
The Bestseller Experiment
Join author and screenwriter Mark Stay with coach and entrepreneur Mark Desvaux, as they discover the secrets to writing a bestseller and challenge themselves and you to write, market and self-published a bestselling book in just one year. Each week, they are guided by and interview million-selling, chart-topping authors, publishers on the inside, editors, agents, social media specialists, and many more big names who play a part in the bestseller process. From the writing to marketing, plotting to publishing, learn the secrets to help you write your way to the top of the charts.
Latest episodes

Feb 28, 2022 • 1h 20min
EP370: Lizzie Pook — A Long Old Slog to Publication
Lizzie Pook is a long-time listener of the podcast and Patreon supporter whose debut novel Moonlight and the Pearler’s Daughter was inspired by her time in north-western Australia researching the pearl-diving industry. The novel is being published by three major publishers on three continents with three very different covers, but the road to publication was a long slog, with Lizzie facing life-changing events with her health and career. Also, the Two Marks get distracted by their memories of the glorious town of Leatherhead in Surrey. Yes, really.

Feb 21, 2022 • 1h 18min
EP368: Bethany Clift — Feeling Fine at the End of the World
Bethany Clift’s debut novel The Last One at the Party is hilarious, moving, cathartic and set in an utterly terrifying pandemic. She tells us how writing and reading horror is great for mental health, how seeing E.T. at an impressionable age inspired her, and how writing a novel with only one living character allowed her to dig deeper than ever before. This episode has an accompanying Deep Dive episode with Bethany and her husband Peter Handford where they tell us about the making of their indie horror movie Heretic. Deep Dives are exclusive to our Patreon and Academy members. To find out more: https://bestsellerexperiment.com/support

Feb 21, 2022 • 7min
EP369: Deep Dive — Making an Independent Horror Movie with Bethany Clift and Peter Handford
Bethany Clift and Peter Handford take us through the making of their 2012 independent horror movie HERETIC, from the first spark of the idea, to financing, pre-production, filming, post-production and how they got the DVD in the supermarket bestsellers and the lessons they’ve learned. This is fascinating and honest breakdown of just how challenging it is to make an independent movie.

Feb 14, 2022 • 1h 12min
EP367: Jeevani Charika — The “Aah” Factor
Jeevani Charika (aka Rhoda Baxter) is an award-nominated author of women’s fiction with heroines of colour. Her latest novel, Playing for Love, is set in the world of online gaming, giving the classic mistaken identity romcom story a fresh makeover. We discuss how to write a convincing rom com, and why 2022 could be her year! And the Two Marks get into the pros and cons of Wordle, the joys of cosplay, and how one young lad got his book into a local library.

Feb 7, 2022 • 1h 6min
EP366: Beth Miller — The Spine of the Story
Beth Miller is the bestselling author of six novels, one of which took 12 years to write, another just 8 months. Beth tells us why the most important part of the process of her is finding the spine of the story: the thing that moves both her and the reader. We also talk about titles, publishing when young, and when to stand your ground as a writer.

Jan 31, 2022 • 1h 2min
EP365: Samantha King — Enjoy the View
Samantha King returns to the podcast to reveal how her latest novel The Secret Keepers’ Daughter was inspired by a “worry box” and how our darkest and most terrifying fears are found in our own homes and in everyday life. We also discuss the career of an author beyond the debut and how she’s learned to endure the peaks and troughs and enjoy the view.

Jan 24, 2022 • 1h 10min
EP364: Shona Kinsella — We All Help Each Other If We Can
British Fantasy Award nominee Shona Kinsella tells us about her new book Outlander and the real Jacobites, which digs into the real history behind Diana Gabaldon’s Outlander series. Shona’s career has been an extraordinary rollercoaster, and she talks openly about the highs and lows of crowdfunding, flash fiction, writing and editing a novella in 30 days, and how helping others has helped her writing.

Jan 17, 2022 • 1h 1min
EP363: Lori Ann Stephens — Ignore the Fear
Have you ever wanted to tell a story, but been too scared to write it? Lori Ann Stephens’ near-future thriller Blue Running covers a whole range of contentious topics, but Lori tells us how she overcame such a fear to tell her story, how she had dealt with the reactions of readers and her own family, and why she thinks the best writing comes from fear.

Jan 10, 2022 • 52min
EP362: Simon Beckett — All Change
International bestselling author Simon Beckett returns to the podcast to tell us about his new novel The Lost, in which he starts a whole new series. He offers tips on character, tension, and how to develop a great thriller. And the two Marks discuss how theme and endings can help you when you’re stuck, and the importance of a great opening.

Jan 3, 2022 • 1h 1min
EP361: Daniel Rigby — Just Start Doing It
BAFTA-award winning actor Daniel Rigby tells us about his Audible original debut Isaac Steele and the Forever Man and how his background in comedy and improvisation helped create his protagonist and his extraordinary world.