Disruptors

In today’s episode, Rob shares with you his story from self-publishing his first books, to signing a four-book contract with the 2nd biggest publisher in the world. But anyone can do it, tune in today to find out more.   You should want to be your own author. It gives you credibility and provides you with a passive income for years to come. The questions shouldn’t be should I write a book? It should be, do you self-publish or do you attempt to sign a publishing contract? Join The Distruptive Entrepreneur Community & Ask Rob a Question. KEY TAKEAWAYS To get published when your unknown is really hard so you can go to a print on demand book publisher to get your name out there and generate some sales. (Vanity Publishers) What you can do is Self-publish books, learn to launch them, get them high in the charts and learn from the process so that you can go to a publishers in the future. Getting a publishing deal means you don’t need to worry about typesetting, manuscripts or design and you’re instantly credible. When Rob launched Money the publisher came into its own and really super-charged the reach of the book. With this came translation rights and retail deals as well as a re-launch and release on Kindle. Plus off the back of a publishing deal, you will see an increase in social media reach. If you self-publish, you're not restricted with legal issues or things that you can't say and you can get it out really quickly and begin earning a return instantly. BEST MOMENTS "Being publish by Hachette has been one of the best relationships I've had""Every author who's massive will have been rejected countless times""Everyone's got a book in them, you just need to get it out of you" "Sell from self-publishing whilst trying to get published" “Should you run your own media and be your own agency.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

There is no entrepreneur that doesn't face the problems that entrepreneurs face. It's how you view them that leads to the solution. In an honest rant, Rob shares with you the reasons why your problems are not problems and how you should really be perceiving them. KEY TAKEAWAYS 99% of your problems aren't problems they're challenges, so find an upside and continue to grow. Contextualise 1st world and 3rd world problems and change your mindset about the challenges you face in life. Your problems are not problems, they are first world challenges. The sooner you realise this the easier you will be able to overcome them. Most of the people who do really well have struggled to get there have gone through ups and downs and grown because of it. Some people think that that journey is really hard and it's really difficult, whilst others think it's easy and you can get rich quick. It’s thought that these are the only two extremes and it ping-pongs between them. But in reality, your journey and the problems you perceive to happen are quite different. Look at your problems as an opportunity to find a solution. You have a value that others don't and if you can solve these problems that others can't you'll increase your reach, impact and revenue. BEST MOMENTS "You will have good days and bad days, hard days and easy days.""See opportunities in the challenges and upside in the downside""Usually people get down and depressed when there are three main problems in their lives""We make challenges bigger and we sweat the small stuff""If it's hard to for you it's hard for your competitions""All you can really do is learn from a problem, treat it as a challenge and ensure it doesn't happen next time" “Minimise the time where you react like a child or a chimp and manage your emotions”“Business and wealth is about solving problems, providing value and facing challenges.”“Take your business and your work very seriously but not yourself, have fun.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Welcome back to another episode of The Disruptive Entrepreneur podcast with your host Rob Moore. In this latest episode, Rob interviews Chairman of Wyldecrest Parks, business magnate, investor and philanthropist, Alfie Best. Their conversation goes from Alfie’s humble routes knocking on doors, to being a multi-millionaire owner of the biggest mobile home country business in the world. Are entrepreneurs born or made? and what’s the difference between being a boss and a leader, find out more by listening to this fascinating interview.   Key Takeaways Do You Think Being Born On The Side of The Road Has Shaped The Way You Do Business? No, the place where you are born is not important, it’s the journey that is important. I don’t see myself as an entrepreneur I see myself as an artist, and I’m painting a picture of my life with the business. Are Entrepreneurs born or made? The word entrepreneur is banded around way too much, and we use the word but we don’t have an understanding of what it means. Are they people who can operate across different sectors and fields? Entrepreneurs are successful in not just one field but in different fields. If you’re successful at one thing you’re a businessman and if you are successful across different fields, you an entrepreneur. For all the success you have, it’s only temporary and it can change in the future. We can all teach yourself to become more, but entrepreneurs are natural risk takers, calculated risk takers. In some people that is sparks and in other it might bonfires, but everyone has something. Can That Be A Curse That You Never Quite Make It? I live in fear. I’m always worried about tomorrow. In the next 18 months, I will take