubhouse going through the ranks. What you're hearing is you're hearing, or what you're seeing is you're seeing people in this industry, who've never met who are gaining newfound respect for each other, as well as people who claim to be, you know an authority, and then you hear them speak and it's clear right away that they're full of crap. And so they have kind of been exposed because when you're on video, and you have a script, it's one thing. But when you talk off the cuff, you're the real deal, or you're not, right? Like, I mean, it's instant exposure.So I'm grateful for it. And I've got a ton of connections with big names that I never thought, well, I never tried, but, you know, even somebody who has a decent audience such as me, we'd still have to work my butt off to get in contact with I'm sitting there talking to him on Clubhouse, you know? I was able to have a lengthy 20, 25-minute conversation with Jonathan. I think it's the CEO or founder of Mentor Box. And I was very humbled to talk to him. And I was even more humbled when he was asking me questions about how I built my company. And just the fact that he cared was extraordinarily humbling. So it's a very humbling experience to be on that app. It's very profitable if you are the real deal.And it's very addicting, but I'm learning so much, there's so much value on there, you know that you'd be crazy not to get on. And just schedule some time, even if you had an hour a day, where you could listen in on some rooms or when you're on your walk or when you're at the gym. And that's what I've been doing. I've been maintaining my circle of focus, and I've just been fitting it in when I'm walking around, when I'm doing my morning knowledge walk, when I'm working out, driving.(Yawn) Oh my gosh, that's what Clubhouse is doing to me. It's killing me. It's killing me. It's exhausting. But and my voice is a little harsh from all the talking, but if you haven't followed me on Clubhouse yet. It's @DanHenry, get on Clubhouse, follow me, I drop bombs and rooms. I let people pitch me on their stuff. I do some free coaching. Yeah, it's pretty cool, man. And I know a lot of other marketers have been making some great sales from it, not pitching, just giving value, and then people reach out.So I hope this has been helpful. Don't sleep on Clubhouse. I'll be doing some more episodes on Clubhouse and some YouTube videos. And I'll be showing you guys how to get in and all that jazz. So stay tuned and talk soon.


