We Live to Build

Why do billionaires subtract? It’s a powerful mindset that separates the ultra-successful from everyone else. In this dense masterclass on productivity, Todd Hagopian, who runs a $90 million business division, breaks down the wealth framework he learned from a billionaire: poor people add, rich people multiply, and billionaires subtract. He explains why you must ruthlessly focus on your "profit per minute" and eliminate the 80% of tasks that are wasting your time and mental energy. You'll also learn his "mind-blowing" SEO strategy to generate thousands of high-authority backlinks from evergreen content. Check out the company: https://playerone.sppx.ioBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - Poor People Add, Rich People Multiply, Billionaires Subtract02:05 - The 80/20 Rule Is Deeper Than You Think03:04 - How Jeff Bezos & Google Used Subtraction to Win05:08 - The #1 Metric: Are You Maximizing Your "Profit Per Minute?"07:18 - Your Social Media Is Gone in a Month. This Is Forever.10:31 - My SEO Strategy for 3,000+ High-Authority Backlinks16:01 - The "Karelin Method": Why You Must Train Differently to Win18:18 - Why You Must Think Like a Billionaire From Day One23:24 - The 3 Levers of Results: Activity, Efficiency & Focus25:27 - My Trick to Stop Sending (and Receiving) Useless Emails26:50 - How I'm Building My Brand with a Business Fiction Trilogy📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

The New B2B Buyer Doesn't Want to Talk to You. Nearly 60% of B2B buyers are now millennials who grew up online and expect a seamless, self-service experience. In this interview, B2B expert David explains why personalization and a frictionless, multi-channel journey are the keys to winning over the modern buyer. Learn how to blend digital self-service with a strategic sales team, why your business may be "dead in 24 months" without AI, and his 6-month rule for making new hires. Check out the company: https://www.saltboxmgmt.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - The New B2B Buyer Doesn't Want to Talk to You01:49 - Why Millennials Are Driving This Change05:59 - Why You Still Need Sales Reps (For Complex Deals)11:17 - The NEW Job of a B2B Sales Rep13:18 - How AI is Already Replacing Sales Reps15:03 - "Your Business Will Be Crying in 24 Months Without AI"20:15 - How to Balance New Initiatives vs. Client Work25:36 - The 6-Month Rule for Making a New Hire29:34 - The Most Important Lesson: Change is the Only Constant📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Do you know Why AI Makes Your Website MORE Important, Not Less? While AI agents seem to be replacing everything, your website is the one place you control your message and the primary "repository of information" that large language models use to learn about your business. In this interview, domain broker Jeffrey Gabriel explains that without a well-written website, AI models can't easily find, understand, or prioritize your business over competitors. Learn why your site is the essential "home base" you need to succeed in the age of AI. Check out the company: https://saw.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - Are Websites Obsolete in the Age of AI? 01:40 - The Truth About Domain 'Squatters' 06:54 - How I Sold a Domain Name for $13 Million 07:57 - The Hardest Part of Being a Domain Broker 09:58 - Why I Fire My Clients 16:20 - The Business Cycle of a Domain Broker 18:10 - The 86-Day Average Sale Time for a Domain 22:30 - The Risky Business of Domain Financing 25:54 - How We Use AI in Our Own Operations 27:01 - The Two Most Important Things I've Learned in Life📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Every founder needs to hear this: A Bad Investor is Worse Than No Investor. Before you start chasing venture capital, you must understand the risks. In this interview, M&A expert Scott Kelly explains why bootstrapped founders of seven, eight, and even nine-figure brands often love their lives, while many VC-backed founders are miserably stressed. We break down the cautionary tale of FanDuel, whose founders got "little or nothing" after raising hundreds of millions, versus MailChimp, whose founders kept 98% of the proceeds from their exit after bootstrapping. This is a must-watch for any entrepreneur deciding how to fund their business. Check out the company: https://blackdogvp.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - The Art of Finding the Right Partner03:29 - The #1 Thing Founders Must Do Before Starting06:27 - The VC Trap: Chasing Fundraising vs. Building a Business08:13 - Quantity vs. Quality of Life: A Founder's Choice11:04 - The Warning: MailChimp (Bootstrap) vs. FanDuel (VC)13:40 - M&A is Sexy, But It's an Art16:48 - The Dirty Secret of VC Due Diligence21:49 - Why a Bad Investor is Worse Than No Investor25:12 - Why I Love Bootstrapped Founders28:01 - Start With The End in Mind📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

I took a sales ability test, and this sales test revealed my #1 weakness. The results showed that in a sales context, I have a tendency to believe that talking is more important than asking good questions. In this unique episode, sales expert Mike Irving, founder of Advanced Business Abilities, analyzes my live test results, breaking down my strengths (like being a "Hunter") and my opportunities for growth (like "Discernment" ). We explore why everyone is in sales, whether they know it or not, and how understanding your personal traits can make you a more effective communicator. Check out the company: https://advancedbusinessabilities.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - Taking a Sales Test on a Live Podcast 01:00 - Why Everyone is in Sales (Even If You're Not a Salesperson) 02:50 - My Overall Results: The Good News 05:50 - A Surprising Weakness: "Knowing How to Deal With People" 07:50 - My #1 Weakness: The "Questioner" Trait 10:05 - Why I Subconsciously Talk More Than I Ask14:35 - The Key to Success: Understanding "Discernment" 20:45 - My Unexpected Strength: The "Hunter" Trait 24:00 - My Secret Weapon: A High "Not Nice" Score 29:30 - Key Takeaways & How to Improve Your Own Sales Skills📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

What if the biggest obstacle to your company's growth isn't the problems you can't solve, but the ones you aren't creating? This counterintuitive idea is the key to radical business transformation. In this episode, Sean Weisbrot sits down with Ted Santos, President of Turnaround Investment Partners, to explore why leaders must stop solving problems and start creating them on purpose. We dive into how this strategy sparks true innovation, rewires the brain for change through neuroplasticity, and why self-mastery is the foundation of effective leadership. This conversation challenges everything you know about chaos, change management, and organizational success. Get ready to discover a new paradigm for growth. Check out the company: https://turnaroundip.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - Why CEOs Who Don't Create Problems Should Be Fired02:55 - The Steve Jobs Method: Inventing a Problem to Change the World05:58 - Sponsor: Brilliant.org08:03 - The Simple (But Radical) First Step: Question Everything13:00 - Why Your Need for the "Right Answer" is Killing Innovation17:58 - The Difference Between "Thinking" and "Having Thoughts"22:25 - How Tragedy Taught Me to Rewire Brains with Neuroplasticity27:01 - Why Giving The Solution Is The Worst Way to Lead30:14 - The Ultimate Leadership Skill: Self-Mastery Over Chaos📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Most AI-generated content is easy to spot, and journalists are hitting 'delete' the second they see it. So, what are the tell-tale signs, and how do you avoid them? I sat down with Curtis Sparrer, a PR expert and founder of Bospar, to find out. He reveals The #1 Mistake in AI-Generated Content (And How to Fix It): using AI as your final draft instead of your first. We discuss why AI will reward human quirkiness, the rise of Generative Engine Optimization (GEO), and why you need to create AI-friendly blogs and FAQs to stay discoverable. This is an essential guide for any marketer or creator using AI for their content. Check out the company: https://bospar.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - Introduction: Making Your Brand Discoverable to AI01:10 - What is Generative Engine Optimization (GEO)?02:20 - Can You Buy Your Way into an AI's Favor?04:50 - Why AI Still Struggles with Video Content07:15 - How to Make Your Content More "AI-Friendly"09:45 - The Power of an AI-Friendly FAQ Page11:40 - The "Tells" of AI-Generated Content (And Why Journalists Hate It)12:40 - The #1 Rule: AI is Your First Draft, Not Your Final Draft14:30 - Why You Must Ditch the Fluff & Be Concise17:00 - The Future of AI: Personalized Memory21:20 - The "Race to the Bottom" in AI Content27:45 - Final Lesson: Never Believe You've Figured It All Out📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