Wylecrest to the market, and I believe that we are groundbreaking in a series of areas. We are the ones setting the bar. That’s the difference between a hobby and a business, business is going to make you money not cost you money. Why Do You Fear Tomorrow? I live in the real world where changes can happen without any warning. I’ve been scarred by the 1990 recession which hit the business hard. How Do You Let The Fear Drive You Or Cripple You? My fears push me because it drives me to get up early in the morning and enjoy my work. Life doesn’t mould you, life cuts pieces out of you. Are you going to end up masterpiece or misshapen person? It’s the fear of failure and fear of going bust which drives me going forward? How Did You Develop That Mindset? I try to simplify things. There are winners and losers and both are successful. One is just more successful than the other. To win you have to unravel the puzzle of how that other boxer, a player person plays. What’s The Difference Between A Boss and A Leader? A leader fights with you rather than telling you what to do. I guess the journey is moving from a boss to a leader. Often in interviews, people will say that the team is the most important thing. All of your team should know what your goals are for the business. We start with a yes, for every resident, the residents might not like how we get to the yes but we will explain the process. What Was Your Journey Into Business? Financially we were not rich but as a child, we did have a rich childhood. I went to school periodically through this period and went through some difficult times selling door to door. In this period I realised how important it is to know your market.  That recession scars still lives with me today. I looked for businesses that had queues which were Phone shops and Takeaways so I set up my own phone shop which ended up getting sold to Vodaphone. I still own those shops that Vodaphone use today. Traditional education vs teaching yourself? Education gives you the guiding rails. If you think of education as trains the best is the fast train on the tracks whereas the slower trains are being self-taught. I was self-taught. Self-education made me hustler street trader, it added to my education. You have to have both. What is your outlook on Business? Business is the soul of any country, if you want your skin to blossom you have to eat the right food, we need to nurture business more. We need to stop promising what we are going to and teach what we are going to do. Smart Work or Hard Work? Always work smartly but work hard at it. Money makes you happy because it buys you freedom. What Does Disruptive Mean To You? To me is ruffling the feathers of the norm, which I see as a good thing. Best Moments ‘If you’re successful at one thing you're a businessman and if you are successful across different fields you an entrepreneur.’ ‘Taking the knocks and treating them rather than a downside it’s an education’ ‘I’m not in the business of commercial hobbies.’ ‘A problem is only a problem if you don’t find a solution.’ ‘Keeping things simple, makes everything simple.’ ‘All entrepreneurs are calculated gamblers.’ ‘Everybody has a success gene.’ ‘Entrepreneurs make terrible managers, and managers make terrible entrepreneurs.’ ‘All your team should know your goals for the business.’ ‘Have to’, is a great master.’ ‘There are so many opportunities in the UK from foreign investment.’ ‘Easiest thing to get rid of is money, the easiest thing is to gain money.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 About The Guest Alfie Best a highly motivated business magnate, investor, speaker and philanthropist who serves as the chairman of Wyldecrest Parks. To achieve success is not easy and to maintain that success is even harder but Alfie Best has shown how it can be done, even when you have not been born with the proverbial silver spoon in the mouth. Born of humble origins and raised in a Romany Gypsy family, this self-made man studied at “University of Life” and started his professional success story totally from scratch. However, coming from a struggling background and a minority group only gave him even more desire to succeed. As a gypsy, he had to face many obstacles and prejudices but he has never allowed those to ruin his dreams and ambitions or to disrupt his investments into the businesses he operates. Instead, he has taken those negative prejudices and turned them into positives by surrounding himself with a diverse and multicultural team. Alfie Best manages his businesses as a real leader, knows his employees by name and likes to meet all residents of his mobile home parks. Contact Method Website - http://alfiebest.co/story/  Twitter - @alfiebest33 Email - ea@wyldecrestparks.comdisruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Most people’s pitch, offer or sales process is boring and vanilla and the same as everyone else’s. So what are you doing to stand out? In today’s episode, Rob brings you 4-simple ways for you to sex the heck out of your marketing and sales process and super-charge your brand and influence. Learn how to use scarcity and urgency in your sales, marketing and advertising to drive more sales and grow your business. KEY TAKEAWAYS First - How can you make your course or your product the first! Is the first in the market or too the market? If you think carefully about your product or service you can implement an element of first to your audience. Last - People either want to be the first to get something the last. You can tap into the FOMO (fear of