General Electric is 135 years old employs 330,000 employees in 175 countries. GE is undertaking a massive transformation to be a digital industrial company, focusing on the "internet of really big things." In this episode, CMO Linda Boff shares GE's story and explains digital transformation at this American corporate icon.Linda Boff is Chief Marketing Officer of General Electric. Boff was formerly GE's executive director of global brand marketing. Linda is one of the most innovative and forward-thinking marketers in the business. Her extensive background in integrated marketing, digital media, and brand, as well as her reputation for innovation help evolve GE's marketing organization, build their iconic brand and advance GE’s digital and industrial strength.

Privacy is one of the most important, yet complicated, topics in our digital lives. On this episode, we learn about privacy engineering one of the top experts in the world.Michelle Finneran Dennedy currently serves as VP and Chief Privacy Officer at Cisco She is responsible for the development and implementation of the organization's data privacy policies and practices, working across business groups to drive data privacy excellence across the security continuum. She is co-author of The Privacy Engineer's Manifesto.Before joining the CIsco, Michelle founded The iDennedy Project, a public service organization to address privacy needs in sensitive populations, such as children and the elderly, and emerging technology paradigms. Michelle is also a founder and editor in chief of a new media site—TheIdentityProject.com—that was started as an advocacy and education site, currently focused on the growing crime of Child ID theft.

Virtually all industries are being transformed by digital technology and changing consumer expectations. On this show, we learn about changes in the flooring industry with Roddy McKaig, CIO of Shaw Industries, a $4.5 billion flooring manufacturer owned by Berkshire-Hathaway.Roddy McKaig has over 30 years of experience in Information Technology leadership. In 2008 he was appointed Vice President and Chief Information Officer at Shaw Industries, located in Dalton, Georgia. In this position he has complete responsibility for the corporation’s world-wide technology services and support, as well as the Corporate Administrative Services groups. These areas are comprised of a staff of 400 professionals, supporting the company’s 23,000 associates in over 200 locations. Roddy took this position after serving 12 years as Director of Systems Development for Shaw. Shaw Industries is one of the world’s largest flooring manufacturers, with complete product offerings of both hard and soft surface products. Shaw has been a member of the Berkshire Hathaway family since 2001.

Jonathan is a well-known civic IT executive who creates positive change in challenging business and IT environments through better business processes, better workplace environment, and technology innovation. He is currently the CIO of the City of Asheville, North Carolina, where he has maintained a record of consistent excellence in customer service, employee engagement, financial management, and service availability. He won the Excellence in Public Service Award in 2006. He also works closely with private, public, and not-for-profit organizations, boards, and elected officials to create economic development and other positive community results. Jonathan is a well-known business technology and leadership columnist & blogger who has written for InformationWeek since 2008 as a contributing editor. Jonathan is also an in-demand, global keynote speaker and can be found on Twitter.

Everyone knows Harley-Davidson for motorcycles, the company has deep roots in technology, manufacturing, and a variety of business areas. On this episode, Harley's Chief Technology Officer, Sean McCormack, shares the company's innovation story.Sean McCormack is the Chief Technology Officer for Harley Davidson Motor Company. Prior to joining Harley Davidson, Sean held numerous leadership roles at Manpower International, most recently Chief Architect with global ownership for all key platforms across 82 countries and 5 lines of business.

Communication is one of the most critical skills for any employee, manager, or executive. Yet, despite its importance, few executives write with clarity and boldness. On this episode, top industry analyst and author, Josh Bernoff, shares his secrets for great executive and marketing writing.Josh has been a professional writer since 1982. He has co-authored three books on business strategy, including Groundswell, which was a bestseller. And he is passionate about clear, brief, fascinating communication.

Financial service is undergoing major disruption and transformation. On this episode, we hear from Ron van Kemenade, CIO of ING Bank, who shares his strategy and explains the impact of digital transformation on banking. Ron van Kemenade is a senior technology executive with over 20 years of experience in the financial services industry, as well as telecommunications and internet.Over the past couple of years, his focus has gradually shifted from more commercial and operations roles towards information technology. Ron finds the influence that the (changes in) information technology can make on the customer experience of a company’s customers very motivating.

Health care is ready for digital transformation. Changing consumer expectations combined with new technologies have pushed even the largest health care providers to innovate and improve patient care. On this episode, Preston Simons,CIO of Aurora Health Care, discusses transformation in this important field. Preston Simons is Chief Information Officer at Aurora Health Care. Prior to joining Aurora, Preston Simons served as chief information officer for Abbott Laboratories for more than 10 years, where he was responsible for all aspects of the IT department which at one time had more than 4,000 employees and IT contractors. He was also accountable for many IT functions at Abbott`s spin-off AbbVie. Prior to that, he served as an IT leader in several health systems, a health insurance plan and in the pharmaceutical industry. In addition to affiliations with a number of health care IT organizations, Simons has had leading roles in the Chicago CIO Institute and other leadership summits. Simons holds a bachelor`s degree in business administration from the Illinois Institute of Technology and a master`s degree from the Booth School of Business, University of Chicago.

Digital transformation involves changes to an organization's business model, corporate culture, processes, and other people-focused activities. Although technology, platforms, and data can enable these changes, the focus remains on defining business goals and achieving outcomes. In this episode, we explore the relationship between technology and gaining the business outcomes associated with digital transformation.Paul Daugherty is Accenture’s chief technology officer and leads the company’s Technology Innovation & Ecosystem group. He is also a member of Accenture’s Global Management Committee.

The future of customer relationships is data. From the Internet of Things to machine learning, companies that develop a sophisticated understanding of data will better serve their customers. In this episode, we speak with two technology pioneers about data and where its going.Adam Bosworth is Salesforce's Executive Vice President of the IoT Cloud, which helps organizations connect billions of events from devices, sensors, applications and more from the Internet of Things to Salesforce.Dr. Gary William Flake is the CTO of Search & Data Science at Salesforce. He is responsible for the vision, strategy and product development for the search platform that powers the world’s #1 CRM company.