Work Less, Earn More

To make money with your business, you need to make sales. To make sales, you need leads. But where do you get those leads?One of the most popular places on the planet to get leads is through traffic from Google. That traffic is usually directed to content on your site, which makes Google SEO one of the most common aspects of a content marketing strategy.But Google SEO can be complicated and you might have questions about what it is, how it works, and how to get your content to rank, especially if you’re just getting started.Today I’m talking to Brandon Gaille about how to get started with Google SEO, what your first steps should be, and how to build a system for getting your content to rank on Google, so you can tap into that source of leads.Brandon Gaille is an SEO expert who has been studying Google SEO for well over 10 years. He’s also the founder of Rank IQ, one of the top SEO tools on the market. He hosts the popular podcast, The Blogging Millionaire, where he teaches SEO strategies to over 20,000 bloggers.Listen to the full episode to hear:Why keyword research is the foundation of your content strategyHow to use AI tools to generate post topicsTips for optimizing your contentHow to get backlinks to your siteHow often you should be postingLearn more about Brandon Gaille:Rank IQThe Blogging MillionaireLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:AhrefsSemrushFraseGoogle Search ConsoleHAROApple PodcastsChartableGoDaddy Auctions

When I was first trying to get my business started, I spent a lot of time watching YouTube videos about how to start an online business and about business strategies.I also listened to podcasts, read blog posts, and subscribed to dozens of newsletters.I was hungry for advice about how to get my business started and making money.I got a ton of advice from mentors from afar during that phase, and I appreciate what I was able to learn.But the problem with taking in all of that information and advice is that you get so many different ideas about what you could be working on or what you should be working on, it can make it really difficult to know what you should really be focusing on when you’re first starting out.Today, I’m giving my best advice for what made a difference, what was a distraction, and what you really need to focus on when you’re getting your online business going.Listen to the full episode to hear:Why you need to make decisions and stick to themHow to streamline your branding so it doesn’t eat up your timeWhy quality content is more important than being everywhere at onceWhy making your first sales has to be your primary focusLearn more about Gillian:Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

The other day, I was talking to my sister-in-law, who wants to start a business as a wedding planner.She already has a lot of experience doing it for free, but the prospect of making it official and legal so she can get paying clients is overwhelming her, so she hasn’t taken those steps yet.And I know she’s not alone.A lot of people who want to start a business feel the same way. They’re overwhelmed by the things they need to do, or they feel like they don’t even know what they’re supposed to do, so they feel overwhelmed by the unknown.If that’s you, keep listening. Because today, I’m going to break down seven basic, but necessary, steps to make your business official.Listen to the full episode to hear:Why you don’t need an official business plan to get the process startedThe first step to making your business legally officialWhat you need for taxes and financesWhy branding your business mattersLearn more about Gillian:Funnel MasterclassStartup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:How to Start Your Own Business (and make it LEGAL)Register your business, Small Business Administration GuideWave AccountingQuickBooksXeroWordPress.orgSquarespace

The initial appeal of passive income is to make money without any effort.But with a greater understanding of what passive income is and how it really works, you can get a more realistic idea of the power and potential of this alternative way of earning a living.It’s not necessarily an easy way to get rich, but instead a strategic way to diversify your income and create greater financial freedom.But creating streams of passive income does take effort. Quite a lot, in fact. But the long term gains will make that effort worth it.What’s the best way to earn passive income?Should you sell courses, publish a book, set up a drop shipping website, start a membership program? Or even build a business and sell it? Or simply invest your savings into an existing business or dividend-earning stocks?Today, we’re looking at seven of the best passive income options. These are all strategies that are easy to get started and proven to be able to earn at least $200 every day.Listen to the full episode to hear:Three key elements to a successful membership siteHow you can earn money from a YouTube channelHow to earn money from your blog or podcastTwo ways to stand out and make money in the creator economyWhy layering your strategies leads to the best resultsLearn more about Gillian:Funnel MasterclassStartup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

These days, there are so many ways to monetize your knowledge.You could write a book or an ebook. You could create a course that people can go through at their own pace. Or you could run a live program where you guide people through the material and help them apply it. You could provide coaching or consulting or even a service where you use your knowledge to help others.Over the last five years or so, I've monetized my knowledge in almost all of these different ways. And some of them took a lot of effort and time and didn't pay very well. And then others have been extremely profitable.So today I wanted to share with you what has worked best for me and has allowed me to build the multi six figure information business that I run today, and also what I would recommend someone do if they’re interested in getting started in the information industry.Listen to the full episode to hear:The first two steps to turning your knowledge into a businessThe research questions you need to ask when you’re developing your ideaWhy you need to sell your product before you create itHow to go small to make salesThe two sides of automating your business Learn more about Gillian:Funnel MasterclassStartup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:100 Digital Product Ideas