missing out) to market this. Marketing around this creates a sense of urgency and scarcity. Only - Can you be the only provider of your product or service in your market or area? New - When something is brand new they want it more. It’s fresh, exciting and could fix their pains and problems. Ask yourself: what can you offer that’s new that serves your clients? BEST MOMENTS “Don’t claim to be the first when you’re not” “People want to be either the first to something or the last to receive something” “You can re-package the new” “These will work if you’re honest and don’t use them for manipulation” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Welcome back to another episode of The Disruptors podcast with your host Rob Moore. In this latest episode, Rob talks through a tried and tested model for increasing sales on the launch of your product: The Product Launch Model. Rob talks through each element, from making sure you’re getting your community involved in the creation of your product, to ensuring the bonuses are right for you. If you have a product ready to launch, this model can help you build that anticipation, and increase sales. Key Takeaways The Product. It’s important to have a good product and service that you know will sell. A good way of doing this would be to have a small launch to a small segment of your customer base. You are then able to gain feedback on the product and tweak for the future. Crowdsourcing aspects of the product like the title or the different bonuses can be really effective. This means that people are already involved in your product and are more likely to buy it. By the time you’re launching your product for real, you know the content and the message is desirable. Make sure you have a Compelling Story. Telling a story of your product is essential to entice, and engage potential customers. For their first iPod launch, Apple chose a story was around the tagline ‘A thousand songs in your pocket’, which is a great example. Pre-launch. Before you launch, it’s important to build a sense of urgency and anticipation for the product. This can be done through two things, scarcity and timing. For example, only releasing bonuses for 24 hours, or limiting the places on a course or a bonus to create the urgency. An important aspect of the pre-launch is drip-feed information weeks and months before the launch. For example when Apple launch new product photos of it will appear ‘leaked’ in the media, which creates a sense of anticipation, and interest in the product. It’s important to feed the logistical information before the emotion and excitement take over. Things like where to find it, how to book on to a course, or when can you physically buy it and the launch date itself should be taken care of early in the pre-launch process. Go Live. Have an incentive for the first 100 or first 24 hour. Recency and volume in a short time mean that you can be placed higher in the rankings for a book, or a podcast. Don’t be scared to be relentless with your promotion. On launch day it’s possible to have three communication methods firstly it’s live, add a special added bonus, and then a countdown to its closing. Change your message throughout the day, always communicate something new not a repeat of the previous message. Don’t reveal all your story in one go. Make sure you give people warning that you are going to close the launch and make sure when it’s closed, it’s closed you can add them to your waiting list. Post-launch. If you are going to reopen make sure to introduce something new and you’ve left enough time since the close so that it doesn’t look like your initial marketing failed. Place bonuses for sharing the produce or reviewing the product after the launch of the product. You’ll end up giving away five or six bonuses so with your bonuses make sure they are high perceived value and low cost to you. You will end up having to always beat your last bonus as well. Make sure you are leveraging your time, so a 3-hour online training session as a bonus, means you can have lots of people on the training, you can record it for future use, and it has high perceived value. Make your bonuses are scarce so only the first three have a mentoring session with yourself for example. See the time in helping others as an investment into future customers. Best Moments ‘Always have something new to say with each communication.’ ‘Bonuses are high perceived value, but low cost to you’ ‘£10,000 or £10 product the bonuses will have to be different bonuses.’ ‘People wanting them before they go on sale.’ ‘Be careful when you give away you.’ ‘When people know they have you for life there is not such a rush.’ ‘You can use me for anything that isn’t logistics and property. So I don’t devalue my own products.’ ‘Take the product apart - launch the main element of it and then add the peripherals as bonuses or choices.’ ‘Without our customers we are nothing.’ ‘People who buy all your stuff, are the people you spend the most time with.’   