Lay of The Land cover image

Lay of The Land

Latest episodes

undefined
Mar 23, 2023 • 56min

#111: Brian Folmer (FirstLook VC)

Lay of The Land's conversation today is with Brian Folmer.Born and raised in Cleveland, Brian has boomeranged back to Cleveland after 6 years in NYC and starting his own company.Brian is the founder of FirstLook.vc and Distrobox.co; he’s a mentor at Techstars and a16z, Managing Partner of the FirstLook Syndicate, and a proud Ohio State Alum. He previously led BD & Strategic Partnerships at XRC Labs, International Operations at Victoria's Secret, and took his first startup through a technology startup accelerator in his hometown Cleveland, OH.Through his work at FirstLook, he’s come to believe founders are the dreamers in action who drive innovation, push the world forward, and create the bedrock of our economy — and in practice, he’s focused on helping those founders build exciting brands and realize their visions. FirstLook is dedicated to cutting the friction and red tape between founders and investors by sending innovative products from emerging, high-growth consumer brands directly to early-stage investors via their subscription box.In our conversation today, we explore how by connecting these two groups in a new, efficient, and practical way, Brian can uncover far more promising brands than before and begin to rewrite the script on consumer investing. Please enjoy my conversation with Brian Folmer--Connect with Brian Folmer on LinkedIn — https://www.linkedin.com/in/brianfolmer/Follow Brian Folmer on Twitter @homerfolmer — https://twitter.com/homerfolmerLearn more about FirstLook VC — https://firstlook.vc/Follow FirstLook VC on Twitter @firstlookvc — https://twitter.com/firstlookvcConnect with FirstLook VC on Linkedin — https://www.linkedin.com/company/firstlook-venture-co/--Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on Twitter @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/
undefined
Mar 16, 2023 • 49min

#110: Afif Ghannoum (BIOHM Health)

Afif Ghannoum, a biotech attorney by background and the CEO of BIOHM Health — which he co-founded with his father, Dr. Mahmoud Ghannoum, a leading microbiome researcher and recognized for naming the mycobiome (the body's fungal community). With over 30,000 citations and 500 published papers, Dr. Ghannoum is one of the top 0.5% of cited microbiologists and the top 2% of all scientists across all disciplines and has been continuously funded by the National Institutes of Health (NIH) since 1991, including just receiving his latest NIH grant at age 72.Leveraging his own background launching and selling consumer products in over 27,000 stores and licensed IP to companies around the world in addition to holding several biotech patents, Afif partnered with his dad to commercialize his research and science into world-class consumer products through their company, BIOHM Health.With state-of-the-art science and one of the largest microbiome datasets in the world that combines bacterial and fungal sequencing, BIOHM was the first to address the critical link between fungi and bacteria in gut health. Over the last year, BIOHM has expanded its role with some of the largest global ingredient companies to offer a world-class suite of services, including product development leveraging its industry-leading database, bioinformatics, testing, and clinical trial support — their first BIOHM FX probiotic supplement was designed to specifically help reduce digestive plaque found in the gut.BIOHM is currently embarking on a clinical extension directly for medical practitioners and is quickly expanding into retailers across the country, as it not only manages one of the most comprehensive gut health datasets, but also has access to one of the largest collections of fungi strains, second only to the Centers for Disease Control and Prevention (CDC).In late 2022, Afif secured $7.5 million in funding for BIOHM to support their broader vision. BIOHM is a fascinating company based here in Cleveland and I loved learning more about Afif’s journey building it — please enjoy my conversation with Afif Ghannoum--Connect with Afif Ghannoum on LinkedIn — https://www.linkedin.com/in/afifghannoum/Follow Afif Ghannoum on Twitter @AfifGhannoum — https://twitter.com/AfifGhannoumLearn more about BIOHM Health — https://www.biohmhealth.com/Follow BIOHM Health on Twitter @biohmhealth — https://twitter.com/biohmhealth--Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on Twitter @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/
undefined
Mar 9, 2023 • 51min

#109: Adam Fleischer (The Wine Spot & Entrepreneur's Organization Cleveland)

