Disruptors

Well recorded, well rounded, great sounding music makes people feel alive. Hi-fi’s and amplifiers are there to fulfil that purpose, and Dan D’Agostino is the best in the business at creating high-end, luxury Hi-Fi. Rob interviews a pioneer in the audio industry, having created a £250K amplifier entitled the Relentless. Their conversation goes from their shared love of music, to how to balance creativity with the hard facts of business, and what it takes to make a $250K amplifier? Listen to this episode to learn more about balancing the creative and business to gaining the confidence in charging more for your product. Could you charge 250K for your product? Key Takeaways How did you first get interested in Hi-Fi? It was music that got me into Hi-Fi, through my father, when I was young. He would play lots of different music, and he would build a small hi-fi system in our house. It became a career after a while, I saw a gap in the late 70’s in amplifier designs. There weren’t high enough amplifiers out there for the music people were listening to. People really liked the idea, and that’s when I thought there was a business I could make out of it. The Relentless took me two years to turn it into a product. The enclosure is not a normal offering within the market out there. Many are things you wouldn’t like in your living room, they are ugly. I wanted to make something a little like an engine, even space. But the cost comes from the inside of the amplifier, which are second to none, no expense spared, hence they cost $250,000. With the relentless amplifier, I didn’t have a budget. I wanted to build it and I didn’t want to take any shortcuts. The price came letter. I didn’t make any compromises. It takes two weeks to make one pair of relentless amplifiers.   How do you have the confidence to charge the top end of the market? I do enter it with some trepidation. You don’t have to build a product when you design it, is key. In the Relentless case, a lot of people said that they would like to buy something like the amplifiers that I was making. How has the audio market changed in the last 30 years? Audio, 30 years ago, was a big deal, stores were crowded. Vinyl was a big factor, and then CDs were huge. People flew to Hong Kong to buy a CD and play it when they got home. People are more educated now, more knowledge of prices. When people come into your shop they want to buy something they like. Anyone can buy on the internet but a dealer has to show that extra value they are able to offer. My whole emphasis is on the sound. If I don’t tear up or get goosebumps when I listen back to a piece of music on my Hi-Fi’s then I will go back to the drawing board. I have an intuition with the components, I which order and how things work together or not. I keep on pushing the envelope, like with the Relentless. Do you think you want to bring a style or characteristic to the sound, or do you want your product to be out of the way? I’m in the school of getting out of the way. I notice with other amplifiers that you can notice a certain characteristic but that’s not my school. My characteristics come through in the design, the look of the amplifiers. You could design an amplifier in a black box and it would have the same sound but it wouldn’t give you the same feeling because of the design. I’m really trying to create a product that is invigorating. I want to build something on that scale that of a high-fashioned piece of jewellery. I’m a bit of watch collector. Apple watches are great but when I go out I always wear an analogue watch. Could Hi-fi go in the same direction as watches? I’m hoping that it goes the way of watches that they are not just there to tell the time they are a piece of jewellery as well. What would you say the vision is for your company? Continue to make products that are visually enhanced. I want to make internet products and high-quality products. It’s a wonderful time to experience music, and it shouldn’t be a pain to access. It should be really accessible. What are your go-to demo songs? I have some old recordings of Frank Sinatra and Nat-King Cole that I always use. I listen to a lot of Jazz from the 80’s and 90’s. I play a lot of jazz and play all different types of music. I have to go to recordings, and they are always the same ones, so you can see if there is anything different in the sound. I do like to surprise myself sometimes with a new song, however. How would you explain your passion for Hi-Fi? A lot of people ask me what I do. People say that they don’t have a trained ear. So, I reply that you can hear me speak, so you don’t need any training. It’s like Frank Sinatra is in the room with you. You can hear all the tightening, and the rustling, it feels real. My wife and I run this new venture, she runs the operational size, and I run the engineering part. We do have discussions around business vs art but not with the relentless. If I’m trying to design a $15,000 amplifiers there is a concern on the parts, and how we can make money from it. I’ve learned the hard way from being fired from my old company What’s the future of Dan D’Agostino? My children work in the company, and my grandson is going to work in the business. We have a good idea of how the name and company will continue after I don’t want to work every day. We have a good succession plan. I want to melt the technology and analogue together. Something that allows a customer to do the modern things, and interfaces with the sound quality that you want from high-quality Hi-Fi. The best advice that you have ever received: Don’t believe your own hype. Worst Advice ever received: Get an investor. What does the word disruptive mean to you? Unsettling, whereas I think that my products are engrossing.   Best Moments ‘It was music that got me into Hi-Fi.’ ‘I’ve always loved music.’ ‘I wanted to make something visually attractive.’ ‘The price came letter’ ‘People flew to Hong Kong to buy a CD and play it when they got home.’ ‘Audi...it’s not an easy game.’ ‘I have a signature sound that people like.’ ‘I keep on pushing the envelope’ ‘I’m in the school of getting out of the way.’ ‘You could design an amplifier in a black box and it would have the same sound but it wouldn’t give you the same feeling.’ ‘I’m hoping that it goes for the way of watches that they are not just there to tell the time they are there as a piece of jewellery.’ ‘I do like to surprise myself.’ ‘I look for songs from my past that can define the product sound.’ ‘You don’t need any training for listening to hi-fi. just ears.’ ‘Everything is hand built.’ ‘We are a very small company, that keeps is our standards really high.   ABOUT THE GUEST No name is more closely associated with high-end audio amplifiers than that of Dan D’Agostino. During his career of more than 30 years, D’Agostino pioneered countless advances in the design of amplifiers, preamplifiers, CD players, and surround-sound processors. He is known as the audio industry’s most passionate promoter of high quality, high-powered amplification. Makers of the world’s finest loudspeakers rely on D’Agostino-designed amplifiers for their most important demonstrations.   CONTACT METHOD - Dan D’Agostino Website: https://dandagostino.com/history.php Facebook: https://www.facebook.com/dandagostinomasteraudio/ Instagram: https://www.instagram.com/dagostinoamps/ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

You shouldn’t always believe in luck if you want to become successful. Luck is just the unknown that you simply can't explain and can’t control. What you can learn is the traits of successful people, the entrepreneurs that have been there and done it. Tune in today to discover the traits of the greats and how you too can replicate their mindset to success. KEY TAKEAWAYS What is luck? Luck is just the unknown that you can't explain. You mustn't believe in luck at least if you want to become successful in your endeavours. The problem with that as a belief, even if it's a true belief is that you are out of control, you can't do anything about it, you are simply an effect rather than cause, you are a victim rather than in control and you are reactive rather than proactive and that mindset is not going to set you up towards success. Traits that successful people have. The single most important quality of successful people tried and tested is optimism. Sometimes optimism is naivety, I am going to be a millionaire when most people aren't, or I'm going to be a property investor when most people aren't, or I'm going to quit my job when most people don't, but that naive optimistic quality is the quality that makes a success even though there's risk in it. What we need to be successful, is to have the beliefs that make you successful. Naivety, a crazy vision of doing something that most people on this planet could not do. Observing the masses and doing the opposite, being greedy when everyone is faithful and faithful when everyone is greedy. These things are the traits that everybody who is successful has. If you want to be successful in your life, you should have the desire to research what makes a success. Success leaves clues. For you to have a good deal or success, you've got to read, you've got to get rid of the void, you've got to do a cost-effective refurb, you've got to manage it effectively, you've got to get finance on that deal. It’s not all about luck. If we believe that luck is the unknown, and we try and work out and make the unknown known, then to a certain degree, we can reverse engineer luck. If you put yourself in the right position to seize the opportunities by listening to podcasts, audiobooks, embrace mentors, educate yourself and be visible on social media communities, you’ll end up putting yourself in the right place enough times and you will succeed. BEST MOMENTS “The single most important quality of successful people tried and tested is optimism.” “Luck isn't luck but luck is what you don't yet know.” “Success leaves clues.” “There is no accident, there is no coincidence, it is all done by design. The world gives you back the energy that you give out to it.” “The better you prepare, the better you are able to seize the opportunity.” “You can make your own luck.