CXOTalk: Leadership, AI, and the Digital Economy

➡️ *Please support this podcast by clicking on our sponsor:* vanta.com/cxotalkIn episode 817 of CXOTalk, we welcome Greg Stuart, CEO of MMA Global, for an engaging conversation on the evolving role of Chief Marketing Officers (CMOs) in the rapidly shifting landscape of AI-driven marketing. Greg shares his expert views and data-backed insights, drawing from his experience leading MMA Global, an important nonprofit industry body for CMOs. This episode explores the current challenges and future directions of marketing in the AI era, offering valuable perspectives for CMOs and marketing professionals.🔷 *Read transcript on CXOTalk site:* cxotalk.com/episode/cmo-strategy-marketing-in-the-ai-era🔷 *Subscribe:* newsletter.cxotalk.com🔷 *LinkedIn:* www.linkedin.com/company/cxotalk🔷 *Twitter:* twitter.com/cxotalkKey Highlights:🔷 *Elevating the CMO role:* Learn how MMA Global, collaborates with the world's top marketers from major companies like AT&T and General Motors, to conduct research that links marketing and business strategy.🔷 *Transformative impact of AI:* Learn about the increasing integration of AI in marketing strategies. Stuart highlights the importance of AI for efficiency, performance enhancement, and the ethical considerations that come with AI adoption.🔷 *Future focus of marketing strategy:* Gain insights into the strategic shift towards prioritizing customer experience and how AI is poised to be the next significant trend for CMOs, offering a unique opportunity for competitive advantage and industry innovation.Join us for this episode of CXOTalk for practical advice at the dynamic intersection of marketing leadership and AI technology.*Greg Stuart* is the CEO of MMA Global, the leading industry-body focused on architecting the future of marketing for CMOs. Over the past 10+ years, Greg has transformed the once-insolvent nonprofit association, attracting major CMOs and media/tech company leaders to lock arms to raise the stature & gravitas of marketers and the CMO role.Greg and team have grown the organization’s revenues 5x, energized its 800+ member companies globally, and there are now nearly 100 MMA team members in 15 countries. The MMA’s Boards include over 55+ CMOs from AT&T, Uber, Walmart, Campbells, RB, GM, and CVS plus senior execs from Facebook, Google, Twitter, SNAP, and many more.For over three decades in marketing, Greg has contributed majorly to the transformation of marketing and media. He has served as CMO, CRO, or CEO at companies across the media landscape, such as Y&R, Sony Online Ventures, Cars.com, and Flycast Ad Network. He also turned around the Interactive Advertising Bureau (IAB), which now has a presence in nearly 50 countries. Prior to the MMA, Greg invested in and advised CEOs of two dozen venture-backed businesses, which have transacted for over $5.5 billion to date.*Michael Krigsman* is an industry analyst and publisher of CXOTalk. For three decades, he has advised enterprise technology companies on market messaging and positioning strategy. He has written over 1,000 blogs on leadership and digital transformation and created almost 1,000 video interviews with the world’s top business leaders on these topics. His work has been referenced in the media over 1,000 times and in over 50 books. He has presented and moderated panels at numerous industry events around the world.