Adam Fleischer — President of Cleveland’s Entrepreneurs' Organization and founder & co-owner of The Wine Spot here in Cleveland Heights.A proud product of Cleveland, Adam joined the United States Air Force just after graduating from Cleveland Heights High School and spent four years on active duty as a medic. After relocating back to Cleveland to attend Cleveland State University, Adam got a job at a local hospital’s inpatient pharmacy, where he began implementation of one of the first clinical information systems (also known as an Electronic Medical Record) in the country — with that experience, Adam was hired on by the company, Cerner Corporation, which was recently purchased by Oracle. After 20 years of experience in corporate America, he decided to focus his energy on his passions — the Cleveland community, and wine!Adam and his wife Susan followed their dream of owning their own business and being entrepreneurs by opening The Wine Spot in Cleveland Heights on December 16, 2011. From the onset, they wanted to be part of the local food and beverage community and began partnering with like-minded entrepreneurs like: Restless Coffee, Brew Nuts, Mister Brisket, many local micro-breweries, and artists to create a relaxing destination where all feel welcome and can enjoy the fines wines, craft beer, and cocktails.In addition, Adam is active in the community as the creator and co-creator of The Heights Music Hop, The Cleveland Heights Happy 5K and 10K, 46 and 2 Brewing Cold Brewed Coffee now part of Six Shooter Coffee, Bitcoin Boulevard USA, and The Wine Spot Salami.It was a lot of fun to hear about Adam’s journey to entrepreneurship, the work he’s doing at the Wine Spot, and understanding the role of EO — the Entrepreneur's Organization — which we’ve heard mentioned many times throughout Lay of The Land but are finally making the space to talk about specifically today! Please enjoy my conversation with Adam Fleischer--Connect with Adam Fleisher on LinkedIn — https://www.linkedin.com/in/adamefleischer/Learn more about The Entrepreneurs’ Organization (EO) Cleveland — https://www.eonetwork.org/cleveland/Learn more about The Wine Spot — https://thewinespotonline.com/ Follow The Wine Spot on Twitter @TheWineSpotCH — https://twitter.com/TheWineSpotCH--Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on Twitter @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/
undefined
Mar 2, 2023 • 58min

#108: Michael Murphy (Cleveland Soccer Group)

Michael Murphy, on a mission to bring professional soccer to Cleveland as the Co-founder and CEO of the Cleveland Soccer Group.Previously, Michael served as President of Gravitas Ventures — whose story we featured back on Lay of The Land’s 68th episode with Gravitas’ CEO (linked here), Nolan Gallagher, Michael’s current co-founder at Cleveland Soccer Group!At Gravitas, Michael was instrumental in growing the company’s distribution footprint, managing their library of more than 3,000 titles of movies and TV to over 100 transactional, subscription, and ad-sponsored Video-on-demand operators on a worldwide basis — ultimately affording Gravitas distribution into over 100 million homes in North America and over 1 Billion homes worldwide.Prior to joining Gravitas Ventures in 2007, Michael was Captain in the US Army where he served on active duty as a Judge Advocate. In 2005, he deployed with the 3rd Infantry Division in support of Operation Iraqi Freedom where he was awarded the Bronze Star Medal.Michael is a member of the Cleveland Chapter of Young Presidents’ Organization (YPO), a member of the U.S. Soccer Development Council, on the board of Boys Hope Girls Hope of Northeast Ohio, and on the advisory council for the Northeast Ohio Women’s Sports Alliance.He also coaches track, basketball, and, of course, soccer at St. Dominic School in Cleveland.This was a really fun conversation — we cover everything from the cultural importance of sports in American society, how he envisions Cleveland Soccer as a community pillar going forward, to the logistics of starting a professional soccer club, from stadiums to financing to building a competitive and formidable platform and team. Really enjoyed learning more about Michaels’ vision for the Cleveland Soccer Group and I am excited to follow along on this journey as it unfolds — please enjoy my conversation with Michael Murphy.--Connect with Michael Murphy on LinkedIn — https://www.linkedin.com/in/michael-murphy-5602005/ Connect with Nolan Gallagher on LinkedIn — https://www.linkedin.com/in/nolan-gallagher-7a6a852/Follow Cleveland Pro Soccer on Twitter @cleprosoccer — https://twitter.com/cleprosoccerFollow Michael Murphy on Twitter @CLE_MMMurphy — https://twitter.com/CLE_MMMurphyFollow Nolan Gallagher on Twitter @NolanGravitas — https://twitter.com/NolanGravitasLearn more about The Cleveland Soccer Group — https://www.clevelandprosoccer.com/--Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on Twitter @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/
undefined
Feb 23, 2023 • 1h 3min

#107: Aleksandra Brankov & Cole Worley (Cafilia)