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979  disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Rob’s back with another Disruptors Caffeine Cast, and today he brings you six hacks to starting, growing and scaling your Facebook groups and communities. Creating a Facebook group can super-charge your business, help you grow your audience and get your product out there and for Rob his many Facebook groups have become a very powerful source of leads for his various businesses. Go and join the Disruptive Entrepreneur Facebook Community here: https://en-gb.facebook.com/groups/DisruptiveEntrepreneursCommunity/ KEY TAKEAWAYS Facebook Hacks To Help Grow Your Groups & Increase Your Business: Start an article, write the first few lines and entice your follows to join your group to read the rest. Email your contacts and ask them to join your community. You can put a link at the bottom of your email and you'll see some organic growth. Offer bonuses to come and join your group. Offer value and get engagement. Find your niche, see the comparable groups and join them. Now you can bring members to your own group. Run Facebook ads to grow your groups. Just start testing your ads and figuring out your cost per lead. Try affiliate marketing and get others to send emails to their own lists with links to join your group. BEST MOMENTS “Once every ten days on your profile and your page post a compelling pitch to join your group. Create a reason and a story as to why your followers should join your group” "Be creative with what you give away" "Bonuses don't always have to be in a report format, you can offer a range of different things" “Use the rules of other groups to grow your own” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Welcome back to the latest episode of The Disruptors with Rob Moore. Today Rob speaks with American actress, author, philanthropist and empire builder Elena Cardone. Elena talks through how she has grown her business with her husband, and business partner, Grant Cardone and the challenges she has faced. Their conversation takes them from how Elena balances so many roles, in her professional and personal life, to how depending on others is essential to be successful. Elena talks about her new book Build An Empire: How to Have It All with tips and ideas on how everyone can reach their potential, building their own empire. Key Takeaways What makes a successful business partnership and relationship? To have the same mission is essential but also have very big goals and aspirations. Our mission is to reach 7 billion people on the planet, try and help them. Elena spoke about the need for not worrying about the little things, focus on what is getting you to your goal. You have to figure out what are each other's strengths and weakness. That means, that in Elena’s case, she might take the lead on somethings and Grant on others, playing into each other's strengths is really important. It’s important to know who makes which decision where so you’re not fighting each other, but working together. How do you balance being a mum and all the other roles that you have? Elena spoke about being mercurial, being fluid with your time and roles. It’s important to work on becoming an asset for yourself. Elena spoke of being able to move and adapt easily between being a mom and a businesswoman, having multiple personas. Learning that there are no fixed assumptions of what a normal marriage or business should be and challenging those norms is important. Finally, it’s essential to believe in the product and the mission of what you’re doing so you can commit to the role. What are the sacrifices that you have to make? Elena spoke of the challenges that face being a woman and being a romantic. Elena spoke about having to sacrifice the traditional romantic elements of a relationship sometimes. It can be tiring being in business, being jet-lagged, going from event to event. However, believing in the mission and wanting to be known to the English market is an important motivator. Elena spoke of her serious pride in knowing that she helped others. The sacrifices are worth it because of the extraordinary legacy that Elena wants to leave. Why Is it hard to be a Woman In Business? It’s difficult to keep up with the physical expectations all the time. It’s difficult to be on the road full time and then go one to be full on mom duty in the evening. It doesn’t turn off being a mom. You get neglected. It’s important to understand the different roles in relationships. At first Elena spoke of not wanting to have a nanny to help them but for instance, she doesn’t do grocery shopping anymore. Elena spoke of the importance of outsourcing elements of the business and personal life, so you can prioritise your time and energy on the big goals. What Does It Take To Build An Empire? You have to understand your purpose, and it takes sacrifice and courage. You have to be able to stand up for what you believe in. Anybody who wants to achieve something greater than themselves has to do this. You have to strip away some old ideas. Elena spoke of the importance of constant growth when building an empire, in relation to finance, your product and real estate. What is your brand? Are you expanding to reach more people? The key element of empire building is that they can withstand setbacks. The bigger the empire the better it is at protecting you. Bad things happen to good people every day, so empires are there to help you when things get a little rough. Is it an endless chase for growth? There is always a new target. Be grateful for the achievements that you have made but there is always a long-term goal. It took Elena ten years to get to where she is now. Elena highlighted the importance of small attainable goals that you can achieve along the way. This means that you are not constantly overwhelmed with the larger goals. Subdividing the large targets means you have hit the small targets. How has life changed since building the business with Grant? It’s so important to partner up with the right person. It has allowed Elena to find her right power through the aid of someone else. Elena spoke of the confusion she felt before Grant. The partnership with Grant has enabled her to increase her own self-worth, and really find a direction in life. For example, the book has come from being pushed by Grant to write it. Raising Children As Entrepreneurial. Elena spoke of wanting her kids to contribute to society in whatever field they choose to. Elena wants them to go through life and not be scared of anything. They earn everything, and when they are given a gift it’s theirs to look after or break. Elena spoke of the importance of teaching her kids to talk with strangers, so they aren’t scared to do it when they are adults. Best Advice. Always be a friend to yourself. You can correct yourself, forgive yourself, love yourself, it’s a really rewarding metaphor. Worst Advice. ‘Never depend on a man.’ Grant is the most trusted person in my life, he trusts me, and he has tremendously helped me. We are interdependent species and depending on others is what we need to do. There are a lot of myths out there about being independent when trusting others is essential to be successful. What does disruptive meant for you? Challenging the norm. Valuable Resources http://elenacardone.com/empire Best Moments ‘My life changed when I learned this.’ ‘Need to be an ally not an enemy.’ ‘Created it together.’ ‘All In on each other.’ ‘Elevate each other up quickly.’ ‘Drive to be bigger than who I am.’ ‘We push each other to be our fullest self.’ ‘The bigger the brand, the more resilient it is to attacks.’ ‘Be your own best friend.’ ‘I turned my life into something that I wanted to be proud of. About the Host (and Guest) Guest: Elena Cardone Elena Cardone started her career in Hollywood and soon became a successful actress and model of TV and film fame. A lifelong competitive sport shooter, and now author, businesswoman and empire builder and visionary, Elena currently co-hosts “The G&E Show” with her husband, Grant Cardone, bestselling author, entrepreneur and real estate investor. Together they have created a real estate portfolio of almost one-billion dollars.Born in Spain and raised in New Orleans, this 2004 Maxim Magazine’s Hottest 100 beauty now spends her time serving as Chief Family Officer, public speaker and personal development coach teaching others the strategies and techniques on how to create, build and expand their personal empires everywhere. An avid human rights activist actively seeking a congressional investigation into the link between psychotropic drugs and random acts of senseless violence, a fierce supporter of the second amendment and busy philanthropist, Elena campaigns cross-country tirelessly. Youtube: https://www.youtube.com/user/ElenaCardone/featured Instagram: https://www.instagram.com/elenacardone/ Twitter: https://twitter.com/ElenaCardone [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979  disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

A lot of people struggle with content, concepts and what to put out there on social media to grow their influence. In today’s episode, Rob shares with you 15 practical and specific content creation tips to build a great and vast audience, get your content out, build rapport and see raving followers and fans begin buying your stuff. Building your brand, educating your audience and creating content is easier than it’s ever been. You give your customers, clients, followers and fans informational content that serves them and educates them and then when you want to sell something you don't have to sell, because you get this economical trickle-down effect. You're creating a mind space, a message and a rapport when you're generating content. Get more of these messages out there so that you don't have to sell hard. Tune in to the next episode of The Disruptive Entrepreneur to hear Part 2. And get the practical advice on how to build your brand and get your content out there. KEY TAKEAWAYS 15 Specific Content Creation Tips This is what I did, this is what I learned. Teach people what you've learnt and the benefit of it. People follow you because they want to learn, be motivated and be challenged. SBO (Story, Bridge, Offer) - Tell your audience a story and learn them to the logical decision of buying your product. Rant - People will stand up and listen. Do this occasionally for things that you're passionate about and things that you stand for. Newsjacking - Jumping on the back of headline news and leveraging the energy of something happening now in the news. Surprise - The element of surprise and offering a new way of looking at something. SEO keyword articles - If you want to guarantee what you're creating content around is being talked about then used Google to see what the most popular search terms are. Behind the scenes - Offer your fans a behind the scenes tour of your business and your home and what you can learn from it too. Pains your audience feel - If you tune in and engage with your community members you will see the same pains over and over and then you can create solutions and content around their pains. Motivational posts (beware) - People do like and want motivational posts, they want that hit of motivation to get them going. The reverse of what everyone's tired of Your analytics and why to put more of that content out there Mistakes you made The 5,7 & 9 ways to do something Case studies & Interviews Your takes and analysis of other people's content BEST MOMENTS “How do I educate my audience? how do I do content marketing and build my brand?” “Getting content out there doesn't take as long as you think. You need to increase the volume of content you're getting out there.” "Talent is not born, it is created and learned through the 10,000-hour rule." [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