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Making money from something that you love is everyone's dream in life. It can also be one of the most difficult things to do. It involves hard work and taking risks. Rob interviews in this episode, Dom Joly, author and creator of the candid camera series Trigger Happy TV. They talk through how he accidentally fell into the show, his work as an author and what has made him successful. Learn from the ‘poster-child of not knowing what to do in life’ on how to best capture those opportunities when they present themselves and build a life doing the things you love. Key Takeaways I have a very active mind. I’m always thinking about something. That mindset allows me to come up with ideas, but sometimes I can get swamped. In India, I went to an Ashram where I nearly died when I was trying to be alone and do nothing. I’m a jack of all trades, master of none. I remember my dad saying that if you leave a job once you would never get a job again. I don’t know what I’m doing each year. You make that sacrifice of stability and a regular income. It would be quite nice to have something stable but I would get bored. I don’t say no. I’ve had times where I have had no offers but since Trigger Happy I have been offered lots of different things. I was offered a column at the Indy which has been great. Sometimes the thing that you are not good at people will pay you for, but sometimes the things that you like doing don’t pay well. I try to do one to fund the other. I think good art comes from hunger. I look at it like this that if I do an ad it will pay me so I can do the things that I like doing. I think that having too much money means that you lose that hunger, you get lazy. I think poverty is a really important thing for creating art. I’m really good at the least respected part of comedy. Trigger Happy was basically a candid camera series. I tried to make the candid camera as an art form. It’s ad-libbing, its improv. The great films like Spinal Tap and Curb Your Enthusiasm are all improv. I did everything for the Trigger Happy TV, editing, the music etc. Everyone thinks they can do it but it’s difficult, hard work to make it really really good. It was total luck that created Trigger Happy. I was doing some interviews as a political producer for ITN. I was boring so I would ask my friends to do silly things in the background of the interviews with people like Paddy Ashdown. At that point when ITN fired me, I thought that was a great idea. I wanted to get paid for having fun. Half Luck, Half Not. People assume that I could go and do a best man speech however that is something I would hate. However, if I dress in a snail outfit and crawl across the road really slowly, I don’t mind that. Often a lot of the things now are faked. There were about 6 rooms in my life where if I hadn’t had been there at that time, things would have been very different. 10,000 things are important. If you’ve dedicated 10,000 hours to something you're going to be really good at it. How can I have fun doing something I love and make a living out of it? The only truth I know is that I’m really good at the things that I love. I’m jealous of those people who know what they like early on but that’s not me. How did you get into hidden camera for a living? I was really lucky. The year before I started Trigger Happy I would have had to hire a professional cameraman and sound man to follow me around. Suddenly cameras became cheaper which we then could film the whole of Trigger Happy on. We just filmed and filmed and filmed until we got something funny. Now, I would just make something on my iPhone and put it on YouTube. How do make you good pranks? You can do that if you have a brain. There is a snobbery in comedy that you must to sit-coms and scripts and that the exhibitionists do candid camera. It’s an adrenaline rush when you set something up. This whole street is going on, but then we were going to do something that was going to change the whole thing. The real test is watching something with people who weren’t there. Self-editing was important. It’s all about quantity when you first start. Just focus on what you and the people you're making find funny. The worst thing that could happen is comedy via committee. When people say that creatives are divas or difficult that’s essential to create something great. When you’re making something, make sure it’s your voice coming through not tarnished by anyone else, and not a cover of anyone else. You have to be a monster and have obsessive control over your product but be nice to the people who are helping you create it. I’m much more upset when I've made things that I knew that I have just taken the foot off the pedal in working on. Sometimes you have to be a monster to make some great stuff. Sometimes you have to make stuff that some people hate, for lots of people to love it. I only watch documentaries. Alexander McQueen was someone who knew what he wanted to do when he was young and worked hard for it. But it killed him in the end. I love music but I’m not a snob so I can listen to a Kylie Minogue song and a Nick Cave song. All things that are great come from the feeling that you just have to do it, not just for money. It’s more difficult now because it’s hard to get the money to do it. When you have a family that’s difficult. It’s about having the courage to do something that is different. There is something self-destructive of being British and when you get famous that you try and become un-famous. You’ve been prepared to fail. I didn’t know whether it was right or wrong I just knew I loved it. Suddenly, you make it and the feeling of trying to keep that going is difficult. If you go somewhere cold, there is always a lovely bar and always some kind of quality art. It makes you insular. If the outside is hostile then you start to think and write a lot. I never think of myself as an entrepreneur. For me, it means being financially secure, and know what they are doing business-wise. However, for me, I don’t know what I’m going to earn from year to year. I wish I had married an accountant or had a twin brother who had really