The Aspiring Solopreneur

This podcast episode is being released in early October 2024, and just over a week ago, HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, and AI…and we had two people attend who are ready to give you the biggest takeaways from the event that apply specifically to solopreneurs. Co-host of this podcast and founder of LifeStarr, Joe Rondo attended, and our very own George B. Thomas not only attended, but presented multiple times. So you have some very credible sources sharing their insights today.From groundbreaking strategies to fresh perspectives on automation, AI, and scaling small businesses, this episode is packed with golden nuggets for solopreneurs who want to stay ahead of the curve. Whether you're looking for new ways to generate leads, streamline your processes, or take your customer experience to the next level, this episode has you covered.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Lead magnet effectiveness has evolved significantly as consumer expectations and digital landscapes shift. In the past, solopreneurs could rely on whitepapers and ebooks to capture leads, but with the oversaturation of content, these strategies have lost their edge. Today’s audience seeks more immediate, interactive, and personalized value. Solopreneurs can no longer depend on static downloads—they need to create engaging, actionable resources that build trust and provide tangible benefits in real time to stand out in an increasingly crowded market.In this episode, we briefly reflect on the current state of lead generation and disclose what works best for us so that you can apply it to your solo business. Be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

INBOUND, Hubspot's annual conference dedicated to the latest trends and tactics in marketing, sales, and AI, took place in Boston last week, and in honor of this incredible event, we wanted to re-release an episode from one of INBOUND's favorite recurring speakers, Nancy Harhut. We were fans of hers before our interview and became even bigger fans after our chat.Nancy is the author of Using Behavioral Science in Marketing, and getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.And she’s really good at it. She and her teams have won over 200 international and national awards for marketing effectiveness. No big deal, right?!If that isn't enough, Nancy has also been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist A frequent speaker at marketing conferences, she’s shared her passion with audiences all over the world.We invited her on the show to discuss things like:Tactics and principles people can use to capture their audience’s attentionCommon mistakes marketers make when trying to incorporate behavioral science into their strategiesThe most surprising or unexpected finding in Nancy’s researchNancy’s advice for aspiring marketers looking to integrate behavioral science into their strategiesPlus so much more, so be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

We all rely so heavily on social proof these days, whether we're asking a friend for advice, reviewing testimonials, searching through Google reviews, or whatever. We all do our background research when we are trying to find a new solution, which always makes us wonder why more solopreneurs aren't implementing this tactic in their own businesses. In this episode, we have a full conversation about this and give our thoughts and opinions on what you should do about it.This is a great episode if you are trying to build those reviews and testimonials and get that social proof out there. So be sure to tune in.Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Folks, we’re getting personal.On today’s episode, we’re joined by Michael DeVous Jr. He has been living and breathing the entertainment industry for over 30 years, and while that certainly comes with its glitz and glam, life has thrown its fair share of curveballs his way, from daunting obstacles to downright heartbreaking tragedies. However, in those tough times, he found something extraordinary—how to make fear his friend.In this unique and personal chat, we talk about the power of community, authenticity, and how to actually make fear your friend. Michael shares his journey from facing fear head-on to turning it into a catalyst for building relationships and achieving success. Whether you're navigating the challenges of solopreneurship or looking for that extra push to be your authentic self, this episode dives deep into embracing vulnerability, finding the right mentors, and creating a community that supports your growth. Tune in to hear how being fearless can open doors you never knew existed!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Welcome to our first Sound Bite episode! We decided to add some shorter episodes each week to give you some quick food for thought.This week, we dive into how content marketing has changed over the past decade and what you need to know now as a solopreneur.This is just a quick little chat between those hosts where we shed light on our opinions of the topic of the week. Enjoy!