*Explore the Presidential Executive Order on Safe, Secure, and Trustworthy Artificial Intelligence. Signed by President Biden on October 30th 2023, this directive stands as a landmark in the evolving landscape of AI, setting a precedent for future development, usage, and regulation.Our guest is Dr. David Bray, previously CIO of the Federal Communications Commision for four years, IT Chief for the Bioterrorism Preparedness and Response Program, Senior National Intelligence Service Executive, and an expert on AI governance and ethics.*In this episode, we examine the presidential order to:*⭕ Explain why it's a crucial step for the future of AI.⭕Unravel its significant impact on the business world, examining the immediate and long-term implications for industries navigating this new regulatory landscape.⭕Consider what the order did not cover and explain what is missing.As AI continues to redefine the boundaries of innovation and efficiency, understanding the framework set by this Executive Order is imperative for business leaders. This episode provide insightful perspectives, clarifying how businesses can adapt, comply, and excel in this new era of AI.Watch this discussion to bridge the gap between technological evolution and business strategy, with valuable insights for executives and decision-makers in the rapidly changing world of AI.*Dr. David A. Bray* is both a Distinguished Fellow and co-chair of the Alfred Lee Loomis Innovation Council at the non-partisan Henry L. Stimson Center. He is also a non-resident Distinguished Fellow with the Business Executives for National Security, and a CEO and transformation leader for different “under the radar” tech and data ventures seeking to get started in novel situations. He is Principal at LeadDoAdapt Ventures and has served in a variety of leadership roles in turbulent environments, including bioterrorism preparedness and response from 2000-2005. Dr. Bray previously was the Executive Director for a bipartisan National Commission on R&D, provided non-partisan leadership as a Senior Executive and CIO at the FCC for four years, worked with the U.S. Navy and Marines on improving organizational adaptability, and aided U.S. Special Operation Command’s J5 Directorate on the challenges of countering disinformation online. He has received both the Joint Civilian Service Commendation Award and the National Intelligence Exceptional Achievement Medal. David accepted a leadership role in December 2019 to direct the successful bipartisan Commission on the Geopolitical Impacts of New Technologies and Data that included Senator Mark Warner, Senator Rob Portman, Rep. Suzan DelBene, and Rep. Michael McCaul. From 2017 to the start of 2020, David also served as Executive Director for the People-Centered Internet coalition Chaired by Internet co-originator Vint Cerf and was named a Senior Fellow with the Institute for Human-Machine Cognition starting in 2018. Business Insider named him one of the top “24 Americans Who Are Changing the World” under 40 and he was named a Young Global Leader by the World Economic Forum. For twelve different startups, he has served as President, CEO, Chief Strategy Officer, and Strategic Advisor roles.*Michael Krigsman* is an industry analyst and publisher of CXOTalk. For three decades, he has advised enterprise technology companies on market messaging and positioning strategy. He has written over 1,000 blogs on leadership and digital transformation and created almost 1,000 video interviews with the world’s top business leaders on these topics. His work has been referenced in the media over 1,000 times and in over 50 books. He has presented and moderated panels at numerous industry events around the world.#cxotalk #enterpriseai #responsibleai #aiethics

In the rapidly evolving landscape of enterprise technology, consumer web browsers have become front doors to the enterprise, serving as the critical pathway for corporate data and applications. This shift from consumer to enterprise technology has created a host of security, privacy, and productivity issues related to browsers.To gain deeper insights into this transformation, we spoke with Mike Fey, CEO of Island.io, for a focused discussion on the emergent field of enterprise web browsers, an area increasingly critical in business technology strategy.*The discussion highlights three core points:**Enterprise-Specific Design:* Mike Fey elaborates on the development of Island’s enterprise browser, emphasizing its core purpose to serve the unique balance of security, functionality, and user experience needed in business settings.*Consumer Web Browser Challenges and Limitations:* Fey identifies key limitations of traditional web browsers in the enterprise context. He explains how enterprise browsers address these issues by offering advanced security, efficient data management, and business process integration.*Productivity and Efficiency Opportunities:* The enterprise browser is presented not just as a technological innovation, but as a strategic business tool. Fey discusses its role in enhancing productivity, simplifying enterprise operations, and meeting the evolving tech demands of modern businesses.Watch on the site and read transcript: https://www.cxotalk.com/episode/what-is-an-enterprise-web-browserMike Fey leads Island as co-founder and CEO, relying on his extensive experience in cyber security, enterprise software and cloud technology. Fey served as president and chief operating officer at Symantec and prior to joining Symantec, he served as president and chief operating officer of Blue Coat, leading all product and go-to-market functions at both organizations. While at Blue Coat, Fey led the company to aggressive growth, resulting in its acquisition by Symantec for $4.7 billion in 2016.Prior to that, Fey was executive vice president and general manager for enterprise products at McAfee and chief technology officer of Intel Security playing a pivotal role in Intel’s acquisition of McAfee for $7.7 billion in 2010. He co-author of Security Battleground: An Executive Field Manual, providing a playbook for security obligated executives coping with the new realities of cyber security responsibilities to the board.#cxotalk #enterprisebrowser #webbrowser #enterprise

