Lay of The Land #143: Todd Goldstein (Whoa Dough)
Todd Goldstein — Founder & CEO of Whoa Dough
In 2008, Todd co-founded LaunchHouse with the mission to invest, develop, and foster promising idea-stage startups in Northeast, OH through Community, Education, Coworking, and Investment — and through LaunchHouse, has helped grow a diverse portfolio of 65 companies that collectively raised more than $30 million in follow in funding.
Todd’s most recent endeavor — among his many as a serial founder, entrepreneur, investor, and advocate for intellectual property rights — and where we’ll spend most of the conversation today, is Whoa Dough, which he founded back in 2019 in the aftermath of discovering his 3 boys were diagnosed with severe gluten intolerance and now sells millions of healthy snack bars per year.
The reality is that 32 million Americans suffer from food allergies, of which 5.6 million are children — a number that has grown drastically over the past few decades. At first, Todd thought he and his family’s cookie-dough-eating days were over, but he quickly realized that he was intolerant of that too and took it upon himself to create a snack-happy, natural cookie-dough that could satisfy his family’s sweet tooth without wreaking havoc on their bellies. Two years and many dozens of recipes later, Whoa Dough was born — and today is a growing brand that Todd and his team have grown to boast distribution in brands like American Airlines and participation in Mondelez’ Snackfutures program all while creating a gluten-free, dairy-free, egg-free, plant-based, kosher, non-GMO, Vegan, natural product!
Really enjoyed learning about Todd’s journey, passion for building this out in Cleveland, and the momentum of Whoa Dough going forward!
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Connect with Todd Goldstein on LinkedIn — https://www.linkedin.com/in/toddgoldstein/
Learn more about Whoa Dough — https://www.whoadough.com/
Follow Whoa Dough on Twitter @WhoaDough — https://twitter.com/whoadough
Follow Whoa Dough on Instagram — https://www.instagram.com/whoadough_/
Learn more about LaunchHouse — https://lhcowork.com/
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