business focused mind. What are you up to next? As I’m fifty there is a level of energy that is required for doing candid camera. I’ve loved riffing in the past but I have a sitcom script optioned at the minute. There is no other person I can go to and ask for advice. I would like to live another 35 years. TV is dead. My teenage kids are not watching TV, they are on their screens. We still get royalties on Trigger which I own 6% of. I put my life and soul into that show, and I only get 6%. I don’t know who the 94% are who own it. Going back now I would have got a loan and do it myself.. I do that now with my own production company. My deal was a good one compared to others though. My books have actually done very well, but the people who liked Trigger Happy don’t read the books. All I ever wanted to do was travel as a kid. Reading Tin-Tin, I wanted to go everywhere that he went. I like going to places that are different. My new book is Hezbollah Hiking Club. I walked from the Syrian border to the Lebanon border. The best thing I’ve ever done is the Dark Tourist. I went to North Korea, for a holiday and other places that are not your usual holiday destinations. I think someone else decides whether something else is art. All I have control over is making sure I have fun doing something. I’d like some kid listening to this to think it’s ok to not know what to do in life. There is no mystery to be successful. Just do it. Best advice you have ever received. My dad said that don’t be the person who is the interpreter be the person who is being interpreted.The worst advice I ever received is that you should be a team player. Don’t be horrible to the people around you. But the worst aspect of this is that you have to take advice about everything from others. Be true to your own voice. What do you think is wrong in the world? I stand for anti-bullying. If you believe in something that why have to force everyone to do the same. Keep it to yourself. What does disruptive mean to you? Mess things up. I’m quite conservative with a small ‘c’, but I don’t like bullies. Challenge the norm. Best Moments ‘I love writing with distractions.’ ‘Always need stuff going on.’ ‘Always had the world service on in the background.’ ‘I’m a jack of all trades, master of none’ ‘Since I’m 30 I have never hated a day of work.’ ‘I think good art comes from hunger.’ ‘Trigger Happy launched a lot of other hidden camera shows.’ ‘Candid camera is an art-form.’ ‘I really wanted to have fun.’ ‘I wanted to get paid for having fun.’ ‘You get moments and then you have to pounce on it.’ ‘I’m jealous of the people who know exactly what they want to do.’ ‘You have to know when to make your own luck.’ ‘Keep looking for those opportunities.’ ‘I think you have to go for your gut.’ ‘Its harder to take the risk when you have more responsibilities.’ ‘You have to get your own filter, on what was good.’ ‘More offended of making vanilla stuff.’ ‘I either want to love or hate an album.’ ‘Failure feeds art.’ ‘When you have a family and kids, it’s not your choice anymore.’ ‘You can always have your what-if’s, this is your life. I never said no.’ ‘Everything in moderation, everything in extreme.’ ‘TV is dead.’ ‘I’m the poster child for not knowing what I want to do.’ ‘I’m the realistic entrepreneur.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Dom Joly is a multi-award winning television comedian, journalist and travel writer. His first television series, Trigger Happy TV, was a prime-time Friday night hit for Channel 4 in 2000-2003 and went on to be sold in over fifty countries worldwide and win several awards including the Silver Rose of Montreux. CONTACT METHOD - DOM JOLY Twitter - @DomJolyFacebook - https://www.facebook.com/officialdomjolyInstagram - @Therealdomjollydisruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Genius and tragedy often go hand in hand, no more so than in the life of the fashion designer Alexander McQueen. Rob talks through his love of a documentary about his life and ultimately his tragic death. Rob brings you nine observations from this documentary that have made him think, and want to learn more about best to be successful in business and life. Can learning from the life of a tortured genius help you in your life and business? KEY TAKEAWAYS He made people feel something. McQueen wanted to provoke emotion. The enemy for McQueen was apathy, it was in the middle. He wanted people to love his work or hate it as long as they felt something. Death is in the middle for business. I took a lot more risks when we started the business than we do now 13 years later. He had a very dark side to his nature. There are dark sides to everyone. Wrestling with boredom, guilt, envy and all these emotions that every human being does. Every human being has every human trait. We are all wrestling with the darker sides to our nature. We shouldn’t hide from either of them. We have to balance it. McQueen pushed people away. He was so engrossed in his work that he pushed others away. No-one betrays you, people are only loyal to themselves. People can get very negative when they feel betrayed but you can’t do anything about other people. Remember your selfish when you employ someone you are leveraging them, and commercialising them. Whether this is real or not it’s a better way to think, there is less stress and anger this way. Mentors, Partners and Collaborators are vital. You cannot do this alone. You need people around you. There