Explore artificial intelligence (AI) and machine learning (ML) in the corporate environment, featuring Murli Buluswar, the Head of Analytics for the U.S. Personal Bank at Citi. The discussion focuses on integrating AI and ML into core business strategies and operations, offering a nuanced perspective on leveraging these technologies for improve decision-making and business outcomes.Key learnings from this episode include:► *Integrating AI/ML into Business Strategy and Operations:* Gain insights into how AI and ML are reshaping strategic planning and operational processes, emphasizing the need for a holistic approach that goes beyond simply adopting tools.► *Emphasis on Outcome-Driven AI Initiatives:* Discover the importance of focusing on measurable results in AI/ML projects, highlighting the significance of financial outcomes and the value of cross-functional team collaboration for impactful implementation.► *Fostering a Culture of Innovation and Curiosity in AI Adoption:* Learn about the challenges and strategies involved in creating an organizational culture that is receptive to AI, underlining the necessity for continuous learning, innovation, and curiosity to fully harness AI's potential in business.Join this thought-provoking episode with Murli Buluswar, examining strategic and operational facets of AI in the enterprise, uncovering key insights and actionable strategies for businesses aiming to navigate the enterprise AI.🔷 *Read transcript on CXOTalk site:* www.cxotalk.com/episode/enterprise-ai-strategy-from-planning-to-execution-with-citi🔷 *Subscribe:* newsletter.cxotalk.com🔷 *LinkedIn:* www.linkedin.com/company/cxotalk🔷 *Twitter:* twitter.com/cxotalk*Murli Buluswar* is an ‘intrapreneurial’ analytical and strategic C-Suite Financial Services leader who has successfully built alignment and achieved commercial outcomes by challenging conventional processes while harnessing data-driven intelligence.A former member of The Operating Committee of The American International Group (AIG), Murli has influenced Fortune 100 board members and senior leaders to expand innovative thinking and execution through data insights. As Chief Science Officer for AIG, Murli built a (data) Science team to ‘serve as a catalyst for consistent evidence-based decision making at AIG.’ As Head of U.S. Consumer Analytics (USCA), Murli is leading the execution of the vision to ‘be a critical partner in achieving a quantum leap in customer intelligence’ across Citibank’s 30MM+ customer base. USCA is realizing this vision by delivering transformative outcomes on three dimensions: Asking deeper (customer level) business questions, harnessing wider (real-time) data assets, and enhancing algorithm sophistication.*Michael Krigsman* is an industry analyst and publisher of CXOTalk. For three decades, he has advised enterprise technology companies on market messaging and positioning strategy. He has written over 1,000 blogs on leadership and digital transformation and created almost 1,000 video interviews with the world’s top business leaders on these topics. His work has been referenced in the media over 1,000 times and in over 50 books. He has presented and moderated panels at numerous industry events around the world.#cxo #cxotalk #enterpriseai #aistrategy #innovationleadership

Andrew McAfee from MIT discusses the intersection of AI and business culture, the concept of 'geek culture' in fostering innovation, ethical implications of AI, and adapting to technological change. The podcast delves into embracing geek culture for corporate success, SpaceX's disruptive innovations, transitioning to iterative AI development, fostering innovation through risk-taking, analyzing earnings calls with AI, and redefining work practices with the 'geek way'.

