The Aspiring Solopreneur 122. The Conversation-First Sales Approach You Need To Implement Now with Tom Martin
Shut your eyes and think of a stereotypical salesman.
If you’re like me (Carly), you’re imagination may have immediately transported you to a car dealership, or a person with a briefcase ready to give you a pitch.
That’s how I always used to think about sales, and frankly, why I was always turned off to that profession.
But then, over time, I started meeting people who revolutionized the industry, and turned my original connotation into one that thinks of people who can be relied on as trusty sources of helpful information.
Tom Martin, is one of those people.
Tom is a seasoned expert in turning conversations into customers, with 30 years of experience revolutionizing sales processes for companies ranging from startups to global brands. His insights have been featured in Advertising Age Magazine and Forbes, and he has spoken at major industry conferences like MarketingProfs and Content Marketing World. He is the author of The Invisible Sale, where he explores the science of Propinquity in relationship building and sales. He also has a signature program called Painless Prospecting, which emphasizes respectful, trust-building sales strategies over aggressive tactics.
We invited him on the show to discuss things like:
- Common misconceptions solopreneurs have about selling, and how they can overcome them
- The role mindset plays in becoming successful in sales, especially for those who think they can't sell
- What the concept of Painless Prospecting is and how it can revolutionize your approach to sales
- Strategies for solopreneurs to build a reputation that precedes them and ensures a constant flow of prospects
- Advice Tom would give to solopreneurs who are currently facing significant business challenge
Plus so much more. So be sure to tune in!
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