Full-Funnel B2B Marketing Show Episode 7. System B2B growth marketing with Ferdinand Goetzen
Nov 26, 2018
36:46
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What will you do if your client/employer will hire you to grow the business from $100k to $500k in MRR?
How would you define the marketing strategy?
The common process is: (read the detailed guide here: https://www.linkedin.com/pulse/b2b-marketing-strategy-framework-step-guide-andrei-zinkevich/)
1. Market segmentation and prioritization
2. Ideal customer profile
3. Competitor's analysis
4. Positioning and unique selling proposition
5. Customer journey
6. Channels
7. Goals and metrics
But before you start working on the first step there are 2 important things you'd think about:
+ the challenges you might have
+ the backward road from the company's goals to the current situation
In the latest podcast episode of the System B2B Marketing show, I invited Ferdinand Goetzen to nail the topic.
Here are 4 tips if you are working on the roadmap for the company’s growth.
1. Analyze other companies from your or similar industries what did they do
to scale revenue? How did they go from 20 to 40 team members?
2. Analyze what challenges did they have so you can prepare in advance?
3. Define the ideal setup and work backward from the goals you have.
4. Divide the goals into milestones, then - into projects and then into the experiments.
Listen to the episode and learn how Recruitee became one of the fastest growing SaaS companies in the Netherlands with the system b2b growth marketing approach.
What will you do if your client/employer will hire you to grow the business from $100k to $500k in MRR?
How would you define the marketing strategy?
The common process is: (read the detailed guide here: https://www.linkedin.com/pulse/b2b-marketing-strategy-framework-step-guide-andrei-zinkevich/)
1. Market segmentation and prioritization
2. Ideal customer profile
3. Competitor's analysis
4. Positioning and unique selling proposition
5. Customer journey
6. Channels
7. Goals and metrics
But before you start working on the first step there are 2 important things you'd think about:
+ the challenges you might have
+ the backward road from the company's goals to the current situation
In the latest podcast episode of the System B2B Marketing show, I invited Ferdinand Goetzen to nail the topic.
Here are 4 tips if you are working on the roadmap for the company’s growth.
1. Analyze other companies from your or similar industries what did they do
to scale revenue? How did they go from 20 to 40 team members?
2. Analyze what challenges did they have so you can prepare in advance?
3. Define the ideal setup and work backward from the goals you have.
4. Divide the goals into milestones, then - into projects and then into the experiments.
Listen to the episode and learn how Recruitee became one of the fastest growing SaaS companies in the Netherlands with the system b2b growth marketing approach.