We Live to Build

Lindsey Allard is the Founder and CEO of PlaybookUX, which allows companies to conduct video-based user testing and interviews with your target audience. 00:00 - Guest Introduction02:10 - Get to know Lindsey04:13 - Finding your user personas05:49 - How to skim the market for potential users07:14 - How biases work based on line of questioning09:40 - Getting honest user feedback11:42 - Analyzing and making actions based on feedback17:58 - Picking the right users to get feedback from20:52 - Compensating users for their feedback22:38 - Beta testing and improving your product31:28 - Feedback is vital for your product32:42 - Follow up with Lindsey👀 Check out the company:https://playbookux.com✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot 🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 To hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild Hosted on Acast. See acast.com/privacy for more information.

Barry Levine is the founder and CEO of Sperry West, a 30-year-old manufacturer of body temperature warning cameras, covert cameras to assist in recording criminal activity and related systems. 00:00 - Guest Introduction01:41 - Get to know Barry05:06 - Selling to the government06:56 - How he partnered with the government09:32 - Downside of working with bigger entities12:08 - Keeping an honest face with other people14:04 - Security with the cloud system18:02 - Pitching Veterans Affairs20:00 - Interesting crimes caught by Barry's cameras27:29 - Benefits of working remotely to reduce theft29:52 - How you're being monitored34:46 - Follow up with Barry👀 Check out the company:https://sperrywest.com✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot 🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 To hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild Hosted on Acast. See acast.com/privacy for more information.

Corinna Bellizzi is the Founder, Host and Producer and Care More, Be Better, a podcast about social impact and sustainability. She also pioneered the techniques to take a natural product company from $1M to $100M in sales in just a few short years. 00:00 - Guest Introduction01:43 - Get to know Corinna03:08 - Using anthropology to generate sales04:16 - Using programs and systems for consumers07:26 - Selling the importance of Omega 3's10:47 - Corinna's thought process when marketing13:42 - Treating other employees with respect19:59 - Timeline on planning and executing23:09 - Corinna's mentality27:39 - Difference between how men and women operate29:03 - Challenges Corinna faced in her programs31:16 - How to secure shelf space for your product34:23 - Developing a relationship within your industry35:53 - Getting better shelf placement37:26 - Corinna's goals in a company41:39 - Follow up with Corinna 👀 Check out the company:https://caremorebebetter.com✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot 🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 To hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild Hosted on Acast. See acast.com/privacy for more information.

Loretta Markevics is the Founder/Chief Strategist at Sēd Communications, which focuses on helping startups quickly achieve hypergrowth through sharp public relations communications methods. 00:00 - Guest Introduction01:51 - Get to know Loretta06:02 - Good vs Bad PR methods08:51 - Who should take charge of your PR strategies11:42 - When should you develop a PR strategy14:43 - Get a unique name for your company18:25 - Hiring a PR agency vs building PR in-house21:12 - Finding PR firms red flags25:26 - Good and bad tactics to differentiate your brand30:49 - Everyone's watching you33:53 - How much does it cost to hire PR firms38:12 - Things that startups should keep doing40:28 - Follow up with Loretta👀 Check out the company:https://sedcommunications.com✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot 🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 To hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild Hosted on Acast. See acast.com/privacy for more information.

Brad Cleveland is an author, speaker, & consultant focused on customer strategy/management. He has worked across 45 states & in 60 countries for clients as diverse as AMEX, Apple, USAA, University of California, & the US/Canadan/Australian governments.  Brad is author of "Leading the Customer Experience: How to Chart a Course and Deliver Outstanding Results" and "Contact Center Management on Fast Forward: Succeeding in the New Era of Customer Experience". 00:00 - Guest Introduction01:40 - Get to know Brad02:29 - Good customer service is important10:37 - Writing a book for customer experience11:51 - Pandemic's effect around customer experience12:27 - Integrating customer experience13:54 - Solving problems with customer service18:02 - Encouraging bold ideas in the company21:19 - Allowing your employees to grow24:17 - Evolution of customer service with generations27:49 - Customer Experience28:36 - Follow up with Brad👀 Check out the company:https://bradcleveland.com✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot 🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 To hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild #seanweisbrot Hosted on Acast. See acast.com/privacy for more information.