There’s a lot of people out there trying to dominate their industry and take over. This isn’t the smartest goal and in some ways, it’s selfish. No one on the planet wants to know about or care about your goal of taking over. Ask yourself, how does it benefit your follows, fans, customers and clients? How does it serve them or benefit them? If you want to be good at marketing and grow your business you need to find out what problems you can solve and package and write stories about them so that you can monetise them. People will only watch and listen to you if you’re serving them and meeting their needs. So drop the world domination goal you’ve set yourself and get out there and solve problems. KEY TAKEAWAYS If you want to make a difference in the world and make a fortune, you need to solve meaningful problems and discover what you can do to help your audience. Aim to create a product to meet the needs of your clients and your customers, to care, serve, solve and grow through constantly improving your offering. It’s okay to be selfish in your goals when you need to fix your own problems. It’s okay to focus on yourself and your family when you’ve got nothing in your family. But when you’ve gone beyond your basic material needs its time serve a bigger goal of helping others. BEST MOMENTS “If you serve your community your community will lift you up.” “Aim to lift other people up and you will get what you want out of it.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Welcome back to another episode of the Disruptors podcast. Today, Rob talks with billionaire Naveen Jain about his life, his work, and his vision to change the world for the better. Naveen talks passionately about the power of technology to enhance people's lives today but most importantly in the future. Key Takeaways Moonshot. The bigger your vision the more motivation you will have to achieve it. If you’re hitting the snooze button every morning then you’re working on the wrong things. Entrepreneurs who have big visions who aim to tackle the big problems in the world are the most successful. All Sentences Begin With What If. Questions that begin with ‘What If?’ help to visualise the future. In order to get buy-in from other people you always need to visualise your dream, your vision to others. The most successful people focus on what the world should be, not on what it is currently. What Does It Mean To Be Successful? We need to change what successful actually means to people. It shouldn’t be about making money, because you can never actually achieve that. It should be about the number of lives you have improved. The most successful people are the humblest because they truly understand what it means to be successful. Not Getting Overwhelmed. Having so many ideas in a multitude of sectors and spaces could be overwhelming. It’s important to break those down into slices and work on one thing at a time. Consequently, it’s ok to then sell the business, or move on to something else when you think you have contributed all you can in one area. The Next Ten Years Will Be The Most Disruptive In History? Throughout history innovations usually happen one at a time but today innovations are happening everywhere all the time. Currently we have a convergence of technology and innovation allowing for change on a vast scale. With business’ working with marginal costs for things like analyzing large datasets, the possibilities for disruption are endless. What Did You Learn From The Dot.com Crash? Booms and busts are like a heartbeat. When there is a low part of the cycle, there will always be a high one round the corner. It’s important then to be humble when you’re at the top of the wave and optimistic when it’s at the bottom. Booms and busts don’t prevent innovations happening, they offer opportunities for disruptions in all sectors. What Does Disruptive Mean To You? This means thinking about change exponentially not incrementally. How can you make the biggest change in the world so that you make it a better place for everyone. Best Moments ‘It’s not where you start from, it’s what you make of it.’ ‘Life never stops teaching, we just stop learning.’ ‘What matters is what you can do for your society not what you can do for yourself.’ ‘Aiming for an audacious moonshot is how we change society.’ ‘If you’re not willing to die for it, don’t live for it.’ ‘I can’t change the world around me, only how I react to it.’ ‘Live in the moment.’ ‘Obsession is for entrepreneurs.’ ‘The American dream is now the universal dream.’ About The GuestNaveen Jain is an entrepreneur and philanthropist driven to solve the world's biggest challenges through innovation. A man who knows no limits, Naveen pushes big dreams into action, spurring massive cultural and technological change. His audacious vision and magnetic personality continually inspires others to follow what feels impossible. The founder of Moon Express, World Innovation Institute, iNome, TalentWise, Intelius, and Infospace, Naveen sees beyond the current business and technological landscape, creating companies that make a true impact. Website: http://www.naveenjain.com LinkedIn - https://www.linkedin.com/in/naveenjainintelius/ Twitter - https://twitter.com/naveen_jain_ceo Facebook - https://www.facebook.com/NaveenJainCEO [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com