How To Think With Dan Henry Why Audio is Taking Over the Education World
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How do you consume educational content?
Traditionally throughout history, knowledge was passed down from one generation to the next through storytelling. Over time we progressed to manuscripts and then books.
Using audio and video is still relatively new when you think about the history of humankind.
Until recently, I considered video to be the best way to share knowledge, and it is how I have shared nearly all the content I create.
Then it hit me…
Today, as a society, we are almost always on the move. Think about that for a minute.
When was the last time you were able to properly consume a video while working out, driving, or cooking dinner?
Sure, you can listen to a video while you drive, but you can’t be looking at the screen every time you hear, “Now look at this.”
How well are you able to see the video on your phone while it’s bouncing along to the rhythm of your feet pounding the treadmill?
That is why I know audio is taking over the way we educate ourselves and, I want to share how you can use this to help grow your business.
In this episode, I am going to cover:
- Why using audio-only will eliminate distractions for the consumer
- How audio-only content will streamline the process of content creation and delivery
- Why creating audio-based content is excellent for hyper-creative people and even those that are camera shy
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— TRANSCRIPT —
In today's episode, I am going to show you why audio is taking over the online education world and what you could do to leverage it.
Hey everybody, Dan Henry here, and it's a beautiful Thursday morning as I'm recording this. And I'm excited because I want to talk about why audio is taking over the educational world. Recently, there has been a new social media app that has come out called Clubhouse, and I think it's caused an awakening, and it's inspired me. And here's, I'm going to tell you my whole master plan, okay? So the world of audio is it's always fascinated me. I actually went to school for audio engineering. And to me, audio is, in its most pure form, the fastest, most frictionless way to teach somebody anything. And if you're good at explaining things, you don't need a whiteboard or fancy graphics or to be on camera. You know, that stuff that can help keep people's attention. But if you're really good at explaining things, and you're good, as my father would say, a good orator, then you will be able to keep people's attention and still just use audio.
And we see that in Clubhouse, it's this app where it's all audio, there are these rooms. People are talking, teaching, dropping knowledge, and people are staying in these rooms for hours, absolute hours. I mean, I've seen rooms go for days, and people are just, just stuck listening, and they can't turn away. And that inspired me because one of the companies that I'm starting soon here is called howtothink.com, and, you know, I sat down, and I thought about it. And let me just tell you sort of my plan. And then I'll show you how I switched gears. Once I realized how much audio is taking over the education industry and why it will allow for faster growth.
So my plan with howtothink.com was you get daily mentoring. And I was planning on doing it audio-only for the beginning, but you get daily mentoring from me on how to succeed at anything in life by changing the way you think. So daily mindset mentoring, you know, two, three minutes, audio clip delivered to the how to think app on your phone every single day, so that you can start your day. Because if you start your day poor, you're gonna have a poor day. If you start your day good, you're going to have a good day. And so that morning mentoring session, as short as it may be, will really help you develop a good mindset and a good frame for that day, but as well over time, chip away at that enemy within. That enemy inside yourself that is keeping you from greatness and giving you these limiting beliefs. We're going to chip away at that every day with a little bit of mentoring from how to think.
And so that was the plan. Then, you know, I thought to myself, well, perhaps I can add extra courses, extra content into the app that, you know, maybe they'll be upgrades and things like that. Solo masterclasses, maybe there's a solo masterclass on investing or a solo masterclass on developing confidence, et cetera, et cetera. And I thought you thought about it in my head. I was like, man. This is going to take so long to create all these videos. We're going to have to create all these masterclasses, and we'll put them in there. And you know, I want to fly some guest experts out to do masterclasses with a guest expert. And I'm thinking, all right, I'm gonna have to fly them out. And then we're gonna have to set up all this lighting, and you know, there's going to be so much to do. And then I thought about it. I was like, Whoa, Whoa, Whoa, wait a minute. Wait, wait, wait one, darn tootin' second. What if everything was audio? Think about that. And I talked with my team about it, and everybody's ears perked up.
And I said, think about this for a second. People are on the go right there. Their phones are glued to their face. They're constantly on the go. They got AirPods in, you know, even when you have time to sit down and watch a video, you're not fully paying attention. For instance, for me, every morning, I take a morning knowledge walk, and I listened to an audiobook, and I've learned a lot of what I know from listening to audiobooks, audio-only. Some of the best information ever perpetrated in the world, maybe perpetrated, wasn't the right word. But most of the best information we have in the world, almost all of it came from books. I mean, how do we pass down knowledge for hundreds of years? Through books, and only recently do we have things like YouTube videos, but for the most part, knowledge has been transferred in our society, in our civilization, and in our species through books.
And that's the thing is, if you can teach somebody something with your words and you don't need illustrations, you don't need video. And you're good at that. You give that person a lot more access to the information because it's a lot easier to learn when it's audio-only. It's a lot easier to, you know, I'll be sitting there, maybe I'll cook myself something, or I'll be on a walk, or I'll be at the gym. I can't watch video lessons at the gym. That's a distraction nightmare. But I can, and I do whenever I'm at the gym, whenever I walk in the morning, I always listen to things. That's how I learned things so quickly. And it's all audio-only. And so I thought to myself, well, you know what, whether it's me, whether it's guests if all the additional courses and upgrades and all the content at how to think was 100% audio only how quickly we could grow that content?
How much more content could we put out? How much more help could we give, and how much more opportunity could we give to people to easily access that information more frequently. And, you know, maybe I would have had this idea a year ago and said to myself, wow, you know, people like video, blah, blah, blah YouTube, blah, blah, blah, but with Clubhouse coming out, and I mean, you know, how much audible and things like podcasts are growing, I really don't think that that would be a negative. If anything, it would be a positive because it gives you, again, more access and more frequency to learn than video. And so I made a decision that all the additional courses, any upsells we do, anything is going to be 100% audio-only. And that will allow me or my team and I to produce far more content.
If you say, Dan create a course on investing. What's your approach to investing? Or Dan create a course on how to build massive confidence. What would, you know, what would you say? Well, I would probably say it's going to take me a couple of weeks. I'm going to have to map it out, and then I'm gonna have to schedule it for my video guy to go into the office. And we're going to have to set everything up. I'm gonna have to get my haircut, you know, we're going to have to film it, and then it's going to have to get edited and then, you know, uploaded. And it takes a while to upload because of the video of a blah, blah, blah, blah, blah.
Or I could sit down and I can outline the course out. I can grab my microphone that I have right here, that microphone, and I can teach. I hit stop, and I upload it. And it's done. I think about that. Would you rather get more help from me or from anyone and have it audio-only as long as it's very well explained, of course. Or would you rather wait and get far less content, far less help, but have it be this fancy-schmancy video?
I mean, funny story, I recently was looking at a condo in downtown St. Pete, because I believe after all this craziness is happening in this country and just tax situations and all that I've considered, you know, potentially looking at like Puerto Rico or moving out of the country. And I don't know if I will or not. I like it here, but, but I don't know if I want to buy another home.
And I'm, I'm actually selling my existing home because it's worth so much more than I paid for it right now. I need to cash out, but I think I'm gonna rent. And, you know, there's this place that it's a $12,000 a month. It's super overpriced, but it looks amazing. I posted about it on social media. It looks absolutely stunning. And I thought, Oh, I'll rent this place because it looks so good. We can film all the, how to think videos from here. We can film all this stuff, and it'll just look absolutely amazing. And people will be like, wow, what a great looking place. And, you know, I thought about it. And I was like, man. I was like, am I really going to spend $12,000 a month on this bougie looking condo just so I can record videos when I could really just do the whole thing audio, and it would be fine? And, you know, I was just like, wow, what are you doing? I still might rent it anyway. I really liked the place, but I'll definitely negotiate.
But the point is that I believe audio is the future because it's just far more accessible than video. It's easier to access. It's easier to access more frequently, and that's what I'm going to be doing at how to think so I can serve you more, better, faster, and in more frequency. Now, some parting thoughts here, how can you use audio to grow your brand, grow your business and use it more? Well, I would suggest looking into your creative bucket and asking yourself, is my bucket overflowing, or is it empty? Because if your bucket is overflowing and you have a lot of creative ideas, and you can't get them out, and you end up forgetting them, or what have you, because you're wanting to make videos.
You're wanting to make YouTube videos. You're wanting to, you know, produce this content, but you have so many ideas, and there's just not enough time to get them out, consider going audio-only. And that could be in the form of, you know, a podcast. That could be in the form of going and building a following on Clubhouse. That could be in the form of, you know, maybe you develop, instead of you develop your next online course that you're going to sell. Instead of developing it as a video course, you develop it as an audio course. And start looking to be able to serve more and more frequently. And don't, don't restrict yourself just because you believe that it needs to be video. And that, you know, all that friction is necessary in order to produce content, because I don't think it is.
You know, I recently asked on my social media, do you guys prefer video or audio? And everybody said video. And then I said, by the way, imagine you could learn how to do this, this and that while you're on the go, while you're at the gym, while you're driving. Would you prefer video or audio, and everyone said audio. And that just goes back to, you know, a thing that Steve Jobs said when he was building Apple, his engineers said, well, you know, people want this. People want to be able to change out their CD ROMs. And they want to be able to change their hard drives. And Steve Jobs looks at his engineer, and he said, people, will want what you tell them to want.
If you create an experience and you say, this is, what's so great about this experience, and this is how you get it. And this is what it looks like. People will want it. So you gotta be careful when you ask your audience, you know, what do you want? Because most of the time, they don't know what they want, but if you show them something that they could want. They see the value in it, they see the benefit in it, and they see how it could benefit them the way it's set up, and you're good at making that argument. People will want it, period. So I hope this has been helpful. And I'll see you in the next episode. Don't forget to subscribe.