Aleksandra Brankov and Cole Worley — the co-founders of Cafilia, a Cleveland startup and network of curated local coffee shops where people can purchase monthly memberships and enjoy a sustainable and community-driven coffee experience.Aleksandra is a proud product of Serbian immigrant parents — Born in Cleveland, she moved to Europe to continue her professional career in strategy implementation consulting for Global Fortune 500s after receiving her Master’s in International Management in Madrid, Spain. Now back in Cleveland, Aleksandra came up with the idea for the Cafilia during a winter retreat in Canada and decided to pursue it, launching the pilot program in July 2020 in the Cleveland market.Cole had earned his degree studying Marketing and Entrepreneurship at the University of Dayton, and has worked with companies all over the world in marketing, business development, and product management. He's had a hand in launching new business units, managing mass market and luxury products, and consulting with small and medium-sized businesses. In addition, Cole led and organized the StartupBus competition across North America, where people come together, pitch their skills and startup ideas, form teams, build and launch a product in just three days, all while traveling to a final destination.Collectively, Cole and Aleksandra are working to bring the Cafilia to every major city all in support of local, sustainable, and quality coffee, for coffee shop owners and coffee enthusiasts alike. We cover everything from historical coffee macro trends, to the meaning of Cafilia, to managing a coffee subscription service — please enjoy my conversation with Aleksandra Brankov and Cole Worley--Connect with Aleksandra Brankov on LinkedIn — https://www.linkedin.com/in/aleksandrabrankov/Connect with Cole Worley on LinkedIn — https://www.linkedin.com/in/coleworley/Learn more about Cafilia — https://becafilia.com/--Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on Twitter @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/
undefined
Feb 16, 2023 • 1h 15min

#106: Jeremy Umansky (Larder)

Jeremy Umansky, the renowned chef and owner of Larder!Larder Delicatessen and Bakery — as it’s known in full — is a staple and favorite of many here in Cleveland, housed in the historic Ohio City Firehouse, where the from-scratch Eastern European deli embodies Jeremy’s philosophy with a focus on the use and promotion of sourcing and foraging local and wild food, cooking as seasonally as possible, with minimal to no ecological impact on the environment, all without sacrificing on intensity and deliciousness of flavors and the overall experience.Larder was nominated by the James Beard Foundation as the Best New Restaurant in America in 2019 and Jeremy was further recognized as Best Chef: Great Lakes in 2020 and in 2023 with his wife and co-owner, Allie La Valle-Umansky!Jeremy has a fascinating mind and it was a genuine pleasure to hear his thoughts on things far beyond the realm of Larder — although we do talk a lot about Larder too and his interests in mushrooms and foraging, Koji, fermentation, culinary technology, sustainability, Cleveland’s food scene, fulfillment, his motivations and much more — this perhaps was of the most wide-ranging and varied conversations we’ve had on the show so far, and as a big fan of Larder myself, I had a lot of fun learning a lot more about Jeremy and his story. Hope you all enjoy my conversation with Jeremy Umansky--Learn more about Larder — https://larderdb.com/about/Follow Larder on Instagram — https://www.instagram.com/larderdb/Follow Jeremy Umansky on Instagram — https://www.instagram.com/tmgastronaut/Follow Jeremy Umansky on Twitter @TMGastronaut — https://twitter.com/TMGastronaut--Connect with Jeffrey Stern on LinkedIn — https://www.linkedin.com/in/jeffreypstern/Follow Jeffrey Stern on Twitter @sternJefe — https://twitter.com/sternjefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/
undefined
Feb 9, 2023 • 1h 5min

#105: Artur Grabowski (Extendify)

Lay of The Land's conversation today is with Artur Grabowski — co-founder of Extendify.Artur emigrated from Poland to the Cleveland area at the age of 8 — where he later attended Case Western and got exposure working both with a hardware measurement instruments company and a Silicon Valley software startup that later became a unicorn. Artur then transitioned to the business world working with KeyBank's investment banking team in Cleveland and with the startup ecosystem while at Silicon Valley Bank in the Bay Area. After completing an MBA at the University of Chicago, Artur returned to San Francisco to join Adobe where he lead acquisitions and investments, and launched Adobe's early-stage investments through the Fund for Design. Artur then returned to Cleveland and joined Automattic, the company behind WordPress, to lead acquisitions, investments, and strategic initiatives.Most recently, in 2019 — and where we’ll spend most of our conversation today — Artur left Automattic to co-found Extendify where they are a mission to help web hosting companies deliver delightful WordPress experiences and has since raised venture capital in support of this mission, with the initial investment led by Village Global, and subsequent investment from a variety of angel and strategic investors, including his former company, Automattic.WordPress powers an almost unbelievable 43% of websites on the internet today and Artur is set on supporting those in this goliath ecosystem! Artur has great perspective on the landscape of the internet, building a fully remote company before it was the popular thing to do so, venture, and I feel has a refreshing and unique take on many aspects of the entrepreneurial journey — please enjoy my conversation with Artur Grabowski!--Learn more about ExtendifyConnect with Artur Grabowski on LinkedInFollow Artur Grabowski on Twitter @arturgrabo--Connect with Jeffrey Stern on LinkedInFollow Jeffrey Stern on Twitter @sternJefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/
undefined
Feb 2, 2023 • 45min

#104: Chuck, Jeff, and Jamey Snider (Snider Recreation)

