
The Bestseller Experiment
Join author and screenwriter Mark Stay with coach and entrepreneur Mark Desvaux, as they discover the secrets to writing a bestseller and challenge themselves and you to write, market and self-published a bestselling book in just one year. Each week, they are guided by and interview million-selling, chart-topping authors, publishers on the inside, editors, agents, social media specialists, and many more big names who play a part in the bestseller process. From the writing to marketing, plotting to publishing, learn the secrets to help you write your way to the top of the charts.
Latest episodes

Dec 27, 2021 • 1h 14min
EP360: A Christmas Special with the Two Marks
Join the Two Marks in a Christmas special where they invited their listeners to share their favourite Christmas books and gifts. They dive into the most-loved books, annuals, games, bikes, cuddly toys, dolls and discover how these gifts have shaped us all.

Dec 20, 2021 • 1h 12min
EP359: Mia Kuzniar — Make Something Happen
Sunday Times bestselling author Mia Kuzniar brings some light to the bleak midwinter with her wonderful new novel Midnight in Everwood. She discusses how ballet and the Nutcracker Suite influenced her new book and how she moves between adventure stories for children and fairy tales for adults. She also tells us how an 18-month break between jobs allowed her to write and sell her debut novel.

Dec 17, 2021 • 8min
EP358: Deep Dive — Surviving NanoWriMo with GB Ralph
GB Ralph, author of the Rise and Shine series, talks about his last-minute decision to try NanoWriMo this year. He takes us from the first idea for his new series — The Milverton Mysteries — to the various options he had, including: writing every day, writing “hermit style”, and waiting for the muse. And he tells us how he coped when he started missing his daily word count targets. This is as entertaining as it is educational for anyone thinking of taking on the NanoWriMo challenge, and it was recorded when the trauma of NanoWriMo was still fresh in Gavin’s mind!

Dec 13, 2021 • 1h 8min
EP357: Ian W Sainsbury — Limitations Make You Creative
Kindle Storyteller Award Winner Ian W Sainsbury returns the podcast to tell us what’s happened since we last spoke, not least how he started a new series and then decided to completely reinvent it by changing the protagonist’s name, series title and the cover designs. Ian also talks about working with dictation software, how his writing habits have evolved and how the limitations of genre, form and technology can make you more creative.

Dec 6, 2021 • 1h 1min
EP356: Lisa Hall — A Dagger in my Heart
Bestselling author Lisa Hall tells us about her new novel The Woman in the Woods, which adds a dash of the supernatural to her page-turning thriller style. Lisa talks about setting a book in a real place, starting with the twist, how thinking the worst inspires her, the cruelty of rejection and how to cope with it, the importance of notebooks, and knowing when to let a book go.

Nov 29, 2021 • 1h 17min
EP355: JK Ellem — Think of the Long Game
JK Ellem writes cutting edge thrillers including the Ravenwood series, which was never supposed to be a series, but his readers wanted more. JK takes us through his career, how his writing process has developed over time, and how he’s benefitted from listening to his readers, going where the success is and following the muse.

Nov 25, 2021 • 6min
EP354: Deep Dive — Beta Readers with StoryOrigin’s Evan Gow
We welcome Evan Gow back to the podcast to discuss StoryOrigin’s new feature to help manage feedback from your Beta Readers. You can discover more about StoryOrigin here: https://storyoriginapp.com/ And here’s when Evan last came on the podcast: https://bestsellerexperiment.com/ep223-storyorigin-promotions-with-evan-gow/

Nov 22, 2021 • 56min
EP353: Michael Connelly — A Pretty Strange Trip
We are delighted to welcome worldwide bestseller Michael Connelly back to the podcast to discuss his new novel The Dark Hours, which explores an LA scarred by fear and social unrest. Michael reflects on how the world of Harry Bosch has grown over an incredible thirty years, and he answers our listener questions of writing habits, outlining and much, much more.

Nov 15, 2021 • 1h 10min
EP352: Sasha Greene — Trust and the Writer
Sasha Greene returns to the podcast with her new novel Trust, which explore ideas such as PTSD, sexual assault and coercive control. Sasha takes us through her process of research, how she writes just one day a week to a deadline, and why no writing is ever wasted.

Nov 8, 2021 • 1h 12min
EP351: Christine Pride & Jo Piazza — Communication is the Key
Christine Pride is an editor with 15 years experience with the likes of Doubleday and Simon & Schuster, and Jo Piazza is the award-winning author of nine novels. Together they have written an extraordinary novel, We Are Not Like Them, which touches on themes of race and friendship. They tell us how the book came about, and how they worked together, and the challenges of writing two perspectives.