is no-one who is successful who hasn’t had mentors and collaborators. Alexander McQueen had fierce, helpful and expert mentors throughout his career. Financial Backing. Fashion designers often find it hard to monetize, and an over-focus on the creative side. McQueen got serious investment from Gucci, which allowed him to do amazing fashion shows. Whether you embrace backing through gritted teeth or embrace it wholeheartedly, it can help you deliver your goals. He didn’t have enough time off. McQueen was in an endless cycle of work. He did 14 different shows a year with three different labels. He felt he had no choice but to keep on working. He was advised to take a year out but he didn’t take that advice. It’s ok to take a break from your business. Massive need for too much control. This made great art, and catwalk. He had to have control over every aspect of his work and life. You are bigger, stronger and wiser if you ask other people to do things for you. Warhol and Damien Hirst had other people to paint their art. You don’t want to feel like you’re on a hamster wheel. McQueen was never able to talk about his feelings. It’s best to embrace your demons and talk about them. Take that emotion, and put it into your art and business. We are all tortured in some way and if we bottle it up, it will not help. If you share, solutions will come to the fore. When McQueen was mastering his emotions he was courageous?   BEST MOMENTS ‘Death is in the middle for Business.’ ‘How can we get close to genius without the tragic end to the story.’ ‘Every human being has every human trait.’ ‘We are all wrestling with the darker sides to our nature.’ ‘We shouldn’t hide from either of them’ ‘No-one betrays you, people are only loyal to themselves.’ ‘How can I help meet other people’s needs.’ ‘Entrepreneurs are not self-made.’ ‘The commercial sides of the business are as important as the creative.’ ‘You’ve got a hobby if you don’t embrace the commercial side of business.’ ‘It’s ok to get away, the world will carry on.’ ‘Let go of that over-control.’ ‘Most entrepreneurs are creatives.’ ‘There is art in Business, and Business in Art.’ ‘What you will resist, will persist.’ ‘Make people feel something.’ ‘Allow your light to shine.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

CROSSING OVER!In a first for both podcasts, Rob Moore along with Jake Woods and Spencer Oliver from the Pound for Pound podcast join together to discuss what business and sports share in a crossover episode. In this highly informative and entertaining episode, they share with us how two subjects that at first may appear to be far removed from each other actually share much common ground. This is a must listen for anyone who wants to experience a good podcast and an amazing introduction to the hosts of both The Disruptive Entrepreneur and Pound for Pound. KEY TAKEAWAYS• Secrets of a Good PodcastYou need to be knowledgeable and passionate about the subject. It’s an opportunity to share your story and the stories and journeys of guests. Podcasts can effectively mix education with entertainment to engage the listeners. Unlike media and television which go through lots of editing podcasts can be raw and unedited providing the audience with a very honest form of communication. As nothing has been taken out, nothing has been twisted or scripted and listeners identify positively with this format. It is a very personal and intimate medium and feedback through social media enables you and your listeners to become a close community. Listeners can feel very included if the content comes from them and It’s an opportunity for you to share your journey of how you solved similar challenges in your own life. Inviting listeners to be part of shows is a good opportunity to interact directly with your audience and is about being very accessible. • Mind SetThe business and boxing world share commonality with regard to a successful mindset. In boxing it differentiates the challenger and the champion, in business, it is the desire in the person who perseveres. There’s fear in everything we do and it’s how you handle and embrace fear that is very similar across boxing and business. Those who learn how to control it, conquer it, and keep it quiet are successful in business and this is also the approach necessary in boxing. When success and drive are considered, we assume it’s a one-sided equation of what we want to achieve when actually it's us reacting to what we haven’t achieved. The key to a positive mindset is to accept your circumstances and situation and understand this is where you get your drive from. It is about acceptance and celebration of who you are and a fundamental belief in yourself. Everyone has a set of skills that are unique, and this makes each person valuable to society. • MentorsSo many people lack direction and never find their set of skills. Having a mentor in your life can help you to see all the possibilities. Developing a mindset where everyone is your mentor can be vital to success providing you make sure to listen carefully. • Finding YourselfA setback often results in not being sure about who you are any more. The most important question to ask and keep asking is what do I want to do with my life? It can be difficult to accept the end of something if you don’t have any direction. When making a transition is important to have a plan, develop multiple streams of income and be flexible. BEST MOMENTS‘Got to try these new things