Psych Insights for Modern Marketers - The 3G Edition
Kevin Rogers
Get your bad attitude adjusted and your selling chops hot-wired directly into the sizzling core of the modern marketing world... with spot-on, uncensored advice and insight from 3 generations of notoriously successful copywriter/entrepreneurs.
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Aug 21, 2025 • 7min
Meet the Minds Behind Psych Insights for Modern Marketers
Welcome to the launch of Psych Insights for Modern Marketers, a podcast dedicated to uncovering the psychological principles behind persuasion, influence, and effective marketing. In this special episode, your hosts, legendary copywriter John Carlton, modern-day copy chief Kevin Rogers, and unconventional marketing experimenter Daniel Throssell—sit down for a candid, behind-the-scenes conversation about the vision for this podcast. Together, they represent three generations of copywriters, each bringing a unique lens: John Carlton – A veteran known for his no-nonsense approach and battle-tested wisdom from decades in the trenches. Kevin Rogers – A performer-turned-copywriter who built a career teaching and mentoring the next wave of persuasive writers. Daniel Throssell – A rising force with a fresh, sometimes rebellious take on marketing psychology in the digital era.