We've all heard the phrase "The Customer Is Always Right," but what if following that advice is secretly burning out your team and killing your business? I sat down with Borja Cuan, CEO of Four15 Digital, who learned this lesson the hard way. He shares his powerful story of why he now believes "The Customer Is Always Right" is a Destructive Lie, and why he made the controversial decision to prioritize his employees over his clients. We also dive into the psychology of resilience, how to handle bad news like a CEO, and the cultural differences in business communication. This is a must-watch for any leader tired of sacrificing their team's well-being for unreasonable client demands. Check out the company: https://four15digital.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - The Hardest Part of Being a Business Owner02:57 - The Hard Truth: Is Resilience Innate?04:08 - How My Leadership Style Had to Evolve07:32 - Why I Put My Employees Before My Clients13:50 - Cultural Differences in Business Communication16:36 - My Personal Story with a "Sociopath" Boss23:22 - The #1 Job of a Leader: Employee Happiness26:45 - Setting Boundaries with Disrespectful Clients📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

What is the AI toolkit that top e-commerce founders are using to scale their brands? It's a mix of proprietary and public tools that automate everything from product research to marketing. I sat down with Neil Twa, CEO of Voltage Holdings, who has built multiple seven and eight-figure e-commerce brands. He shares his 8-Figure E-commerce Founder's AI Toolkit, including specific tools for copywriting (Claude), video ads (HeyGen & Synd.io), and image generation (Sora). We also dive into his counter-intuitive business philosophy: successful brands don't sell products, they sell data to AI engines. This is a must-watch for any e-commerce entrepreneur looking for the right tools to grow. Check out the company: https://voltagedm.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - Introduction: Why AI is Essential for E-commerce00:37 - How We Use AI to Enhance Our Brands01:24 - The #1 Truth of E-commerce: Sell Data to the AI02:12 - Our 8-Figure E-commerce AI Toolkit03:25 - The AI Tools We Use for Copy, Images, and Video Ads06:35 - How We Use AI to Run Virtual Focus Groups11:11 - Why I Build Brands Instead of Selling Courses16:43 - My Mission: Hiring Veterans & My Fighter Pilot Story28:53 - Final Lesson: Fail Up, Don't Fail Out📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.

Everyone talks about the risks of owning Bitcoin, but what if the real danger is not owning it at all? I sat down with Frank Hepworth, founder of the crypto consultancy Yieldschool, who helps high-net-worth individuals navigate the digital asset space. He makes a powerful case for Why Not Owning Bitcoin is Your Biggest Financial Risk, arguing that as the best-performing asset class on the planet, having zero exposure is a massive gamble against its long-term success. We also dive into the predictable nature of crypto cycles, a portfolio strategy to potentially 10x your money, and the pros and cons of Bitcoin ETFs versus self-custody. This conversation is a must-watch for any investor who is crypto-curious. Check out the company: https://yieldschool.comBook a 1-on-1 advisory session with me to apply these principles to your business: https://calendly.com/wltb/advisory👀 CONNECT WITH SEANSubscribe: https://www.youtube.com/@seanweisbrotLinkedIn: https://linkedin.com/in/seanweisbrotInquiries: welivetobuild@gmail.com🕒 CHAPTERS00:00 - Introduction: Crypto is The Best Performing Asset01:45 - Why You're "Risk On" By Having 0% Crypto02:30 - The Game Theory of Bitcoin's Finite Supply04:00 - "Intelligent Exposure": Beyond Just Bitcoin05:20 - Bitcoin ETFs vs. Self-Custody: The Pros & Cons08:55 - The #1 Issue That Worries New Crypto Investors11:00 - Are You Serious Enough to Succeed in Crypto?15:10 - The Crypto Cycles Are "Super Predictable"21:20 - Why "Don't Time The Market" is Bad Advice for Crypto23:20 - A Portfolio Strategy to 10x Your Money26:45 - Final Lesson: Don't Make Assumptions📈 WORK WITH ME▶ Book a Paid Advisory Session: https://calendly.com/wltb/advisory▶ Sponsor the Channel: https://www.welivetobuild.com/collaborate▶ My AI/Automation Agency: https://optimai.ai Hosted on Acast. See acast.com/privacy for more information.