Ever since people started lending other people money thousands of years ago, it's been possible to earn passive income.But things have changed a lot over the centuries and they’re changing all the time now as technology advances.That means there are so many different ways you can earn passive income beyond the old fashioned way of collecting interest on a loan.So how does passive income work nowadays?It can sound too good to be true. It sounds like making something out of nothing. And a quick google will pull up hundreds of stories of people who say they’ve been wildly successful at it.So how do you know what’s real?Here’s the reality. We’re not creating something out of nothing. We are investing time or money into creating this stream of passive income for the future.Let’s dig into what that really means.Listen to the full episode to hear:What passive income means at its most basic in the real worldWhy passive income is never passive to start out withHow to weigh effort versus return and risk versus reward when investing time and moneyFive steps to starting a passive income streamLearn more about Gillian:Funnel MasterclassStartup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

If you are thinking about creating your first course, this is the episode for you.From generating leads with no audience or a small audience to launch strategies to pricing to turning your leads into paying, satisfied customers, I’m going to cover it all with Jess Catorc from Teachable.Teachable is a course hosting platform that has been around for nearly a decade and has worked with thousands upon thousands of course creators. They’ve got the data, the tools, and the expertise to help make your course a success, and Jess is a major part of that.Jess is an award-winning brand strategist and leads Launch Creator Initiatives at Teachable. She’s been featured in Forbes, Entrepreneur, ABC television network, and has spent the last 8+ years working with creators and startups to expand their reach and revenue online in the Creator Economy. Listen to the full episode to hear:How to collaborate to grow your audienceWhy using lead magnets and microproducts helps you validate your course ideaWhy your first launch is about collecting data on what worksHow to build a simple sales funnelWhat you need to consider when you’re pricing your courseLearn more about Jess Catorc:TeachableInstagram: @jesscatorc @teachableKeep the Receipt podcastLearn more about Gillian:Funnel MasterclassStartup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

If you’ve heard people talking about repurposing content, you’re probably heard something like this:Plan and film one video, then edit it and turn it into 8, 9, 10 pieces of content! One video turns into a YouTube video, a podcast, a blog post, social media posts, a newsletter, and more! The gurus will tell you this is a smart, time-saving way to multiply your efforts so you can show up everywhere online.Sounds great, right?The only problem is, it doesn’t work.Which is why today I’m sharing my content repurposing strategy that makes effective use of my content and my time.Listen to the full episode to hear:Why posts from standard repurposing advice fall flatHow I create content that works for multiple platforms based on my YouTube videosWhy promoting your content isn’t the same as repurposing itLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

This podcast is called Work Less, Earn More and pretty much the whole premise is figuring out which activities, tasks, or projects actually make your business the most money, focusing on those, and letting go of the rest.That way you can earn the most, with the least amount of time and effort.And you would think that since I’m doing YouTube and this podcast, I would have figured out by now which one actually makes me more money and which one I can let go of, because they’re both pretty time-consuming.So why do I keep doing both? And which one actually does bring in more money?Listen to the full episode to hear:A breakdown of how I make money from YouTube and the podcastWhy the podcast is a key piece of the customer journey, even though it has less overall traffic than YouTubeLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

One of the most common questions I get here and in real life is “how do you do it all?”How do you balance your schedule as a mom who also runs a business? How do you run a business and homeschool your kids and cook meals, exercise, and, and, and?Well, the short answer is that phrase “you can have anything but you can’t have everything.” Or to paraphrase, you can do anything, but you can’t do everything.It really comes down to making decisions about what your real priorities are, then making judgment calls about how to actually prioritize the things that are important to you and saying no to basically everything else.But I know a lot of you would like some more practical details of what that looks like in real life. So that’s what I’m sharing in this episode. I want to paint a picture of what my real days and weeks look like to help you understand how I do all this.Listen to the full episode to hear:Why I’ve chosen to budget more money for things that buy me more timeHow I prioritize self care, and what that really means for meWhy keeping it simple is keyWhat a typical day in my life looks likeLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins