Psych Insights for Modern Marketers - The 3G Edition

A little swagger, backed with the chops to back up all claims, will quickly set you apart from the crowd of big-mouthed wannabe’s out there. But you still need to understand what makes your boasting competition tick... and why self-aggrandizement has a long and often very successful history in advertising... when done right. Done wrong, and all hell breaks loose.  You’re in for a rollicking ride in this episode, as the horror stories of clutching failure from the jaws of victory -- alongside the ever-changing rules of winning over skeptical prospects -- pile up over the hour. It’s absolutely shocking how much capitalism wants to devour you alive while you’re just trying to deliver a good product or service.  You’ll feel like you’re elbow-to-elbow with the best in the biz here, listening to stories usually only shared amongst the elite. Enjoy, you lucky bastard.   

The boys go deep on how to be a normal, empathetic and honest human being... and still blow away all competition in the sales game. They’ve been doing it their entire careers, and anyone yearning to escape the horrors of the sociopathic sales models now dominating the marketing landscape is in for a wild hour of mind-blowing insights, tactics, strategies and tools. Oh, the fun waiting for you inside this ‘cast...  

Welcome to the most unique podcast in the entire business world. Three wildly different generations of copywriting and marketing legends – John Carlton (the geezer), Kevin Rogers (proud Gen Xer), and Daniel Throssell (the young buck)-- join forces to answer the burning questions now upsetting everyone out there trying to make a reasonable fortune.  First, though, get up to speed in this episode with some deep insight on critical “get moving now” tools for any copywriter, entrepreneur, or biz owner...  ... including the whacky psychology behind making the sale... how to navigate your own half-zombied-out “creative flow state”... the weird and colorful stagecraft that fuels the best writers... the importance of mentorship (even if you never meet them)... and how integrity and ethics will guide you through the bullshit piling up higher and higher in markets today.  Yes, it’s a lot, and yes, you’re gonna love every minute of this ‘cast.  These guys are serious about helping you get your act together, blasting through all incoming obstacles, and thriving in your career. No matter what AI or the competition or your own freaked-out lizard brain throws at you.  This episode lays down the gauntlet... and you’ll never find a better group to follow if you love making the Big Bucks in business. It’s nearly a freaking century of experience and wisdom, all packed into a tidy, magnificently entertaining podcast.  And yes, they WILL address all incoming coherent and relevant questions from you. 

Welcome to the launch of Psych Insights for Modern Marketers, a podcast dedicated to uncovering the psychological principles behind persuasion, influence, and effective marketing. In this special episode, your hosts, legendary copywriter John Carlton, modern-day copy chief Kevin Rogers, and unconventional marketing experimenter Daniel Throssell—sit down for a candid, behind-the-scenes conversation about the vision for this podcast. Together, they represent three generations of copywriters, each bringing a unique lens: John Carlton – A veteran known for his no-nonsense approach and battle-tested wisdom from decades in the trenches. Kevin Rogers – A performer-turned-copywriter who built a career teaching and mentoring the next wave of persuasive writers. Daniel Throssell – A rising force with a fresh, sometimes rebellious take on marketing psychology in the digital era.