CXOTalk

Michael Krigsman
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Mar 20, 2019 • 25min

Brand Building: Emotion in the Digital Transformation Era

How do you build a brand in this era of digital transformation? With myriad different experiences and interactions through B2B and countless customer touchpoints, it’s more important than ever to make an emotional connection. Carla Hendra, chief executive at Ogilvy Consulting explains.
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Mar 18, 2019 • 39min

CMO Playbook: Marketing Strategies and Tactics

Although marketing theory is useful, the real comes in marketing tactics and execution. We talk with two seasoned CMOs to learn marketing strategy and tactics that deliver results.
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Mar 11, 2019 • 45min

Vint Cerf Interview: Future of the Internet (with David Bray, People-Centered Internet)

The Internet is among the most profound achievements in human history. We talk with Vint Cerf, the co-inventor of TCP/IP, one of the foundational protocols on which the entire Internet relies and David Bray, an important thinker on policy and change agents.
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Mar 5, 2019 • 46min

Siemens USA CEO on Digital Transformation

How does a company with $24 billion of revenue adapt, transform, and change? The CEO of Siemens USA shares her experience with the digital transformation of this very large organization. Barbara Humpton is CEO of Siemens USA, where she guides the company’s strategy and engagement in serving the company’s largest market in the world, with more than 50,000 employees and over $23 billion in revenues and $5 billion in annual exports.
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Feb 22, 2019 • 43min

How to Write a Business Book with Josh Bernoff, Without Bullshit

Writing a business book is hard, from deciding on the topic to creating logic, story, and case studies. A best-selling author and ghost writer, Josh Bernoff, shares his advice on how to plan, write, and sell a business book.
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Feb 18, 2019 • 11min

Chief Information Security Officer Role - Female CISOs on Women in Tech

Two top Chief Information Security Officers explore key topics on cyber-security. Industry Analyst, Michael Krigsman, speaks with two female experts (Tammy Moskites and Jo Stewart-Rattray) in this male-dominated field.
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Feb 14, 2019 • 32min

Enterprise Social Media Strategy and Influencer Marketing with Evan Kirstel

Enterprise social media strategy and influencer marketing are crucial topics in digital marketing for 2019. Enterprise industry analyst talks with well-known enterprise social media strategist and influencer about these topics.
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Feb 11, 2019 • 42min

Drug Discovery and AI with Alex Zhavoronkov, CEO, Insilico Medicine

Artificial intelligence offers the promise of better health, faster drug discovery and testing, to create improved medical outcomes for patients. We talk with a world expert on using AI in life sciences to discover and develop drugs faster and less expensively.
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Feb 4, 2019 • 44min

Managing Teams for Data Science, Analytics, and AI

For senior leaders, managing data science is crucial to gain the most benefit from investments in AI and data analytics. Effective management involves people, culture, technology, and process. In this episode of CXOTalk, industry analyst, Michael Krigsman, interviews a top data scientist and business leader, who shares advice on how to create and manage a data science team.
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Jan 29, 2019 • 43min

Powerful Storytelling and Communications for Business

Storytelling is a crucial skill for business. But, how can we create a story arc and narrative to our advantage? Well-known documentary filmmaker David Hoffman shares his knowledge on how to create powerful stories.

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