otherwise we don’t progress forward’ ‘Want to educate but put a smile on peoples’ faces as well’‘You’ve got to be interested to be interesting’‘So much enjoyment out of doing it but it has to be a subject you are passionate about’ ‘There is a balanced upside to every downside’‘Channelling that energy from the ring into finding myself’‘I just live for the day, I was given a second bite of the cherry’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUESTSAward-winning actor Jake Wood and his best mate, ex European Super Bantamweight Champion Spencer Oliver host the boxing podcast Pound for Pound. CONTACT METHOD Pound For Pound FacebookPound for Pound podcastJake Wood TwitterSpencer Oliver Twitterdisruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Fear is something that we all feel, especially as entrepreneurs, as we are taking calculated risks every day. In this episode, Rob interviews urban climber Alain Robert aka ‘The Human Spider’ from his home in Bali. Alain talks about his passion for climbing, how he overcame a fear of heights as a child and how he’s managed to monetize and live off what he enjoys doing. If you want to learn how to conquer your own fear of taking risks, this is the episode for you. Can you live your life as if your climbing a building without a safety rope? KEY TAKEAWAYS How do you deal with fear and conquer that fear? Fear is never that complicated. I started to climb because it’s my dream. I watched a film when I was a child, in the film a plane crashed and some people were climbing a mountain to rescue the passengers. That really inspired me. When I was 11 I started to climb. Each climb I am trying to realise a dream. I was afraid of heights as a kid so I climbed to overcome that fear which essentially is a fear of dying. Deep down your brain knows the consequences of falling. Why did you choose climbing? I enjoy it. Finding the resources in myself. I enjoy taking a calculated risk, pushing the envelope and I’m good at it. I enjoy it because it keeps me alive. Some people don’t need to be close to the limit of life but I do, I need to be close to my limit. Is there a paradox in what you do? Yeah, of course, the closer I am to my limit, the more satisfaction I get. You need to find your own path. To take any kind risks you need to have some motivation, something that inspires you. I got inspired by some people climbing the mountain in that film everyone needs their equivalent. How is your climbing different to other types of climbing? I’m not interested in the sport. I’m interested in something that is difficult, and that is deadly. If I was climbing with a rope, it would be a sport and I wouldn’t be interested in that. It’s more like a way of life. I need to feel that I am touching with the tip of finger, death. This makes me enjoy life even more. How do you prepare for a climb? By doing normal training but the most important aspect is willpower. I’m 56 now so I don’t need to train as much, maybe an hour a day. I go on my climbing wall which is a roof, and I invent some difficulties. I currently am choosing easier targets than in the past because it’s harder than when I was 35. Is there is a battle with your ego as you get older? I need to carefully choose my goals. I study the building first and don’t climb it if it isn’t right. Then I train specifically for that climb. I guess I was more stubborn when I was younger. The most amazing challenge I did when I was 30, free solo rock climbing. I can tell at one glimpse whether a building is going to good for a climb. I do it at night, trying to climb a few metres up and down; testing. I have to find solutions. Sometimes the structure changes which can be difficult. There is plenty of factors that can make it challenging. How have you made this passion into a career? I started to get sponsored and make a living as a professional climber. Then I got more and more demands for climbing. It became a way of having fun and making money. Throughout my life, I have been faithful to my path. I only started to get enough sponsorship to make a living when I started to climb buildings. I was 18 when I got my first sponsorship but I was around 28 when I was able to make a living out of it. Before then I worked in a sports shop but my boss was paying me a full-time salary even though I only worked 18 hours a week. How does the sponsorship work for you? When I climb I can get huge coverage. For my last ascent in London, the coverage was amazing, we talking about nearly a billion people saw it on TV. I just wear the brand on my clothes, quote the brands in interviews if possible. They are able to use the pictures and the video from the climb. How do you deal with challenges of the law of what you do? More people like it than don’t like it. Even the police, were excited in what I was doing. I enjoy the possibility of getting caught. I am kind of a gentle criminal. I’ve never thought that this is something that I didn’t want to do for whatever reason. I’m still in good shape and will carry on. Worst Advice I have ever seen? Not to be daring enough to realise your dreams. Having a boring life is boring. What doe the word disruptive? What am I doing I am disrupting people? What scares you? Boredom BEST MOMENTS ‘I am trying each time to realise a dream.’ ‘Yeah of course, the closer I am to my limit the more satisfaction I get.’ ‘You need to find your own path’ ‘I need to feel that I am touching with the tip of finger, death.’ ‘Everything has to do with willpower.’ ‘I enjoy it because it keeps me alive.’ ‘Throughout my life, I have been faithful to my path.‘ ‘If this is your path, you better carry on.’ ‘Nearly, a billion people saw me climb on TV.’ ‘I started to climb because of a dream’ ‘Having a boring life is boring.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 ABOUT THE GUEST Alain Robert is a French rock climber and urban climber known as "the human Spider-Man" Robert is famous for his free solo climbing, scaling skyscrapers using no climbing equipment except for a small bag of chalk and a pair of climbing shoes. After his accidents or before climbing any building with his bare hands, Alain Robert has always called his life into question and continued to take calculated risks. He is not afraid of falling, that is how he always achieves his goals. CONTACT METHOD - ALAIN ROBERT Website - http://www.alainrobert.com Facebook - https://www.facebook.com/frenchspiderman/ Instagram - https://www.instagram.com/alainrobertofficial/?hl=fr Youtube - https://www.youtube.com/channel/UCkffARFKUXHFUAaEeZKa0ywdisruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

You’re bound to create the next best thing. Don’t tell other people you otherwise. In this episode of The Disruptors Podcast, Rob encourages you to get your thinking cap on start looking for new ideas. Contrary to what other people believe, you don’t have to be in a specific creative niche to be ‘creative’. Our skillset – whether it be technical, leadership, management, or anything you can think of – can propel you to go to greater heights. Discover where you must look for those money-making and world-changing ideas. Rob also takes a look back on his tips on How To Be An IDEA MACHINE, which he discussed in a previous episode. There’s no other time to waste on every second that passes, especially in this fast-paced world, so start tuning in to begin creating NEW ideas! KEY TAKEAWAYS Take on someone’s idea and improve on it. Take a look at the geniuses’ works and put your own spin to it. Think of how you can make it your own and marketable. All new ideas can be solutions to existing problems. So, if you’re looking for the ultimate idea that will make a run for their money, look at what they need. The world changes over time. It just means that there is always a new idea that rises up. It’s up to you to observe and judge what’s best for you to monetise. How to be an Idea Machine: Be open to the fact that you CAN have ideas. Be open-minded. Clear and empty your mind. Get in an environment that inspires you. “There’s a lot in the world that you can’t control.” It’s hard to manoeuvre the strategies and tools for the challenges that you meet along the way. BEST MOMENTS “It’s not a good idea to copy someone’s work.” “I would definitely challenge you to think with a new, better, or a different way of doing things.” “Great ideas and solutions come at the most random times.” “There’s an infinite number of ideas waiting – solutions to problems. If you seek to solve problems, then you will create new ideas.” “Build assets as you go.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

The world has changed and social media is changing it fast. In today’s episode, Rob shares with you how to scale up your social media, brand and reach, without paying external agencies, experts or using a lot of your own time. Discover how to compartmentalise your diary to harness the power of social media with ruthless and maximum efficiency that suits your needs takes only 30 minutes per day and builds your online brand. Join The Disruptive Entrepreneur Community & Ask Rob a Question. KEY TAKEAWAYS The most important thing if you’re looking to build an online brand is to start compartmentalising your diary to create 30 minutes a half (half a day a week) where you will dedicate that time for business-related social media. In five hours a week, you can get a hell of a lot done. You could write five good content-related posts in your niche and you can leverage this by pulling two of these from the Live video you did that week. Your aim should also be to engage in other threads that are relative to your niche and share links to articles and content that supports your content range. Be strategic about the messages and the content that you’re putting out there. Be consistent in the messages you share during your five our (business-related) social media activity and you’ll start to attract some people that are interested in what you do. You’ll get engagement and over time it will build and build and your following will grow. You need to adopt social media channels that can act as channels to your market, fast and ideally free, so plan in your social media time where you will get the most response and it will leverage the most amount of effective time for you. The best time to be on social media is 8:30 AM and 20:00 PM. If you want an instant return from social media you’ll need to spend money, simply start by re-purposing your content across multiple channels and consistently sharing your voice and your views with the help of outsourcers. BEST MOMENTS “Don’t engage in debates or check-ins, only business-related social media” “Spend 95% of your time on social media building your brand and the other 5% if when you’re getting distracted” “You don’t plant a seed and the next day expect a tree” “The world has changed and social media is changing it fast” “You can pretty much contact millions of people online for free” “Be consistent and plan in social media, 30 minutes per day, five hours per week” “You don’t have to get up at 4 AM, you just need to work smarter, not harder.” “Help people by doing something that you love and within a niche that you can sell in.” [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Should you only work with clients that bring you joy and happiness or should you put some money in the bank and drum up some business? Sometimes you just need to get out there and sell some stuff, so that you can find and understand the market that you're in. In today’s episode, Rob explains why its better for your business if you start now and get perfect later.   