Katerina Sukhenko is the Chief Business Development Officer for Postoplan, an AI-powered web service offering highly efficient social media management and content creation. 00:00 - Guest Introduction01:49 - Get to know Kate06:10 - Reaching different generations08:00 - Gen Z compared to other generations12:09 - Building a personal brand and trust15:38 - Using video formats for customer assistance21:09 - How did the pandemic affect social media22:49 - Follow up with Katerina👀 Check out the company:https://postoplan.com✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot 🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 To hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild Hosted on Acast. See acast.com/privacy for more information.

Vladimir Gendelman is the Founder and CEO of Company Folders, which focuses on high quality printing of marketing materials for Fortune 500 companies as well as SMBs. 00:00 - Guest Introduction02:51 - Get to know Vladimir04:05 - Having a sick loved while being a company owner09:05 - Helping other patients with the same problems14:27 - How Vladimir worked during this time16:36 - Joining and having a support network21:34 - Being trained to express your emotions26:10 - Follow up with Vladimir👀 Check out the company:https://companyfolders.com✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot 🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 To hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild Hosted on Acast. See acast.com/privacy for more information.

Freddie Laker is the Founding Partner and CEO of Chameleon Collective, which helps venture backed companies turn around or accelerate growth.00:00 - Guest Introduction02:14 - Get to know Freddie04:56 - Fixing problems for companies06:45 - Freddie's significant family background11:10 - Freddie's path to his own entrepreneurial career19:09 - Recognizing your skills, traits, and their limitations20:54 - Be detail-oriented23:39 - How Freddie finds and attracts clients27:44 - Increasing client base and pricing32:55 - How they solve problems35:50 - Follow up with Freddie👀 Check out the company:https://chameleoncollective.com✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot 🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 To hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild Hosted on Acast. See acast.com/privacy for more information.

Brad Schneider is founder and CEO of Nomad Data, which helps make new types of data available to the people that will benefit the most from them. 00:00 - Guest Introduction02:34 - Get to know Brad03:37 - Where did Brad get the idea04:59 - Digging the correct data07:56 - AI and data processing11:40 - How companies gather data and information13:46 - Hiding your digital footprint16:09 - Monetizing data through blockchain18:02 - The risk of bias22:08 - Validating data25:12 - What may the future use of data look like30:31 - Personalized healthcare32:17 - Quantum computing33:53 - AI is a black box still40:42 - Follow up with Brad👀 Check out the company:https://nomad-data.com✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot 🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 To hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild Hosted on Acast. See acast.com/privacy for more information.

Yossi Mlynsky is the Founder of UpStack, which helps companies build their dream product teams, about how the labor market has shifted, and how we need to adapt to stay relevant and competitive when trying to find great people in this decade. 00:00 - Guest Introduction02:10 - Get to know Yossi03:26 - Engaging different types of employees06:15 - Finding talents in different areas10:12 - Hiring remotely vs traditional work set-up15:10 - Finding and training the right employees18:17 - Disasters and pitfalls to look for22:12 - The new breed of freelancers23:59 - What to look for in hiring remote workers26:40 - Covid's effect on the hiring process30:03 - Follow up with Yossi👀 Check out the company:https://upstack.co✅ Subscribe if you liked this interview:https://youtube.com/@seanweisbrot🤝 Become a podcast sponsor:https://www.welivetobuild.com/sponsor📈 Hire Sean to consult your company:https://calendly.com/wltb/strategy#entrepreneurship #entrepreneur #psychology #business #startup #interview #podcast #welivetobuild Hosted on Acast. See acast.com/privacy for more information.