

Work Less, Earn More
Gillian Perkins
Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!
Episodes
Mentioned books

Oct 17, 2022 • 1h 8min
EP 139: Affiliate Marketing: The Ultimate Guide to Getting Started with Denise Wilbanks
I frequently get questions about affiliate marketing, and it’s something that I do myself.If you’re not familiar with affiliate marketing, the short version is that you promote someone else’s products in exchange for a commission whenever you make a successful sale.But there is a lot of confusion and false perceptions about what affiliate marketing is, who it’s a good option for, and how it could fit into your business strategy.So today, I’m going to give you a complete rundown of affiliate marketing so you can really understand whether or not it’s the right fit for you that will make the best use of your time, and will make you the most money.To help me, I’ve got Startup Society and 100K Mastermind member, Denise Wilbanks. She’s going to interview me with all of her questions about affiliate marketing, so you can learn along with her.Denise Wilbanks is the boss babe behind This Is My Everybody, where she is passionate about helping overwhelmed women to simplify their life, home and business so that they can start creating a life filled with what matters most to them.Denise believes in living a life you love, pursuing your biggest dreams, and surrounding yourself with what matters most to you. Living a simple life clears a path to get you there.Listen to the full episode to hear:The differences between affiliate marketing, referrals, sponsorships, and ad networksWhy successful affiliate marketing serves your business and your audienceWhere to start when you’re looking for affiliate programsQuestions to ask yourself when you’re thinking about adding affiliate marketing to your business strategyLearn more about Denise Wilbanks:This Is My EverybodyYouTube: This Is My EverybodyFacebook: @thisismyeverybodyInstagram: @thisismyeverybodyPinterest: @thisismyeverybodyLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

Oct 10, 2022 • 13min
EP 138: The FOUR Email Sequences Your Business Needs
Discover the power of email marketing and effective strategies for converting subscribers into paying customers. Learn about the importance of abandoned cart emails and how they can address objections and provide answers. Find out how to clean up your email subscriber list and improve open rates. Explore the importance of reengaging cold subscribers through email sequences and how to implement them in your own business.

Oct 3, 2022 • 25min
EP 137: How to Develop a Social Media Strategy: Step-by-Step Tutorial
If you’re running a business these days, it’s pretty much standard that you’ll do some kind of social media marketing.But the unfortunate truth is that most small business owners don’t have any real strategy for their social marketing. They’re just randomly posting content or trying to copy their competitors.The end result? They don’t see any impact on their bottom line and it becomes a massive waste of time.Today, I’m going to share the process that I use to develop our social media strategy every year, which has grown our audience to over one million followers. It’s also the strategy we teach inside Startup Society, that helps members develop social media strategies for their businesses.Listen to the full episode to hear:The two biggest mistakes people make when they’re creating a social media strategy for the first timeWhy you need to get as specific as possible with your goals for your social media presenceWhy you should review the actual data on your past and current posts’ performance rather than relying on your own impressionsWhy going to the platform where your customers are isn’t necessarily the best adviceThe two systems you need to stay consistent with your strategyLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

Sep 26, 2022 • 28min
EP 136: Conversations to Clients: Start Quality Conversations That Lead to Sales with Nicole Cramer
Everyone has had the experience of meeting someone who you think might be a good fit for your product or service, but you’re not sure how to shift the conversation from a casual chat to talking about what you do or what you offer, and getting their interest.So today, we’re talking with Nicole Cramer about how to start conversations that lead to sales. She is an Exactly What to Say Certified Guide, and she’s going to share that method for making sales while you’re making conversation.Nicole Cramer is a high-vibe sales coach for female health and wellness entrepreneurs and CEO of Healthy Steps with Nicole. She specializes in how to start conversations that lead to clients through her proven sales system and she is also one of only twelve Exactly What to Say Certified Guides, making her a specialist in sales language and conversion. Nicole’s focus is on high-touch, relationship based selling where making the customer is more important than making the sale.Listen to the full episode to hear:How planning for the critical conversations in your business can help you stay in the momentWhy you need to bring curiosity and empathy to your sales conversationsHow asking questions keeps you in control of the conversationThree rejection-free ways to open a conversationLearn more about Nicole Cramer:Healthy Steps with NicoleInstagram: @thenicolecramerLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:Exactly What to Say: The Magic Words for Influence and Impact, Phil M Jones

Sep 19, 2022 • 33min
EP 135: How to Beta Launch a Membership Site with Laura Watson
If you’ve ever thought about launching a membership site, today’s episode is for you.I’m talking with Laura Watson, who participated in our Validate accelerator program earlier this year, about her experience beta launching her membership site, the Watercolour Garden.We’re going to chat about how she did it, what some of her biggest challenges were–and some of her biggest wins–and we’ll get into the nitty gritty details and numbers behind her beta launch, so you can see what’s possible for you, too.Laura Watson is a botanical artist based on the west coast of Canada. She is the founder of The Watercolour Garden, an online community that helps watercolor painters create botanical paintings using her 3 step painting method. Laura has a diploma with distinction from the London Art College in Botanical Painting, and her paintings are in private collections worldwide.Listen to the full episode to hear:How leaning on her peers and the structure of the Validate program helped Laura take the leap to launchHow she structured the webinar funnel and follow-ups that landed her a 50% conversion rateWhy Laura wanted to shift from selling courses on third-party platforms to hosting her own membershipThe two biggest mental hurdles she had to overcomeLearn more about Laura Watson:WebsiteInstagram: @laurawatsonartistYouTube: Laura Watson Art Learn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

