Full-Funnel B2B Marketing Show

Listen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/ While I write mostly about B2B marketing, I’m sure all modern B2B marketers should be revenue-responsible and help sales teams closing more deals.One of the way we can do this – create a sales stack and automate routine processes.According to InsideSales.com nearly two-thirds (64.8%) of reps’ time, on average, is spent in non-revenue-generating activities, which means huge losses for the companies. But here is a caveat.In the automation era, many companies forget that robots can’t entirely substitute humans. So in this episode I invited Jeroen Corthout, CEO at Salesflare to discuss:* what sales tasks should and shouldn't be automated* how to automate prospecting and account enrichment* the best way to implement lead scoring and lead prioritization* recommended toolset for the sales automation

Listen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/ According to Value Prime Solutions companies whose sales teams compete on value, not price, see an increase of 26 percent more sale reps attaining quota.Value selling helps to make sure that sales reps are consistently managing dialogue to uncover what the buyer thinks is valuable and then uniquely connect what they're selling to the vision of the buyer's value in a problem set. This is the biggest benefit of the value-based selling, also known as solution based sales approach.The truth is that almost every sales rep will say he is focusing on value when talking to the prospects and the leads, but then is struggling to attain the sales quota.So today I invited Chad Sanderson, the Managing Partner at Value Prime Solutions and host of the popular podcast, called The B2B Revenue Executive Experience podcast to talk about how to accelerate sales and revenue with value selling.Besides listening to our conversation, you can read the step by step guide on how to implement the value selling methodology in your company: https://getleado.com/value-selling/ ‎

Listen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/ Today I'm going to show you a great B2B content marketing case study on:+ How Sales Hacker increased their traffic by 268% from 90.000 monthly visitors to 242.000 in 6 months+ The breakdown of Sales Hacker's lead generation and lead nurturing approach+ How do they align marketing and sales team around content marketingWhat is interested that Sales Hacker didn't increase the marketing budget.They didn't have lots of social media followers.They didn't invest heavily in the paid ads.I invited a person who was "in charge" of this success, Gaetano Di Nardi, VP of marketing at Sales Hacker, to share with you the exact process they used.Read the Sales Hacker's lead generation strategy breakdown here: https://getleado.com/b2b-content-marketing/

Listen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/ What if instead spammy sales email you'll see a picture of a guy wearing a t-shirt with the logo of your company who wants to chat about your business and challenges? Would you reply?At least, this email will attract your attention amongst dozens of other emails, but from the experience of the guest of the new episode of the System B2B marketing podcast Guillaume Moubeche such outreach email campaigns have a high response rate.Here is a step by step process Guillaume use when developing outbound lead generation campaigns.+ Create an ideal customer profile+ Get as more data about target accounts and decision makers as possible+ Warm up your prospects on social media+ Reach them out, thanks for their stuff and suggest to talk about their industry.+ Personalize your emails as much as possible+ Add personalized images, videos and humor to outreach email+ Follow up by phone when necessary+ Retarget disengaged leads with lead magnet or other MOFU content that can drive back your target accounts to the lead nurturing sequenceRead the whole post and the detailed process here: https://getleado.com/outreach-email/

Listen to all episodes and subscribe to the System B2B Marketing show on your favorite platform here: https://getleado.com/the-system-b2b-marketing-show/ Have you ever wondered how to generate leads from the podcast?Well, I had.I was always suspicious about podcasting as a content marketing tool for several reasons.This channel has unpredictable ROI. It’s hard to track whether your episode attracted the target audience or no. You can’t add sales pitches to the episodes.As well, people listen to the podcasts from mobile devices, and the chances they will tap into the browser the show producer's website is minimal.One man changed my opinion about podcasting as a B2B inbound lead generation tool by 360 degrees. Meet James Carbary!James is the founder of Sweet Fish Media, an agency that produces podcasts for B2B companies.As well, James is my co-author of B2B growth marketing deconstructed ebook and co-host of one of the most popular B2B marketing podcasts called The B2B Growth Show. This podcast landed Sweet Fish Medias contracts with such giants as TOnce, I reached out James and asked whether daily podcast production worth its efforts.He replied:– "Do you want to meet with high-quality leads every day?"– "Sure."– "That's why we produce everyday B2B Growth Show".While most SDR and BDM try to get appointments with cold outreach and prospecting playing the game of numbers, James figured out how to schedule meetings with high-quality accounts that fit his ideal customer profile every day.This unconventional approach helped him growth Sweet Fish Media agency in 1 year and acquire as clients "big fishes" like Terminus, Unbounce, Prezi, Acumatica, and others.What you'll learn from this episode:+ How Sweet Fish Media used their own podcast to generate high-quality leads+ The truth about the podcast popularity, and why Noah Kagan and Gary Vaynerchuk won't make your podcast popular+ The unobvious reasons why 90% podcasts never make it past episode 7+ 2 approaches that drive target traffic to Sweet Fish Media podcast that most B2B podcast producers never make+ The podcast vanity metrics and what you should really track as a B2B marketer