No matter what business you’re in you will always have to deal with difficult customers but it’s your job to deliver for them, to serve them and solve their problems. This is the nature of a business and the task as an entrepreneur.   Join The Disruptive Entrepreneur Community & Ask Rob a Question. KEY TAKEAWAYS Once you know who your audience is you can tweak and tune your marketing message to attract the ones you want to attract and repel the ones you want to repel. You need to get out there and get selling and get perfect later If you only work with clients that give you perennial joy and happiness you'll never have any clients or any ongoing business. You can work with clients that better fit your niche and are more suited to your business. Target a certain type of client that's within your market but realise that you will always have clients that are demanding and difficult to deal with.   No matter your client, your job is to deliver for them. When you're making decent money and you're turning a large margin you can pick and choose your clients. But in the beginning, you simply need to put money in the bank. Once you've made a profit you can work on your target audience, tweak your marketing and put in some pre-qualifies so that you reduce the difficult clients you deal with. BEST MOMENTS "Happiness is research towards a worthy goal""There's a big difference between like and respect""A business is not about liking each other, it's about serving others and solving problems""Sometimes that demanding client will be the most successful and have the best results""It's wise to be more balanced, look at how you can change and how you can be better to work with""No one was born to serve your needs and fantasies" [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Welcome back to another episode of The Disruptors with your host Rob Moore. In this latest episode Rob goes through a series of actions to make sure that you are really clear on your brand. Brand marketing is where you are known in the customers mind for certain values and associations. You are the first product they think of. Make sure to listen so that your brand isn’t just a logo.   Key Takeaways   A Brand Isn’t Just A Logo. Your brand isn’t just a logo it’s what your known for. It’s the real estate of the mind.   What Is Unique About You? In your niche there will be others in your field. Don’t get put off by that but show yourself in a unique way. There is always room at the top for the best and the specific.   What do you stand for and what do you stand against? Make sure you stand for something. For example Vegans stand for sustainability and are against animal cruelty.   What do people consistently say about you that is marketable or memorable? Your customers and fans will give feedback on what they like about you. You should listen to them. There is a paradox between what you are inspired to give and what the world is ready to receive.   Listen To Your Critics. Your critics are also giving you feedback on how you are perceived in the marketplace. Try and sideline your ego and listen to them.   What words or values could you own? What phrases could be owned by you like the Nike ‘Just Do It.’ What are you synonymous with and for? This might be a merging of values that you hold it life. You don’t have to actually own it, but customers know they will get that word from you. If you are not consistent with your brand then you will lose any good will you have amassed.   What is your mission and vision? How are you going to change the world? The vision is the unattainable outcome that your company exists to reach for. Read the vision and mission of companies that you are inspired by .   How do you help solve people's problems? Product creation is all about solving a meaningful problem. What feedback are people in your community giving you around the problems that they are facing.   What is your story? People buy stories, your past, your struggles and your results. Then, now, how and action is a good model for telling your story in business. It should include your credibility and the reason why people should buy from you. Bios should be maximum two fold so one full page in a book. Combine who you are and how you serve the consumer?   Best Moments ‘There is always room at the top for the best.’ ‘There are plenty of things that are out there that people don’t want.’ ‘Make sure that you are producing content that people want.’ ‘There is nothing wrong with consistency or fairness.’ ‘The enemy of all branding is consistency.’ ‘Don’t get distracted.’ ‘Sometimes you have to say things thousands of times before they lodge in your mind.’ ‘Don’t worry if your idea is a little bit out there.’ [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com