In Episode 811 of CXOTalk, host Michael Krigsman speaks with Jon Freier, President of the Consumer Group at T-Mobile, in a thought-provoking conversation focusing on the dynamics of customer experience and brand strategy in wireless. This episode provides deep insights into how a major telecom company navigates market challenges and opportunities.Key insights you will learn in this episode:*Disruptive Strategies in Telecom:* Gain an understanding of how T-Mobile's 'Un-carrier' strategy, initiated in 2013, disrupted the traditional telecom industry, emphasizing customer-centric policies over conventional norms.*Leveraging Data for Customer Engagement:* Learn about the role of data analytics, and personalization in crafting customer experiences. Freier discusses the nuances of serving a diverse customer base and the importance of aligning technology with user needs.*Social Responsibility in Tech:* The conversation extends beyond business strategies to examine the broader social implications of technological advancements. Freier touches on topics like youth safety in the digital world, showcasing how a telecom giant contemplates its societal impact.Watch this important discussion and go behind the scenes of T-Mobile’s strategies, for valuable lessons on customer engagement, technological innovation, brand strategy, and social responsibility in the fast-evolving telecom industry.*Subscribe:* www.cxotalk.com/subscribe*Read the complete transcript:* www.cxotalk.com/episode/customer-experience-and-brand-strategy-at-t-mobile*Jon Freier* is the President of T-Mobile’s U.S. Consumer Group, leading consumer-facing brands and operations for both postpaid and prepaid customer segments. He’s responsible for thousands of employees spread across teams that lead consumer strategy and experience, consumer marketing, consumer operations, go-to-market planning, branded retail and customer service and the portfolio of independently owned and operated sales and distribution channels.Starting with T-Mobile’s originating company, Western Wireless, Jon began on the frontline when the company had fewer than 75,000 customers. Since that time, he has transformed T-Mobile’s Consumer Group into an award-winning team, contributing to one of the largest and fastest retail expansions in American history and garnering countless customer-experience accolades. This extraordinary growth allowed the Un-carrier to reach tens of millions of additional customers throughout America’s largest cities and smallest towns over the last few years.*Michael Krigsman* is an industry analyst and publisher of CXOTalk. For three decades, he has advised enterprise technology companies on market messaging and positioning strategy. He has written over 1,000 blogs on leadership and digital transformation and created almost 1,000 video interviews with the world’s top business leaders on these topics. His work has been referenced in the media over 1,000 times and in over 50 books. He has presented and moderated panels at numerous industry events around the world.#cxotalk #customerexperience #brandstrategy #tmobile

Learn about intelligent automation in finance and how AI and ML can improve modern financial processes. The discussion was recorded live at Workday Rising in San Francisco, between analyst Michael Krigsman and John Hugo, VP of Financial Products & Go To Market at Workday. Important highlights from the conversation include:► *Digital Transformation in Financial Processes:* Insights into how digital transformation is reshaping financial processes, helping companies navigate economic changes and evolving business models.► *Intelligent Automation and Operational Efficiency:* Examination of the impact of intelligent process automation and AI on cost management, staffing, and compliance in finance.► *Adoption of AI Process Automation:* Discussion of the cultural shift towards data-driven decision-making, emphasizing the role of automation tools in leveraging real-time data and predictive analytics.*Read the complete transcript:* https://www.cxotalk.com/episode/intelligent-automation-in-finance-with-workday*John Hugo* joined Workday, Inc. as Vice President, Financials Products and Go To Market in 2015. Prior to Workday, John was Senior Vice President & Corporate Controller, and Principal Accounting Officer, at Life Time Fitness, Inc., a Minneapolis, Minnesota based Healthy Way of Life company. Prior to Life Time Fitness, John held accounting and financial leadership roles with CompleTel Europe, N.V. (Paris, France), Jones Intercable, Inc. (Denver, Colorado), and started his career at Arthur Andersen LLP (Denver, Colorado).*Michael Krigsman* is an industry analyst and publisher of CXOTalk. For three decades, he has advised enterprise technology companies on market messaging and positioning strategy. He has written over 1,000 blogs on leadership and digital transformation and created almost 1,000 video interviews with the world’s top business leaders on these topics. His work has been referenced in the media over 1,000 times and in over 50 books. He has presented and moderated panels at numerous industry events around the world.#intelligentautomation #workdayfinancetraining #enterpriseai #financialmanagement #cxotalk

CIO advisors Tim Crawford and Isaac Sacolick explore practical approaches for Chief Information Officers (CIOs) aiming to integrate Artificial Intelligence (AI) within their organizations. The discussion includes crucial topics including aligning AI initiatives with business objectives, talent management, establishing a solid data management framework, and navigating the ethical landscape of AI deployment. This episode provides CIOs with a straightforward guide, shedding light on the challenges and opportunities that AI presents.Join the CXOTalk community and get notifications of upcoming live shows: www.cxotalk.com/subscribeRead the transcript: www.cxotalk.com/episode/cio-playbook-for-enterprise-ai*Key lessons from this episode include:**Embrace and Balance AI Technology with Human Elements:* Leaders must navigate the integration of AI into their organizations by focusing on innovation but the human aspect, such as job security and the changes in workflow that AI brings.*Leadership in AI Strategy:* CIOs need to take a leadership role in developing and communicating a clear strategy and vision for AI within their organizations, focusing on the problems AI can solve and the value it brings.*Education and Adaptability:* As AI technologies evolve, CIOs should prioritize education within their teams and adapt by integrating new AI capabilities into workflows and processes.*Understand the Financial Value of Data:* CIOs must develop a deeper understanding of the financial value of their data and create a strategy that aligns AI initiatives with the organization's broader business goals.*Rethink IT’s Role and Foster Lifelong Learning:* IT is not just a support function; it's a strategic differentiator. CIOs should foster a culture of lifelong learning and encourage their teams to experiment and innovate with AI technologies, all while ensuring that the IT department remains aligned with the business's core objectives.#cxotalk #enterpriseai #generativeai #cio #chiefinformationofficer