Sep 12, 2022 • 20min
EP 134: 7 Easy Steps to Create and Sell a Digital Product
While there are a lot of different ways you can make money online, creating and selling digital products has got to be one of the very best. And it's certainly one of my favorites.It gives you so many of the advantages of making money online–the flexibility, the huge potential for profit etc.–without a lot of the disadvantages that can come when you're selling physical products or services.Now of course selling physical products or services can be amazing businesses as well.But my personal favorite, and the one that I really think is the best in a lot of ways, is selling digital products.I also know that it can be intimidating to get started with, and I think that's one of the biggest things holding people back. They just don't really know what the process needs to look like. It feels like it's very complicated.But it doesn’t have to be. Which is why I’m sharing seven steps to creating and selling a digital product so you can see how simple it can really be.Listen to the full episode to hear:What the substance of a digital product really isWhy you should always start with the minimum viable productWhen you might need to hire an editorPros and cons of using a third party platform versus your own website to sell your productWhy you want to keep your price point low when you’re just starting outLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

Sep 5, 2022 • 16min
EP 133: 8 Digital Products That Can Earn You At Least $100/day
I’m a huge fan of digital products.I talk about courses a lot of the time, because they’re what have allowed me to earn passive income online, enabling me the flexibility in my schedule so that I can work from home, homeschool my kids, and enjoy a really nice lifestyle.But while I love online courses and I think they’re an incredible opportunity, they do take a lot of time and effort to create and market.So today, I’m going to share with you eight digital product ideas that still have really good earning potential, but are a lot simpler to create and market.Listen to the full episode to hear:How you can use smaller scale, lower-priced workshops and products to earn moneyIdeas for passive income if you have an eye for art or designHow to use your software or platform skills to earn passive incomeLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

Aug 29, 2022 • 18min
EP 132: Can't pick a niche? Do this instead.
You’ve probably heard that when you’re starting your business it’s super important to pick a niche, the more specific the better.If you want to grow your business and your brand, it’s better to be a big fish in a small pond, right?But if you’ve tried to follow this advice and found yourself feeling frustrated and pigeon-holed, you’re not alone.A lot of people struggle with this when they’re first starting their online business. I know I did. And I regularly talk to people inside Startup Society and other programs we run who are going through it too.So what do you do?Today I’m going to share what the process of choosing a niche really looks like and help you take some of the stress and pressure out of it so you can build your business.Listen to the full episode to hear:How niche means different things to different peopleThe differences between industry, value, and nicheWhy you probably won’t really develop your niche until you’ve already worked with lots of customersThe two biggest mistakes people make when choosing a nicheLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins

Aug 22, 2022 • 14min
EP 131: How to Decide What Business to Start
If you want to start your own business, the very first, most important part of the process is just deciding what business you want to start.You can’t move forward, and you can’t begin to grow your business at all until you make that crucial decision.So in today’s episode, I’m going to share with you exactly how you can make that decision, whether you’re stuck because you have too many ideas and you just can’t choose, or if you’re stuck because you don’t have enough ideas.Listen to the full episode to hear:The three different kinds of businesses you could startThree lists to brainstorm business ideasThree ways to score your ideas and narrow down your listWhy you need to have an idea of what a day in the life of your business would be likeLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkinsResources:100 Digital Product Ideas – Free Download50 Service Business Ideas – Free Download

Aug 15, 2022 • 16min
EP 130: 6 Things You Must Do Before Launching Your Business
Last month, I was teaching a class about how to start a business. And even though most of the participants hadn’t yet started their businesses, all of them had worked on the branding for their business.So even though they hadn’t done almost any of the other steps of setting up their business to make it legal or to start making money, they’d designed their branding.Of course we get really excited by new ideas and want to start doing things that feel satisfying and that we can see right away.But when you’re starting a business, the things you can see aren’t necessarily the most important. And there are a lot of things behind the scenes that we have to do before we can actually start a business.Today, I’m covering six practical things you have to do before you can start your business.Listen to the full episode to hear:Two places you need to register your businessHow to start handling your business financesWhy you should create a separate email account just for your businessWhy you have to validate your business idea before you invest time, energy, and moneyThe simple marketing plan you need to start generating leadsLearn more about Gillian:Small Business 101Startup SocietyGet on the waitlist for VALIDATEProfit Planning ChallengeGet in touch!Instagram: @GillianZPerkins