Ever have a conversation with somebody and leave feeling like you just drank a cup of coffee because their high energy is just so contagious?That recently happened to us during a conversation covering legal and tax pointers for solopreneurs. We know, not always the most upbeat topic, but let us tell you, this chat was so energizing and so informative!We invited Mark Kohler on the show and if you aren’t familiar with Mark, it’s time to get familiar. To say he has a wealth of expertise in tax, legal, wealth management, estate planning, and asset protection, is an understatement.He has literally impacted millions of Americans and is the professional small business owners and solopreneurs are starving for.After speaking with him, it is no surprise that he has over 470,000 YouTube subscribers and 16 million downloads, 2 successful podcasts with 2 million downloads to date, and is a bestselling author.We talked about a variety of things including:Common tax mistakes solopreneurs and small business owners make, and how they can be avoidedEssential tax tactics for solopreneursHow to stay up-to-date on tax laws and regulations, and how to stay compliant while optimizing your tax situationTax and legal hacks for side hustle successThe top 3 legal must-knows for solopreneursRecommendations for making more money when you start as a solopreneurPlus so much more, so be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

We always say that going solo in business doesn’t mean you’re alone. And we can’t stress this point enough. You do not, and should not, carry the weight of an entire business on your shoulders. That’s a lot. However, it can be hard for people to not want to take everything on themselves, which can leave them feeling trapped and stagnant in their businesses. So how can you overcome this?Well, one of the ways is by hiring a coach and if you clicked on this episode, chances are we’ve already piqued your interest with this topic, so we’re glad you’re tuning in.Today, we're diving deep into the world of personal growth and transformation with insights straight from a highly recommended professional and personal coach, Kari Boatner. Kari's proven methods are all about helping you shift from overwhelmed and overworked to focused, fulfilled, and flourishing. We invited her on to discuss things like:Common challenges solopreneurs face that a coach can assist withMisconceptions about coachingRed flags to look out for when hiring a coachExamples of how coaching has transformed the businesses of some of her clientsAdvice she would give to solopreneurs who are hesitant about investing in coachingPlus so much more, so be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Have you ever felt like you’re doing everything that professionals tell you to do in your business to make it successful and something just doesn’t feel right or isn’t clicking?For many of us solopreneurs, we start our own businesses to feel more fulfilled in our careers, but what do you do when that isn’t happening?Well, let us ask you this, have you ever considered applying the concept of Human Design to your business?You may not have even heard about this concept, and that will all change in today's episode.We invited Mel McSherry on to help you become the architect of your success. With over 14 years of business experience, Mel helps solopreneurs slash their stress and bring success to life by blending Human Design and traditional business development tools. Mel coaches others on how to connect with what they want and implement their strengths and strategies to be profitable every day - mentally, emotionally, and financially.We discuss: What Human Design is and why it’s important for an solopreneur to know their Human DesignHow it can help you be profitable every dayHow Human Design and traditional business development tools actually work togetherHow it helps you discover Your HOW & Get Clarity on Your WHYPlus so much more. This is a truly unique episode. Be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro

Shut your eyes and think of a stereotypical salesman.If you’re like me (Carly), you’re imagination may have immediately transported you to a car dealership, or a person with a briefcase ready to give you a pitch.That’s how I always used to think about sales, and frankly, why I was always turned off to that profession.But then, over time, I started meeting people who revolutionized the industry, and turned my original connotation into one that thinks of people who can be relied on as trusty sources of helpful information.Tom Martin, is one of those people.Tom is a seasoned expert in turning conversations into customers, with 30 years of experience revolutionizing sales processes for companies ranging from startups to global brands. His insights have been featured in Advertising Age Magazine and Forbes, and he has spoken at major industry conferences like MarketingProfs and Content Marketing World. He is the author of The Invisible Sale, where he explores the science of Propinquity in relationship building and sales. He also has a signature program called Painless Prospecting, which emphasizes respectful, trust-building sales strategies over aggressive tactics.We invited him on the show to discuss things like:Common misconceptions solopreneurs have about selling, and how they can overcome themThe role mindset plays in becoming successful in sales, especially for those who think they can't sellWhat the concept of Painless Prospecting is and how it can revolutionize your approach to salesStrategies for solopreneurs to build a reputation that precedes them and ensures a constant flow of prospectsAdvice Tom would give to solopreneurs who are currently facing significant business challengePlus so much more. So be sure to tune in!Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is for bigger companies, and you're all alone...until now. LifeStarr's SoloSuite Intro gives you free education, community, and tools to build a thriving one-person business.  So, if you are lacking direction, having a hard time generating leads, or are having trouble keeping up with everything you have to do, or even just lonely running a company of one, be sure to check out SoloSuite Intro!Access SoloSuite Intro