Learn about hybrid and multi-cloud security with Anand Oswal, Palo Alto Networks. Uncover challenges and the vital role of AI, ML, and zero trust in protecting digital landscapes. The discussion explores the challenges businesses face as applications move from on-premises to the public cloud, especially when more than one cloud provider is involved. Oswal emphasizes the critical need for visibility, consistent policies, and unified management to secure ever-expanding digital footprints. The interview also explores the role of AI and machine learning in fortifying cloud-native security, and how the principles of zero trust are fundamental to security in today's environment.Watch the video to learn:► How to navigate the complexities of securing hybrid and multi-cloud environments, with a focus on the need for visibility and uniform security policies.► A comprehensive six-point strategy for managing security in these complex environments, including the role of AI and machine learning to mitigate real-time risks.► The foundational importance of implementing a zero-trust security model to achieve consistent, best-in-class security across multiple cloud platforms.Anand Oswal serves as Senior Vice President and General Manager at cyber security leader Palo Alto Networks where he leads the company’s Firewall as a Platform efforts. Prior to this he was Senior Vice President of Engineering for Cisco’s Intent-Based Networking Group where he was responsible for building the entire set of platforms, from switching, wireless and routing to IoT and cloud services, that make up Cisco’s extensive enterprise networking portfolio. Anand joined Cisco in 2009 via the acquisition of Starent Networks, a leader in mobile packet core gateways. He holds more than 60 U.S. patents and earned a bachelor’s degree in telecommunications from the College of Engineering, Pune, India and a master’s degree in computer networking from the University of Southern California, Los Angeles.Michael Krigsman is an industry analyst and publisher of CXOTalk. For three decades, he has advised enterprise technology companies on market messaging and positioning strategy. He has written over 1,000 blogs on leadership and digital transformation and created almost 1,000 video interviews with the world’s top business leaders on these topics. His work has been referenced in the media over 1,000 times and in over 50 books. He has presented and moderated panels at numerous industry events around the world.#cxotalk #hybridcloud #multicloud #cybersecurity #paloaltonetworks

#zapier #workflowautomation #workflow #aiautomation The rising significance of enterprise AI presents a unique hurdle: seamlessly integrating AI-based business workflows into operational systems, especially for non-programmers. On CXOTalk episode 808, we explore these issues with Mike Knoop, co-founder of Zapier and the company's AI lead. The conversation with Mike covers the rationale behind integrating AI, the technological advancements AI brings to workflow automation solutions, and its broader impact on business agility. Join the CXOTalk community: www.cxotalk.com/subscribeRead the full transcript: https://www.cxotalk.com/episode/ai-workflows-in-business-a-practical-guideKey points in the discussion include: ► The potential of AI-powered automation to empower more business users with customized workflows. But governance, accuracy, and security are key challenges to consider when implementing AI workflows.► Initial use cases include generating creative ideas, summarizing unstructured data, and making powerful business process automations easier to build for non-technical users.► Customer service and marketing are excellent starting points for AI automation.Watch this conversation to gain practical advice on using low-code, no-code tools to automate AI in the enterprise.Mike Knoop is the co-founder and Head of Zapier AI at Zapier. Mike has a B.S. in mechanical engineering from the University of Missouri, where his research topic was focused on finite element modeling and optimization.Michael Krigsman is an industry analyst and publisher of CXOTalk. For three decades, he has advised enterprise technology companies on market messaging and positioning strategy. He has written over 1,000 blogs on leadership and digital transformation and created almost 1,000 video interviews with the world’s top business leaders on these topics. His work has been referenced in the media over 1,000 times and in over 50 books. He has presented and moderated panels at numerous industry events around the world.