Lay of The Land's conversation today is with the family behind Snider Recreation a company in the very business of fun where they are focused on the development of Commercial Playgrounds — Chuck Snider, Jamey Snider, and Jeff Snider! Jamey and Jeff took over the business in 2014 and today run the company, focused on growing Snider Recreation’s brand and presence in the playground and recreation industry, while Chuck had founded the business back in the late 80s after over a decade working in the legal sector.If you’ve ever wondered, how does a playground come to be? Or what are all the considerations that go into making one that is fun and inclusive, and safe? That is what we’ll cover in this episode!From how the recreational and commercial playground industry has evolved over the last few decades, to how Chuck, Jamey, and Jeff think about innovation, to how they’ve continued to run a family business over the generations — really loved learning about this business that fundamentally ties its success to providing a fun safe environment for children to play — please enjoy my conversation with the Snider family.--Learn more about Snider RecreationFollow Snider Recreation on TwitterConnect with Jamey Snider on LinkedInConnect with Jeff Snider on LinkedIn--Connect with Jeffrey Stern on LinkedInFollow Jeffrey Stern on Twitter @sternJefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/
undefined
Jan 26, 2023 • 58min

#103: Dr. Elad Granot (John Carroll University, Boler College of Business)

Lay of The Land's conversation today is with Dr. Elad Granot — Dean of John Carroll University’s Boler College of Business, co-founder and managing member of an early-stage technology Venture Capital fund, and advisor to a $450mm VC fund. Elad is passionate about the role of higher education in the world of startups, and actively spends his time building & cultivating social connections for students to move up the academic and economic ladders & promoting entrepreneurship and innovation in the Cleveland business ecosystem.Prior to joining Boler College of Business as Dean and Professor of Marketing, Dr. Granot led Ashland University's Business College. His academic appointments also include Dean of the College of Business Administration and Professor of Marketing at Rider University in Princeton, New Jersey; Assistant Dean – MBA Programs at Cleveland State University’s Monte Ahuja College of Business in Cleveland, Ohio; and Special Assistant to the Provost for eLearning Development at Cleveland State University. In addition to his background in higher education leadership, Dr. Granot served as an officer in the Israeli Defense Forces (IDF) prior to beginning his international business career in 1994 as a sales manager for a US based freight forwarding company. He later established his marketing and strategy consulting practice. In 1998, he was recruited to be vice president of marketing for Israel’s largest private education company, later acquired by the Washington Post group. In 2000, Dr. Granot was named CMO of KPMG in Tel Aviv, a position he held until taking over as CEO of a large media production company.We cover a lot of ground in this conversation spanning what Cleveland can learn from Startup Nation and Elad’s time in Israel, the role of academia in fostering an entrepreneurial mindset, the tolerance for risk in North East Ohio, technology transfer out of academic institutions, and a lot more — please enjoy my conversation with Dr. Elad Granot!--Connect with Dr. Elad Granot on LinkedIn--Connect with Jeffrey Stern on LinkedInFollow Jeffrey Stern on Twitter @sternJefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/
undefined
Jan 19, 2023 • 60min

#102: Jan Jensen (Trailhead Biosystems)

Lay of The Land's conversation today is with Jan Jenson — PhD, CEO/CSO/Founder of Trailhead Biosystems, based here in Cleveland.Jan is the Lead Inventor of Trailhead Technology and has 20 years as a molecular developmental biologist. He is the Eddie J. Brandon Endowed chair of Diabetes Research at the Cleveland Clinic and obtained his Ph.D. from U. Copenhagen in 1998 and has been faculty at US institutions since 2001 where he has published more than 50 peer-reviewed papers and is now engaged with multiple research projects and consortia covering neural, renal, pancreatic areas, as well as cancer and immunotherapy.The technology of Trailhead Biosystems — which exists around the high-dimensional design of experiments dependent on computerized designs and robotic executions — allows for the production of cellular ink as the biological building blocks to address a myriad of issues across cell-based therapeutics, drug discovery, organ printing, and disease modeling — ultimately aiming to arrive at the cures for diseases we’ve only historically been able to treat like Diabetes, which is one of Jan’s original motivations.Trailhead Biosystems is one of the most fascinating companies I’ve come across so far and I learned so much from this conversation with Jan — everything from the basics of cell differentiation and development biology, to the vast implications that unlocking industrialized manufacturing of specialized human cells can have for regenerative medicine! Please enjoy my conversation with Jan Jensen--Learn more about Trailhead BiosystemsConnect with Jan Jensen on LinkedIn--Connect with Jeffrey Stern on LinkedInFollow Jeffrey Stern on Twitter @sternJefeFollow Lay of The Land on Twitter @podlayofthelandhttps://www.jeffreys.page/

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode